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May 21

Faith and Fitness New gym offers chance to grow spiritually – Hickory Daily Record

HICKORY One of the strengths of downtown Hickory is that things never stay the same. They evolve. Old businesses that have been around for generations close down. But someone with a new vision sometimes moves in with a different way of seeing the location and gets to work. And it changes the environment.

Thats what happened when the landmark Berndts Army Navy store closed. Dusty McGuire and his business partner Jordan Parker arrived on the scene. At 30 years old they are considered young entrepreneurs.

They have known each other since they were 13 attending a Baptist church together in Burke County.

When I graduated from ASU with a degree of graphic design I was immediately hired by a paper company and was given promotion after promotion until I became the youngest vice president in the companys history, McGuire said. I should have been happy with that, but the Lord kept tugging me in a different direction.

He then decided to come back to Hickory with his wife and children to be closer to family and friends. He saw in the old Berndt building an opportunity.

I have been to gyms where you pay your membership dues and you become a number, he said. I wasnt a fan of that so I built a new concept where people could be treated like family without judgment. We know everyone on a first-name basis. And let them know we are faith based.

McGuire calls his fitness facility zRock. That takes some interpretation. The z, the last letter of the alphabet, symbolizes the end. He quotes Paul in II Timothy were the apostle says, I have run the good race. The Rock comes from Isaiah where the quote is, The Lord is your rock.

McGuire quickly sought out his old friend Parker who in the meantime had gotten a degree in physical education and had become a certified personal trainer. Together they hammered out a program they called the Lazarus Workout. It combines devotionals, prayer and exercise with contemporary Christian music. It is a way of going to the gym and church at the same time.

The zRock gym opened on May 1 and has already drawn in 78 members. The cost of renovating the Berndt building was over $400,000. But charge per class at zRock is only $5.

Having a healthy lifestyle is my passion, Parker said, so we want to be able to let everyone that comes in here share the faith. In the past people have asked for my help, and this is the best way I can provide it. I want to see everyone who comes in here be comfortable and gain confidence.

The staff consists of certified personal trainers, sports nutritionists, CrossFit instructors, endurance athletes and strength and conditioning leaders.

McGuire said at the smoothie counter yeah, they do serve smoothies here with his NKJV version of the Bible resting alongside his computer, We all read from the same Bible but were not affiliated with any denomination. We built a business model and it all fell in place because that was Gods plan for us.

McGuire said he was surprised by the demographics.

We thought wed get more high school youth groups in here. Instead our current members are between their 30s and 50s.

Parker said, We are also having a 21-day free program for people interested in us. It is two classes a week starting Monday, May 22. Were not looking for new members. We just want to help people out.

McGuire then gets back to his z-point. When my knees are bowed before God I want to hear him say good job.

The fitness facility, owned and managed by Dusty and Brittney McGuire, is at 117 Government Ave. SW, in downtown Hickory. Reach it at 828-303-8833.

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Faith and Fitness New gym offers chance to grow spiritually - Hickory Daily Record

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