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Dec 1

The future of fitness apparel – WCVB Boston

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The future of fitness apparel

Erika finds a breakthrough in sports bras, complete with scientific support

Updated: 8:24 PM EST Nov 29, 2019

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ERIKA: A BOSTON BRAND SINCE 1906, NEW BALANCE IS THE COMPANY SPRINTING TOWARD THE FUTURE. CATHERINE, THE GENERAL MANAGER FOR STUDENT INNOVATION, OFFERS SUCH WERE OF THE LAWRENCE FACULTY WHERE THE SPEAKERS OF TOMORROW ARE BEING PRINTED. >> WE HAVE FOUND EVERY WAY WE CAN TORTURE FOAM IN OUR INDUSTRY TO HAVE A WHOLE NEW TOOLKIT WE ARE ABLE TO UNLEASH. ITS EXCITING. ERIKA: THEY ARE PRINTING SNEAKER SOLES TO IMPROVE PERFORMANCE. THIS JUNE THEY RELEASED THE 90 SPORT. NOW THE FUEL-CELL ECHO. >> WE REPLACE TRADITIONAL HOME WITH A 3-D PRINTED PART. IT HAS LONG-LASTING ENERGY RETURN, CUSHION, AND DURABILITY. THAT IS ONE OF OUR STANDARD PERFORMANCE FOAMS AND THAT IS A BA PRINTED WITH A LOT OF STRUCTURE. YOU CAN SEE IT OUNCES. ANTHONY: THAT REALLY DOES -- ERIKA: THAT REALLY DOES BOUNCE. >> THINK I CAN DUNK WITH HIS SHOE. ERIKA: THEY WERE DEVELOPED IN PARTNERSHIP WITH THE COMPANY BASED IN SOMERVILLE. >> WE ENDED UP BEING A COUPLE MILES AWAY. ERIKA: THE CHIEF PRODUCT OFFICER . THE GOAL WAS TO CREATE QUALITY 3-D PRINTERS THAT SCALE AND COST TO ALLOW THEM TO BE ON THE DESK OF EVERY ENGINEER AND DESIGNER. HE SAYS WHAT NEW BALANCE IS DOING IS A NATURAL NEXT STEP. >> IF 3-D PLANTING WILL BECOME A UBIQUITOUS CONCEPT, THEY WILL BRING PRODUCTS TO THE MARKET. THIS IS ONE OF THE FIRST MANIFESTATIONS OF THAT. ANTHONY: THEIR PRINTERS ARE USED TO MAKE ALL SORTS OF THINGS. MODELS FOR HOLLYWOOD. >> THIS IS THE MONSTER FROM "STRANGER THINGS." SOON YOU WILL BE ABLE TO BUY CUSTOMIZED HEARING AIDS AND WEARABLES. ERIKA: BACK IN LAWRENCE, THERE ARE CUSTOMIZED SHOES. THE RESIN IS MIXED, CAREFULLY POURED INTO TRAYS AND SLID INTO THE PROGRAMMED PRINTERS. MICROLITER BYE-BYE GROW THEIR -- MICRO LAYER BY MICRO LAYER. ERIKA: ADJUSTMENTS ARE INCREDIBLY IMPORTANT. >> SOME OF THE BIGGEST BRANDS IN THE WORLD ARE OUR CLOSEST COMPETITORS AND WE ARE TRYING TO SERVE THE BEST ATHLETES IN THE WORLD TO READ WE ARE TRYING TO HELP THEM GET EVERY EXTRA ADVANTAGE THEY CAN. ERIKA: IN SOUTH BOSTON THE HEADQUARTERS OF ONE OF THOSE COMPETITORS. THEY ARE GIVING THE SPORTS BROUGHT -- SPORTS BRA A MAKEOVER. ONE LOOK AND YOU KNOW THAT REEBOK IS GETTING AN INJECTION OF STYLE. INNOVATION, TOO. >> WE WENT THROUGH TO CREATE THE PERFECT SPORTS BRA. ERIKA: THEY FOUND THICKENING FLUID IN USE RIGHT CHEMISTS AT THE UNIVERSITY OF DELAWARE. >> THEY STARTED WITH BULLETPROOF VESTS AND SPACE TUBES TO PROTECT ASTRONAUTS. ERIKA: THEY ADJUST THE AMOUNT OF SUPPORT GIVEN BASED ON THE ACTIVITY. >> THERE ARE TWO LAYERS OF FABRIC. WHEN YOURE MOVING GENTLY AND WITHOUT FORCE, THE LAYERS MOVE WITH YOU. IT FEELS LIKE A SECOND SKIN. WHEN YOU PUT THE IMPACT ON YOUR BODY, YES, YES, IT GIVES YOU THE SUPPORT AND THE BALANCE YOU NEED. ERIKA: ACTRESS, MODEL, AND FORMER PATRIOTS CHEERLEADER CAMILLE COLLABORATES. >> NOTICE HOW YOUR KNEE IS NOT TRACKING OF YOUR TOE. ERIK I LOVE DANCING, BOXING. THIS IS PERFECT FOR ALL OF THESE WORKOUTS. SHE SAYS IT REALLY IS DIFFERENT. >> IT DOESNT HAVE THAT SPORTS BRA FEELING WHERE I JUST WANT TO TAKE IT OFF. >> 50% OF WOMEN ARE WORKING OUT WHILE HAVING BREAST PAIN. 20% OF WOMEN DO NOT WORK OUT BECAUSE THEY CANT FIND THE RIGHTS BRA. SHAYNA: AND THEY ARE DOING SOMETHING RIGHT BECAUSE THEY WERE NAMED ONE OF TIME MAGAZINES INVENTIONS OF THE YEAR. ANTHONY: FORMAL LABS CONTINUES TO WORK WITH NEW RESINS AND THEIR FUEL-CELL SNEAKER CAME OUT IN SEPTEMBER. IT IS OUT THERE NOW. SH

The future of fitness apparel

Erika finds a breakthrough in sports bras, complete with scientific support

Updated: 8:24 PM EST Nov 29, 2019

Boston sneaker giant New Balance is sprinting into the future, using 3D printing to make portions of the sneaker soles in some of its newest models. New Balance has partnered with Somerville-based 3D printing technology developer Formlabs to create the Rebound Resin which is being used to print components.Boston-headquartered Reebok is using shear-thickening fluid in its PureMove bra. The technology was studied at the University of Delaware to make bulletproof vests lighter and incorporated into NASA spacesuits to help protect astronauts from space shrapnel. With PureMove, the idea is the bra adjusts the amount of support provided based on impact offering improved comfort.

Boston sneaker giant New Balance is sprinting into the future, using 3D printing to make portions of the sneaker soles in some of its newest models.

New Balance has partnered with Somerville-based 3D printing technology developer Formlabs to create the Rebound Resin which is being used to print components.

Boston-headquartered Reebok is using shear-thickening fluid in its PureMove bra. The technology was studied at the University of Delaware to make bulletproof vests lighter and incorporated into NASA spacesuits to help protect astronauts from space shrapnel. With PureMove, the idea is the bra adjusts the amount of support provided based on impact offering improved comfort.

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The future of fitness apparel - WCVB Boston

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