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SAN FRANCISCO--(BUSINESS WIRE)--

The colder months can cause even the most dedicated fitness enthusiasts to lose motivation, but that doesnt have to be the case. If you cant wrap your head around running or biking outside in frigid temperatures, you can still monitor your workout progress thanks to a new suite of indoor apps from leading health and fitness app developer runtastic.

runtastic today released the Fitness App Collection, a suite of indoor apps that include all the fun features of outdoor apps but allow you to work out effectively in the comfort and warmth of your home. With more than 14 million app downloads to date, runtastic brings its signature high quality technology to the new app collection. Available for Android phones, iPhones and iPads, the suite consists of four motion-activated apps, including: PullUps, PushUps, SitUps and Squats.

All four apps feature training plans developed by fitness experts to help users gradually improve strength and stamina by working toward the completion of a set number of repetitions. The apps utilize built-in smartphone proximity sensor and accelerometer technology to count repetitions automatically. Voice coach and automatic timer features serve as a virtual personal trainer by counting down the time before and between sets.

You may think youll never be able to do 100 pushups or 150 squats, but our latest apps offer step-by-step training plans to boost your performance over time and make these goals 100 percent attainable, said runtastic CEO Florian Gschwandtner. By expanding our app offerings, runtastic encourages all users to achieve well-rounded workout routines, and new gamification features provide extra motivation to take workouts to the next level.

Community Page and Social Sharing

To accompany the new app suite, runtastic has also launched a new page on runtastic.com called PumpIt, which tracks the entire runtastic communitys Fitness App Collection activities. The four new apps automatically upload statistics from each completed workout to both PumpIt and the users personal fitness profile. Users can also choose to share progress via email or by posting to social media accounts, including Google+, Facebook and Twitter, with the tag #PumpIt.

App-to-App Integration and Gamification

The iOS apps will include a tab to integrate data from across the suite. This Me tab displays personal records for each indoor fitness activity, as well as badges, which users can earn by completing new gamification challenges. Similar features will soon be available for Android.

PushUps, PullUps, SitUps and Squats for Android and iOS are now available for download here.

Originally posted here:
runtastic’s New Fitness App Collection Brings the Fun of Outdoor Apps to Your Indoor Workout

SAN FRANCISCO, Nov. 1, 2012 /PRNewswire/ --Hydration is essential to any physical activity, which is why the new alliance between POWERADE and Endomondo, the app-based social fitness community with over 12 million users worldwide, triggered the creation of a new hydration function within Endomondo.

(Logo: http://photos.prnewswire.com/prnh/20120126/MM42999LOGO)

Research shows dehydration resulting in as little as 2 percent body mass decrease can reduce physical and mental performance. The new Endomondo POWERADE hydration meter aids effective functioning of the body, promoting greater health and well-being.

The collaboration between POWERADE, part of The Coca-Cola Company, and Endomondo unites communities around the world with needed tools to reach fitness goals. Endomondo offers cutting edge technology, supported by location-based GPS, and social networking capabilities motivating users toward fun and fitness. Endomondo is also launching the POWERADE Challenge that rewards those exercising. Join the challenge at http://www.endomondo.com/challenges.

Emmanuel Seuge, The Coca-Cola Company's Head of Worldwide Sports and Entertainment Marketing, said "Endomondo's vision of a world where everyone exercises is a vision shared by both organizations. The collaboration is intended to motivate fitness fans to compete while building strength and conditioning so everyone becomes better all-round athletes."

Christian Birk, Co-founder of Endomondo, said, "We are excited to announce Endomondo's first-ever global brand collaboration. This relationship with POWERADE will pull together the innovative resources from both partners to create new, unique experiences that help people around the world have fun while leading a more active lifestyle."

About Endomondo:

Endomondo is a social fitness network that makes exercising fun. Endomondo's mobile apps utilize GPS technology and record a full history of workouts for distance-based activities. Additionally, the app and Endomondo.com website offer social interaction and motivation. Endomondo operates on almost all GPS phones.

