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Oct 13

CDPHP®, Healthways Partner to Continue Offering SilverSneakers® Fitness Program Through 2015

ALBANY, NY & NASHVILLE, Tenn.--(BUSINESS WIRE)--

As part of its mission to provide quality healthcare for its subscribers, CDPHP and Healthways (HWAY) today announced a three-year extension of their longstanding agreement to offer the award-winning SilverSneakers Fitness Program. The partnership between CDPHP and Healthways offering SilverSneakers began in 2004 and the program is available to more than 30,000 eligible CDPHP Medicare Advantage members in 24 New York counties.

SilverSneakers, the nations leading exercise program designed to keep Medicare-eligible adults active and healthy, will continue to be available to members of the following CDPHP plans through 2015:

CDPHP Group Medicare

CDPHP Group Medicare Rx

CDPHP Core Rx (PPO)

CDPHP Prime Rx (PPO)

Studies have shown that seniors enrolled in a regular fitness program have significantly fewer inpatient admissions, emergency rooms visits, and lower health care costs, said John D. Bennett, MD, president and CEO, CDPHP. Were proud to once again partner with SilverSneakers to provide this valuable benefit to our members, added Bennett.

Using proven methodologies based upon more than 16 years of science and outcomes, the SilverSneakers Fitness Program increases physical activity in Medicare-eligible adults, resulting in higher well-being and lower health care costs. SilverSneakers engages participants in more frequent strength training, aerobic, and flexibility exercise through access to a variety of venues and programming designed specifically for older adults that incorporates social experiences.

The enduring success of the program is evidenced through the latest CDPHP SilverSneakers annual member survey. According to the 2011 results, 66% of CDPHP SilverSneakers enrollees report their health as excellent or very good; more than double the national average of 30% for older adults. Additionally, 87% of CDPHP SilverSneakers enrollees either maintained or increased their level of aerobic activity compared to a year ago, and more than half of SilverSneakers enrollees report improvement in arthritis pain and lower back pain since participating in the program.

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CDPHP®, Healthways Partner to Continue Offering SilverSneakers® Fitness Program Through 2015


Oct 13

Zoom Media / ClubCom and Planet Fitness Enter Long-Term Digital Media Relationship

NEW YORK and NEWINGTON, N.H., Oct. 12, 2012 /PRNewswire/ --Zoom Media & Marketing (Zoom), the world's largest fitness digital media company, today announced a long-term agreement between ClubCom, LLC., Zoom's digital media network subsidiary, and Planet Fitness, one of the largest health club organizations in the United States. ClubCom and Planet Fitness have collectively launched the Planet Fitness Media Network, which is currently being installed in each of the Planet Fitness corporate locations and is now available to all Planet Fitness franchisee locations throughout the United States. The Planet Fitness Media Network will feature ClubCom's award-winning music entertainment and promotional programming as well as ClubCom's patented "FlexCast" digital media management system.

"ClubCom has had a positive impact on our corporate locations," stated Chris Rondeau, COO of Planet Fitness. "At Planet fitness it is all about creating a positive member experience. This system allows us to reinforce the strengths of the PF brand and communicate offers and promotions that our members would otherwise be unaware of. Overall it is an effective way to present the benefits of being part of the Judgement Free Zone."

"Planet Fitness is on an extraordinary journey and we're fortunate for the opportunity to become part of their incredible growth," stated Tom Lapcevic, ClubCom's President and Founder. "Planet Fitness is all about making fitness a lifestyle choice for everyone... and their results speak for themselves. We hope we can assist Planet Fitness in continuing to create product offerings and environments that benefit everyone."

About Planet Fitness:

We at Planet Fitness are here to provide a unique environment in which anyone and we mean anyone can be comfortable. A diverse, Judgement Free Zone where a lasting, active lifestyle can be built. Our product is a tool, a means to an end; not a brand name or a mold-maker, but a tool that can be used by anyone. In the end, it's all about you. As we evolve and educate ourselves, we will seek to perfect this safe, energetic environment, where everyone feels accepted and respected. We are not here to kiss your butt, only to kick it if that's what you need. We need you, because face it, our planet wouldn't be the same without you. You belong!

