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The coronavirus pandemic has thrown the fitness space for a loop. Caliber, a startup that focuses on one-to-one personal training, is today launching a brand new digital coaching platform on the heels of a $2.2 million seed round led by Trinity Ventures.

Caliber launched in 2018 with a content model, offering an email newsletter and a library of instructional fitness content.

My co-founders started testing the idea of coaching people individually and thats where the light bulb really went off, said co-founder and CEO Jared Cluff. They saw that more than anything, people need expert guidance and a really genuinely personalized plan for their fitness routine.

That was the origin of Caliber as it is known today.

When users join the platform they are matched with a Caliber coach. The company says that it brings on about five of every 100 applications for coaches on the platform, accepting only the very best trainers.

These coaches then take into account the goals of users and build out a personalized fitness plan in conjunction with the user, which begins with a video or phone consultation. Once the plan, which is comprised of strength training, cardio and nutrition, is finalized, the coach loads it into the app.

Users then follow the instructions from their instructor via the app and log their progress. Interestingly, these arent live video appointments with a trainer, but rather an asynchronous ongoing conversation with a coach that is facilitated by the app.

Users can also integrate their Apple Health app with Caliber to track nutrition and cardio, giving the coach a full 360-degree view of their progress.

Alongside providing feedback and encouragement, the coach ultimately provides a layer of accountability.

This combination of real human coaching in a less synchronous, time-intensive manner has allowed for Caliber to charge at a higher price than your standard workout generator apps but come in much lower than the average cost of an actual, in-person personal trainer.

Most Caliber users will pay between $200 and $400 per month to use the platform. Coaches, which are 1099 workers on Caliber, take home 60% of the revenue generated from users.

Pre-launch, Caliber has more than tripled its membership across the last six months and increased the number of workouts per member by 150%, according to the company. Cluff says the startup is doing north of $1 million in annual recurring revenue.

Of the 41 trainers on the platform, 37% are female and about a quarter are non-white. On the HQ team, which totals seven people, one is female and two-thirds of the founding team are LGBTQ.

The biggest challenge is not dissimilar to the challenge we faced at Blue Apron, where I was most recently, in that we wanted to create the category around meal kits, said Cluff. We want to build a category around fitness training in a space that is super fragmented with no branded leader.

Link:
Caliber, with $2.2 million in seed funding, launches a fitness coaching platform - TechCrunch

The JaxJox interactive home gym.

JaxJox, which makes a smart personalized home gym that uses AI to track and improve your performance and give you a wellness score, just scored itself. The Seattle-based fit tech company announced today that it has raised $10 million to bring its JaxJox interactive fitness studio to market.

The company also announced an exclusive retail partnership with Best Buy, and customers can get the fitness studio installed by Best Buys Geek Squad.

The system consists of a 43 touchscreen TV that can display fitness classes as well as data about your performance. The screen rotates both horizontally and vertically, and tilts if youre doing floor exercises. Crucially, however, JaxJox isnt just about cardio: the system has integrated smart dumbbells and a smart kettlebell both configurable for different weights that also report performance data. Theres also a smart push-up device and a vibrating, massaging foam roller.

All integrate with Apples HealthKit and will integrate with GoogleFit in a few months.

The InteractiveStudio is the first home gym that includes connected free-weight equipment with AI performance tracking and interactive live and on-demand coaching for a personalized workout experience, the company says. Interactive Studio has a substantially richer training experience with personalized, real-time data including repetitions, power and a proprietary Fitness IQ score.

The JaxJox interactive home gym

That Fitness IQ score is generated by AI, the company says, and includes data on peak and average power, heart rate, workout consistency, steps, body weight, and the fitness level youve chose to attain.

Beyond fitness-tech products, my vision is to close the gap between fitness and health, says JaxJox CEO Stephen Owusu. By monitoring performance metrics and using AI, we can give users a more holistic view of their health and provide recommendations on improving their wellbeing. We know working out is only one aspect of wellness and will continue to enhance our platform to provide an unparalleled experience.

