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PORTSMOUTH, N.H., Sept. 26, 2012 /PRNewswire/ -- A gesture can carry powerful meaning, and Planet Fitness, the fastest-growing gym franchise in the U.S., is reviving a classic one in a new social campaign celebrating everyday achievements.

(Photo: http://photos.prnewswire.com/prnh/20120926/PH81238 )

Dubbed POTB, for "pat-on-the-back," Planet Fitness is rolling out a custom-built POTB Generator, a Facebook app that generates POTBs for just about anything. The POTB Generator offers hundreds of pre-written POTBs to choose from, or people can add text to their own image and share it with friends on Facebook or Twitter. When Planet Fitness reaches 20,000 POTBs, they will throw cupcake parties at all of their locations.

Born from Planet Fitness' Judgement Free Zone, sending a POTB to a friend or family member is a gesture of respect and encouragement, meaning whatever you are doing is working.

"Planet Fitness is a place where people can relax and get in shape and have fun. The POTB Generator is a way for us to give a little something back to the hundreds of thousands of members who give a little something each day at our gyms," said Eric Vaden, VP Marketing, Planet Fitness.

Visit the POTB Generator at http://potb.planetfitness.com or look for the POTB app tab on any of the more than 550 Planet Fitness Franchise Facebook pages. On Twitter, use the hashtag #POTB to power the movement.

About Planet FitnessPlanet Fitness, the national brand partner for the NBC show "The Biggest Loser," is the fastest-growing gym operator in the United States, with more than 550 locations and 3.7 million members. Throughout the United States and Puerto Rico, Planet Fitness gyms are known for their relaxed, Judgement Free Zone atmosphere and for friendly prices just $10 a month with no commitments. Besides the unbeatable value, Planet Fitness stands apart from competitors by providing free fitness instruction with all memberships.

Founded in 1992, Planet Fitness has been widely recognized for its success. For five straight years, the company has made Inc. magazine's list of the fastest-growing private businesses in America.

Planet Fitness has been recognized for its success and rapid growth. For four straight years PF has made Inc. magazine's list of the fastest-growing private businesses in America.

To learn more, visit http://planetfitness.com.

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Planet Fitness Ushers In The Return Of The Pat On The Back In Social Campaign Featuring The POTB Generator

BOSTON (WHDH) -- Channel 7s free Health and fitness Expo has been a hit from the beginning, with 70,000 people turning out each year for health screenings and fitness exams. Plus, the chance to meet Channel 7 personalities and more.

Now plans are under way to make the sixth health fair the best one yet.

"I think the exciting part of that is that you can go in and you can ask any doctor any question and they're doing screening for things that you wouldn't normally get screened for and the fact that it's free and there's this wealth of information is what gets people the most excited."

Boston Medical Center is Channel 7s partner for the health fair and it's the perfect partner for this unique event.

"We're now going to bring health and fitness information to the general public to the greater Boston community and really partner to showcase what can be done, how we keep people healthy."

Dr. Ravin Davidoff is Boston medical Center's chief medical officer. BMC not only offers state of the art robotic surgery and cancer care but also set up the first in the nation hospital based food pantry.

Putting people first, BMC lives up to its motto of providing 'exceptional care without exception.'

"We always have fun. Thats what this place is really about, bringing enthusiasm and energy. That will really be felt at the expo. We will bring that enthusiasm and energy and commitment to the patient. Well bring lots of excited people who are really leaders and thinkers in this world in the health care world. And that's what we'll bring to the health and fitness expo."

Making health care accessible and even 'fun' is what the free Health and Fitness Expo is all about.

Watch The Dish live or even try your hand at being a 7News sports anchor or weather person.

