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Oct 25

Womens Fitness Tips: 6 mobility exercises every golfer should be doing – Golf.com

By: Rachel Bleier October 23, 2020

Mobility is key to a healthy body and a good golf swing.

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This is hardly a hot take, but its still something too many golfers ignore: Mobility is incredibly important for getting the most out of your swing.

Whether you spend 40 hours a week at a desk or you play golf every day, you probably dont focus enough on your mobility.

If you feel tightness in your hips, aches in your lower back, tension in your neck and shoulders or just feel fatigue after a long day, you could benefit from a good mobility routine.

Any of this sound familiar? If so, its a common issue among amateur golfers and weekend warriors. As Rachel Duvall, NASM CPT explains, this happens because sitting messes with your muscles and movement patterns which leads to muscle and joint dysfunction, instability and misalignment. All of this contributes to aches, pains, and could lead to more severe injury down the road.

However, with a simple mobility routine like the one below, you can combat the negative effects of being sedentary, and more importantly, play better golf.

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Sitting at the desk all day? Yeah, me too. After a long day of sitting you probably feel: feel tightness in the hips ache in the lower back tension in the neck/shoulders fatigue and tiredness BLAHHHHH Its pretty common to feel that way. Something is happening throughout the body the longer we sit . The muscles & movement patterns we use to sit in a certain position get stronger. The ones were not using tend to atrophy (if you don't use it, you lose it ). This leads to muscle & joint dysfunction, instability, and misalignment. All which could contribute to aches, pains, and more severe injury down the road. Luckily there is a way we can fight those feelings. There isnt one workout alone that can make up for the endless hours we spent sitting. Its more effective to consistently incorporate simple mobility exercises throughout the day. When you learn to move the joints through their fullest range of motion, youll feel better, move better, and get stronger. . All it takes is as little as 5 minutes, a few times a day. You can repeat each exercise for 5-10 reps, as many sets as you want/need. Its important to remember that when working through mobility exercises, that youre focusing on squeezing the muscles throughout the whole body. You want to control the movement, not just try and get through it. Expect to feel: more energy better posture reduced aches/pain more clarity/focused better workouts ' , . Save it , try it out , and let me know how you feel!

A post shared by RACHELFitness+Health Coach (@mindmusclemvmt) on Oct 7, 2020 at 10:34am PDT

1. 90-90 Hip Stretch: Sitting with one leg at a 90-degree angle in front and the other behind you at 90-degrees, place your hands on the floor outside your front leg. Lean forward, bringing your belly button toward the ground and keeping your chest up. Sit up and rotate toward the back hip, landing in a 90-90 position on the opposite side. Repeat 10 times.

2. Open Book Stretch: This stretch will target your thoracic spine. Start by lying on your side with your knees at a 90-degree angle and your arms straight out in front of you. Rotate your top arm toward the ceiling and around your body. Try to get both of your shoulders to touch the ground, keeping your knees and shins aligned.

3. Iron Cross: Laying on your back with your arms out to your sides in a T position and your legs out. Lift one leg straight up and rotate across your body. As you do this, try to keep your shoulders down and the resting leg straight. Engage your core to lift your leg back up. Alternate sides for a total of 10 reps.

4. Lizard Lunge to Rotation: Starting in a plank position, bring one foot up and outside the same sides hand. Shift your weight forward over your hands and rotate your same side arm up to the ceiling. Step back into the plank position and repeat on the opposite side for 10 reps.

5. Windmill: Standing with your feet hip width apart, put one arm straight up to the ceiling and the other arm pointing straight down to the ground. Sit your hips back like youre going to sit in a chair. Rotate your torso and reach down inside the same sides leg to the ankle. Keep your core tight and squeeze your hamstrings as you stand back up. Repeat on the opposite side.

6. Walkouts: In a standing position reach down and put your hands on the ground. Walk your hands out win front of you until youre in a full plank. Slowly walk you hands back to your feet and stand tall. Repeat 5-10 times.

With consistency, a mobility routine like this one will help you feel better on and off the course.