This type of home gym, that enables smart workouts either solo or with others JaxJox has a gym friends feature that lets you work out with a few friends is the future of home fitness. Along with a few other video-centric competitors (notably Peloton, which of course lacks the weights component) something like this feels like the future of gyms.

At least for those of us who arent planning to return to a public gym anytime soon.

I asked Owusu for a few more details via email:

John Koetsier: How close is the full hardware/software package to release?

Stephen Owusu, CEO of JaxJox

Stephen Owusu: The InteractiveStudio will be released by the end of this year.

Koetsier: Is there a vision to eventually add a cycle and/or treadmill? Would you build it yourself or integrate with existing players?

Owusu: We always look for opportunities to simplify a consumers experience and allow them to integrate other fitness tech into our platform. That way they can bring all their data to one centralized location. We will continue to engage our members on the benefits of using our equipment to accomplish a total body workout. However, we will look to integrate with existing players so those that do like to run on a tread or bike, will be able to sync their data to our platform for a holistic view. Our experience will eventually include an outdoor running component.

Koetsier: Talk about your vision for health and fitness. Covid-19 has changed everything: do you think that's permanent? or at least long-lived?

Owusu: There was already a significant move towards health and fitness overall, however Covid has accelerated the at-home element of fitness. We believe this trend will continue post Covid. People used to have gym memberships as their main way of staying in shape and used home workouts as a supplement. We see the home gym becoming the main way to workout and going to the gym becoming supplementary.

JAXJOX has a number of functionalities that bring the feel of a gym to the comfort of one's home. Personal training, high-energy workouts, music, high quality equipment, to name a few. We know interacting with people is what many love about boutique style gyms.

Weve developed a virtual group training experience on our platform so other members or family and friends can workout together in the comfort of their own home. This feature will be rolling out in 2021.

On the topic of health, our technology allows us to serve personalized recommendations to our members. The data people have access to is crucial in changing how they consume their health information in the future. People are used to going to a doctor once a year and hearing youre healthy or there is something wrong. But what does that mean? We want to provide people with a better understanding of their health by using data along with other health app integrations to educate people on the contributing factors of their overall wellness. By treating our solution as an interactive wellness hub, it allows us to continuously enhance the experience.

Koetsier: Pricing for the full system?

Owusu: $2199 and $39 monthly subscription.

Koetsier: There's a number of players now with home gym replacements that have extensive video components. Peloton, of course, Mirror ... a bunch of others. How does JaxJox stack up? What's your niche, or how do you beat other contenders?

Owusu: Most of the offerings out there are centered around cardio and even with Tonal which is strength based, it includes cables for resistance and is fixed on a wall, which limits the way people move and interact with the screen. We provide a very similar experience with our content and the features we have to connect our community but we take it up a notch by providing the connected adjustable equipment and real-time data tracking that Mirror does not have.

Mirror provides the screen and the content. People still have to go buy weights and other equipment to workout. Same with Peloton and their new bike and tread experience. Their experience is centered around cardio. Now their members have the opportunity to swivel their screen and do strength, yoga and other workouts. On the treadmill, they have to step down and look up at the treadmill screen. It feels disjointed and expensive because people still need to buy weights on top of the tread or bike.

Tempo is another strength specific gym that requires people to stand a certain distance from the screen to get the form correction and data. The tracking is limited because of that. Additionally their weights require people to manually add or remove weight which can slow someone down during a workout. Our connected weights adjust with a push of a button and happens instantly. Our DumbbellConnect goes from 8-50lbs per dumbbell and KettlebellConnect is 12-42lbs. Total weight for the InteractiveStudio is 145 lbs. JAXJOX is the first true connected home gym that caters to strength, functional training, cardio and recovery.

