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Oct 20

Tracee Ellis Ross Complaining to Her Trainer About Holding a Side Plank Is All of Us: "I Hate It" – POPSUGAR

Since many indoor gyms and boutique fitness classes are still closed because of the pandemic, people have had to get creative with at-home workouts, streaming classes, and even virtual personal training with their trainers. Tracee Ellis Ross, who has shown off her intense workouts on Instagram before, is no exception.

In a new video, the 47-year-old actress hilariously documents one of her one-on-one virtual training sessions, and her love/hate relationship with working out is so relatable. When her trainer prompts Ross to perform a side plank, she jokes that it is not her favorite exercise, and tells her, "I don't look forward to any of this." She also comments on how her trainer is "the slowest counter in the world" when she is prompted to hold her side plank for 20 seconds, and says, "I hate it," midplank. We can relate! Check out the funny video above.

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Tracee Ellis Ross Complaining to Her Trainer About Holding a Side Plank Is All of Us: "I Hate It" - POPSUGAR


Oct 20

Pilates and Fitness – Brookline, MA – Patch.com

Massachusetts Association for the Blind and Visually ImpairedHonors Local Volunteers From Brookline at Annual Celebration

Brookline Family Recognized with MABVIs Family Volunteer AwardOn October 1, the Massachusetts Association for the Blind and Visually Impaired (MABVI) honored its many volunteers at its annual Volunteer Appreciation Celebration on Thursday, October 1, 2020, with a virtual celebration via Zoom. In addition to honoring its volunteer force of nearly 400 individuals, MABVI presented several special awards to recognize exceptional volunteers including a family from Brookline.Brookline Family Recognized with MABVIs Family Volunteer Award

The Li of Brookline Mass. was recognized this year with the Family Volunteer Award for their years of service supporting individuals who are blind or visually impaired. The award recognizes outstanding volunteer services provided by a family. Kevin Li volunteer work currently supports two individuals. His family has been volunteering with one client since 2016, The familys volunteer work started with Kevins mother Dayu, and his brother Michael, who won the Family Volunteer Award two years ago. When Michael went off to college, Kevin continued to provide support for their client. Kevin has also been a positive role model for his peers and friends. He took the initiative to introduce Brookline High School students to join MABVI volunteer program. Kevins dedication continued after the COVID-19 break out by reaching out to see if there were any other people he could support. He is now helping a client by picking up groceries and running errands as needed.Our volunteers commitment to our community demonstrates an exceptional amount of love, hard work, and ingenuity, said Sassy Outwater-Wright, Executive Director of MABVI. As the world changes rapidly, blind and visually impaired residents of Massachusetts face unprecedented challenges to access the things we need. The volunteers availability to help support us as we negotiate these challenges is critical and profoundly powerful. I want to extend my since gratitude all they have done to support MABVI and the people we serve.Go to http://www.mabvi.org/volunteer for more information about volunteer opportunities with the MA Association for the Blind and Visually Impaired.

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Pilates and Fitness - Brookline, MA - Patch.com


Oct 20

Ford will "look into" reopening boutique fitness facilities in COVID-19 hotspots | News – Daily Hive

Premier Doug Ford said he will look into reopening boutique fitness facilitiesin the provinces COVID-19 hotspots and defended his decision to reopen dance studios.

On Tuesday, Ford said that dance studios could reopen because they use a cohort model similar to public schools.

The premier said he would look into other boutique fitness facilities that offer classes, but he noted comparing them to dance studios is like comparing apples and oranges.

How it was explained to me was very simple: These groups are coming in different groups into the boutique fitness areas compared to a dance studio that is there for teaching, and they have a cohort, if you want to call it that, compared to the fitness studios. I dont think you can compare the dance studios with certain students over and over again to fitness areas, Ford said.

On October 10, dance studios, gyms, fitness centres, movie theatres, and indoor dining establishments were ordered to shut down in Toronto, Peel, and Ottawa, with the same happening for York Region on October 20.

Ford said that he is doing everything he can to make sure we get these places reopened as quickly as possible, but he did not clearly state which places were allowed exceptions like the dance studios.

