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Home » Diets that Work » American Dairy Association North East Offers Tips for Talking to Consumers About Dairy Amidst Covid-19 Pandemic – PerishableNews

SYRACUSE, N.Y. During this unprecedented time in our nation, American Dairy Association North East encourages dairy farmers to share positive, science-based facts about the health benefits of milk and dairy products with consumers. The key message to remind consumers during the COVID-19 situation is that dairy products like milk, cheese and yogurt are safe, nutritious and affordable foods for all families.

Now more than ever, its crucial we share credible information from reputable sources because people are scared, and they arent sure who to trust, said American Dairy Association CEO Rick Naczi. Thats why health organizations like the Center for Disease Control and Prevention use simple, consistent messages with the most accurate information known at the time. Dairy farmers have so many great things to talk about, from the animals you raise to the nutritious, safe products you produce lets focus on that.

During this time of social distancing, social media is the best way to communicate with consumers. Kelsey OShea of Mapleview Dairy in Madrid, N.Y., shared an excellent example of how to approach the topic. View her post here:https://www.facebook.com/watch/?v=525786118314701

In less than one minute, she conveyed several important messages including:* Farms continue to operate somewhat business-as-usual* Cows are still receiving top-notch care* Farmers still supply a safe, quality product to grocery store shelves* Farm staff and employees health and safety is a priority

Consider what families are dealing with the uncertainty and confusion. Some of the information dairy farmers share could easily be misconstrued by those less informed about the dairy industry. For example, comments like farmers may have to dump milk could lead consumers to think the milk is tainted in some way, which is not true. Another example would be sharing that cows receive a vaccine for Coronavirus. Consumers could misinterpret this to mean that the virus must be prevalent in dairy cows and they should not drink milk. Again, an untrue statement.

Several social media posts have been circulating that indicate drinking milk will help people stay strong against COVID-19. Science-based research shows that a balanced diet that includes dairy is important for overall health and wellness, however, we highly caution against content that claims human immunity benefits from dairy and the protein found in dairy called lactoferrin.

Below are facts from Dr. Greg Miller, Chief Science Officer, Dairy Management, Inc.:

Further positive messages that can help bolster consumer confidence in dairy farmers, dairy farms and dairy products at this difficult time are listed below:

Dairy and Overall Wellness

Dairy foods are a source of high-quality protein because they contain the essential amino acids that the body cannot make on its own. (https://www.ncbi.nlm.nih.gov/pubmed/17403271)

Milk is good for all ages, because its the #1 food source for calcium, vitamin D, and potassium nutrients that many Americans, including children, are lacking in their diets.

Dairy and Immunity

Dairy and Food Storage

If you see friends or fellow farmers sharing unverified claims, consider messaging them privately and ask them to remove or edit the post.

Please contact Beth Meyer (bmeyer@milk4u.org), Director of Consumer Confidence at American Dairy Association North East, for further tips on communicating with consumers.

ADA North East will continue to work on behalf of dairy farmers. If you have concerns or suggestions about addressing the challenges during this time, please call 315.472.9143.

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About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmers checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council. ADA North East works closely with Dairy Management Inc., the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region.For more information, visitwww.AmericanDairy.com, or call 315.472.9143.

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American Dairy Association North East Offers Tips for Talking to Consumers About Dairy Amidst Covid-19 Pandemic - PerishableNews

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Home » Diets that Work » American Dairy Association North East Offers Tips for Talking to Consumers About Dairy Amidst Covid-19 Pandemic – PerishableNews