About Zoom Media & Marketing: Zoom Media & Marketing is a brand name of Zoom Media Corp, a division of Zoom Media Group. Zoom Media Group is the largest fitness digital media company in the United States and the world with over 4,000 digital media locations across the United States, Canada, the United Kingdom, Germany and Australia. In the US Zoom's fitness network operates in over 130 markets. In addition to health clubs, Zoom operates digital and fixed media networks that reach active consumers in over 10,000 bars & restaurants, indoor soccer facilities, bowling centers, and family entertainment centers. Zoom's digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across over 25,000 digital screens and over 55,000 billboards. Zoom also offers product sampling and experiential marketing programs. Zoom is owned by the de Gaspe Beaubien family and ABS Capital Partners. For more information, please visit http://www.zoommedia.com.

About ClubCom, LLC: Established in 1998, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany and Australia. Operating nearly 4,000 digital networks, ClubCom manages privately branded media networks for many of the world's leading health club organizations. ClubCom, LLC is a company of Zoom Media Group Inc. http://www.clubcom.com

Originally posted here:
Zoom Media / ClubCom and Planet Fitness Enter Long-Term Digital Media Relationship


Oct 12

Fitness Products Designed Perfectly for Active Baby Boomers Drives Stick-e Growth

Fitness Products Designed Perfectly for Active Baby Boomers Drives Stick-e Growth

Stick-es fitness products are bridging the gap between fitness props and therapeutic aids for this large demographic resulting in strong company growth.

According to The American College of Rheumatology, the total number of diagnosed cases of arthritis for baby boomers will increase to 40 percent by 2030. Additionally, according to the 2012 Sporting Goods Manufacturers Association Survey, yoga is the only fitness activity that has significant participation (23 million) and double digit growth over the last two years (23%). These two facts make Stick-es fitness products highly relevant as evidenced in the recent press and the companys growth.

Stick-es new spokes person and model, Briana Hassibi, entered the national stage when she was recently featured on the cover of Arthritis Today Magazine. Briana has suffered since she was a young girl from Juvenile Rheumatoid Arthritis yet she has remained active due to her yoga practice. After reaching out to Stick-e to compliment them on their products, she was tapped as their newest model. It was on Stick-es website that Arthritis Today magazine found Briana, learned her story, and chose her to be an inspiration to others who suffer from this chronic disease by placing her on their September cover.

Briana and her yoga coach, Carol Diamond of Boca Raton Florida, are now producing short videos on how to perform yoga poses properly for maximum benefit. These short video clips can be viewed on Stick-es website under the Yoga Poses and Tips tab at http://www.Stick-e.com.

Stick-e Products line includes joint protection items such as the Knee and Wrist Saver and the Wrist Saver Block which provide comfort, support, and better positioning for weight bearing exercises. In addition, the line includes non slip products including socks, gloves and towels to provide a better grip while practicing yoga with or without a mat. The most recent addition is a balance beam from BeamfitTM which helps with balance and building core strength in a low impact environment.

Stick-e Products significant growth in 2012 is attributable to reaching new therapeutic categories through baby boomer catalogs (Gold Violin, Body Essentials, The Feel Good Store), and new large chain sporting goods retailers, most notably Dicks Sporting Goods, REI, and Dunhams Sports. Spring 2013 is shaping up for continued expansion in these categories along with more new innovative fitness products.

Stick-e Products LLC, is committed to helping people incorporate fitness into their daily life by eliminating obstacles and solving problems for a more rewarding fitness experience. They are dedicated to innovative and results-oriented products and believe that you become what you live, and you should live what you love.