Dont get me wrong, we are looking into the boutique fitness centres, but then the next question as we move forward will be how about the other fitness centres and then it keeps going and going and going, he said.

On Monday, dance studios were given the green light to reopen.

Attendees must pre-register for each class and remain two metres apart at all times. In line with the provinces indoor gathering limits, there can be no more than 10 people in a studio at a time.

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Ford will "look into" reopening boutique fitness facilities in COVID-19 hotspots | News - Daily Hive


Oct 20

Curves of Loveland Celebrates 28 Years of Innovating Fitness – North Forty News

Fitness center Curves is celebrating its 28th year of being one of the largest chains of fitness clubs for women worldwide.

Successfully navigating the COVID-19 pandemic effects is proof for Curves that its time-proven concept is resilient and agile. Curves is also known for their coach-led 30-minute training circuit.

Curves is now offering members within the Loveland area the ability to work out either from the safety of their own homes or at the local Curves of Loveland clean and sanitized gym. MyCurves On Demand is an at-home workout that replicates the traditional Curves full-body workout utilizing a resistance band in place of equipment found inside clubs.

This past year has been filled with exciting changes and unexpected challenges, said Krishea Holloway, president, and CEO of Curves NA and Oceania, Inc. I am proud to say that both our franchise partners and the Curves team have met 2020 head-on by finding new and innovative ways to continue serving our members, Krishea.

Members of Curves can stream their workout from any smart device, with new content being added regularly. Curves has expanded the MyCurves On Demand program to produce MyCurves On-Demand + Coaching, including live one-on-one weekly virtual coaching from their own homes.

Through courses from Balance and Posture to Stretching and Stress Management, Nutrition and Weight Management, Curves educates members on how to make improvements in their lifestyle. Additional courses includedynamic e-learnings, weekly content review, and an extensive library of functional exercises.

Each local Curves coach works to be a supportive and highly-motivated fitness enthusiast dedicated to helping women reach their health and fitness goals. For the last 28 years, their mission has been to strengthen women through fun, fast, and safe programs to aid them in their goals regarding health and fitness.

As our gyms reopen, we look ahead to 2021 and beyond with enthusiasm, said Krishea.The entire Curves team remains more committed than ever to providing our franchisees and members the best programs and services possible, Krishea said.

For more information regarding the Curves program and membership options available in the Loveland area, visit http://www.curves.com or call 970-669-9400

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Curves of Loveland Celebrates 28 Years of Innovating Fitness - North Forty News


Oct 20

Finding Fitness: Take a hike | The Current – The Current – The Student-Run Newspaper of Nova Southeastern University.

Living in South Florida, we are blessed with lots of nature trails. From the beaches to the Everglades, there are tons of beautiful sceneries to walk and find some fitness. Heres what you need to know.

Essentials

While Florida is known for its unpredictable weather, one thing is almost always certain: the heat. Regardless of where you go hiking, its essential to bring water, snacks and sunscreen. Even if youre only hiking one mile, given the heat and humidity, you dont want to risk dehydration. Wear some comfy, lightweight clothing and good walking or hiking shoes, pack a small backpack with the essentials and get on a trail. Some other good items to bring include bug spray, a knife or multi-tool, first aid kit, sunglasses, and of course, your phone, in case you want to photograph or video some cool wildlife, insects or flowers.

Where to hike

Luckily, weve got a lot of cool places to go on hikes, around campus and far from campus. Here are some of my favorites.

Everglades National Park

The Everglades is a given when discussing where to hike in South Florida, and its not just because of its acres of land you can walk, but because of the wildlife and flora you can see on different trails. You have the opportunity to see gators, a variety of bird species and even grasshoppers and crabs. Everglades National Park is accessible year-round and has a plethora of trails to choose from. Some include Pine Island trails, Flamingo trails and Shark Valley trails. Most of the hiking trails in the Everglades are short and tame, suitable for everyone. Even if you have never hiked a trail before, Everglades National Park is a great place to start.