Our weights and other equipment have the connected technology built into it, which gives users the freedom to move as they please. You dont need to stand a certain distance from our screen to get your tracking. Our equipment does it all. Because of this, members have the ability to work out wherever and still have the connected experience and not be tied to a specific location. They can workout in front of the 43 TV on the InteractiveStudio or grab a piece of equipment off the stand and go workout in their backyard if they want.

Our live coaching and performance tracking will follow them in the mobile app.

The adjustability is another big differentiator for JAXJOX. Our weights are digitally adjustable and only require a push of a button. People get six kettlebells in one kettlebell and 15 dumbbells all in one compact design. The InteractiveStudio is very compact and allows people to easily adjust their weight mid workout.

Koetsier: Anything else?

Owusu: With the InteractiveStudio, we made sure to think of all aspects of training when developing it. It focuses on strength and functional-training with our connected free-weight component but complements cardio and recovery seamlessly. It wasnt an afterthought like youre seeing with other brands in the space. Variety is extremely important for keeping people excited and motivated throughout their journey.

Our workouts and programs led by our team of expert coaches will show people how to do that and they will see the sweat prove it. Not everyone can run; maybe they have bad knees. Using weights is a great alternative. Take the KettlebellConnect 2.0 for example. It is arguably the most versatile piece of equipment out there. You can do so much with a kettlebell. JAXJOX is the only smart home solution that includes a digital, adjustable kettlebell.

We cant wait to show people how to properly use one with our form classes and how much fun it is to workout with a kettlebell. They will get a total body workout with our kettlebell classes. Personally, I think kettlebell training is addicting because it is challenging and requires a lot of focus but once you learn the proper technique it is extremely rewarding and fun. People will see the results they want.

Koetsier: Thank you for your time.

Link:
This Smart Home Gym Is The Future Of Fitness - Forbes

Whens the last time you worked out your soul?

A mid-spin pep talk at SoulCycle might make you shed a tear, but not in the way that the co-founders of Coa, Alexa Meyer and Dr. Emily Anhalt, want. The founders, instead, want people to ask themselves: When was the last time you worked out (just) your soul?

If you stutter in response, thats the impetus for Coa, a gym for mental health and online emotional fitness classes. The company just raised a $3 million seed round led by Crosslink Ventures, with participation from Red Sea Ventures and Alpaca VC. Other investors include Neil Parikh (the founder of Casper) and professional basketball player Kevin Love.

Coas core product, pre-launch, is small-group studio classes taught by licensed therapists. A customer will get onboarded, evaluated and placed into a series of classes spanning how to live alone during a pandemic to how to deal with political anxiety.

The class experience mixes lecture-style teaching with breakout sessions to breed conversations. Broadly, Coa is on a mission to take the small-group fitness culture that makes SoulCycle so successful and apply it to mental health. It makes sense: small-group fitness is easy to schedule into your busy days, breeds camaraderie and creates a sense of community that keeps you coming back for more.

Beyond studio classes, Coa sells private classes, 1:1 therapy, and offers free community classes.

Off the bat, the co-founders are clear about what Coas studio classes are not: a replacement for therapy. Instead, Coa wants to be a therapeutic experience, and the only people who create or teach content are licensed therapists. For 1:1 services, Coa has a therapist matchmaking service, currently only active in California (soon to be New York and other states). Of course, though, the fact that Coa has therapist connector services means that people interested in therapy can turn to the company for a network of options.

Coas studio classes seeming have a grey persona to sell to: people who want to pay for their mental health, but not enough to go to therapy. Coa pricing is key here, and drop-in classes start at $25 to bring some of the accessibility to mental health awareness. The startups go to market strategy is currently through free community classes and offering subsidized programs for employees by working directly with employers. Coa currently works with companies including Silicon Valley Bank, Spotify, Asana and Salesforce.

Its pretty impossible to replace the magic that can happen between two people meeting consistently every single week and diving deep, Meyer said. Our problem that we worked on solving is essentially how do you support people and go deep without asking them to go farther than its safe to do in a group setting. The other hurdle, which again trickles down to the eventual core customers that Coa secures, is that the small-group format requires customers to offer up a certain amount of vulnerability during each class.

