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Oct 4

User Experience and Health Innovation at the Core of Virgin Pulse’s Winter ’20 Launch; Addition of Gaps in Care, Claims Analytics, Benefits…

AI-enabled User Experience

New Virgin Pulse User Experience(UX) intelligently guides users across the complete suite of wellbeing, social, health and benefit resources and integrated programs; improves discoverability and navigation so members better understand where to start or what to do the most relevant and meaningful offerings when they need them most.

Apple Health and Google Fit Integrations

Live connections through Apple Health and Google Fit provide a more connected and seamless health and wellbeing experience and give users greater program, device and rewards flexibility.

Homebase for Health

Homebase for Health aims to drive user engagement with a goal of accelerating population health outcomes by reducing the friction and complexity inherent in todays fragmented benefits ecosystems.

VP Navigate

Integrated Benefits Navigation - leads with and puts benefits at the heart of the Virgin Pulse experience with access to Live Benefits Concierge and Program Analytics

Gaps in Care solutions: My Care Checklist

Gaps in Care Solutions, My Care Checklist and Claims Analytics and Insightsnow provide employers and health plans an integrated end-to-end solution to close care gaps.

Latest innovations integrate human-centered design with AI and business strategy to deliver health and wellbeing solutions that meet users where they are today while generating actionable insights that drive sustainable health outcomes

PROVIDENCE, R.I., Oct. 02, 2020 (GLOBE NEWSWIRE) -- Virgin Pulse, the leading global provider of corporate health and wellbeing solutions, today delivered its highly anticipated Winter 20 launch, the latest and most significant innovation expansion in the companys history. Available immediately, Winter20is focused onunifying and simplifyinga usershealth journey by integrating health, wellbeing, safety, benefits navigation and care guidance into a seamless, intelligently orchestrated user experience. Expandingthe companys Homebase for Health vision,Winter 20 empowersorganizations and health planstoreduce healthcare costs and benefits confusion by directing users to the care they need, when they need it.

Unveiled 18 months ago as the companys long-term vision,Homebase for Healthaimsto drive user engagement with a goal of accelerating populationhealth outcomes by reducing the friction and complexity inherent intodaysfragmentedbenefits ecosystems. This complexity is preventing employees, employers, health plans and membersfrom understanding, utilizing and maximizing their health and wellbeing benefits - and costing organizations billions of dollars each year in medical costs, lost productivity and increased turnover.

While health plans and employers are continually working tooptimizetheir benefitsprogramsand deliver personalized health and wellbeing, individuals are challenged to stay apprised ofthebenefits and wellness offerings available to them. Manylack informationand guidanceonhow to use them.Proactively directing them tohigh-valuebenefits- especially those focused on providingphysical, mental and emotional support-hasbecome atoppriorityfor organizationsand health plansduring the pandemic.And, as COVID-19 continues, organizations are looking to extend their wellbeing programs and initiatives to address more urgent health issues, specifically chronic disease conditions.

Empowering health plans and employers to take care of their members and employees, respectively, especially now, is our top priority.Prior to COVID, more than 60% of Americans had at least one chronic condition. That number has increased significantly in the past several months and we are seeing firsthand COVIDs devastating impact on those with chronic conditions like diabetes,said DaveOsborne, CEO of Virgin Pulse. At-risk populations need access to resources and benefits to help them mitigate and reverse chronic conditions, but those benefits quickly become expensive shelf-ware and their potential for driving positive outcomes goes unrealized if theyarentdelivered in a personalized, well-orchestrated and easily consumable way.A Homebase for HealthTM approach allows organizations to reap the benefits of healthier, happier employees and members, increased productivity and prospects of bending the long-term healthcare cost curve.

User Experience Key to Engagement and Outcomes Health plan members and employees today expecttheir health and wellbeing apps to reflectthe same seamless, personalized experiencespopular consumer technology brands likeApple,Amazon, Uber and Peloton. Like these and many other consumer app experiences, Winter 20 and Homebase for Health are heavily rooted inthe concept of design-thinking, a human-centered, iterative process that focuses on empathy, engagement and motivation.