Tree Tops Park

Only ten minutes away from campus, Tree Tops Park is a 23-acre park filled with nature trails and a freshwater marsh. Tree Tops is a great hiking getaway, accessible year-round if you dont want to stray too far from campus. Here you will find tons of flora and fauna and peaceful trails that will transport you somewhere else. There is even an observation tower where you can get a good birds eye view of the forest youre in and is a great place for a simple picnic before or after your hike. If youre looking to do a trail with wildlife, Tree Tops has got you covered, too. Here you can find tons of turtles near the marsh.

Biscayne National Park

Farther south, Biscayne National Park is a great place to hike near the ocean. Accessible year-round, here you will find wildlife, like crabs and blue herons, and have the opportunity to cool down by the water after your hike on a hot day. Biscayne National Park offers a 9.9-mile trail that is good for all skill level hikers. Going right before sunrise is my favorite time to go because you get to reward yourself for a good hike by watching the sunrise right above the water.

Whether youve been out hiking in the mountains or have never hiked a day in your life, South Florida has got some great unique trails for you to walk, run or bike on. All you have to do is get out there.

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Finding Fitness: Take a hike | The Current - The Current - The Student-Run Newspaper of Nova Southeastern University.


Oct 20

Another fitness studio in Manhattan goes belly-up – The Real Deal

107 Chambers Street and Allison and Frederick Thompson (Google Maps, Tribeca Health & Fitness)

An independently owned gym in Lower Manhattan has fallen victim to Covid-19, joining a long list of businesses ravaged by the pandemic.

Tribeca Health & Fitness, located at 107 Chambers Street, filed for Chapter 7 bankruptcy on Friday and announced its permanent closure on its website.

We are heartbroken to announce that we will not be reopening, the website said. The prolonged Covid closure has made it impossible for us.

Since 2017, Allison and Fred Thompson have been the owners of the popular gym, which occupied more than 10,000 square feet of space across three levels, according to the website.

In the statement, the owners said they tried every avenue to save the gym, the pandemic was more than they could bounce back from.

The business owes more than $1.4 million to its creditors, while its assets totaled about $92,000, according to the bankruptcy petition.

With the closing, the self-proclaimed largest family-owned fitness facility in Lower Manhattan has joined the pool of sports clubs and fitness centers crashed by the pandemic in recent months.

Town Sports International which owns sports clubs in New York, Boston, Philadelphia and Washington, D.C. filed for Chapter 11 bankruptcy last month after the forced closure of gyms led to big losses in revenue, Reuters reported. The national chain 24 Hour Fitness also filed for bankruptcy in June.

Contact Akiko Matsuda

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Another fitness studio in Manhattan goes belly-up - The Real Deal


Oct 20

How COVID-19 has changed the fitness industry – Fast Company

ForFast CompanysShape of Tomorrow series, were asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Heres whats been lostand what could be gainedin the new world order.

Joey Gonzalez is the CEO of Barrys, which specializes in high intensity interval training and has nearly 70 studios across the U.S. and abroad. He is also an instructor.

COVID has been a humbling experience. The first thing we did was launch free Instagram workouts, which kept our community engaged. Then we launched a digital platform, which we built in 14 days using the Zoom platform. We had a moderator who filled in to give a front-desk experience and to shout-out people in the classes to help our instructors.

Were investing heavily in digital and it will be a permanent part of our business going forward. Were going to stop using Zoom and there will be a fully integrated social component, so you can see which classes your friends are taking. Our instructors will be able to call people out and help with their form: We dont just want to stream; we want to be able to teach.

We have nine functioning studios today across the U.S., and weve had to navigate reopening in different locations with different rules and regulations. If you took class in Boston, youd see plastic shields in between every treadmill. In D.C., were only allowed to have 10 people in the red room.

We also launched Barrys outdoors, which is pretty much what it sounds like. The majority of them offer 50-minute weightlifting classes. In New York, mayor Bill de Blasio allowed gyms to reopen at limited capacity, but blocked all boutique fitness studios from reopening. So we launched a concept called Open Gym in New York, where people can book time [in a Barrys studio] to work out with audio-guided workouts we provide through QR codes. Everything is wiped down afterwards.