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7News Health and Fitness Expo 2013

BERWYN, Pa., Sept. 26, 2012 /PRNewswire/ --Devon Fitness Club (http://www.devonfitness.com) is pleased to announce its fundraising activities for Breastcancer.org because we believe in their commitment to education and prevention through lifestyle changes that focus on exercise and nutrition. Link: Breastcancer.Org on exercise Link: Breastcancer.Org on nutrition

(Photo: http://photos.prnewswire.com/prnh/20120926/PH81467LOGO)

Many of our members remember and know Rita Lusen, who, 5 years ago was diagnosed with breast cancer. Back in 2008 we raised over $17,000 for breast cancer's Race for the Cure with Team Devon Fitness for Rita.

We are happy to report that Rita is doing very well! Since then she resigned from her corporate job and joined BreastCancer.Org in September 2011 as their Vice President of Corporate Partnerships and Marketing.

Rita chose to work for BreastCancer.Org because of the invaluable help, information and support she received from them while she was going through her diagnosis and treatment. They were so essential to her education and recovery that she decided to join their team to help others going through the same experience.

Devon Fitness Club is proud to partner with this wonderful organization!

JOIN US IN SUPPORTING BREASTCANCER.ORG WITH A DONATION OF ANY AMOUNT:

All donations collected by 10/31/12 will be donated to BreastCancer.Org

Throughout the month we will host various seminars and events:

10/8/127pm: Nutrition Seminar with Erin Andersen (free) Learn about cancer-fighting foods! 10/18/12: ZUMBA Class with Dr. Weiss founder and President of BreastCancer.Org 10/26/12: BreastCancer.Org's annual Rock the Ribbon Event & Concert at Lincoln Financial Field. Tickets available at Rockforbreastcancer.org

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Devon Fitness Club of Berwyn PA raises money for BreastCancer.Org in October 2012

SCHILLER PARK, Ill.--(BUSINESS WIRE)--

Life Fitness, global leader in commercial fitness equipment manufacturing, today released its 2012 Fitness and Technology Survey, which found nearly three-quarters of regular exercisers use some type of technology device during their workouts. More than half of respondents consider themselves more successful at achieving their weight and fitness goals because of technology. The new survey evaluated the habits of exercisers from seven countries who own smartphones or tablets and exercise at least twice a week.

Technology is integrated into so many aspects of our lives today, but this report is the first time weve been able to show just how plugged in exercisers are today and what access theyd like to have tomorrow, said Chris Clawson, president, Life Fitness. This is vital intelligence for fitness facilities around the world to help them understand what tech tools motivate their members to continue exercising, as well as retain their memberships.

A sampling of results is listed below. To view the full report and methodology, visit http://www.LifeFitness.com/Survey.

Exercisers already plugged in

Tuned in and toning up

Keeping pace with young, tech-savvy exercisers

For more information on Life Fitness visit http://www.LifeFitness.com.

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (BC).

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New Life Fitness Report Links Technology to Workout Success

NEW YORK, Sept. 26, 2012 /PRNewswire/ --Crunch Fitness, the health club chain known for making serious fitness fun announces Hemet, CA as its newest location. Set to open for workouts in December 2012, Crunch Hemet marks the brand's 24th franchise club and joins Upland and Riverside as the third city in Southern California's Inland Empire to outpost a Crunch Franchise.

(Logo: http://photos.prnewswire.com/prnh/20090909/NY72689LOGO )

"With five parks throughout the city and a bevy of athletic facilities within them, the residents of Hemet have an obvious passion for leading healthy and active lifestyles," said franchisee, David Harman. "I can think of no better place to introduce Crunch's cutting edge fitness offerings and unique gym experience than to the already fitness-friendly community of Hemet."

Located at 1287 South State St., Hemet, CA 92543, Crunch Hemet will be 16,000 sq. ft. of fitness and fun, with state-of-the art cardio and weight training equipment, senior specific programming, tanning, top-of-the-line selectorized machines, full-service locker rooms, and expert personal trainers to help members reach their individual goals. An expansive group fitness studio will house Crunch's signature group fitness classes including, Zumba, Cardio Tai Box and BodyWeb with TRX, to name a few. In addition to the premier amenities of Crunch Hemet, members will also enjoy convenient and spacious parking access.