We were warned that people do not want to talk about mental health and dont want anyone to know theyre signing up for a class, Anhalt told TechCrunch. Weve seen the complete opposite with our community.

Anhalt notes that group therapy does not legally require participants to promise confidentiality, but instead that participants usually follow a shared understanding that privacy is an important asset. Coa follows the same framework, posing a confidentiality agreement upfront. Participants are not required or demanded to share any information beforehand.

Theres no sort of way to legally mandate people to keep those things private, and so far we have seen that it has not been an issue, Meyer said.

Privacy, though, continues to be a struggle for therapy startups, as shown by a recent investigation into Talkspace by The New York Times. Talkspace, similar to Coa, has a noble mission: democratize access to mental health and make it more affordable. In Talkspaces case, the goal was challenged when the company reportedly put the privacy of user conversations at risk.

Coa is optimistic it can make a difference without making an ethical compromise.

Confidentiality and clinical integrity is everything, Anhalt said. So we take measures far beyond what were legally and ethically required to do. Some of those measures: a dedicated person who manages patient to therapist information, no post-therapy surveys or analytics and an internal commitment to not sharing who is participating in which classes.

Coa views its competition broadly as any startup in the therapy space:Talkspace, TwoChairs, Real, Alma and Octave.

Dr. Emily Anhalt and Alexa Meyer, the co-founders of Coa.

Through pop-up gyms, Coa privately offered its emotional fitness curriculum through leaders at Asana, GitHub, Silicon Valley Bank and Spotify. Theyre expanding the curriculum to include more demographics at various price points. Right now, theyre sticking to online classes for social distancing purposes. Over 3,500 people have signed up for the Coa waitlist in anticipation.

But the co-founders arent shy about the long-term goal: in-person presence in every major city across the country. Think an actual gym for mental health.

We want the gym for mental health to be visible and accessible, Meyer said. That way, when people walk around on the street, they see that there are places to work on their emotional health, the same way they work on their physical health.

Editors note: This story has been edited to further clarify and correct Coas core product offerings.

Read the original post:
Coa wants to bring an emotional workout into your fitness regimen - TechCrunch

As the saying goes, No pain, no gain, but for Emma Vollrath, a personal trainer and founder of the San Jose, Calif., activewear brand Em:body, the mantra would be No sweat, no results. Starting her own fitness journey in 2013, first in weightlifting, eventually gravitating toward Pilates and barre, Vollrath launched Em:body in 2019 after a year of working as a personal trainer who noticed a common concern among her clients when she would inquire about their goals.

Almost every single one of them either said something about their lower stomach, bloating or water weight, or it was about looking good naked, Vollarth said. There are waist trainers and waist belts, but they tried them and didnt like the way they looked or they just felt too bulky.

After considering the needs of her clients, Vollarth wanted to not only keep them fit through remaining active but also wanted to create beautiful apparel that works with the bodys own science to enhance the results from fitness activities. Seeking to create activewear that will warm the body and trap heat, Vollarth knew that this type of apparel would increase sweat, thereby helping to expel water weight and reduce bloating.

Make something that makes you look good and holds you in but also helps you get to that end goal of looking good naked and getting rid of water weight and bloating, so that is what I had in mind when I started Em:body, she said. I just wanted something that could benefit and reward you while youre working out.

For her first collection, Vollarth created sculpt-and-sweat yoga pants that included 3.5-millimeter neoprene on the inside, the same heat-conserving material used to create wet suits designed for scuba divers and surfers. While the material retains heat, it also increases sweat and eliminates water weight.

The neoprene raises your body temperature and holds you in because its not super stretchy so it sticks to your stomach very well. I love the idea of it being hidden, not super bulky. It would hold your waist in, and that was what my thought process was for the first one, she said. It is phenomenal getting rid of water weight and bloating because you just sweat out everything.