About The Coca-Cola Company:

The Coca-Cola Company (KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit http://www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

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Endomondo And POWERADE® Add Hydration Guide To Mobile Fitness App

SAN RAMON, Calif.--(BUSINESS WIRE)--

In observance of Veterans Day, recognized military-friendly employer 24 Hour Fitness invites all active, reserve, retired military members and guests to enjoy complimentary workouts at any of its clubs nationwide from Nov. 11 through Nov. 17. This marks the sixth consecutive year the fitness leader has honored Americas heroes with this offer.

Veterans Day provides us with an opportunity to express our gratitude to the U.S. armed forces and their families for the commitment and sacrifices they make each and every day for our country, said Carl Liebert, president and CEO, 24 Hour Fitness. As a former Naval officer, I personally know the critical role fitness plays in the safety and success of our nation's armed forces and were proud to open our doors and honor these incredible individuals each year.

To take advantage of the free workout week, active, reserve and retired members of the U.S. armed forces* must present valid military identification or a DD214 Discharge document. Military guests are also encouraged to bring spouses and children ages 12 years and older to enjoy free workouts with their proper identification cards. Along with the military community, guests can also try 24 Hour Fitness full offering of amenities including state-of-the-art cardio, strength and functional training equipment, high-energy Group X classes and more by downloading a free pass at 24hourfitness.com.

To further its commitment to the military community, 24 Hour Fitness recently launched its Military Recruiting Council (MRC) a specialized team responsible for the development and execution of the fitness industry leaders military recruitment programs. The council is comprised of 24 Hour Fitness team members from across the nation who have served and supported the U.S. armed forces.

24 Hour Fitness received recognition as one of the Top 100 Military-Friendly Employers of 2012 by G.I. Jobs magazine for its commitment to recruiting and hiring U.S. service members who enter the workforce in the hundreds of thousands each year. The accolade is in addition to the fitness leader being named as one of the Top 20 Military Spouse Friendly Employers of 2012 by Military Spouse magazine.

We are thrilled to launch our MRC with the help of 24 Hour Fitness Team Members who are former or current servicemen and women or military spouses, said Mark Foley, executive vice president and chief people officer, 24 Hour Fitness. As an employer, it is our privilege to work with those who have served and we find it especially rewarding to provide career opportunities to these men and women whose values are so closely linked to our mission of helping others.

To find a local 24 Hour Fitness club and full class schedule, visit 24hourfitness.com.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. Since the first club opened in 1979, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour Fitness offers fitness solutions for everyone.

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24 Hour Fitness Honors U.S. Servicemen and Servicewomen with a Week of Complimentary Workouts in Observance of ...

SAN FRANCISCO--(BUSINESS WIRE)--

Kiip, the company that pioneered rewards into mobile apps and games, today further cemented the effectiveness of the rewards layer by unveiling a study that shows how integrating Kiip dramatically increases user engagement and retention across all their app verticals, including fitness and health. Kiip initially grew with a games-based network but has since expanded to more than 600 apps that include games, fitness apps, utility apps, cooking apps and more.

Conducted during August and September 2012 by David Broockman, a researcher studying at UC Berkeley, the study evaluated the effect of Kiip rewards on app user engagement. Results found that users who redeem Kiip rewards spend 225 percent more time in apps than users who do not. Popular fitness apps such as Nexercise and GymPact have already integrated the plug-and-play Kiip SDK to offer users rewards from more than 40 of Kiips top-tier brand partners. Brands themselves are seeing phenomenal engagement rates that exceed 40 percent, more than ten times the industry average.

Our users have really resonated with Kiip rewards because they were fitness-focused, which meant they were relevant to our users, said Yifan Zhang, CEO and co-founder of GymPact. Users are happy to see a Kiip reward right after a workout, which is why we saw such good redemption rates of Kiip rewards. We get to easily go above and beyond users expectations and reward them with real, relevant prizes. Integration was absolutely dead simple, and users have given us positive reviews on the App Store because of Kiip.

