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Dec 31

9 Beauty And Wellness Trend Predictions For 2020 And Beyond – Forbes

Pantone is predicting classic blue as the 2020 color of the year. A "universal favorite" the color ... [+] is soothing and offers "stability and connection" according to Pantone Vice President Laurie Pressman. Expect to see convey a "feeling of great space" and its influence in the worlds of fashion, beauty and wellness.

We are two days away from the next decade and the beauty and wellness industries seem to be better positioned for 2020 and beyond than many other business segments. According to a new report from retail analytics firm Edited, the beauty industry is valued at $532 billion and is on a rapid upward trajectory.

Research from the Global Wellness Research Institute backs this up citing the global health and wellness industry is growing at an historic rate nearly twice as fast as the global economy. Now worth $4.2 trillion with 12.8% growth between 2015 and 2017 representing 5.3% of total global economic output. Top growth segments include personal care, beauty and anti-aging products (as younger consumers establish better regimens at earlier ages and boomers are embracing longer life spans) to all areas of healthy eating, nutrition, and weight loss to embracing the zen of fitness and mind-body. No wonder Oprah Winfrey has extended her partnership deal with Weight Watchers (WW) and startups like Noom, an app-based wellness company that raised $58 million in funding earlier this year, are taking off.

The Global Wellness Institute is Predicting Strong Growth in The Beauty and Wellness Sectors For The ... [+] Next Decade

Beauty trend predictions that may fuel sales for 2020 and beyond include everything from Pantone announcing classic blue will be the Color of the Year to the return of the hair flip (and I admit I plan to try it possibly as soon as New Years Eve), statement braids, high eyeliner looks in a plethora of colors (another trend that I plan to embrace), euphoric makeup and gender fluid products. However, for the decade ahead, three industry leading beauty and wellness Founders and CEOs shared their very diverse insights into key long term trends that represent growth opportunities worth pursuing. See if you agree.

Priscilla Tsia, Founder and CEO of cocokind, a clean, conscious, sustainable and accessible skincare ... [+] brand, dedicated to providing high-quality, natural products.

Priscilla Tsia, Founder and CEO of cocokind, a clean, conscious, sustainable and accessible skincare brand, dedicated to providing high-quality, natural products predicts:

Allison Evans, Co-Founder of Branch Basics, a wellness brand on a mission to help people create ... [+] healthy homes by removing harmful chemicals from their daily lives.

As we all become much more aware of how the products and items in our homes effect our well being, Allison Evans, Co-Founder of Branch Basics, is on mission to help people create healthy homes by removing harmful chemicals from everyones daily lives. This includes everything from basic human-safe and mineral based products to biodegradable and non-GMO products. With many consumers desperately seeking relief from sudden unexplained chronic pain and loss of motor skills from chemical exposure, which was actually the impetus for Evans and her partner Marilee Nelson to start Branch Basics, Evans predictions and solutions are centered on environmental issues that impact us all.

Sara Panton Co-Founder of Vitruvi, a premium essential oils company.

Sara Panton, Co-Founder of Vitruvi,a premium essential oils company that creates products that help elevate the simple moments of your day, also envisions a continued focus on wellness as relates both to the environment and individual well being.

With wellness being more than a buzzword both on the corporate and home front, each of these predictions represent different aspects of how individuals are more focused than ever on their physical and mental health while managing stress. It will be interesting to see how each of these predictions nets out a year and a decade from now.

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9 Beauty And Wellness Trend Predictions For 2020 And Beyond - Forbes

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