Originally posted here:
Womens Fitness Tips: 6 mobility exercises every golfer should be doing - Golf.com


Oct 25

Future of Fitness Addresses Issues of COVID-19 Pandemic – Club Industry

The COVID-19 pandemic has caused new concerns for the fitness industry. To help you address those concerns, Club Industry and Sibec have put together the Future of Fitness virtual event Nov. 16-18. This free event includes several sessions focused on the effects of COVID-19 on the industry. Make sure to register for the event now. Even if you cant attend every session live, by registering now, you can get access to sessions on-demand later.

What lessons has the industry learned from the COVID-19 pandemic? Find out in the session COVID-19 Lessons Learned, which will be moderated by Chris Clawson, CEO of Life Fitness, and will include panelists Todd Magazine, CEO of Blink Fitness; Brent Gallagher, co-owner of Avenu Fitness; and Cheryl McCarver, executive director of Cooper Street YMCA. A fourth panelist will be announced soon. The panel will offer perspectives from a large chain, a studio and a YMCA.

One lesson learned is that what members want today may be different from what they wanted in the past. Steve Tharrett of ClubIntel and Chris Clawson of Life Fitness will share insights in the session What Members Want from Their Health Club in an Age of COVID-19.

Being able to deliver what members want will help you to retain those members, and Paul Bedford of Retention Guru will share the top 10 factors that impact retention in his session, Retention in the Time of COVID-19.

To retain members, club operators need to ensure they are providing a clean environment. What technology around clean air, clean surfaces and hands-free check-ins are here to stay? Find out in this session, Coming Clean: The Technology That Must Forever Be a Part of Your Operations and Marketing.

Dont delay. Register now to be a part of this.

Link:
Future of Fitness Addresses Issues of COVID-19 Pandemic - Club Industry


Oct 25

Global Wireless Health and Fitness Devices Market 2020-2027 – The Merger of Consumer Electronics with Professional Medical Equipment – PRNewswire

DUBLIN, Oct. 23, 2020 /PRNewswire/ -- The "Wireless Health and Fitness Devices - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.

Global Wireless Health and Fitness Devices Market to Reach 464.6 Million Units by 2027

Amid the COVID-19 crisis, the global market for Wireless Health and Fitness Devices estimated at 221.6 Million Units in the year 2020, is projected to reach a revised size of 464.6 Million Units by 2027, growing at a CAGR of 11.2% over the analysis period 2020-2027.

Sports & Fitness, one of the segments analyzed in the report, is projected to record a 10.1% CAGR and reach 280.4 Million Units by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Remote Health Monitoring segment is readjusted to a revised 12.1% CAGR for the next 7-year period.

The U. S. Market is Estimated at 59.9 Million Units, While China is Forecast to Grow at 14.7% CAGR

The Wireless Health and Fitness Devices market in the U. S. is estimated at 59.9 Million Units in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of 99.2 Million Units by the year 2027 trailing a CAGR of 14.5% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.8% and 9.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.7% CAGR.

Professional Healthcare Segment to Record 15.8% CAGR

In the global Professional Healthcare segment, USA, Canada, Japan, China and Europe will drive the 14.9% CAGR estimated for this segment. These regional markets accounting for a combined market size of 13.8 Million Units in the year 2020 will reach a projected size of 36.4 Million Units by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach 68 Million Units by the year 2027, while Latin America will expand at a 17.5% CAGR through the analysis period.

The report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Key Topics Covered:

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/dpw8my

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets Laura Wood, Senior Manager [emailprotected]

For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets

http://www.researchandmarkets.com

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Global Wireless Health and Fitness Devices Market 2020-2027 - The Merger of Consumer Electronics with Professional Medical Equipment - PRNewswire


Oct 25

Fitness with Averee: Rotate to stay out of the rough – usatoday.com

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By Averee Dovsek |October 21, 2020 1:00 pm

The back is the most commonly injured area among golfers. Spine mobility is a major key in having a fluid golf swing and preventing injuries.

Increasing spinal mobility is a great tool to better your golf swing. The thoracic spine plays a vital role in flexion, extension, and side bending.

In the fourth episode of Fitness with Averee, Averee Dovsek demonstrates a half kneeling torso turn with a side bend. Dovsek highlights the benefits of spinal mobility and how this exercise helps in maintaining a stable lower body.

Combine what you learn through Fitness with Averee with Steve Scotts instruction series and you will be a different golfer on and off the course.

Watch previous episodes of Fitness with Averee above and check here for previous episodes.