The pandemic has been a disaster for our industry. A lot of brands are getting ready to announce that they are closing in the U.S.

In March, we had a workforce of over 1,400 employees. Today, we have 400 or 500, if you include part-time employees. We brought a lot of part-time desk and facility staff back to help us run outdoor classes. One of things that makes me most proud about our company is that we didnt just push a button and send a termination email to our employees. Every single person received a phone call about the status of their employment. I have been heartbroken.

The pandemic has been a disaster for our industry. A lot of fairly significant brands are getting ready to announce that they are closing in the U.S. A lot of businesses are at the mercy of landlords, so it depends on what kind of deals can be structured during the months it will take us to get through this.

Businesses that have developed or are working on developing an at-home structure can do well: What better time to announce the new at-home bike you have been developing? The other type of business that can do well is one that has fostered a big community and good customer relationships. Thats where Id put Barrys. We didnt have the infrastructure when this hit, but we did have some of the best instructors in the world.

William Lynch is the President of Peloton Interactive, which sells connected bikes and treadmills and has an app that allows users to stream prerecorded and live classes.

Weve always believed that if you were to provide higher quality fitness instruction, with better equipment, at a better value, in a better place like home, people would gravitate toward that experience. Weve learned that that premise is true. Prior to COVID, we were seeing a mass movement toward fitness in the homewe were growing at triple digitsbut this [crisis] proved it.

We had to close our studio where we film classes, and set up equipment in instructors homes, so they can stream live. In the spring and summer, we added something called threshold deliveries, where we got the bike in a safe manner to the consumers doorstep and wiped it down. We also invested in hazard pay for our workers in order to keep deliveries up and repurposed our retail teams, who couldnt work in stores, to take customer calls due to the high volume.

We realized that during the pandemic, a lot of families like to work out together. We launched new content verticals like family fun, where families can stretch on the floor together. We also launched dance cardio as an upbeat and fun way to get a workout and barre classes due to customer demand.

Our research [suggests] that even post-COVID, most people are not going back to the gym. At least 60% of Americans do not intend to renew their gym membership. And I think thats less about the pandemic and more about the fact that you can deliver a better experience in the home. Last quarter, we saw our membership numbers explode. Its been well above triple digit growth since the start of the pandemic. Weve had to scramble to build more bikes and more treadmills. And weve been selling a lot more digital memberships.

We believe this is a permanent shift. People have seen that they can get a great workout from their home, and they can still interact with a community through the leaderboard. You can see a lot of fitness companies starting at-home programs, everyone is trying it. There will still be a place for smaller, independent studios and gyms but not at the level we saw before. Some of them will have to close.

Tracy Anderson is the creator of the Tracy Anderson method and CEO of Tracy Anderson, a fitness company with studios in five cities, and an online workout streaming service.

There has been an undeniable increase in interest in working out from home because gyms are really germy. Luckily, we reach most of our customers through streaming, and have developed a really authentic [online] experience.

The pandemic did change how we connect to some of our clients. We closed our studios in New York City, the Hamptons, Los Angeles, Madrid, and London, which was a very easy decision to make. I wasnt afraid of loss of income: We just accepted it and moved on.

I love connecting with people in person. I believe that every connection is powerful. I believe that the closer you are, the stronger the energy vibrates. So I cant really imagine a time where I would ever close every physical studio permanently. But I had no interest in opening a bunch of daytime nightclubs, where instructors are just bouncing around with people. Its hard for those [kinds of fitness] companies to convey that experience through streaming.

At the beginning of the pandemic, my business partner said we should scale back with pay cuts. I told him, Give me two weeks and I will work something out to make it up financially.

I had no interest in opening a bunch of daytime nightclubs, where instructors are just bouncing around with people. Its hard for those companies to convey that experience through streaming.

I put a stage outside in Florida where I was quarantining. I contacted this company that normally builds stages for concerts, but wasnt building as much because no concerts are going on. I was like . . . can I get a stage?

