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Mar 13

Mental Workout Reinvents Weight Loss With New Mobile Program

Mental Workout today announced a new partnership with Dr. Ann Kearney-Cooke and the upcoming release of Less is More - a revolutionary weight loss program addressing the psychological issues behind healthy weight loss, giving everyone access to techniques and tools via the web and mobile devices.

Water Mill, NY (PRWEB) March 13, 2012

Less than one-third of U.S. adults are at a healthy weight (National Center for Health Statistics). Over two-thirds of U.S. adults are overweight or obese (Journal of the American Medical Association).

Online tools have already been shown effective in helping people losing weight. By making Less is More accessible via mobile devices, the success rate is expected to be even higher. Addressing the many psychological aspects of weight loss and helping people set, achieve, and maintain realistic weight loss goals are the keys to the success of Less is More.

Dr. Ann Kearney-Cooke commented:

"The Less is More program will bring the benefits of my 30-years of experience in the treatment of weight loss to millions of people around the world who are now using mobile technology to lose weight in a healthy and sustainable way. The program will put many struggling with weight loss or self-image issues at ease and enable them to access the critical tools they need to maximize their chances of losing weight in a way that will result in long-term physical and mental health."

The Less is More program will allow the user to choose the approach, speed, and intensity to match their specific needs and personality. The program will include a plan with personalized activities, instant help for use when the user is overwhelmed, and a collection of tools and strategies. Less is More will help people eat mindfully, overcome overeating, set boundaries with food, develop alternative sources of pleasure, and increase their willpower.

Mickey Beyer-Clausen, Founder and CEO of Mental Workout comments:

"With millions of Americans overweight or obese, we wanted to make the best tools available in a way that fits modern life. People need personalized guidance they can trust and easily and anonymously access when and where they want it. This is exactly what Less is More will deliver. Mental Workout's multi-device platform, combined with Dr. Ann Kearney-Cookes state-of-the-art techniques and strategies, will make it possible for people to lose weight in a new way, on their terms, and that's exciting."

Less is More will be accessible via the web and mobile devices, supporting all major mobile platforms such as iPhone, iPad, Android, Windows Phone, and Nokia QT. Program subscriptions as well as personal data will be seamlessly accessible across all devices at no extra cost, giving users unparalleled mobility and flexibility.

Continued here:
Mental Workout Reinvents Weight Loss With New Mobile Program

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