The study captures a very interesting dynamic that shows how the rewards value proposition can be an effective user motivator, creating interactions that help apps become a part of peoples everyday lives. Brands can now engage with consumers to improve healthy living, and their rewards help apps increase stickiness over time. User feedback in Kiip-enabled fitness apps has been overwhelmingly positive, with 90 percent satisfaction rates, according to a Kiip survey. The near-universal approval rate of Kiip rewards in fitness apps is the result of tapping into existing streams of behavior and reciprocating mobile achievements with exercise-centric rewards, such as sports beverages and song downloads.

Fitness is the perfect app vertical to showcase the power of rewards, said Brian Wong, CEO and co-founder of Kiip. When we expanded our vision to reward the entire digital ecosystem, we launched the Kiip Fitness Channel as a way to directly help fitness app developers in our network build a stable user base, successfully retain that audience and monetize their apps all while enhancing the user experience. For a mobile rewards platform to make people want to exercise more is indicative of a model that is truly forming meaningful connections between brands and consumers.

The Kiip rewards network redefined mobile advertising and rewards by aligning the interests of users, major brands and game/app developers by linking moments of achievement with rewards from major brands. Kiip now works with more than 40 brands, including American Apparel, Best Buy, Energizer, Pepsi Propel, Popchips, Procter & Gamble, Sony, Verizon Wireless, Wrigley, 1-800-Flowers.com and many others. More than 600 games and apps currently employ the Kiip network, including multiple fitness apps from leading developers such as Nexercise (Nexercise), SoFit Mobile (SoFit), Daniel Miller (Daily Ab Workout) and more.

About Kiip

Kiip is the worlds first mobile rewards network that delivers rewards for achievements in apps and games. The companys category-creating rewards platform enables brands to reach consumers in the moments when they are most engaged and receptive, while driving revenues and greater user allegiance for Kiip-enabled games and apps. Kiip was founded in 2010 by Brian Wong, Courtney Guertin and Amadeus Demarzi. In addition to its San Francisco headquarters, Kiip now has offices in New York City, Los Angeles, Chicago and London. Kiip is currently backed by Relay Ventures, Hummer Winblad, True Ventures, Digital Garage, Verizon Ventures, Crosslink Capital and others. For more information, visit http://www.kiip.com.

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Study Shows Kiip Rewards Significantly Boost User Engagement in Mobile Fitness Apps

EAU CLAIRE, Wis. (WEAU) The holidays are just around the corner, but there's still time to get fit and stay healthy.

Starting Wednesday night the Eau Claire Parks and Recreation Department is giving Chippewa Valley residents two ways to reach your fitness goal on the ice and off at the Hobbs Ice Center.

The fitness center includes weight machines, free weights, stationary bikes, exercise balls, gym mats and an open space room.

The fitness center was originally a part of the remodel project at Hobbs but funding fell short at the end and the room remained unfinished.

In January 2012, Hobbs Facility Manager Stu Taylor says a group of organizations including the Eau Claire Youth Hockey Association, the Hobbs Center Ice Club and University athletics got together and put money together to fund the project.

The fitness area has since been open to athletics programs but now, for the first time its open to the public.

Taylor says its something parents and those working to get a quick workout in their day can appreciate.

So we thought during our public skating hours we'd also open up this fitness room to people who maybe not want to take advantage of the skating opportunities or maybe they have kids that go out and skate and the adults and parents come out here and utilize the fitness room to get a workout in, says Taylor who often sees parents hanging out at Hobbs waiting for their kids to finish open skating.

He says the Eau Claire Parks and Recreation Department strives to promote a healthy and fun lifestyle for the community.

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New fitness area open to public at Hobbs Ice Center

Malaysian MotoGP Venue: Sepang, Malaysia Saturday 20 October: Qualifying: 05:50 - 09:05, Red Button and online Sunday 21 October: Moto2 & 3 races: 05:55 - 08:05, Red Button and online; Moto GP race live: 08:30 - 10:00, BBC Two; Moto GP race repeat: 12:35 - 14:05, BBC Two/HD

MotoGP riders have faced many tests this season - from 215mph top speeds at Mugello to false starts at Misano and running out of fuel in Japan.

