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Feb 29

Gym boom helps to promote fitness throughout Lincoln – Lincoln Journal Star

Fitness Comments Off on Gym boom helps to promote fitness throughout Lincoln – Lincoln Journal Star

All those with a New Years resolution to get more exercise have been in luck this winter.

The number of fitness centers in Lincoln has grown exponentially as gyms both large and small have been popping up around the city.

Many of the big gyms are moving into former retailers. Gone are the Gordmans and Kellys Carpets. In their place are large fitness centers with plenty of amenities to draw in those wanting a workout or those who just want to enjoy a sauna.

We want to promote a healthy lifestyle and offer people a hobby, form of therapy and sense of community, said Sara Ceballos, presale manager for Crunch Fitness. We hope to bring a sense of fulfillment to a persons life.

Crunch Fitness opened its new location in early January in the former Gordmans store at 5050 N. 27 St. The brand specifically focuses on opening facilities in college towns, and Ceballos said the chain's student-focused mission is reflected in the gym's pricing, with memberships ranging from $9.99-$29.99 a month.

These prices give people the option to start or continue on their fitness journey without making a big dent in their budget, said Ceballos.

With so many gyms in the area, how do individual facilities set themselves apart from the competitors and draw in potential members? That comes down to the gyms amenities and atmosphere.

Ceballos stressed the importance of catering to different interests.

We offer something for everybody, athlete or new to fitness, Ceballos said.

That includes group fitness classes, Olympic-style training machines and spa facilities. Crunch also offers in-house child care to parents who may want to get a workout without worrying about what to do with their kids.

We are very big on atmosphere, Ceballos said. Its important for us to be greeting everyone. We want to be that safe spot to help people start off in their fitness journeys.

In addition to the larger fitness centers opening around town, there have been several specialty gyms coming onto the fitness scene, which have a specific athletic focus or target clientele.

One new specialty gym opening soon in Lincoln is KidStrong located at SouthPointe Pavilions. Members can enroll their children in classes and camps that will help develop fitness and social skills. This format allows young athletes to build their strength while making new friends.

KidStrong is a gym specially designed to be a milestone accelerator for kids up to age 11, and it focuses on whole child development in three areas: the brain, physical fitness and character. The fitness curriculum at KidStrong is based on the latest developmental science in pediatric occupational therapy, child development, sports physiology and physical education.

Another recent addition to Lincolns specialty gyms has been Shoot 360, located at 2600 S. 48th St., a center specifically focused on teaching basketball skills by combining technology and athletics. The curriculum focuses on in-person skill development with digital gamification and virtual competition.

Breon Wilson of Lincoln, 13, practices shooting at Shoot 360 on Oct. 30. The specialty gym, 2600 S. 48th St., teaches basketball skills.

Shoot 360athletes can participate in one-on-one coaching sessions to work on their shooting, passing, ball handling and floor development. They will be able to apply those skills virtually and on the court.

Nick Bahe, who opened the gym with his brother Alex, told the Journal Star in November that he wanted to "give back to a place that has given me so much."

"This allows me to get out and reach kids, and teach kids, and make them fall in love with the game," said Bahe, who played basketball at Lincoln Southeast and in college at Kansas and Creighton, and now works as a television analyst for Fox.

Whether someone is wanting to get into fitness, looking for a new place to work out or trying to hone a new skill, there are several new options throughout Lincoln for people of all ages to get fit in 2024.

Reach the writer at 402-473-2634 or ediamond@journalstar.com.

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Gym boom helps to promote fitness throughout Lincoln - Lincoln Journal Star

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