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Mar 11

Why the Right Diet Looks Different for Everyone – Thrive Global

If you havent noticed, were in the midst of a wellness craze, and it goes far beyond the latest fad diet. Type self care in a Google search and you will turn up 4.28 billion results in less than a second. Yes, thats billion with a B. The top meditation apps pulled in $195 million in 2019, up 52 percent from 2018. And even this very platform, Thrive Global, was founded on the basis of burnout in todays workforce and the need to improve overall well-being. (And its not the only media hub working wellness wonders Gwenyth Paltrows Goop is valued at $250 million.)

Yet, despite all of this wellness, more than 70% of Americans are overweight or obese, nearly 40% are clinically obese, and obesity has more than tripled in the last six decades. Whats up with that?

The body is a complex organism and what you put into it matters but thats not all. Its not so much about what you eat, but how your body consumes it. And while its not rocket science, we are learning that its more tricky than you think. More and more, science is pointing to the need for personalized nutrition. The idea that trendy diets are just that trends and what works for one persons weight loss, may not work for another; diets should be individualized based on a variety of unique health factors.

Back in November of 2018, I wrote a short blog about the need for entrepreneurs to fuel themselves with the right food, pointing out the lack of wearables that provide meaningful data on personal fuel levels. At the time, the venture capitalist in me predicted that there would be a host of startups popping up in the category in the near future. Well, that time is starting to slowly emerge.

Ive recently tried one on myself, testing NutriSense, a program that uses glucose sensors to provide data on how your body responds to different foods. The goal is to create a diet made specifically for your unique metabolism. The program pairs the user with trained dietitians for support and claims that eliminating only 10% of foods from your diet can make 90% of the difference.

So far, Ive enjoyed my experience with the wearable and have gleaned some valuable insights. For instance, Ive discovered foods that spike my blood sugar tortillas, for one as well as non-dietary triggers like stress. Stress, then, could be a major factor in contributing to weight gain for me. And based on past experience, it has been. During one of the most stressful periods of my life (recall, the airport collapse), I was also at my unhealthiest weight.

NutriSense is not the only company playing in the personalized nutrition space. Companies like Caura, Habit, Oviva, Viome, and Livongo are just a few of the many others popping up. And there wont be a slow down anytime soon the personalized nutrition industry is predicted to be a $64 billion market by 2040. Who wouldnt like a piece of that market share?!

Going back to that idea that entrepreneurs need to be fueling their bodies with the right stuff, based on the above, weve learned that the right stuff will look different for everyone. That said, I do believe there are some healthy practices that are beneficial to all. Here are some of my tried-and-true favorites.

While you may not be ready to jump on board with nutrition wearables, I do recommend that you start to pay attention to what you eat and how it fuels your body and mind (or fails to do so). This will ultimately allow you to optimize your diet and show up as your best self. You might be surprised at what you can accomplish when your body is performing optimally.

See the rest here:
Why the Right Diet Looks Different for Everyone - Thrive Global

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