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Fitness Products Designed Perfectly for Active Baby Boomers Drives Stick-e Growth


Oct 12

Retro Fitness to Offer Live P90X Classes

COLTS NECK, N.J., Oct. 11, 2012 (GLOBE NEWSWIRE) -- Once again revolutionizing the fitness industry, Retro Fitness today announced a licensing agreement with the at-home fitness leaders Beachbody to administer live, ongoing P90X fitness classes. Through the strategic partnership, Retro Fitness will begin rolling out Beachbody's ground-breaking fitness program live with P90X Certified trainers to its 85-plus gyms.

"For years, we have shattered perceptions of the fitness industry by offering a high-quality, low-cost fitness facility to help thousands of individuals change their lives through fitness. Bringing the proven methodology of P90X into our facilities gives members another way to switch up their workouts and achieve their health and wellness goals," said Eric Casaburi, founder and CEO of Retro Fitness. "Offering members the opportunity to engage in a world-class workout like P90X shows our continued commitment to providing them with the most innovative and effective training modalities the industry has to offer. I have done this modified in-club version of the program and experienced insane results. At age 38, I'm more fit, flexible, and athletic than I was at 25."

Retro Fitness will begin rolling out P90X with more than 30 specialized trainers across its system this November. This will provide more than 100,000 Retro Fitness members access to live, daily P90X classes. P90X is a comprehensive 90-day program that consists of 12 intense workouts; including resistance training, body-weight training, plyometrics, ab work, martial arts, stretching, and yoga. Based on the science of Muscle Confusion, the structure and variety of P90X ensures that participants never plateau and can achieve outrageous results.

"We entered the commercial fitness realm with the belief that our innovative training methodologies and powerful equity in brands like P90X would be a boon to any club looking to take its business to another level just as Retro Fitness is doing," said Carl Daikeler, CEO, Beachbody, LLC. "P90X is only the first of a variety of Beachbody programs we intend to offer for Certification and we're excited to see this model validated by the successful application of P90X by clubs and franchises like Retro Fitness."

In addition to P90X classes, Retro Fitness offers a full-collection of top-of-the-line equipment, cardio machines complete with individualize LCD television monitors, a full-service RetroBlends juice bar, on-site childcare, personal training, tanning, and locker rooms. Plus, members can work up a sweat in the popular RetroTheatre that houses cardio equipment such as treadmills, ellipticals and recumbent bikes, all arranged in a theatre-like setting, and plays movies on a gigantic screen throughout the day. Retro Fitness also recently added its "Retro On Demand" group fitness classes. More than 50 group fitness classes are loaded on a kiosk for members to choose from and play on a large movie screen inside the Group Fitness rooms, which allows members to access multiple classes at their scheduling leisure.

For more information about Retro Fitness or to find the nearest location, visit http://www.retrofitness.net.

About Retro Fitness

Founded in 2004 by entrepreneur Eric Casaburi, Retro Fitness has evolved from a regional Northeast gym concept into a national fitness system with more 100 gyms in its development pipeline. Under Casaburi's leadership, Retro Fitness has grown to more than 85 gyms in 10 states. Expansion plans call for 300 gyms in the next three years and growth into new major markets such as Chicago, Dallas and Washington D.C. Each Retro Fitness location is equipped with a full service fitness center including 60-100 pieces of equipment supplied by leading manufacturers such as Life Fitness and Iron Grip. Retro Fitness was ranked in the top-half of the 2012 Entrepreneur "Franchise 500" annual ranking, marking the brand's second-consecutive appearance on the prestigious list. The company was also recognized as one of the "Top Fastest-Growing Franchises" and "Top New Franchises" in the publication's 32nd annual ranking. For more information, please visit http://www.retrofitness.net, and to learn more about franchise opportunities visit http://www.retrofranchising.com.

