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Jun 26

Crash Diet Pricing: The E-commerce Path to Success – WWD

Diet Comments Off on Crash Diet Pricing: The E-commerce Path to Success – WWD

Mobile commerce is changing how retailers interact with consumers.

Shutterstock / GaudiLab

The online shopping space has become a complex paradox that fluctuates immensely between overstocking, price inflation and reactionary, constricted sales a method that few retailers and brands have mastered. This has created a market thats left even the heaviest hitters posting huge losses and in some cases shuttering hundreds of locations.

Though some are undeniably focused on how to navigate the future, theres a resounding, collective whiplash regarding how the retail market dug itself into this fiscal hole in the first place. Adobes May 2017 Digital Price Index for the apparel category draws a picture of the e-commerce space not only as the go-to for consumers, but also one that bloats prices and then constricts quickly. Its a crash diet of pricing and consumers are eating it up, much to the detriment of merchants that are facing a gap between online and in-store sales that's taking on black hole levels of enormity.

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Crash Diet Pricing: The E-commerce Path to Success - WWD

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