But in Malaysia this weekend they are set to come up against another formidable obstacle - searing heat and humidity.

This race is such a tough one because of the heat. Even in the evening when you go out for some dinner it is sweltering and incredibly humid.

I played tennis with Forward Racing rider Colin Edwards yesterday and he said that, while it gets slightly bearable once you are up and running, when you are sat on the grid the riders are dripping with sweat.

It could be about 35 degrees at race time and fitness will undoubtedly come into it. Hauling these bikes around for 20-odd laps is very tiring at the best of times but Sunday will push these riders to the limit.

There is also a very good chance that the riders will have to deal with some rain during the race as it tends to pour down every day at 3pm without fail.

The teams will also be pushed hard because we are in the middle of 'the flyaway' part of the season. Dani Pedrosa won in Japan last weekend, and the teams then came straight here to Malaysia.

Source: The Met Office

After this race the whole circus packs up and goes to Australia for the penultimate ride of the season, so it is very strenuous having three in a row without a base to go back to. They really have to make sure they pack their suitcases properly.

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Fitness crucial in Sepang heat

CHANHASSEN, Minn.--(BUSINESS WIRE)--

Life Time Fitness, Inc. (LTM), The Healthy Way of Life Company, today reported its financial results for the third quarter ended September 30, 2012.

Third quarter 2012 revenue grew 11.1% to $294.9 million from $265.4 million during the same period last year. Total revenue for the first nine months of 2012 grew 11.7% to $851.6 million from $762.8 million during the same period last year.

Net income for the quarter was $32.1 million, or $0.77 per diluted share, compared to net income of $27.0 million, or $0.66 per diluted share, for 3Q 2011. Net income for the first nine months of 2012 was $88.1 million, or $2.10 per diluted share, compared to net income of $72.8 million, or $1.78 per diluted share, for the prior-year period.

We saw continued earnings growth, cash flow and margin improvement in the third quarter, and are pleased with our revenue metrics, which were highlighted by double-digit growth in total revenue and in-center revenue, said Bahram Akradi, Life Time chairman, president and chief executive officer. We remain focused on building our Healthy Way of Life brand by making strategic investments in programs and services that we see as powerful opportunities to enhance our members experience, while driving membership acquisition and retention. Our business model is strong, and we are steadfast in our focus on driving long-term growth and success.

During the quarter, the Company completed the integration and rebranding activities associated with the acquired Lifestyle Family Fitness facilities. Additionally, the Company expanded plans in connection with its previously announced acquisition of the Atlanta-based Racquet Club of the South by incorporating enhanced fitness and nutrition programs, services and membership opportunities as part of the overall renovation of the tennis complex.

Three and Nine Months Ended September 30, 2012, Financial Highlights:

Total revenue for the third quarter grew 11.1% to $294.9 million from $265.4 million in 3Q 2011. Total revenue for the first nine months of 2012 grew 11.7% to $851.6 million from $762.8 million during the same period last year.

(in millions except revenue per membership data)

(in millions except revenue per membership data)

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Life Time Fitness Announces Third Quarter 2012 Financial Results

By HAROLD GOODRIDGE/hgoodridge@macon.com

The block got a little healthier Wednesday around Tom Hill Sr. Boulevard with the opening of Planet Fitness.

The 16,500-square-foot gym opened in the former Regal Cinema.

The Florida-based fitness center has been pre-selling memberships for about six or seven weeks, but it was slow-going for a while, said David Crumbley, Planet Fitness regional manager. Crumbley said people were skeptical because they were not familiar with the business, but when the doors opened Wednesday, people were flooding in. They know were here to stay, he said.

Crumbley said the centers target audience are people who have never belonged to a gym before. We like to keep it relaxed and welcoming, he said.

More demonstrative gym users and serious bodybuilders are welcome at Planet Fitness, but Crumbley said they should watch their behavior or theyll set off the centers Lunk alarm.

