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From Sustainability to Restorative Fitness, the 7 Wellness Trends That Will Define 2020 – Vogue
Wellnessboth the word and the conceptdominated the lexicon throughout the last decade, and its prominence shows no signs of stopping. Rather, it seems that the 20s will see a continuance of establishing and elevating wellness trends. For example, CBD is primed for a new-era makeover, menstrual care is stepping out of the shadows, fitness is mellowing out, and cocktails have some health-centric competition. From sustainabilitys buzzy build to the new-mom care market, these are the wellness trends slated to surviveand thrivethrough the new year.
CBD, Better Than EverAt this point, CBD is practically ubiquitous. Since the FDA approved the marijuana-derived drug in 2018, Gummies, vape pens, and beauty products of all sorts have saturated the market, making cannabidiol seem like less of a drug and more of a cultural mandate. But it is still a drug, and thus, the slew of recent regulations passed within New York state are unsurprisingand good news for consumers. Expect CBD products that are better crafted, vetted, and ultimately more effective as the new decade dawns.
Booze-Free Beverages Get EuphoricNumbing out is so last year. The new guard of out-and-about beverages aims to enhance your natural inclination toward positivity vibes, offering a welcome, thoughtful alternative to conventional cocktails. First came Kina collection of tasty blends that naturally elevate the endocrine system through a mixture of nootropics, adaptogens, and botanicsan option soon joined by calming drink Recess. In 2020, look for Ghia, dreamed up by a former Glossier employee based on the belief that fun is an inside job, and one that can be healthily prodded to come out and play.
The Rise of Wellness ClubsWhen it comes to bettering oneself, theres power in numbers. And while the 2010s saw the rise of coworking spaces such as WeWork and The Wing, the new decade is slated to take that ethos to the wellness world. Parsley Health, for example, has been around for some years now, but its membership-minded, East-meets-West approach to health issuesand its millennialist atmospheremakes the traditional doctors office seem like a relic. And with the Tia Clinic (a members-only gynecology and wellness practice) and The Well (which describes itself as an ecosystem for wellness) joining ranks, its safe to say this is a trend on the rise.
Mindful Menstrual CareIf the 2010s were the decade of menstrual cups, the 2020s will be the decade of an entire overhaul in traditional menstrual carebeginning with externals. Last autumn, New York became the first state in the nation to require that every menstrual product on the market disclose its ingredients on the packaging. This may seem like an obvious step, but for an industry that has thus far run on pretty boxes and a general air of mystery, its also an essential one. Menstrual stigma has been effective in narrowing our attentionto just clean it up and be done with it, explains Christina Bobel, president of the Society for Menstrual Cycle Research and a professor of Womens, Gender, and Sexuality Studies at the University of Massachusetts Boston. This is how we have been socialized, and the stigma works to resist conscious consumption. Considering how much meticulous consideration goes into everything else women put in and on our bodies, the need to know in regard to menstrual products represents the burgeoning of a cultural shift.
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From Sustainability to Restorative Fitness, the 7 Wellness Trends That Will Define 2020 - Vogue
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