The Retro Fitness, LLC logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12925

About Beachbody, LLC

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Retro Fitness to Offer Live P90X Classes


Oct 11

Fitness Shred Party this weekend on Marco Island

MARCO ISLAND Grab your friends, family and old documents for a workout of epic proportions. Iberia Bank has partnered with the Marco YMCA, Marco Island Chamber of Commerce, Marco Island Parks and Recreation, and more to help you focus on your family fitness, physical fitness and financial fitness. There will be spinning, Tai Chi, ZUMBA, and Q Gong demonstrations as well as an unveiling of Little Tykes Fitness Equipment. Representatives from Iberia Wealth Advisors and Private Banking will be on hand to answer questions about investments, estate planning, charitable giving and more. And of course, theyll be shredding your old and outdated bank statements, checks, contracts, legal agreements, bills

and more.

A $2 donation per box will be collected with all proceeds benefiting YMCA Reads! an afterschool reading program for young children. Enter the raffle for a free personal document organizer and diamond cross cut shredder. Need not be present to win.

The Fitness Shred Party will be held from 9 a.m. until 1 p.m., Saturday, at Iberia Bank, 605 Bald Eagle Drive,

Marco Island.

Music and entertainment by Island Paradise DJ, Steve Reynolds.

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Fitness Shred Party this weekend on Marco Island


Oct 11

Haworth Eagle Scout candidate issues fitness challenge

HAWORTH A 15-year-old local Boy Scout planned and excavated a new outdoor fitness park over the last several months for his Eagle Scout Service Project, and is planning on hosting a fitness challenge for its grand opening Oct. 13.

DANIELLE PARHIZKARAN/STAFF PHOTOGRAPHER

Haworth resident Jack Taylor talks about the fitness park he created and the upcoming challenge on Oct. 13 for the park's grand opening.

Jack Taylor, an Eagle Scout candidate and Haworth native, got the idea to build a fitness park for his community service project while training for football.

He broke ground in mid-April and installed seven pieces of fitness equipment over the summer.

"I figured there was really nothing around here where I could work out, so I decided to look into it more," said Taylor. "I found a lot of websites that sold fitness equipment and thought that it'd be a really good project if I did that."

Taylor worked with the Parks and Recreation Department to pick out an ideal location for his project.

Together, they chose a grassy area by the reservoir, located west of Maple Street and Lakeshore Drive, for the new park.

"It was just shrubs and overgrown area. It was basically just a trash zone, just a dump back there," said Taylor. "We had to go in on a Sunday morning and we borrowed my dad's friend's machine and we justpushed everything back to make [the ground] flat and just to clear everything out."

Despite being busy with football practice along with regular school studies, Taylor budgeted his schedule to fit time for his project.

Continued here:
Haworth Eagle Scout candidate issues fitness challenge


Oct 11

Life Time Fitness Announces Date for Release of Third Quarter 2012 Financial Results

CHANHASSEN, Minn.--(BUSINESS WIRE)--

Life Time Fitness, Inc. (LTM), The Healthy Way of Life Company, today announced that the Company is scheduled to release its third quarter 2012 financial results on Thursday, October 18, 2012. A conference call to discuss the results will be held at 10:00 a.m. ET.

Bahram Akradi, chairman, president and chief executive officer, Michael Robinson, executive vice president and chief financial officer, and John Heller, senior director, investor relations and treasurer, will host the call.

The conference call will be webcast live and may be accessed via the Company's Investor Relations section of its website at lifetimefitness.com. A replay of the call will be available beginning at approximately 2:00 p.m. ET on October 18, 2012.