The large red light over the strength training area will be activated and the alarm will sound if a lifter grunts too loud or drops weights on the ground.

That intimidates people, Crumbley said.

For more information about Planet Fitness, call 254-8970 or visit http://www.planetfitness.com.

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New fitness center opens in north Bibb

NEW YORK, Oct. 17, 2012 /PRNewswire/ --Gaiam, Inc., the leading distributor of lifestyle media, today announced an exclusive, multi-year relationship with renowned fitness personality Richard Simmons. The deal includes the production of a new infomercial for 2013, the right to produce new content for both DVD and digital distribution and the re-release of classic Richard Simmons workout programs.

With over 35 years of experience in the fitness industry, Simmons continues to motivate and inspire others with his enthusiastic personality and passion to help individuals lose weight and take control of their health and well-being. The new infomercial will focus on fun, dance inspired weight loss workouts choreographed to hit music, a digital version of his very successful FoodMover and healthy meal plan.

"I have had the pleasure of working with Richard in the past and am thrilled to have the opportunity to build a partnership with him," said Bill Sondheim, president of Gaiam.

"Richard works tirelessly to help both men and women of every demographic reach their fitness goals. In fact, he is one of the few leaders in the fitness space to address the 'new to exercise' consumer by offering a weight loss system that is simple and non-intimidating, and of course, fun," he adds.

"It is an honor to be partnering with Gaiam," said Richard Simmons. "For all these years I have been trying to help people take better care of themselves. Our country's health and well being is at a low. People are having trouble dealing with their weight and self esteem. It is not surprising that the danger of obesity in adults and children continues to rise. With these new programs I want to bring H.O.P.E. Health. Optimism. Passion. Energy. These are elementspeople must have in order to achievetheir goals and I will work for the rest of my life to helpthem get there."

"The opportunity to partner Richard Simmons with Gaiam brings together two of the world's most recognized brands in fitness and well being," said Richard's longtime manager Michael Catalano. "We look forward to many years of great programs."

About GAIAMGaiam, Inc. (GAIA) is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of over 60,000 retail doors, close to 15,000 stores within stores, 5,600 media category management locations, a digital distribution platform and more than 10 million direct customers, Gaiam is dedicated to providing solutions for healthy and eco-conscious living. The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media. For more information about Gaiam, please visit http://www.gaiam.com or call 1.800.869.3603.

Media Contact:Lauren Aboulessan Krupp Kommunications (212) 886-6710 LAboulessan@kruppnyc.com

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Gaiam Inks New Deal With Fitness Icon Richard Simmons

CHICAGO, Oct. 17, 2012 /PRNewswire/ -- Charter Fitness raised $1,210 for St. Jude Children's Research Hospital during their St. Jude Fitness Challenge. The eight-week fundraiser ran from August 6 to September 28, 2012 to benefit the hospital's programs for finding new treatments for children with cancer and other serious illnesses.

Club members set their goals for weight lost, time worked-out, miles run or walked or weight lifted over the eight-week period. Friends and family monitored member progress online and pledged a monetary donation for each fitness milestone reached.

"We want to thank all the club members who participated in the St. Jude Fitness Challenge. It was a success thanks to their dedication to personal fitness and their community," said Dan Collins, Director of Sales, Charter Fitness.

For more information on memberships and upcoming events held by Charter Fitness, visit http://www.charterfitness.com.

About Charter Fitness Franchising LLC

Based in Orland Park, IL, Charter Fitness Franchising LLC is a health club franchise with over 40 locations. Charter Fitness health clubs offer members a clean, comfortable and convenient workout experience with best-in-class fitness equipment for as low as $10 per month. The Company is now the largest health club business in the Chicago, IL metropolitan area, and expects to hire 200 employees over the coming months. Charter Fitness strongly believes in community involvement and is a member of the International Health Racquet and Sportsclub Association (IHRSA). For franchising information or to find a club near you, visit http://www.CharterFitness.com

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Charter Fitness Raises Over $1,200 for St. Jude Children's Research Hospital

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