"We are thrilled to have experienced operators, David Harman and Conny Gordeau working with us as we expand throughout California and the rest of the country," said Crunch franchise president, Ben Midgley.

Owners Harman and Gordeau are industry veterans with over 40 years of health club experience between them, and plan to add even more Crunch franchise locations across the Southern California area in the future. A mobile presale office, currently open next to the club space at 1129 South State St., Hemet, CA 92543, and dedicated website, http://www.crunchhemet.com are offering exclusive membership deals, including a special $0 enrollment offer for a limited time. Call 951-327-0202 for more information. To find out more about Crunch franchising opportunities go to http://www.crunchfranchise.com.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 200,000 members with 53 gyms worldwide, including 24 franchise locations CT, FL, TX, WA, OR, CA, NJ, VA, NY and Australia, and is rapidly expanding across the U.S. and around the globe. Go to http://www.crunchfranchise.com for more information.

About New Evolution Ventures (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visitwww.nev.com.

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Crunch Fitness Names Hemet, CA As Newest Franchise Location

NEW YORK, Sept. 25, 2012 /PRNewswire/ --Simone Development Companies announced today that LA Fitness, one of the nation's leading fitness center operators, has leased 43,000 square feet of space at Metro Center Atrium, Simone Development's new mixed-use project. Metro Center Atrium is a 370,000-square-foot office, retail and hotel complex that Simone Development Companies is constructing as the latest phase of its 42-acre, multi-building Hutchinson Metro Center campus.

LA Fitness will open its new state-of-the-art fitness center one of its first in a non-suburban location in November 2013, providing a high-end facility in keeping with Metro Center Atrium's stature as the Bronx's new magnet commercial property. Earlier this month, Marriott agreed to open a Residence Inn-branded hotel at Metro Center Atrium.

"With LA Fitness on board, and Marriott committed a few weeks ago, Metro Center Atrium has quickly taken shape as the Bronx's leading mixed-use property, offering the best package of amenities in its market," said Joseph Simone, President of Simone Development. "We are off to a fast start and anticipate tremendous demand for the remaining Class A office, medical, and retail space, particularly given the strong performance of previous phases of our development at Hutchinson Metro Center. These are exciting times for the Bronx and we're very proud to be a major contributor to the economic renaissance underway in the Borough."

Located within Simone Development's highly successful Hutchinson Metro Center complex in the Pelham Bay section of the Bronx, Metro Center Atrium features three floors of Class A office and medical space, as well as further retail and restaurant opportunities. The architecturally distinctive building will feature a spectacular glass atrium and lobby and is set in a beautifully landscaped suburban-style campus setting. Abundant parking is provided on-site with more than 1,100 spaces. Approximately 212,000 square feet of office and medical space is available for lease. For leasing information, call (718) 518-8600.

"Metro Center Atrium has already attracted national-level companies like Marriott and LA Fitness, and we expect that this project will continue to draw high-caliber office, medical, and retail users," said James MacDonald, director of leasing for Hutchinson Metro Center. "Among other things, Simone Development's ongoing expansion of Hutchinson Metro Center provides medical and business tenants with flexibility for their future plans because we can readily accommodate their growth needs within the Simone Development portfolio. Also, we're offering stellar design quality and modern space, and an incredibly central location with easy access to five major hospitals, three airports, and a host of transportation arteries."

Conveniently located off the Hutchinson River Parkway, Metro Center Atrium is easily accessible to major highways, bridges and airports. Manhattan is less than 20 minutes away and Westchester County is 10 minutes away. LaGuardia, JFK, and Westchester County airports are less than 30 minutes from the site.

The Metro Center Atrium is also less than a mile from five major hospitals Montefiore Medical Center, Calvary Hospital, Albert Einstein College of Medicine, Jacobi Medical Center and Westchester Square Medical Center making it an ideal location for medical practices and healthcare companies.