Fitness with Averee, Golf Fitness, videos, Videos

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Fitness with Averee: Rotate to stay out of the rough - usatoday.com


Oct 25

COLUMN: North Carolina is breaking hearts | Health and Fitness – Independent Tribune

One of the best reviews of a states return on investment in Medicaid expansion was done by the Kaiser Family Foundation, which reviewed over 1,000 separate studies. They found that in those states that adopted Medicaid expansion, total employment grew 1.3%, more than those states that did not adopt. For example, Colorado experienced 31,074 additional jobs as a result of adoption, and a growth in health care employment of 3.2%. The employment of handicapped workers went up because the employer did not have to pay their health insurance.

In North Carolina, health care providers provide about $1 billion a year in uncompensated care because people without insurance cannot pay for it. Insuring patients through the Medicaid expansion would pay a significant chunk of that uncompensated care, which would allow health care providers to survive in low-income counties.

Since this Medicaid expansion opportunity became available, three-quarters of all rural hospitals that have closed in America have been in the 12 states that rejected it.

From a patients point of view, after the program was adopted by most states in the union, deaths among older adults who gained insurance were reduced (depending on the state) between one-third and two-thirds of prior rates. The percentage of pregnant women covered by insurance doubled. States that have expanded Medicaid saw a 50% greater reduction in infant mortality than non-expansion states.

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COLUMN: North Carolina is breaking hearts | Health and Fitness - Independent Tribune


Oct 25

Created the first smartwatch for eSports and fitness for streamers – FREE NEWS

The Garmin brand is best known for its running watches and satellite navigation. However, the company is now entering the eSports market with a new fitness tracker designed specifically for gamers. The Garmin Instinct Esports Edition is designed to help the esports athlete optimize their performance habits and give the audience an insight into the players biometrics while streaming.

Garmin has developed a new STR3AMUP instrument that transmits data from an audiences watch to enable gamers to play with heart rate and stress data. Sleep tracking is also included so players can check if they are getting enough rest. There is also a dedicated game timer for tracking game times and planning breaks.

User data will be automatically synced to the Garmin Connect app, where you can see how different daily habits affect performance and how your body responds to different circumstances and changes in your daily routine.

Players can also use Instinct data to make changes in their daily lives, whether it changes in sleep patterns or activity levels, which can lead to improved cognitive and physical performance while playing, said Garmin VP of Sales Dan Bartel.

Instinct Esports Edition has the same durability as the rest of the Instinct lineup. Instinct Esports meets military standards (MIL-STD 810). At the same time, due to its low weight, the watch is imperceptible on the wrist and will not distract during the game.

Garmin also claims a maximum battery life of three days in eSports mode and up to two weeks in smartwatch mode (giving the user access to email, text messages, and app notifications on the wrist).

Instinct Esports Edition costs about $350.

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Created the first smartwatch for eSports and fitness for streamers - FREE NEWS


Oct 25

Oxygen Yoga and Fitness Port Coquitlam closing for two weeks following COVID-19 exposure – Vancouver Is Awesome

A yoga and fitness studio in Metro Vancouver is closing for two weeks after"multiple cases" of COVID-19 passed through its doors.

Oxygen Yoga and Fitness Port Coquitlamnotified members of the potential exposure to the virus in a series of Facebook posts, beginning Oct. 20.

In the initialpost,the studio stated that staffmade the decision to temporarily closeout of"an abundance of caution,"afterit had "two members attend the studio in the last week who have recently tested positive for COVID-19."

Though the business stressed itwas not directedto close by Fraser Health, anddoes not currently appear on the health authority's list of public COVID-19 exposures,Oxygenstaff made the decision to shut down operations until Oct. 26"in the interest of safety ...to ensure all members have a chance to monitor symptoms and get tested if necessary, as well as do a thorough sanitization of the studio space."

The studio sent out individual emails to clients who had attended class alongside members who tested positive.

But two days later, the business announced it would be extending that closure, remaining shutfor a full 14 days. Itnowplansto reopen on Nov. 4, "to ensure that any positive cases, or even any people who have interacted with those positive cases, can isolate for the recommended period."

The following day, the fitness studio again took to Facebook to share that "there have been multiple cases at the studio," stemming fromthe initialpair.

