Search Weight Loss Topics:

Home » Fitness » This Premium Fitness Brand Is Selling New Workout Tees at Cost, but There’s a Catch – Gear Patrol

Being a professional athlete often involves providing feedback on gear. A poorly placed buckle or an abrasive stitch might go unseen by a designer, but itll be felt by an athlete using the thing in the real world. Gear makers rely on pros for their insights in this regard, but Ten Thousand, a fitness apparel brand favored by professional trainers, wants to tap amateurs.

The company recently released the Field Test Shirt Pack, a collection of four prototype active tees that it plans to sell at cost in exchange for a little bit of feedback. Were always trying to find more ways to work collaboratively with our customers and the broader fitness community to develop and test products, says Ten Thousands co-founder, Keith Nowak. Field Test is an example of how were creating products along with these athletes.

Ten Thousand is making 500 packs that run for $72, or $18 per shirt. Given that each shirt is made of premium fabrics and that the brands shirts typically go for $54 thats quite a steal. Its those fabrics that the brand wants feedback on, and each one prioritizes a different trait: durability, versatility, flexibility and intensity.

To align with these purposes, the collection comes in various weights with varying stretch, breathability and odor management. Shirt fabric decisions are pretty hard to make because there are so many interesting options, says Nowak. The only catch? Buyers have to fill out a short survey about their experience after wearing each one.

Nowak says that Ten Thousand is hoping for feedback after a few weeks, but that theres no defined testing period or deadline to worry about. And the point of this whole effort is, in the end, better products. Based on that feedback, well make decisions, he says. That might mean producing one of the four shirts in the pack immediately if its well-received, or never if it isnt. Were going to go where customers lead us.

Tanner Bowden is a staff writer at Gear Patrol covering all things outdoors and fitness. He is a graduate of the National Outdoor Leadership School and a former wilderness educator. He lives in Brooklyn but will always identify as a Vermonter.

Continue reading here:
This Premium Fitness Brand Is Selling New Workout Tees at Cost, but There's a Catch - Gear Patrol

Your Full Name
Your Email
Your Phone Number
Select your age (30+ only)	30313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120
Select Your US State	Select Your StateAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington,DCWest VirginiaWisconsinWyoming
Program Choice	Select Your ProgramInjectable HGHInjectable TestoteroneInjectable SermorelinInjectable Weight LossInjectable HCG DietInjectable Vitamins
Confirm over 30 years old	Yes
Confirm that you resident in USA	Yes
This is a Serious Inquiry	Yes
Message:

Home » Fitness » This Premium Fitness Brand Is Selling New Workout Tees at Cost, but There’s a Catch – Gear Patrol