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Jun 19

Blink Fitness Introduces Mood Above Muscle to Philadelphia with Two Gym Openings – PR Newswire (press release)

"In the last few years, Blink has carved out a much needed space in the industryone where all gym members can feel comfortable working out with a more approachable outlook on fitness," said Todd Magazine, President of Blink Fitness. "We're excited to finally come to Philadelphia and are confident residents will be receptive to the quality and value they'll find within our gyms. We look forward to continuing to build Blink's footprint here."

These first two openings in Philadelphia mark Blink's first new market ventures outside of the New York metro area since the company's launch in 2011. Blink Fitness plans for continued growth in the area with two additional gyms slated to open early 2018, with more Philadelphia locations to come.

The city of Philadelphia shares similar qualities to Blink's home in New York City dense neighborhoods and a variety of transit hubs with the option of commuting to and from the suburbs.

With its differentiated brand philosophy, Blink is on a mission to change the rhetoric around fitness. Blink's 2017 campaign, "Every Body Happy," featured real Blink members of all shapes and fitness levels to demonstrate how "fit" looks different on every body. The same survey revealed additional insights reinforcing the need for this fresh perspective on fitness:

The brand new gyms will provide Blink's signature Feel Good Experience. Specifically, Blink is committed to providing a modern and colorful design, elevated customer service, relentless focus on cleanliness, energizing music and confidence-boosting training programsall while offering memberships at a low cost (starting at just $15 per month).

Blink's goal is to reach 300 gyms in the next five years through franchising and continued corporate-owned growth.

As part of Blink's commitment to philanthropy, the grand opening celebrations will include the donation of 50 one-year memberships, worth more than $10,000, to local non-profit organizations that serve the communities where the gyms are located.

Blink South Philly at Whitman Plaza Opening June 19 @ 12pmAddress: 330 W. Oregon Avenue Square Footage: 14,000 sq. ft. Phone Number: 215.383.2540 Hours: Monday-Thursday: 5AM 11PM Friday: 5AM 10PM Saturday-Sunday: 7AM 7PM

Blink Academy Road at Shelly Plaza Opening June 22 @ 12pmAddress: 8194 Frankford Avenue Square Footage: 13,500 sq. ft. Phone Number: 215.383.2536 Hours: Monday-Thursday: 5AM 11PM Friday: 5AM 10PM Saturday-Sunday: 7AM 7PM

About Blink FitnessFounded in 2011, Blink Fitness is a premium quality, value-based fitness brand with more than 70 locations open or in development throughout New York, New Jersey, Pennsylvania and California. Blink Fitness puts Mood Above Muscle which celebrates the positive feeling you get from exercise, not just the physical benefits. Eachgymemploys the company's signature Feel Good Experience that highlights enthusiastic staff members, a clean environment, an open, spacious, and colorful design, energizing music and fitness training that is motivating and affordable.

For more information about Blink, visitblinkfitness.com. Franchising details are available onblinkfranchising.com. Blink Fitness has franchise opportunities available nationwide with a focus on the following markets: Atlanta, Baltimore, Boston, Dallas, Detroit, Houston, Miami, Tampa and several areas of California, Connecticut, New Jersey and Pennsylvania.

Facebook: BlinkFitness Twitter: @BlinkFitness Instagram: @BlinkFitness

About Radius GMRRadius Global Market Research (www.radius-global.com ) is one of the largest independent market-research companies. For more than 50 years, the business has partnered with global marketers to develop insight-based strategies that drive brand performance. A superior level of senior team involvement is the hallmark of Radius GMR's approach. Radius GMR is based in New York. Global operations include London-based Radius Europe, Radius MEA in Dubai, and Radius Asia in Beijing.

This survey was conducted online within the United States by Radius GMR on behalf of Blank Fitness from May 10 17th, 2017 among 4,704 adults 18+ with 409 completes from LA DMA and 423 from Philadelphia DMA. The sample is representative of US census. The survey was conducted utilizing an online panel of respondents. A complete survey method is available upon request.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/blink-fitness-introduces-mood-above-muscle-to-philadelphia-with-two-gym-openings-300475848.html

SOURCE Blink Fitness

http://blinkfitness.com

More:
Blink Fitness Introduces Mood Above Muscle to Philadelphia with Two Gym Openings - PR Newswire (press release)

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