"Cases pop up everywhere and we are doing the best that we can to deal with it. Transparency and honesty is key and that includes notifying all businesses when you have a suspected case and staying home until you have a negative test to avoid the spread of the virus," readsthe post.

At the time, the studio wasmaintaining physical distancing by spacingmats six feet apart, sanitizing the spacebetween classes, and "doing a full deep clean each day."

The Port Coquitlam location is one of 78 Oxygen Yoga and Fitnessfranchises spreadacross five Canadian provinces, with severalstudios located inMetro Vancouver. The business offers "a complete full body Yoga workout in just a single session while fusing the core strengthening Pilates moves in an easy-to-follow class," which all takes place under Far infrared lights and heat.

"At the time we were informed there were two cases that were in one class, we made the decision as a company to close the doors that evening," saidOxygen CEO Jen Hamilton, in a video shared to the studio's Facebook page.

"We are keeping our studio closed for 14 days to ensure that we pass that incubation period, as well, so we don't have any crossover of customers going from location to location." Members of the PoCo location will receive a free month of virtual classes, she added.

Upon reopening, the yoga and fitness studio said it will be implementing additional safety protocols, including "a mask policy at the studio everywhere but on the mats," and removing two spots per class in an effort to further increase spacebetween students.

"We dont take our current situation lightly and would like to make sure we dont have another closure due to multiple Covid exposures at the studio," Oxygenshared in one of the Facebook posts.

Original post:
Oxygen Yoga and Fitness Port Coquitlam closing for two weeks following COVID-19 exposure - Vancouver Is Awesome


Oct 25

Hylete Aims to Create the Next Big Fitness Brand – InvestorPlace

Hylete is a fitness lifestyle brand, with a wide assortment of apparel items for men and women. The company is also raising capital through an equity crowdfunding campaign on StartEngine. The minimum investment for Hylete is only $500.

Source: Shutterstock

The co-founders of the company include Ron Wilson and Matthew Paulson, who both had high-level positions at companies like Jaco Clothing and Gathering Storm before starting the company. In 2012, they saw an opportunity to develop a better training short for those who were serious about fitness.

The reception was strong and the co-founders quickly moved into other categories like shirts, pants, hoodies, backpacks and cross-training shoes.

One of the keys to the success of Hylete is its focus on personalization. This is certainly important for fitness requirements. To this end, the company has created a quiz on its website to determine the best fit for its clothing line. For example, there are 14 distinct styles for shorts.

Hylete has also spent much time cultivating an engaged community (there are over 81,000 followers on Instagram and the companys products have gotten over 51,000 five-star reviews). Because of this, the company has received valuable feedback to improve its products.

Here are just a few of the companys offerings:

What about the traction for the company? Well, the company has definitely shown strong growth. According to the investor materials, the compound annual growth rate is over 70% and last years sales hit $12.6 million. There are more than 300,000 customers and over 30,000 are certified fitness experts, who have provided content on the Hylete blog and social channels.

The equity crowdfunding capital raise has gone quite well. So far, the company has received commitments for more than $734,000 from 974 investors (the valuation has been set at $44.8 million). Yes, it seems that the companys own community has been essential for this success.

The investment also comes with several perks. That is, there is 50% off all regular-priced products and 10% discounts on clearance locker items. Then there is also free ground shipping for U.S. orders and one Hylete rewards point for each dollar invested.

But of course, as is the situation with any type of private investing deal, there are notable risks with Hylete. First of all, the company has continued to sustain major losses, totaling $16.2 million since inception (as of June 30, 2019).

Next, the apparel market is subject to the fickleness of consumer behavior. This can lead to markdowns on merchandise, which can weigh on margins.

Whats more, the company has taken on much debt about $6.2 million. So going forward, the company will likely need to raise even more capital to maintain operations and this will mean increased dilution for existing shareholders.

And yes, there is the intense competitive environment. Just some of the rivals include Nike (NYSE:NKE), Under Armour (NYSE:UA,NYSE:UAA), Lululemon (NASDAQ:LULU), Rhone, Fabletics, Reebok and Adidas (OTCMKTS:ADDYY).

Thus, before making an investment, its important to account for the risks and make sure any allocation fits your diversification requirements.

On the date of publication, Tom Taulli did not have (either directly or indirectly) any positions in any of the securities mentioned in this article.

