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6 Steps to Becoming an In Demand Personal Trainer

Are you a fitness enthusiast who wants to take it one step further and become a personal trainer?

If you love helping others, this is a great career to pursue.The Bureau of Labor Statistics reports that the fitness industry's job opportunities will grow by 15 percent between 2019 and 2029 because of greater health awareness.

Follow these steps to chart a path towards success as a personal fitness coach.

Getting a certification is the first step before you begin taking on clients. You dont need a sports medicine degree, but you'll need the right credentials to offer credibility to your clients. It gives them the confidence that you have the qualifications to train them.

When looking where to start, you want to make sure you get the best personal trainer certification possible. Some excellent options are the International Sports Science Association (ISSA) and the National Academy of Sports Medicine (NASM).

Most fitness companies also require you to have safety certificates in first aid, CPRand automatic defibrillators.

Although job opportunities are growing, youll face tough competition. Youll need to show potential clients that you offer more value to them than the others.

Your rsum should showcase your experience. Specializing in nutrition and weight loss programs, injury rehabilitation, or strength training helps.

You might think that serving every need is good for business, but being an expert in specific physical exercise fields will make you stand out from the crowd. People are more likely to choose you over someone who is a generalist.

Youmight want to cater to a specific clientele such assenior citizens, busy soccer moms, people with physicaldisabilities, pregnant women, or athletes. Choose the segment youre passionate about training. When youre happy withwhat you do, your clients will enjoy working out with you too.

Related:How To Add Wellness Coaching to YourPersonal TrainingBusiness

After you're certified, you still need to stay ahead of your competition. Youll want to keep abreast of fitness trends, sports medicine advancesand new training methods. Your potential clients are likely aware of these revolutions and are looking for an instructor who can teach them.

Be sure to attend conventions and seminars for personal trainers, read the latest books on fitness trendsand take online courses to gain specialized certification. Know what your market wants and offer it to them.

Related:ThisFitnessEntrepreneur Is Poised to Go Big and Wants Your Help

Getting customers is easy. Your challenge is to retain them for the long term because it costs more to draw new people into your business than to keep them.

To establish a connection with your patrons, ask questions about their current lifestyle, limitationsand what motivates them. Put yourself in their shoes so you can tailor a program thats both enjoyable and helps them achieve their purpose.

Promoting what you offer may sound intuitive, but its a challenge for most business owners. Most of them prefer to outsource that task to a third party so they can focus on what they do best. That may not be financially possible when youre starting, though, so youll need to learn how to do it yourself.

Online advertising has made it more straightforward and inexpensive than the traditional methods. These days, you dont have to pay an ad agency thousands of dollars to create a business campaign. You can do almost everything on your laptop or hire freelancers.

Ideally, familiarizeyourself with social media marketing and use it to build a following. Youre in a very personalized profession and you need to gain the trust of your prospective customers. Use social media platforms like Facebook and Twitter to interact with people and let them get to know you better.

Just dont make the mistake of overselling your service. Instead, provide free and useful information that benefits your followers to establish yourself as an expert.

Related:Beginner's Guide toSocial Media Marketing

Remember that you dont need to be the most educated instructor or expert marketer to be successful. While certification and experience are what prospective customers initially look for, what keeps them as longterm clients is the knowledge that you care about them.

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6 Steps to Becoming an In Demand Personal Trainer - The Advocate

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