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Mar 31

Conservatives say boycott over trans-inclusive policies cost Planet Fitness millions. It’s a lie. – LGBTQ Nation

Chaya Raichik, who goes by Libs of TikTok online, believes Planet Fitness is currently facing the most successful boycott since Bud Light because the gym chain allows trans women to use womens locker rooms.

But while Raichik and right-wing media outlets have claimed that the boycott caused the gym to lose $400 million in value something Raichik called a bloodbath theres no proof, either of the boycott or its alleged financial harm to the gym. In fact, Planet Fitness has stood by its trans-inclusive policies and LGBTQ+ support for years despite right-wing backlash.

Raichik alleges that the boycott started because a Planet Fitness in Alaska banned Patricia Silva, an anti-LGBTQ+ woman who photographed and confronted a transgender woman who was using the womens locker room without harassing anyone. The gym revoked Silvas membership and filed a police report against her for photographing people in the locker room, something that is specifically forbidden by the gyms policies.

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Raichik noted that the hashtag #BoycottPlanetFitness has been trending on X. However, theres no proof that any people using the hashtag are current or former Planet Fitness members. Raichik then claimed that Planet Fitness has a history of making women unsafe in the womens locker rooms because in September 2023, an adult assigned male at birth exposed themself to a 15-year-old girl at a Planet Fitness gym in Georgia.

Its unclear whether the adult claimed to be transgender. Police arrested the adult and Planet Fitness found they had violated the gyms anti-harassment and locker room modesty policies. The gyms policies state that if a member is acting in bad faith and improperly asserts a gender identity, they may be asked to leave and their membership may be terminated.

Raichik also pointed to a 2015 incident in which the gym revoked a cis womans membership after she repeatedly complained to other gym members and staff about a trans woman in the locker room. The trans woman wasnt harassing anyone, and she was a guest of another gym member.

In expressing her concerns about the policy, the member in question exhibited behavior that club management deemed inappropriate and disruptive to other members, which is a violation of the membership agreement and as a result her membership was canceled, Planet Fitness said in a statement about the 2015 incident.

PLANET FITNESS BLOODBATH MEGA THREAD

This might be the most successful boycott since Bud Light.

This is how we will take back our country. These companies need to understand that we will not accept this nonsense anymore. Do not let up! Pass it on!

The Planet Fitness chain is widely known for being a self-professed judgement free zone, a welcoming environment where people of all types can exercise without fear of intimidation and ridicule from other members. Its gender identity nondiscrimination policy states that members and guests may use all gym facilities based on their sincere self-reported gender identity. The gym has consistently stood up to transphobic members who harass and threaten trans patrons, even as red state legislators ban trans people from sports teams and school facilities.

Additionally, the chain has observed Pride Month, writing, We strive to create a community where everyone is included and feels like they belong. Not just this month, but every day. It has also partnered with the It Gets Better Project to help support LGBTQ+ youth.

However, Raichik claimed that the gym chain is now being punished for its progressive policies. She pointed out that, after news spread about the gym banning Silva, the gyms stock price dropped from $5.3 billion on March 14 to $4.9 billion on March 19, constituting a $400 million loss in value. However, the businesss stock price was already declining before March 11, when reports of Silvas revoked membership began spreading online.

In fact, a five-year overview of Planet Fitness stock price shows that it usually peaks in January a time of year when many people usually begin new gym memberships to fulfill their New Years resolution to get in shape and lose weight and then declines in the following pre-summer months. Because the businesss overall profitability is determined by monthly memberships (and this alleged boycott started barely two weeks ago), theres no concrete proof that the loss of the gyms stock value is connected to member outrage over its trans-inclusive policies.

Raichik claims that Planet Fitness is covering up membership cancellations by members upset over its trans-inclusive policies. As proof, she pointed to a single video of a man who said that gym employees refused to note his disagreement with its trans policies on his official cancellation form. Raichik also posted a recording of a Planet Fitness customer service representative allegedly claiming that Silvas photo of the trans gym member wasnt taken at a Planet Fitness gym.

This man canceled his Planet Fitness membership and told the manager its because they allow and defend men in womens locker rooms. The manager said he cant put that as the reason.

Planet Fitness is now covering up membership cancelations! pic.twitter.com/CtbqtIQPjb

Raichik also claimed that Planet Fitness is trying to groom kids by giving them queer books to confuse them about their identity and introduce them to the extremely harmful radical gender ideology. In actuality, the gym previously partnered with the It Gets Better Project to provide LGBTQ+-themed books to gay-straight alliances in schools. Raichik and other right-wingers constantly claim that any mention of LGBTQ+ issues to kids is an attempt to groom them.

She also blamed Planet Fitness for allowing a registered sex offender, Adam Yindana, to join one of their gyms. However, she didnt mention that Yindana joined the gym using an alias, that he isnt trans and never said he was, and that he wasnt harassing anyone in the womens locker room. The gym canceled his membership and assisted police with their investigation when a gym member accused Yindana of following her around the facility and recording her with his smartphone.

LGBTQ Nation reached out to Planet Fitness for a comment regarding Raichiks claims.

See the original post here:
Conservatives say boycott over trans-inclusive policies cost Planet Fitness millions. It's a lie. - LGBTQ Nation

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