Tom Taulli (@ttaulli) is an advisor/board member for startups and author of various books and online courses about technology, includingArtificial Intelligence Basics,The Robotic Process Automation HandbookandLearn Python Super Fast. He is also the founder of WebIPO, which was one of the first platforms for public offerings during the 1990s.

Investing through equity and real estate crowdfunding or asset tokenization requires a high degree of risk tolerance. Despite what individual companies may promise, theres always the chance of losing a portion, or the entirety, of your investment. These risks include:

1) Greater chance of failure2) Risk of fraudulent activity3) Lack of liquidity4) Economic downturns5) Dearth of investor education

Read more:Private Investing Risks

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Hylete Aims to Create the Next Big Fitness Brand - InvestorPlace


Oct 25

Fitness from Home: Life as a Student Without the UREC – The Spectator

COVID-19 is taking a physical toll on Seattle University students, as they are no longer allowed to use Seattle Us Recreation Center (UREC) for exercise. The UREC announced its closure at the beginning of fall quarter, stating they will remain closed through the entirety of fall. Despite its closure, the UREC is offering online methods of staying active, including virtual group fitness classes, educational workshops and trainer sessions. While access to the facilities is completely prohibited for the majority of the student body, student athletes are permitted limited access to facilities.

Social distancing protocols have drastically changed on-campus living. For students looking to stay fit during the school year, options are limited. Preston Lomond, a second-year psychology major at Seattle U, is feeling the effects of no on-campus gym accessibility.

Im struggling to figure out how to do home workouts, Lomond said. Ive gotten really into walking and running, but its a bit boring. I bought a yoga mat just recently, and Im trying to do home workouts on Youtube. Ive been meaning to look at the UREC page and see what virtual opportunities they have, but I dont want to have to schedule my day around a Zoom workout, especially because Im already on Zoom enough for classes.

Last year, Lomond attended the UREC multiple times a week, utilizing the pool and upper level of the gym.

Exercise during COVID-19 is a pervasive issue for student athletes, as well, as their access to the gym is limited. Kendall Ingersoll, a second-year Anthropology major and soccer player at Seattle U, has spent the beginning of fall quarter training in isolation.

Right now we dont have access to the UREC, Ingersoll said. Well do most of our individual training outside. We use a little gym for lifting and stuff.

Like many Seattle U students, Ingersoll has been exercising from home.

Ive been walking and running a lot more, Ingersoll said. I like to run down to the water or around campus.

To aid in students DIY exercise efforts, the UREC is offering virtual classes for students working out from home. The UREC reaffirmed its commitment to student health on Seattle Us website.

We will continue to support the health, well-being and connectedness of our community through virtual & select outside, in-person, programming, the university page stated.

Currently, the UREC is providing Spark Sessions, a free 15-30 minute check-in with a trainer, to help students feel inspired. Another option is the 5k your way, the URECs virtual challenge, which urges students to move for 3.1 miles in any way that inspires them.

For students needing more guidance, group fitness classes are available via Zoom and consist of yoga, HIIT and full-body workout programs. For those looking to leave their bedroom, the Seattle U park and tennis courts are open for socially distanced exercise. Equipment rentals are also available.

While Seattle U continues to offer resources for its students, some wonder if full tuition is too much for an isolated education.

All that I should be paying for is my classes, Lomond said. I dont know what percentage of my tuition wouldve gone towards the UREC, but its still a really expensive school because of things like the gymwhich we cant use right now.

According to the tuition breakdown on the Seattle U website, full-time students pay $300 annually in recreational fees. This accounts for 0.45% of an estimated annual tuition of $65,970.As the UREC remains closed indefinitely, students will have to continue finding other methods of staying healthy.

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Fitness from Home: Life as a Student Without the UREC - The Spectator


Oct 22

How will fitness studios and outdoor workouts survive Covid-19 during the winter? – Vox.com

In the shadow of the Vessel, the sky-scraping copper honeycomb structure in New York Citys Hudson Yards, is a huge tent full of bikes that go nowhere. In the parking lot of the Beverly Center, the famed Los Angeles shopping center, theres a blocked-off section peppered with treadmills and benches. And this summer, the Southampton Arts Centers west lawn was transformed into a dance-workout space.