We set up three cameras. I recorded my regular classes that get streamed every week to subscribers and then I created a special live class. I havent taught live in a long time. So I offered these special two-hour live classes designed for our very committed clients, people that never let me down. That type of client will show up to the studio (pre-COVID) to spend two and a half hours in 90-degree heat with 70% humidity to sweat and move with me.

We charged $50 dollars [a person] for it, which is a bargain because no one could ever get me training them for two and a half hours for $50 in my career, and did one every other week. That made a big financial difference for us. We didnt have to let anyone go and we didnt have to adjust anyones income.

The schedule was throwing off my family time, though, because we were filming on the weekend. So were doing less of them and I might pass the ball to one of my other trainers. I might do one during the week.

Josh McCarter is the CEO of Mindbody, a booking and business management platform for fitness studios, salons, and spas in the U.S. and abroad.

We provide the business management system that a spa, salon, or studio uses. They run all of their operations with it. They manage their classes and appointments. They transact with customers.

We started seeing businesses shut down in China, Hong Kong, Singapore, and Australia, and [then] France and Italy, before we saw it in the U.S., so that gave us some insights into how we could help our customers and our industry pivot. We had previously identified virtual [streamed or on-demand classes] as an opportunity for us to expand into. When COVID hit, we shifted our focus to it and moved up the launch from August to earlier in the year.

Weve been helping studios that are not fully digital to get on our virtual platform because the preponderance of the industry is based on physical location. When they had the pivot to go virtual, the first thing that most [studios] tried was Instagram live, Facebook live, or even Zoom. But these systems are really disconnected from [the studios] core operating systems. Our digital platform enables studios to integrate their online classes with our management systems, so that people can book and pay for digital classes. This lets studios offer hybrid memberships where people can sign up for both virtual and in-person classes as things open up. We think the future of the industry is studios being able to offer both.

North of 90,000 videos have now been uploaded by our customers. And weve seen a huge uptick in consumer demand. Through our research [we found] that about 90% of consumers say theyre going to go back to their prior workout habits and regimen, but about 46% of those are saying that theyre going to tack on a virtual aspect. So we say [to studios], if youre not focused on this hybrid model, youre probably going to start losing some of your clients.

People are thinking more and more about their health and their wellnessthe pandemic has emphasized that its important. Weve seen in some of these markets that have reopened, like Hong Kong and Singapore, that bookings for classes are even higher now than what they were in 2019. I think that thats going to be kind of a lasting change that comes out of COVID, a heightened focus on peoples health.

David Long is the CEO of Orangetheory, a fitness franchise with more than a thousand locations in the US and 23 countries.

The pandemic was a really challenging time for us, we had to furlough a lot of people and were still working to build back up. Fortunately, we were able to get some PPP money, which helped us survive the tough period at the beginning of the pandemic.

I would say 80% of our studios are back open in some way. A lot of studios that couldnt open their physical locations started doing outdoor programming, and our customers loved the variety. We want to make sure that as studios reopen, theyre delivering a valuable experience and what people are looking for, so that they can come to the studio two or three times a week. Were still opening a double-digit number of locations [this year]. Even in July, we opened some. We recently opened one in Denmark.

We introduced [an on-demand] daily workout globally in March [through our website] that people could do from home. In November, were launching a digital club: Its really personalized and hopefully will give our customers a roadmap of what to do and how to do it to get the best results. We want to take a customized approach, so well integrate heart rate monitoring like we do in the studio.

Members can already monitor their heart rate when they go for a bike ride or a jog when theyre outside of the studio [through Orangetheory monitors]. The number of people using [those monitors and synced with the Orangetheory app] has skyrocketed. Were working on building our products around that for the most part. But we also know that our big differentiator is the live authentic coaching, so we want that to be part of the experience too. So we are adding a digital [club], OT Anywhere. But for it to succeed it needs to be customized. Holding people accountable is important.

