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Another Alternative for Former Affiliates: The Functional Fitness Union – Morning Chalk Up
Another Alternative for Former Affiliates: The Functional Fitness Union | Morning Chalk Up
Photo Credit: Supplied/Functional Fitness Union
When the UKs Royal Docks CrossFit disaffiliated in the wake of Greg Glassmans comments, the one thing owner David Marshall feared most was losing the global network and community created through CrossFit.
And so he created the Functional Fitness Union (FFU) and in less than a week, its already signed on 40 gyms globally.The list includes gyms as far-reaching as Barbados (Level Up) , Australia (1010 Athletics) and the USA (Frequency Fitness), even the House of Athletes gym in Nigeria.
In essence, the FFU hopes to pick up where CrossFit left off offering an alternative to the 1400 gyms (and counting) that have denounced the brand name, including Davids own gym in London which has hosted the likes of Fittest on Earth Tia-Clair Toomey and Rich Fronings Team Mayhem Freedom. The former Royal Docks CrossFit is now called Royal Docks Fitness.
The FFU also joins the likes of Jason Khalipas NCFIT offering a partner programas a potential option moving forward for gym owners wanting to distance themselves from CrossFit.
Rebuilding the reputation:In the wake of the CrossFit leadership debacle, whats become paramount is the power of social media.
Thats why one of the first port of calls was to create the FFU media team: Something CrossFit used to do incredibly well before dismantling their own media department, David added.
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Another Alternative for Former Affiliates: The Functional Fitness Union - Morning Chalk Up
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