These outdoor gyms are the new normal of group fitness.

Because companies like SoulCycle, Barrys, and the up-and-coming dance-inspired workout FORWARD__Space havent been allowed to reopen in major cities like New York and Los Angeles, those companies (and many others, from CrossFit boxes to local Planets Fitness) brought the workouts outside.

I feel very safe working out outside, Anna Lev, a devotee of Forward Space told me. She says her trainers have created a really safe environment for everyone.

Before the pandemic, Lev was going to Forward Space classes with Rachel, her favorite teacher, every day. The pandemic put a stop to that. But when Forward Space opened its Southampton outdoor space for the summer, Lev would make the trek from her home in the Rockaways to Southampton every Saturday to take two classes. If she stayed out East, shed go every day theyre held, Thursday to Monday.

Levs devotion and fidelity to Forward Space isnt unique. Outdoor classes at Barrys and SoulCycle have been selling out and provide revenue for the companies. Fitness companies, like restaurants and bars, have pivoted to survive, and moving classes outdoors has been a public health strategy to cope with a pandemic that forced everyone into lockdown. Being outside is safer.

But in embracing outdoor exercise, both enthusiasts and the trainers they love found only a temporary relief. In the coming months, temperatures will drop, the weather will sour, and winter will be in full effect. Fitness enthusiasts may have to go back to square one. Boutique fitness studios have to start over, too, figuring out how to make money while their doors still arent open. And with all the improvisations and compromises, both sides have to deal with the reality that the future is not in their control.

The big motivation behind these outdoor classes is the health of clients.

Teaching safe and spacious sweat sessions outside has been truly incredible and an absolute gift, Kristin Sudeikis, the founder of Forward Space, told me. Being outside certainly provided an element of safety and we also appreciated giving cues during class to look up to the sky, from the sternum up, to take in the sun and the wind I had intuited that at some point and this was pre-Covid that we would create outdoor sweat sessions similar to that of a music festival vibe, and here we are.

But the moves outside go a bit deeper than that and are more connected to how health policy and lawmakers define safety. Back in March, New York Gov. Andrew Cuomo and California Gov. Gavin Newsom were among the first to put their states in lockdown and shut down gyms, which were seen as high risk because of the lack of social distancing and factors like heavy breathing and lots of shared-surface contact. Now, as we know more about the virus and spread, gyms are reopening or have reopened many of which had to implement new capacity and social distancing rules.

Going outside, social distancing, eliminating shared equipment, and instituting measures like cleaning and temperature checks are all measures that make clients, according to current research, safer than they would be if fitness studios continued to operate the way they had pre-pandemic.

We managed to rework the foundations of how we program sessions to adapt everything to body weight, Lauren Vickers, F45 Training athletics team manager, told me, explaining how the company adapted to taking its exercise programs outside. Those programs usually involved equipment like weights and kettlebells, and cardio equipment like bikes or rowers.

Vickers and the team at F45 pointed out that without consistent, across-the-board rules about outside fitness, theyve had to work within different restrictions something theyve figured out by keeping things simple.

Members can bring their own equipment if they wish to add progressions, but essentially you just need a towel and a water bottle and youre ready to go, Vickers told me.

As Vickers told me, the problem for fitness studios is that in major cities like New York and Los Angeles, they still havent been given the green light to open. Even though they provide essentially the same fitness service, companies like Forward Space and Barrys arent considered gyms and are often subject to a different set of rules.

The argument is that boutique fitness classes often taking place in rooms full of sweaty, heavy-breathing people might present a higher risk of transmission. All the things that make group fitness successful people gathering, socializing, yelling, being in an enclosed studio are things that make it high risk.

One notable study from South Korea reported fitness dance classes that infected 112 people over 24 days, and the fear is that something similar could happen in these boutique fitness classes. More recently, 74 people were infected over a week at a Canadian spin studio earlier this month the studio had followed rules like cutting capacity and distancing bikes but it did not require riders to wear masks.

To curb potential outbreaks, rules regarding fitness studios were adjusted accordingly. For example, while gyms in New York City were allowed to open their doors, New York Citys health department and Mayor Bill de Blasio were given discretion to keep those establishments closed, which they did.