About Life Time Fitness, Inc. As The Healthy Way of Life Company, Life Time Fitness (LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest or discovering new passions both inside and outside of Life Times distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Companys Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of October 11, 2012, the Company operated 105 centers under the LIFE TIME FITNESS and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

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Life Time Fitness Announces Date for Release of Third Quarter 2012 Financial Results


Oct 11

Coventry Expands Healthways SilverSneakers® Fitness Program to Its Medicare Advantage Beneficiaries in 13 States

BETHESDA, Md. & NASHVILLE, Tenn.--(BUSINESS WIRE)--

Coventry Health Care, Inc. (CVH) and Healthways (HWAY) today announced an agreement to offer the award-winning SilverSneakers Fitness Program to Coventrys eligible Medicare Advantage beneficiaries in 13 states. This three-year agreement, effective January 1, 2013, makes SilverSneakers available to beneficiaries in Arkansas, Florida, Georgia, Illinois, Kansas, Missouri, Nebraska, North Carolina, Ohio, Oklahoma, Texas, Utah and Wyoming.

For those plans with Silver Sneakers benefits, Coventrys Medicare Advantage beneficiaries will have full access, at no cost to them, to SilverSneakers programs and locations across the country. SilverSneakers is the nations leading exercise program designed to keep older adults active and healthy.

Coventry has offered fitness programs to its Medicare Advantage beneficiaries since 2009 to help them achieve a healthier lifestyle. Coventry and Healthways began their partnership in 2012 by offering SilverSneakers to eligible Coventry beneficiaries in Florida. In the first seven months of the programs availability, Coventry beneficiaries made more than 37,000 visits to SilverSneakers locations.

Coventry believes strongly in helping people get well and stay well for a better quality of life, said Nancy Cocozza, Senior Vice President, Medicare, at Coventry Health Care. The SilverSneakers model focuses heavily on reaching out to older adults to encourage them to become more active, healthy and fit. We have seen a high level of engagement and excitement from beneficiaries in Florida through this program, and we are pleased to offer SilverSneakers to thousands more nationwide.

Fitness and Flexibility Without Cost to Beneficiaries

Beneficiaries who participate in SilverSneakers have free access to more than 15,000 locations in the Healthways fitness center network nationwide, making it easier to take classes and participate in programs close to home or on the road. Staff members are on site at locations to

help beneficiaries meet their personal wellness goals. Many locations offer amenities, such as exercise equipment, pools, saunas, fitness classes and other activities.

Beneficiaries who cannot get to a fitness location can participate in SilverSneakers Steps, a personalized fitness program that offers kits for general fitness, strength, walking or yoga. Kits are mailed to beneficiaries, and include DVDs and other exercise tools that can be used at home or on the go.

The SilverSneakers online community offers a secure environment that allows beneficiaries to create exercise and nutrition plans, track fitness progress, find health articles and recipes and gain additional support and encouragement.

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Coventry Expands Healthways SilverSneakers® Fitness Program to Its Medicare Advantage Beneficiaries in 13 States


Oct 11

Crunch Fitness to Open 26th Franchise Location in Garwood, NJ

NEW YORK, Oct. 10, 2012 /PRNewswire/ --Crunch Fitness, the health club chain known for pioneering a philosophy of No Judgments and making fitness fun, is set to open the brand's 26th franchise location in Garwood, NJ. Located at 300 South Ave., Garwood, NJ 07027, the club joins Wayne and Paramus as the third location to outpost a Crunch Franchise in the Garden State.

(Logo: http://photos.prnewswire.com/prnh/20090909/NY72689LOGO)

"Crunch's No Judgments mantra and cutting edge fitness offerings have had an overwhelmingly positive response from the community, since the opening of Crunch Wayne in 2011," said franchisee, Maria Parella-Turco. "We are thrilled to bring a third location to New Jersey and look forward to further spreading Crunch's innovative and fun approach to working out to local residents."

Crunch Garwood will boast an impressive 20,000 sq. ft. facility, complete state-of-the art cardio machines with personal viewing screens, weight training equipment, free weights and two designated personal training areas. Crunch's unique programming will be offered in an incredible group fitness studio, including Zumba, BodyWeb with TRX, Tread N' Shed, and Yoga Body Sculpt, to name a few. Full service locker rooms, tanning and a relaxing lounge space will also be available for members.

