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Jul 28

Zumba Partners With Samsung Health in Latest DTC Move – Athletech News

Fitness Comments Off on Zumba Partners With Samsung Health in Latest DTC Move – Athletech News

The collaboration will bring Zumbas energizing dance-fitness workouts to an even wider audience

Zumba and Samsung Health have partnered to elevate global fitness and wellbeing by offering Samsung Health users exclusive access to a variety of Zumba classes led by its expert instructors.

Zumba is an iconic brand with decades of experience in the fitness industry, Samsung Healths Joonil Choi said. By integrating their dynamic workouts into our app, we will be giving our users more diverse and engaging ways to improve their well-being.

Alberto Perlman, Zumbas co-founder and CEO, remarked that the dance fitness company is ecstatic to partner with Samsung Health and extend Zumbas reach to a wider audience.

Our mission has always been to help people achieve happier and healthier lives through dance and fitness, and this collaboration allows us to leverage Samsungs intelligent health platform to reach millions more, Perlman said.

The deal with the digital health solutions platform is Zumbas latest direct-to-consumer move and follows the dance fitness brands partnership with the virtual reality workout platform FitXR, announced last fall. The collaboration referred to as a game changer by FitXR co-founder and CEO Sam Cole was inspired by FitXRs survey findings, which revealed users desired more dance class options.

At the start of 2024, Zumba unveiled an app, making it easier for Zumba fans to find and book in-person classes as well as access on-demand fitness content for all levels, including HIIT, strength training, and mobility and flexibility classes.

In an interview with Athletech News last year, Perlman hinted at Zumbas then-upcoming DTC initiatives, adding that for the dance-fitness brand, the primary goal of going to direct to consumer is to get more people familiar with the Zumba brand, ultimately driving them to in-person classes at gyms and clubs.

The high-energy Zumba brand remains one of the most popular group fitness classes at gyms and health clubs worldwide.

Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.

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Zumba Partners With Samsung Health in Latest DTC Move - Athletech News

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