Following the release of Em:bodys first collection, Vollarth sought to improve upon the product that she created by offering a bit more stretch, which is not a characteristic of neoprene. Released in June, Em:bodys next collection, named Toby, was created using polyvinyl chloride, a popular material used in creating sauna workout clothing, which creates the heat-retaining effect sought by Vollarth, but those pieces are often made in silhouettes that are baggy.

With the neoprene, you have to take it off because it can irritate your skin if you wear it too long when youre sweaty, she said. PVC doesnt do that at all. Its super thin, still holds you in, and its not noticeable either, which was my main goal as well. It doesnt make you look bulky.

Moving forward, Em:body will create its pieces using PVC as it affords the ideal result that mirrors Vollarths vision of a sleek piece that works with the body to lose bulk. Offering results similar to a sweat belt, which can appear bulky, Em:body streamlines the bodys shape, looking chic while also working hard.

Its something that didnt look like a waist trainer but worked as a waist trainer, so I wanted it to resemble normal activewear with a twist, Vollarth said. On the outside it looks normal, but on the inside its like, What is this, Ive never seen this before in [workout] pants?

Additional changes for the brand include moving production from Shanghai to New York City with fabric sourced in Los Angeles. Having production established domestically is another step in the evolution of Em:body that Vollarth welcomes as she hopes to remain more hands-on with closer access to the supply chain.

I want to change the way people look at activewear and fitness and the way people look at themselves, Vollarth explained. Once you have a good, flattering outfit you can pretty much do anything. I want to make more-fashionable activewear as opposed to your run-of-the-mill sports bra and yoga pants.

As an active brand that aims to appear more fashionable while working hard to shape the body, the brand will introduce a Fall 2020 collection using its PVC inside with comfortable navy-blue velvet on the outside. Spring 2021, Em:body will offer styles that rely on a tennis theme with pastels in light pink, baby blue and a lime green or pale yellow, but the decision on the final color will be left up to an Instagram vote by fans of the brand. Available at embodyactivewear.com, Em:bodys Toby line is sold in sizes SXL with other styles offered in SXXL and priced at $35$95 retail.

See original here:
Em:body Works With the Human Body to Achieve Fitness Goals - Apparel News

Seasoned shoppers know the temptation that Amazon Prime Day discounts provide, and 2020 is no different. The sales kicked off yesterday, and Prime members everywhere have one more day to get deep discounts on all the items they've had on their wish lists. If you, like much of the world this year, have spent more time at home than expected and want to get outside and go camping this season, upgrade your home gym, or invest in some new running sneakers, there are a ton of last-minute deals still going on through the end of today, October 14, at 11:59 p.m. PT, that you wont want to miss.

To save you time and to prevent scrolling fatigue, weve scoured Amazon for the deepest discounts on in-demand fitness items like sneakers, activity trackers, and wireless headphones from big-name brands like Fitbit, adidas, and Beats, and rounded up the ones we think you should know about below. (Bonus: Were also tracking all of the best Amazon Prime Day deals on home, beauty, tech, and kitchen, collected here).

Reminder: You must be a Prime member to snag these discounts, so if youre not, sign up for a 30-day free trial. These too-good-to-be-true discounts wont last longand many of them start and end within a matter of hours. So dont keep items waiting in your cart, and check this article regularly until the sale ends at midnight PT. Well update with more deals as they roll in. Happy shopping!

All products featured on SELF are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Read more here:
Amazon Prime Day 2020: 19 Best Fitness and Activewear Deals - Self

Player fitness has created headaches for West Indies selectors and have forced a delay in the announcement of the Twenty20 squad for the tour of New Zealand.

While remaining coy on the matter, convenor of selectors, Roger Harper, confirmed the development, noting that authorities were in the process of attempting to resolve the issues before naming the squad.