Crunch Garwood owners are industry veterans and plan to open numerous Crunch franchise locations in the tri-state area in the future.

There is a presale enrollment center currently open outside the club space at the Garwood Mall with facility renderings and Crunch representatives to answers all your questions. In addition, a dedicated club website, http://www.crunchgarwood.com is offering exclusive membership deals, including a low monthly fee of only $9.95 for a limited time. Call 908-789-0900 for more information. To learn more about Crunch franchising opportunities go to http://www.crunchfranchise.com.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 200,000 members with 54 gyms worldwide, including 26 franchise locations CT, FL, TX, WA, OR, CA, NJ, VA, NY and Australia, and is rapidly expanding across the U.S. and around the globe. Go to http://www.crunchfranchise.com for more information.

Angelo, Gordon & Co., L.P. is a privately held limited partnership founded in November 1988, and currently manages approximately $23 billion. The firm's investment focus centers on core competencies of real estate, credit, and private equity. Angelo, Gordon has over 200 employees (approximately half of whom are investment professionals) and is headquartered in New York, with associated offices in Chicago, Los Angeles, Washington D.C., London, Hong Kong, Seoul, Shanghai, Tokyo, and Sydney. For more information, visit http://www.angelogordon.com.

About New Evolution Ventures (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visitwww.nev.com.

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Crunch Fitness to Open 26th Franchise Location in Garwood, NJ


Oct 11

Tour Report: Fitness: Swing correction exercises

By Sean Cochran, Golf Fitness

Execution of a proficient golf swing requires a physical foundation grounded in a body having certain levels of flexibility, joint mobility, segmental stability, muscular strength, endurance, and power. This physical foundation provides the golfer with the opportunity to execute a proficient golf swing.

If the golfer lacks in the required physical parameters of the golf swing, the ability to execute a proficient swing may be hindered. This hindrance is due to the body being unable to perform the athletic actions or maintain the postural positions required in the golf swing. The end result of such physical impedances is typically the development of compensation patterns in an attempt to overcome these physical dysfunctions.

The process by which the golfer can overcome physical dysfunctions affecting the execution of the golf swing is through the implementation of golf fitness exercises. Such exercises focus on developing the required levels of flexibility, mobility, segmental stability, strength, and power needed to execute a proficient golf swing.

Generally speaking physical limitations for the majority of golfers are centered on a lack joint mobility in the hips, thoracic spine (i.e., area of spine between shoulder blades), and/or segmental stability in the core. That being said, a good starting point for most golfers is the implementation of fitness exercises to develop the required levels of mobility and strength in the aforementioned areas of the body.

Joint mobility development is centered upon creating extensibility in the muscles surrounding a joint in order to allow for a full joint range of motion to occur. A number of modalities can be utilized to achieve this goal such as static stretching, self myofascial release, and dynamic flexibility training.

Segmental stability is predicated upon developing muscular strength in the sections of the body utilized in the golf swing. The core is one of these sections and is comprised of all the musculature from just above the knees to slightly below the chest on the front, sides, and back of the body. Muscles groups included in the core are the abdominals, obliques, glutes, and lower back.

Resistance training is by far the most common training modality to develop strength within the muscular system. The golfer has a number of different training tools such as dumbbells, cable systems, exercise tubing, medicine balls, suspension trainers, and even body weight at their disposal to utilize for strength training of the core.

Exercises which I utilize with the PGA TOUR player to develop joint mobility in the hip and thoracic spine are Windshield Wipers and Kneeling Club Rotations. Relative to the development of segmental stability in the core I gravitate towards the utilization of the TRX Suspension Trainer and exercises such as Pikes and Jack Knifes.

Windshield Wipers (Hip Mobility): Place yourself on the floor, back flat, knees bent at 90 degrees, hands between both knees, feet together, and head resting on the floor.

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Tour Report: Fitness: Swing correction exercises



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