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Home » Lose Weight Fast » Ab Circle Pro marketers settle deceptive-advertising case

WASHINGTON The ads promised that if you used the Ab Circle Pro machine just three minutes a day, you'd lose weight fast.

But the Federal Trade Commission said the only thing that would get substantially lighter was your wallet.

In the largest FTC settlement ever concerning an exercise machine, the Ab Circle Pro marketers have agreed to settle deceptive-advertising allegations by refunding up to $25 million to people who bought the device, the agency said.

The Ab Circle Pro , which cost as much as $250, was marketed largely via infomercials and pitched by fitness model Jennifer Nicole Lee. Ads featuring the machine were shown 10,000 times nationwide, according to the FTC.

Marketers said three minutes on the device, which allowed users to swivel on a fiberglass disk, was the equivalent of 100 sit-ups and would cause them to shed 10 pounds in two weeks, the agency said.

"You can either do 30 minutes of abs and cardio or just three minutes a day," Lee said in one infomercial. "The choice is yours."

Lee said in the infomercials that Ab Circle Pro helped her lose 80 pounds.

The fitness claims were either false or unsupported, according to the FTC.

"The FTC reminds marketers that they should think twice before promising a silver-bullet solution to a health problem whether it involves losing weight or curing cancer," said David Vladeck, director of the FTC's Bureau of Consumer Protection. "Weight loss is hard work, and telling consumers otherwise is deceptive."

Neither Lee nor the attorney for the other defendants responded to requests for comment.

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Ab Circle Pro marketers settle deceptive-advertising case

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Home » Lose Weight Fast » Ab Circle Pro marketers settle deceptive-advertising case