West Indies are expected to depart month-end for the tour of New Zealand which comprises three Twenty20 Internationals and two Tests and runs from November 27 to December 15.

As far as the Test squad is concerned, the players are fit, Harper said in an interview on StarCom Radios Mason and Guest cricket show here Tuesday.

There are some issues that were looking at in relation to fitness and a couple other things. There are some issues that were trying to sort out so thats why the squad hasnt been announced yet.

Fitness issues in the one-day squad emerged earlier this year when marquee left-handers Shimron Hetmyer and Evin Lewis both failed fitness tests, and were excluded for the tour of Sri Lanka in February.

Hetmyer was subsequently re-tested and included for the T20 phase while Trinidadian Lewis remained sidelined.

Cricket West Indies director of cricket, Jimmy Adams, at the time stressed that fitness for selection was non-negotiable, contending it was just as important as the performance element.

It is non-negotiable, it goes hand in hand. One of the examples I use is that the whole issue of a player being fit is to reduce injuries and this is one of the areas we have struggled with in the past, said the former West Indies captain.

Fitness apart, selectors may have to do without the services of champion off-spinner Sunil Narine who was last week reported by umpires in the IPL for having a suspect action.

He has not played for Kolkata Knight Riders since.

Narine last represented West Indies last year August, marking the first time he had appeared for the regional side in two years.

The upcoming tour of New Zealand will see the Test squad accompanied by members of the T20 unit plus reserves departing first, with any players currently competing in the Indian Premier League expected to follow after fulfilling their franchise commitments.

CMC

Link:
Fitness Issues Delay Naming of West Indies T20 Squad for NZ - caribbeannationalweekly.com

Business owners dont choose entrepreneurship with aspirations for an easy life. Entrepreneurship, they know, is the path less travelled for a reason: its risky.

For Toronto business owners, especially those who own or work in Torontos group fitness studios, 2020 presented a series of obstacles that no business plan or fiscal savviness could have prepared them for the coronavirus pandemic.

Imagine spending years working hours that far exceed a traditional 9 a.m. to 5 p.m. job in order to bring a studio to life with an initial start-up cost that often exceeds $500,000, only to lose everything in the span of a few months. That is, unfortunately, the reality we now face.

Just as group fitness centres seemed to be gaining some positive momentum with a reopening in August following a five month closure, the Ontario government placed a 10-person capacity on group fitness in a 24-hour notice on October 2. The classes that were originally designed to bring up to 50 people together in one room, were suddenly stripped down to a number that most studios would have surpassed after a few weeks of first opening.

Then, the devastating blow one that will prove to be fatal. Once again, group fitness studios have been asked to close their doors to the public, lumped in alongside gyms, indoor dining, and bars.

Its important to note that group fitness studios and commercial gyms are very different. Group fitness studios offer a highly curated and controlled experience led thoughtfully by an instructor from start to finish, which results in monitored and protective measures throughout the entire experience. Equipment is not shared between patrons during workouts, and our cleaning protocols are rigorous and frequent. Which leads us to the question, why is the government targeting group fitness?

Why are our studios being placed in the same high-risk category as hospitality venues and gyms? Where is the evidence to support that our environments have placed our members and the greater public at risk? Why is there no case by case considerations?

When our fitness studios remained dormant from March 15 to August 1, our teams worked tirelessly to keep our communities engaged and supported. Studios leveraged (and over-leveraged) all their available resources to pivot with online offerings, in an effort to provide their members with virtual classes. From yoga to boxing, spin, functional fitness, strength training, mobility, dance and so much more, we watched our communities rally together in real-time, united by the desire to provide the Toronto public with ways to move and prioritize their well-being.

As incredible as it was to witness the adaptation to the new normal, we couldnt help but to acknowledge the elephant in the room it wasnt enough. Commercial rent relief was difficult to arrange with reluctant landlords. Deferrals left business owners with a sense of dread that increased exponentially with each passing month. From a revenue standpoint, virtual offerings, though needed and appreciated by members, simply did not justify the same premium price as in-person classes. For many, the cost of running these programs while trying to keep instructors on payroll was, if anything, eating away at their bottom line even further. And for studio owners who never even took a salary while working relentlessly to support and grow their business, the question became, at what cost can we reasonably continue?