More fromFast CompanysShape of Tomorrowseries:

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How COVID-19 has changed the fitness industry - Fast Company


Oct 20

Ukrainian fitness influencer who branded COVID-19 a hoax dies from virus after trip to Turkey – Arab News

BEIRUT:Lebanons security chief has been forced to delay his return from an official visit to the US after testing positive for coronavirus following a series of White House meetings.

Maj. Gen. Abbas Ibrahim, director-general of the Lebanese Public Security, met with US officials, including David Hale, the undersecretary of state for political affairs; CIA director Gina Haspel; and national security adviser Robert OBrien during his recent visit to Washington.

Hale, as well as several other employees from the State Department and other executive branch divisions, are now self-isolating for 14 days, US officials said.

Lebanons General Directorate of Public Security said that Ibrahim is in good health, but will postpone his return to Beirut following the PCR test.

The Lebanese intelligence chief also held talks with senior US security officials in Washington. He was scheduled to hold meetings in Paris before his return to Beirut.

In Lebanon, the number of coronavirus infections during October rose to more than 24,000, climbing past the September total of 22,000.

Since the outbreak began in February, more than 63,000 cases have been reported in the country, with 525 fatalities.

Firas Abyad, director of the Rafic Hariri University Hospital, said: The situation is unacceptable. If we continue on this path, we will soon reach a point where the number of critical coronavirus cases outweighs the number of available intensive care beds. This will coincide with winter, when the demand for intensive care beds increases for pneumonia cases, for example.

Abyad told Arab News: One of the most difficult cases that doctors can face is the death of a mother after giving birth, due to the repercussions of her infection with the coronavirus, and this happened a few days ago in Tripoli.

Abyad pointed to a state of denial among those infected with the virus, saying some consider it as just a regular flu, and do not think about the consequences of the disease.

He added: We have 215 cases that need intensive care in Lebanon. We are not fully occupied yet, but we may be shortly.

Almost 80 Lebanese towns have been placed in lockdown by the Ministry of Interior after recording high rates of infection.

The one-week lockdown decree issued on Tuesday included the southern Beirut neighborhoods of Ghobeiry, Haret Hreik, Burj Al-Brajneh, Tahwitet Al-Ghadeer and Al-Laylaki.

According to the Mount Lebanon Governorate, some suburbs failed to abide by individual and collective preventive measures to limit the spread of active infection chains.

The lockdown includes a ban on social events, parties and gatherings of all kinds.

Cafes, gaming lounges, amusement parks, sports clubs and public parks will also be closed under the restrictions.

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Ukrainian fitness influencer who branded COVID-19 a hoax dies from virus after trip to Turkey - Arab News


Oct 20

Ob is eventizing its fitness classes to retain customers – Glossy

As customers adjust to month eight of Covid-19 living, companies set up for virtual living pre-pandemic know that they cant rest on their laurels.

Like Peloton and Mirror, Ob, which launched in March 2018, bet on the concept that pricey, boutique fitness could be done at home. Obs dancing, boxing, pilates classes are convenient, plus the companys monthly subscription is $27 versus the standard $35-plus prices of a single class at Barrys Bootcamp or SoulCycle. Though Ob saw membership increases of 80% month-over-month between March and May because of coronavirus (which has leveled to 30% month-over-month growth since), the fitness company has been intent on not being a victim of Zoom fatigue.

Since March competition for virtual mindshare has increased: Barrys, SLT and Mindbody are a few of the fitness companies that have unlocked virtual class offerings, after previously offering in-person classes exclusively. And cross the beauty and lifestyle space, companies like Blushington, Armani Beauty and Violet Grey are trying to elevate the Zoom experience.

Since July, Ob has developed themed live offerings with Sex and the City, Game of Thrones, Euphoria and Sesame Street via HBO Max. It also celebrated En Vogues 30th anniversary by livestreaming the groupsmembers into classes while playing their biggest hits.

By eventizing what we do, it makes our classes more of a celebration, said Ob co-founder and co-CEO Mark Mullett. Its fun for our clients, but it is also a drive to our live classes.