By taking classes outside and maintaining social distancing rules, boutique fitness companies keep their clients safer research has shown that outdoor transmission risk is lower than indoor but also can bypass city mandates about indoor fitness classes.

For fitness companies, its also provided some much-needed cash.

The health shutdowns across the country gutted the group fitness industry. Companies bled expenses and continued to pay rent. Even in reopening, they arent making the same money that they used to because of capacity measures and health directives. Companies like Rowgatta shut down their physical spaces, and Flywheel went out of business. Others like Solidcore laid off more than 90 percent of their staff. SoulCycle also furloughed a majority of its instructors.

Group fitness companies innovated by going online. But online workouts in your living room dont quite replicate the real-life experience. Outdoor classes are closer to that pre-pandemic workout adventure, and are a revenue stream for studios and companies that cant yet open.

Outdoors is definitely a big contributor to the business, Chris Hudson, chief curriculum lead at Barrys, told me. The concept has allowed us to safely offer Barrys classes in markets such as Los Angeles and Mexico City where our studios remain closed.

The biggest question among people who arent group fitness enthusiasts about group fitness enthusiasts is: Why? Why not just exercise on your own? Why not just bike outside or go to a gym if you want to work out?

Id say, to each his or her own, Lev told me. Some people only want to work out at home [or at the gym]. I will say that Forward Space is the only thing that has ever gotten me to work out at home. Thats it, thats the truth.

As Lev told me, she just doesnt respond as well to the gym or working out alone. The idea of going back to the gym bores her to death. Working out with a group of people motivates her in a way that working out solo doesnt. And being able to work out outside with her favorite program and with her favorite teachers has been a blessing for her fitness and her mental health.

Returning to in-person classes has taken away the quarantine isolation cloud for me, so I dont want to lose that, she said.

Sarah Luetto, an attorney in Los Angeles, goes to Barrys outdoor classes as a way to mix up her routine but also as a way to exercise while still keeping her health in mind. Like Lev, she was going to fitness classes multiple times per week, but those classes shifted online during the pandemic. Shes been taking Barrys classes at the Beverly Center, whose parking area has been outfitted as an outdoor Barrys location with social distancing and cleaning measures implemented.

I think its a good alternative for people like me who are not ready to do indoor [classes] and hope they keep the option available even when studios reopen indoor in the LA area, she told me. I like that they clean the room halfway through class and hope that protocol continues. Im still taking online classes a few days a week, but it has been nice to have the modified studio experience in person and see some of my Barrys friends in real life.

The question for Luetto, Lev, and the fitness programs they enjoy is whether these outdoor classes will continue as the weather gets colder and working out outdoors becomes tougher.

Sudeikis said the outdoor Forward Space classes, which ended on September 21, prompted an increase in demand and made her think about offering a handful of outdoor classes in New York City. She also mentioned that shes looking to offer outdoor classes in other cities throughout 2020 and into 2021.

But the main strategy for Sudeikis and Forward Space is investing in more virtual classes. She said they launched new eight- and 24-minute classes and are thinking of ways to expand their virtual offerings like making their live classes more interactive. We are passionately committed as teachers, creators, coaches, and team members to be doing and creating everything we can right now to keep all moving and dancing for the peoples overall mental, physical, and emotional health, she said.

Hudson said Barrys will continue to offer its classes as long as it can. That seems to be good news for Luetto in Los Angeles, where it stays warmer longer. Hudson, like Sudeikis, also mentioned the companys desire to be innovative and that they will follow the safety rules in each city.

We strive to offer a premium and safe experience in all our offerings, abiding by all local government mandates, Hudson said.

The X-factor that will determine the future of group fitness classes is how well the virus is contained. In New York City, flare-ups of the virus have prompted school and business closures in hot spots. Indoor dining is still in a touch-and-go stage. Its hard to see allowing indoor fitness classes if schools and restaurants which are considered more essential still arent fully open. On the other side of that equation, people might be reluctant to go back to indoor fitness classes, even if theyre open, until they feel safe.

Its all a moving target at this point.

I think every person should decide what their risk is and what they are okay with, Lev said, explaining that she is trying to be positive about the future of Forward Space. And I would be okay with going to class. Im just keeping my fingers crossed that it will be sooner than later. Because theres nothing like it.

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How will fitness studios and outdoor workouts survive Covid-19 during the winter? - Vox.com



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