For retail tenants, the Metro Center Atrium provides a tremendous market of potential customers, with over 4,000 people working at the Hutchinson Metro Center. Another 800 employees are expected to be added to the area with the completion of New York City's 911 Call Center on a site directly north of the Hutchinson Metro Center.

Metro Center Atrium is another chapter in the continuing success story of the Hutchinson Metro Center. The 42-acre suburban-style campus offers the finest Class A office space and a host of first-class amenities never before offered in this market. Existing amenities include the full-service Metro Caf and Tower Cafe, fitness center, state-of-the-art teleconferencing center, on-site child care facility, attended gatehouse with 24/7 security, landscaped courtyards with gardens and seating/dining areas, full service bank branch, on-site executive car wash and detailing center, dry cleaners, sundry shop and ATM. The complex also offers abundant free parking and a complimentary shuttle service to nearby subway lines.

1200 Waters Place, the 460,000-square-foot first phase of Hutchinson Metro Center, was fully leased in less than two years. The next phase of the project, known as Tower One (1250 Waters Place), features 280,000 square feet of Class A space on nine floors, with four floors of covered parking. The building is fully leased and occupied by a prestigious roster of tenants that includes Montefiore Orthopaedic Surgery, CenterLight Healthcare, Westchester Square Physical Therapy and numerous medical, dental and law practices. An additional 280,000-square-foot tower, known as Tower Two, is planned for construction adjacent to 1250 Waters Place. The announcement of a major tenant for Tower Two is expected shortly.

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Simone Development Companies Signs LA Fitness to 43,000 SF Lease for Fitness Center at Metro Center Atrium

PHILADELPHIA, PA--(Marketwire - Sep 25, 2012) - Total Rehab and Fitness (TRF) will be hosting an open house on September 27, 2012 from 12-2 p.m. to showcase their multiple disciplinary models of care for patients with multiple sclerosis. Two current patients will be at the open house to share their success stories.

The Greater Delaware Chapter of the National MS Society has been able to provide funding for TRF to continue providing life-changing treatment. TRF provides their patients with tailored programs with services including physical therapy, occupational therapy, behavioral therapy and speech therapy.

Congressman Jon Runyan will be there to show his support for members of the National MS Society, as well as his chief of staff, Stacy Palmer-Barton. TRF staff members who will be in attendance include founder and Director of Therapy Services John Marmarou, Director of Behavioral Services John Armando and Medical Director Marshall Lauer. Chapter President Tami Caesar, Vice President of Advocacy Karen Mariner and Client Services Manager Melissa Bruno will also be at Friday's open house. The open house will take place at TRF's headquarters located at 1111 Marlkress Rd., Cherry Hill, NJ 08003.

There are more than 14,000 members of the Greater Delaware Valley community that are living with MS, and TRF is the first facility to provide diverse and individualized care for these members of the community. More testimonials about TRF can be found on their website: totalrehabandfitness.com/testimonials.php.

About Total Rehab and Fitness Total Rehab and Fitness was founded by John Marmarou, DPT, in 2009, to provide medically-based exercise programs and rehabilitation services to improve the quality of life for patients with chronic disease. The goal of Total Rehab and Fitness is to reduce patient hospitalizations; to help patients with disabilities and impairments through a multidisciplinary team approach to care; and to increase longevity, improve function, and lower health care costs for patients with chronic illness. For more information, please visit totalrehabandfitness.com or call (856) 424-5552.

About the National Multiple Sclerosis Society MS stops people from moving. The National MS Society exists to make sure it doesn't. We do this through our home office and 50-state network of chapters by funding more MS research, providing more services to people with MS, offering more professional education and furthering more advocacy efforts than any other MS organization in the world. Join the movement at nationalMSsociety.org or by calling 1-800-FIGHT-MS.