Throughout all of this time since the pandemic hit, weve pivoted, made modifications, and invested money we didnt have in order to make it work. When we got a little bit of relief on August 1, as group fitness studios finally reopened, owners invested $10,000 $20,000 towards every available precaution, including Plexiglas installations, temperature readers, hospital-grade cleaning equipment, and electrostatic sprayers. Adhering to social distancing guidelines within rooms meant to fit 20 to 50 people was, of course, a challenge, but we circumvented. We sacrificed in order to show up for our communities.

Our disappointment with the decision of lumping us as a service that needs to be closed arrives not only with economic considerations, but social considerations as well. Group fitness studios arent just businesses they are communities. They represent a critical resource for those who rely on the mental and physical benefits of exercise in direct correlation with the maintenance of their mental health and physical fitness. The expansive impact group fitness has on health and well-being of the Toronto community (or any community, for that matter) should not be understated.

As classes resumed in August, many participants left class with tears in their eyes, sharing how badly they needed the experience of being in that room again. So we ask, how are our studios not essential? Is the aim of all of this not to prioritize and protect the health of the general public? What will Toronto look like if, following another lockdown, the very businesses and experiences which brought people to our city in the first place, no longer exist?

Moreover, have we truly considered the extensive fallout from these decisions, ranging from mental health issues to drug use, suicides, unemployment rates, household debt, and business bankruptcy? Literature shows that large-scale disasters, whether traumatic or natural, are almost always accompanied by increases in depression, post-traumatic stress disorder (PTSD), substance use disorder, a broad range of other mental and behavioural disorders, domestic violence, and child abuse. Are we working to prevent these negative outcomes? The group fitness industry is built upon the belief that health is worth advocating for and, right now, we are trying desperately to do that. We know how much our businesses and communities matter to those we serve.

This isnt simply a worst-case scenario, it is one we never imagined facing. At least, not again, especially when we consider the lack of evidence weve seen to collectively identify group fitness studios, specifically, as a high-risk environment. Many of our studios havent had a single case and, those few who have, proactively addressed and contained it while abiding by all recommended protocols and keeping their communities informed. Are other spaces so well equipped to identify, trace, and control a potential outbreak?

And so, with these latest restrictions in place and rumours of a second lockdown that stretches well into the winter swirling, we have to ask what is the plan? Currently, business owners are left without the support they so desperately need. Credit is still being destroyed, banks are still collecting, and landlords can still evict us if we are unable to scrape together our astronomical monthly rent, as commercial rent relief has come to an end. We dont have the option to simply opt-out of a multi-year lease in favour of a virtual format without severe, potentially lifelong financial ramifications.

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For any member of the government who has not experienced our spaces (and the extensive safety measures we have put in place) first-hand, we invite you to visit. We would love to have you, and we are entirely confident that you would gain a new understanding of what we are trying to accomplish, and how safely we are going about it. If you still feel that these new restrictions are the best option forward, then we ask what support are you willing to provide to keep us alive? How can you help to carry studio owners through the most challenging and disheartening of economic scenarios, so they can continue to serve their communities in the future?

We arent just running out of time the time is up. We need your support, and we need it now.

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Group fitness studios are suffering because they're being lumped in with gyms and bars. I'm inviting the Ontario government to try a class to see how...

Crunch , a chain of over 300 fitness clubs, is opening a gym in Valdosta.

The new gym will be open in mid-December.

The gym will be located in the Valdosta Mall and is offering $0 enrollment and memberships as low as $9.95 a month for members who sign up before Oct. 31. Members may sign up online or stop by.