Ob offers 22 live classes a day, but it also makes some classes available on-demand for ease of use. However, the company has found that event-style classes have a viewership rate thats 3-10x playback classes.

To keep excitement going for Ob, co-founder and co-CEO Ashley Mills said the company has ramped up its themed Halloween classes, where instructors are in full costumes and decor fills the screen, from just one week in 2019 to the last two weeks of October. Members, too, are encouraged to dress up for live classes and share their sweaty selfies on social media.

Halloween programming officially kicks off on October 17 and will include a Time Warp Week series featuring 60s Age of Aquarius power yoga, 70s Disco Inferno HIIT and strength, and 90s Baby Got Back dance, HIIT and strength. Additionally, the company is hosting a Trick or Treat Halloween Spectacular, dance HIIT classes for children ages 3-10, where kids can collect digital candies on-screen. The two weeks of Halloween programming will culminate with the Monster Mash Up Marathon, that includes a Richard Simmons Sweatin to the Oldies-themed class.

The only mistake we made last year was that we didnt do it for longer, said Mills of its Halloween programming. We know its hard for some of our Ob family to be consistent, and it can get hectic, especially in the mornings with work and getting kids ready for school. So weve found that live classes offer a sense of accountability. Because of Halloween, October has become the biggest month of the year for Ob.

Ob has found that members who watch live classes take 4.5-times as many classes as members who only watch on-demand. An average member takes 14 classes per month (an increase from 11 classes per month in 2019). Mullett added that the company is amplifying live celebrations as one would have experienced in an in-person class. For example, in the last few months, instructors have been proposed to on-air, while members have shared pregnancy announcements and gender reveals tothe strengthen Obecommunity.

This strategy extends to Obs flagship events, as well. The company held larger in-person fitness events with a cap of 80 attendees and speakers in 2018 and 2019, at New York Citys Dream Hotel and Freehand Hotel, respectively. And it held its first digital retreat in late September. Rather than make members pay for a ticket, the event was free for all members and they could dip into and dip out of sessions.

We said, Come for two sessions, come for 10 minutes. We didnt want people to be beholden because of an expensive ticket price that doesnt make sense now, said Mullett. Were trying to add value to our members lives, and with everyone at home and being inundated, it comes back to making all of our moments worthwhile.

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Ob is eventizing its fitness classes to retain customers - Glossy


Oct 15

Fitness events around Houston: Superhero Run, Zumba and Virtual Run for Hope – Houston Chronicle

Virtual Run for Hope

The virtual 5K, 10K and 1 mile run benefits children and teens in foster care who have been abused, abandoned and neglected. Participants will have the opportunity to run anywhere and anytime during the entire month of October. runforhopewoodlands.org.

Virtual Toughest 10K Galveston

This years race will be held virtually. The Virtual Toughest 10K Galveston will count toward completing the Texas Bridge Series. Oct. 17; toughest10kgalveston.org.

Child Advocates Superhero Run

The virtual 5K fun run/walk and kids 1K can be completed at the location of your choice. Walk or run the race anytime on Oct. 17 and then submit your times. Child Advocates raises funds and awareness for the fight against child abuse. superherorunhouston.com.

Virtual Houston Superhero Heart Run

Join forces with Heart Heroes for the sixth annual virtual 5K/2K run, aimed at raising awareness and funds for congenital heart defects. The finish line will take place on Oct. 18, with a virtual day of activities. superheroheartrun.com/houston.

Zumba by Tiny Fitness

This 45-minute Zumba fitness class will have participants grooving, shaking and toning to salsa, hip-hop, samba and bhangra beats. Open to all fitness levels, no equipment necessary. 9 a.m. Oct. 18; Levy Park, 3801 Eastside; levyparkhouston.org.

Fusion Belly Dance

Professional movement artist and instructor YET Torres combines dance movements with yoga to build flexibility and muscle tone. 6:30-7:30 p.m. Oct. 19; Discovery Green, 1500 McKinney; discoverygreen.com.

ana.khan@chron.com

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Fitness events around Houston: Superhero Run, Zumba and Virtual Run for Hope - Houston Chronicle



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