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Total Rehab and Fitness: Changing Lives of People Living With MS One Work-Out at a Time

NEW YORK, Sept. 25, 2012 /PRNewswire/ -- In conjunction with Childhood Obesity Awareness Month, Adventure to Fitness has announced the launch of their new website (www.adventuretofitness.com), which they say will make their program even more accessible for the 45,000-plus network of teachers already using the program, plus reveal some never-before-seen-features. The new site is part of the company's ongoing initiative to reach more kids in more schools, and to develop an at-home fitness program that will complement the in-school components.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/adventure-to-fitness-launches-new-entertainment-site-to-battle-childhood-obesity-171029731.html

Adventure to Fitness is a children's entertainment company that streams free 30-minute interactive educational fitness videos into classrooms nationwide, and provides free games for kids, plus recipes and blog articles for parents. In each episode children go on an adventure to an exotic global destination that is designed to integrate physical activity with both health-education and general academia. Since 2010, the program has ballooned to include schools in all 50 states, reaching more than 3.5 million kids during any given week.

That success, plus an overwhelming demand from parents and teachers, has motivated the company to expand its role in the fight against obesity and become a full-service health brand for kids.

"We see Childhood Obesity Month as the ideal moment to raise awareness about the important health challenges facing today's youth. We want to get people excited about jumping on-board with our program and the many ways we offer children to take on those challenges. Our new website is the central hub of our motivational resources and educational fitness tools. The adoption of these resources and tools continues to grow at staggering rates," stated Michael Rhattigan, CEO of Adventure to Fitness.

The company plans to drive a message of wellness and inspiration into homes that has thrived in school. Education is no longer just for the classroom; they say they will make fun, educational fitness and personal growth a 360-degree, comprehensive experience for America's students that gets them on track to form healthy habits.

The company reports that many families have already signed up for the exercise program prior to launch as "VIPs": Very Important Parents. The site includes games and activities that reinforce the in-school adventures, plus healthy, kid-friendly recipe pages. It also delivers content intended to inspire families to live and play together like a section called "Kidspiration," which features wellness-related art and writing from kids who use the program. And in the very near future Adventure to Fitness will give parents access to its library of episodes previously only available in schools for their own use at home.

About Adventure to Fitness (www.adventuretofitness.com): Known as America's #1 Healthy Network, Adventure to Fitness is an entertainment brand focused on getting and keeping kids fit. The program not only addresses health and fitness, but also promotes cognitive development, both in school and at home. While teachers nationwide are streaming Adventure to Fitness interactive episodes in their classrooms to engage in exercise while reaching math, science, social studies and language arts objectives, so too are parents teaming up with their kids to become Fit Families. As a leader of the Ed-Tech revolution, Adventure to Fitness is trail blazing a path to childhood fitness and education that kids around the world are following. Even with a teacher network of over 45,000 and an audience of over 3.5 million children, the Adventure to Fitness craze is just beginning.

For more information contact: Colleen Henckels VP Sales & Marketing colleen.henckels@adventuretofitness.com 40 Elizabeth Street, Suite 408 New York, NY 10013

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Adventure to Fitness Launches New Entertainment Site to Battle Childhood Obesity

PARK CITY, Utah, Sept. 25, 2012 /PRNewswire-iReach/ -- Fitness resorts have become a very profitable trend due to the success of popular NBC reality show "The Biggest Loser." What many of these resorts have been lacking is an attention to detail in the realm of location and staff expectations. Since partnering with Westgate Park City Resort and Spa, One Fitness Camp seems to be ready to fulfill all the desires that had once been left untouched by other fitness resorts.

(Photo: http://photos.prnewswire.com/prnh/20120925/CG80919)

Westgate Park City Resort and Spa is located in the secluded mountain town of Park City, a town where the seasons change seamlessly, so fitness activities are easily varied year round. The founders of One Fitness Camp decided upon the location so that participants in the camp were able to not only lose weight and get fit, but to also custom-tailor fitness plans to be most beneficial to the personal routines and desires of each person that attends. Westgate Resort presented the perfect location for their goals as a fitness resort. The varying fitness activities that are often based around the weather ensure that participants never even have a moment to think about getting bored or complacent with their routine.

