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Jan 21

What is the Noom weight loss diet? New app helps you shed pounds and keep it off – The Sun

WHILE 2019 was the year of keto and going vegan, it seems as though 2020 is shaping up to be the year of the Noom diet.

On New Year's Day alone, 55,000 people signed up to the weight loss plan - which claims to help you shed pounds easily and keep it off.

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It's an app and personalised meal-planning service that already has more than 45 million users.

And studies have even shown that people who use Noom lose an average of 18 pounds or just over one stone in just 16 weeks.

But is it really worth downloading? Here's what you should know before you sign up to the app...

Noom is a health app designed by behavioural psychologists which claims to help users lose weight and keep it off.

It's targeted at millennials and says it has already helped 32,905 women in their twenties successfully reach their target weight.

It focuses on making easy, sustainable lifestyle changes rather than making dramatic and "restrictive" changes to your diet such as cutting out specific food groups or nutrients.

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The app, which is like having a trainer, nutritionist and health coach all in one place, allows you to:

Noom states that the ideology behind the coaching and content is designed to "'trick' your body into building healthy habits, faster."

The website says it aims to help people "create healthier habits, reduce the risk of chronic health problems, reverse disease and foster healthier relationships with themselves".

Unlike many diets that can be restrictive, Noom actually encourages eating real, whole foods as well as snacks as often as possible.

And this can make weight loss more sustainable as it means users don't feel like they're ever really missing out.

Medical experts and studies have also backed Noom, with the British Medical Journal finding 64 per cent of Noom users have lost more than 5 per cent of their weight.

And Scientific Reports found that 78 per cent of Noom users sustained weight loss over nine months.

On top of this, Noom's own social media accounts show some pretty impressive transformations from users who have shed a significant amount of body weight.

For example, one couple Steve and Anne (pictured above) credited the app for helping them to blitz excess body fat and find their "healthy balance".

Users have also raved about the individualised coaching - since it provides a cheerleading team through your phone who can help you stay motivated with your weight loss journey.

The Noom app is not cheap and costs around 48 a month when you download it from theGoogle PlayoriOS app store.

Otherhealth and fitness apps apps - like MyFitnessPal - provide similar food tracking capabilities designed for weight loss free of charge.

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It therefore might be worth doing the 14-day trial period and cancelling at any time during those two weeks.

On top of this, some people have found the one-to-one coaching "impersonal" and as if the coaches are "bots".

The coaches are also not available outside business hours which can make things tricky if you work long hours or want support outside the work day.

Read more here:
What is the Noom weight loss diet? New app helps you shed pounds and keep it off - The Sun

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