For the first 500 members who enroll, Crunch Fitness is offering free Kids Crunch Babysitting, free Tanning and Hydromassage, free Group Fitness classes and free HIITZone Classes.

The gym offers a free trial that includes a free 1-day pass. This pass includes miles of cardio, weightlifting, the HIITZone and advanced HIIT classes, tanning and hydromassage.

Jordan Reeves, the manager of Crunch Fitness Valdosta,has been with Crunch Fitness for two years, starting with them in Dothan, Ala.

According to Reeves, some unique qualities about this gym are that its exceptionally inclusive of all people and no one faces any kind of judgement.

Our number one goal is to make sure everyone feels welcome and not judged, Reeves said.

The fitness clubs tagline is simply NO JUDGEMENTS.

Founded in 1989 by Doug Levine in New York, Crunch Fitness focuses on giving its members an enjoyable experience rather than setting goals creating an environment where members could feel judged or inferior.

Many Crunch Fitness locations offer all kinds of fitness classes, many of them unusual.

Pound is a class that combines cardio, strength training, core work, stretching and drumming. The instructor puts a playlist on, and every song has its own set of moves and choreography such as squatting, stretching, crunches or cardio integrating drumming on the floor, in the air or hitting the drumsticks together.

More examples of unusual fitness classes offered at Crunch include karaoke bicycling, Antigravity Yoga, pole dancing and aerial dancing.

The Crunch Fitness customer philosophy consists of three principles: positivity, inclusivity and fun.

According to their website, instructors at Crunch are nurturers who seek to encourage, entertain and empower, they insist that members come as they are and while the instructors understand that serious fitness is hard, they believe that it can still be an edge-of-your-seat, cant-get-enough, look-forward-to-your-workouts party.

Crunch Fitness is the perfect gym for full-time students. The cost of a membership cant be beat and they offer plenty of options to make sure their members are looking and feeling great while having a great time working out in a clean environment.

Story written by Zach Edmondson. Photo courtesy of Crunch Fitness official website.

See the article here:
Crunch Fitness set to open up first location in Valdosta - V Spectator

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By Averee Dovsek |October 14, 2020 1:00 pm

Foam rolling helps free up tension, stiffness or soft tissue restrictions which can make your body feel strained.

Think of foam rolling as a similar concept to massage. It targets the muscle and fascia, the tissue that connects your muscles and helps hold them and the rest of your body in place. Foam rolling is a great tool for recovery. A few minutes after workouts will make your body feel fresh each day as you hit the course.

In the third episode of Fitness with Averee, Averee Dovsek explains the importance of foam rolling. She demonstrates how to target your lower back.

Combine what you learn through Fitness with Averee with Steve Scotts instruction series and you will be a different golfer on and off the course.

Watch the third episode of Fitness with Averee above and check here for previous episodes.

Fitness with Averee, Golf Fitness, Video, videos, Videos

Go here to see the original:
Fitness with Averee: Foam roll the knots out of your game - usatoday.com

FitXR, formerly known as BoxVR, is finally making changes to the core game to pair with its recent name change. The game will soon get dance routines as an alternative workout choice.

FitXR is one of the top fitness games for Oculus Quest. It started life as BoxVR, which was a workout game based on boxing moves. The game works like Beat Saber, with floating markers coming at you synchronized to a soundtrack. But unlike Beat Saber, where you don a pair or lightsabers and chop boxes to the beat, you use your fist to punch the beat. Recently, the developer changed the name of the game to FitXR to expand into new workout types.

Today, FitXR revealed the first new workout type that's in the works. Soon, the game will offer dance routines as an alternative to get those calories burned. The developer didn't reveal many details, but a short trailer clip shows that these new workouts will require more space. The boxing workouts don't do much for your legs other than a few squats, but it looks like the dancing routines will get those legs moving.

The FitXR dancing update is set to launch on November 5 as a free update to the existing game.

Read the rest here:
FitXR is adding dance workouts to its VR fitness repertoire - TweakTown

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