One Fitness Camp, a weight loss camp, has also put a great deal of thought and research into their staffing requirements. Their aim is to make an impact on not only a person's health and fitness goals, but to understand and overcome any psychological, medical or other health-related issues that may be attributing to difficulties in maintaining a healthy lifestyle. For this reason, their staff includes fitness instructors, nutritionists, chefs, counselors, chiropractors and spa specialists. This gives One Fitness Camp the "Best All Around" award for fitness camps worldwide.

"Our purpose with One Fitness Camp is to put all the pieces together to form the number ONE weight loss camp," says Wayne Larsen, Partner & Fitness Director at One Fitness Camp. "Aside from the beautiful surroundings, and lavish accommodations, OFC has the programming and education component that changes lives. Our intent is to help people adopt a more healthy lifestyle, not just eat well and exercise while they are at camp, but teach and inspire them to be healthy, and feel better both physically and mentally."

In addition to everything One Fitness Camp offers for their regular every day packages, they do have a promotion going on: 10% off their weekly price for the first fifty people that sign up for the ultimate get fit get away.

Media Contact: Diana Gonzalez One Fitness Camp, 888-592-2267, diana@onefitnesscamp.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

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Westgate Resorts To Join Forces With Up-And-Coming Fitness Camp

WAKEFIELD, Mass.--(BUSINESS WIRE)--

The Fitness Industry Technology Council (FIT-C), a non-profit membership organization of leading organizations in the fitness industry, has issued a Request for Proposal (RFP) related to its Caloric Burn Data standards work. The group also announced its schedule of activities at the upcoming Club Industry show in Las Vegas.

FIT-C's mission is to grow the fitness industry by improving the fitness equipment user experience and maturing the collection of real-time wellness data through the creation of interoperability standards for technology-based fitness devices. Membership in FIT-C is open to all interested organizations.

With its Caloric Burn Data RFP, FIT-C is seeking to establish a quality metric for fitness equipment based on metabolic equivalents (METS, or kcal/min) and is requesting bids from all qualified institutions and individuals to provide a validation process for any equipment that reports caloric burn. The qualification process proposed must be repeatable, easy to implement and scientifically accurate. The deadline to submit a response to the RFP is Thursday, November 1, 2012; the full RFP can be downloaded from the organization's website.

"Its a well-known problem in the fitness industry that similar pieces of equipment from different manufacturers yield very different caloric burn readings even if the effort expended is identical, said FIT-C President Bryan O'Rourke, CEO of Integerus. This RFP is the first step toward assuring fitness equipment users worldwide that calorie burn readings can be trusted, regardless of the make or model of that equipment."

FIT-C invites the public to learn more about its RFP as well as its other technical projects underway, including efforts to share trusted fitness data across all layers of the fitness value chain, during an open Meet & Greet being held from 3 to 4 p.m. on October 11, in conjunction with the Club Industry 2012 conference in Las Vegas. Attendance is free of charge, but advance registration is required.

FIT-C is also sponsoring a fitness technology roundtable for Club Industry attendees from 12:45 to 2:15 p.m. on Friday, October 12, entitled "Influence of Technology A Glimpse at Tomorrow's Health Club." FIT-C President ORourke will lead a panel that includes Chuck Runyon, CEO of Anytime Fitness; Graham Melstrand, VP of Corporate Affairs for the American Council on Exercise (ACE); and Kevin Laferriere, CEO of Personal Training Academy (PTA) Global.

About FIT-C

Launched in 2012 by a group of industry-leading organizations, the Fitness Industry Technology Council (FIT-C) seeks to grow the fitness industry, improve user experience and improve the collection of real-time wellness data through the creation of interoperability standards for technology based fitness devices. Members of FIT-C include the American Council on Exercise, ClubCom, Core Performance, Dynastream Innovations, FitLinxx, FitPro, Green Fitness Equipment Company, Integerus, Intel, Koko Fitclub, Nexersys, Polar, Precor, Triumph Group Management, and True. More information is available at http://www.fit-c.org.

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Fitness Industry Technology Council Issues Caloric Burn Data RFP

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