Solving the complex health and wellbeing challenges organizations and users are facing today requires a deep understanding of the problems and realities of the people for whom we are designing solutions, said Ron Hildebrandt, Virgin Pulses Chief Product Officer. Delivering a personalized experience focused on helping users achieve specific health outcomes requires intelligent and continuous orchestrationof data, including from third-party and partner programs, at every touchpoint of the user journey. Homebase forHealthTMfacilitates this bymerging the bestconsumer experience with longitudinal health and wellbeing data, AI-powered recommendations and behavior change expertise. The more users engage, the more personal their experience becomes, and that is the key to keeping them connected with care and wellbeing solutions throughout their health journey.

Winter 20 Highlights:Virgin Pulses latestinnovations reflect a member-centric approach, whereevery aspect of a member's experience is focused on their specific circumstances - their challenges, resources, interests, patterns, personal goals and future needs. That information isfurtherinfusedwithAI, data and healthcare innovation to orchestrate hyper-personalized member experiences and interventions that deliver sustainable health outcomes, including chronic condition reversal.

According to Hildebrandt,Daily engagement is at the core of everything we build.We know that providing the bestuserexperience from the first touchpoint propels the engagement flywheel. That initial engagement is critical for driving health outcomes for members and financial results for clients.

User Experience and InnovationDesigned to streamline and simplify thehealth journey, thenewHomebase for HealthUserExperience(UX) intelligently guides users across the complete suite of wellbeing, social, health and benefit resources and integrated programs; improves discoverability and navigation so members better understand where tostart or what to do the most relevant and meaningful offerings when they need them most.

The new user experience also includes an integrated Benefits-First Navigation Experience featuring:

Health Innovation: AddressingUrgent and Emerging NeedsMembers cannowaccessmulti-modalconditionmanagementexperiencesbeyond thephysiciansoffice.

Building Health Equity for a Diverse and Inclusive CultureWhile the impact of social determinants on health has been widely acknowledged, COVID-19 has exposed widespread racial disparities, especially in healthcare. Due to systemic discrimination and long-standing institutional policies, a larger percentage of Black, Indigenous and Latinx communities have been disproportionately harmed by the virus. Organizations are increasingly recognizing that health and wellbeing are about more than just physical health and that diversity, equity and inclusion must be foundational to any health and any wellbeing program or initiative:

COVID-19 Innovation Updates

More Information:

About Virgin PulseVirgin Pulse is the worlds largest, most comprehensive digital health, wellbeing and engagement company. Founded as part of Sir Richard Bransons Virgin Group, the company is focused on motivating users to achieve better health outcomes. Fusing high-tech, high-touch, AI and data, Virgin Pulse delivers the industrys only true Homebase for HealthTM that supports clients and members across the entire health, wellbeing and benefits lifecyclefrom screening and assessment to activation, behavior change and the adoption of sustainable, healthy habits to benefits navigation, condition management, gaps in care closure and digital therapeutics. Today, 12 million+ users in more than 190 countries, spanning over 3,300 organizations rely on Virgin Pulses digital and live solutions to change their livesand businessesfor good. To learn more, visitVirginPulse.comand follow us onTwitterorLinkedIn.

Media ContactVirgin Pulse703-622-3605press@virginpulse.com

A video accompanying this announcement is available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/a537f682-da6c-4235-8423-3cf756d7563f

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/2de90bb3-68ec-454a-88db-418e6db09055

https://www.globenewswire.com/NewsRoom/AttachmentNg/7638947c-15bc-4c88-8793-f26daca906aa

https://www.globenewswire.com/NewsRoom/AttachmentNg/9f4622fc-4c1e-47c4-a896-90b75279b943

https://www.globenewswire.com/NewsRoom/AttachmentNg/4d4eb1ca-8655-4566-a427-9a02b233ce2b

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User Experience and Health Innovation at the Core of Virgin Pulse's Winter '20 Launch; Addition of Gaps in Care, Claims Analytics, Benefits...

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