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HELLERTOWN, Pa.--(BUSINESS WIRE)--

Premium Healthy Spring Water, Inc., is pleased to announce that celebrity fitness coach and personal trainer Gina Lombardi has joined Kiwaii 100% True New Zealand Spring Water as a brand ambassador.

Lombardi, the 2003 NSCA Personal Trainer of the Year, is one of the most sought-after fitness experts in the world. A television and radio host, the author of Deadline Fitness and an MSNBC contributing editor, Lombardi has worked with numerous actors, musicians and executives, including Kevin James, Kirstie Alley, Beck and Leah Remini.

Ive built my career on exercise and fitness, and both require staying properly hydrated, Lombardi said. Kiwaii 100% True New Zealand Spring Water makes hydration easy. Its the purest, best-tasting water Ive ever had, and I can feel good about drinking it because I know its sustainable and 100 percent natural, with zero additives and BPA-free bottles. I whole-heartedly endorse Kiwaii not only for myself, but for my family and my clients, as well. Its what water is supposed to be.

Kiwaiis artesian spring wateris sourced from the pristine Blue Spring, in Putaruru, New Zealand. Kiwaii is bottled in a state-of-the-art facility undercertified organic and kosher conditions validation of the care and purity that goes into every bottle, as well as the companys commitment to providing consumers with the healthiest, most natural water on the market.

Were thrilled to partner with Gina, a true legend in the fitness industry, Premium Healthy Spring Water President and CEO Lou Savant said. She recognizes the health value of drinking the purest and best tasting water available.At Kiwaii, we admire Ginas contributions to promoting lifelong wellness through proper nutrition and dedication to fitness. She inspires people to be healthy and provides credible and practical advice for people of all ages and with different fitness goals.We areexcited to work with Ginain our mutual interest of promotinga healthy lifestyle.

About Kiwaii 100% True New Zealand Spring Water

Kiwaii originates from the Blue Spring, an abundant artesian spring on the North Island of New Zealand. New Zealand is well known for its diverse natural beauty, pristine ecosystems and strong protection of natural resources. Only a small fraction of the springs daily 13 million gallon output is permitted for bottling. Eco-conscious consumers can be confident Kiwaiis bottling operation has zero downstream impact on the local environment, and the spring is indefinitely renewable and sustainable.

Kiwaii is bottled in a state-of-the-art, certified organic and kosher facility. The natural properties and purity of the Blue Spring give Kiwaii a smooth, clean taste unlike any other water. For more information call 1-877-4KIWAII or visit http://www.kiwaii.com.

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Celebrity fitness trainer Gina Lombardi joins Kiwaii as brand ambassador

AUSTIN, Texas--(BUSINESS WIRE)--

Libreeze Digital Library, announces a growing number of bloggers into their recently launched Fitness Blogger Program (FBP). Fitness bloggers who have implemented Libreeze include women focused fitness bloggers SarahLearns.com, MilesToRun.com, and beyondheavy (http://beheavy.wordpress.com). In addition, JCDeen (http://jcdfitness.com,) a well-known authority in the fitness blogging community, has also joined the roster of fitness bloggers using Libreeze. They join a FBP roster that includes Crossfit Endurance.com, CrudeFitness.com, FinishingStrong (http://fitstop-lab.blogspot.com) and others.

We are extremely pleased with the reception that we have had from the fitness blogger community thus far. We are excited that so many high-level blog partners are joining the fold, and were looking forward to the many new blog partnerships well be announcing over the next few months. We can hardly wait until they are all sharing their Libreeze libraries with the fitness community, said Steve Pelletier, Libreeze Senior Vice President. Libreeze and our partners have a common goal-- to make high quality health and fitness information easy to find and readily available.

Bloggers already signed up in the FBP have a combined audience of more than 1.5 million fitness enthusiasts. See Libreeze.com | Partners for a more complete list of our blogger partners and access to their Libreeze libraries.

I wish Id taken time with all the reading Ive done on strength training and fitness over the past couple of years to save it all somewhere. It's great to finally have a space to save all of my research and writing in one place.. And Ill share my new findings once a week (or so) with my readers, said Dana McMahan, owner of beyondHeavy (http://beheavy.wordpress.com/) and fitness writer featured in Elle and other top publications. Whats also helpful is that when travel keeps me from blogging, I can still keep filing great stories in my Libreeze.

You can visit the beyondHeavy digital library by clicking here. Access more fitness libraries at Libreeze.com | Partners

Founded by a team of tech industry veterans with deep experience in language analytics, library science and search as well as advertising, media and publishing, they uniquely understand the needs of bloggers. The blogger partners using Libreeze quickly adopt it as a key technology platform for providing a solution to managing their quality content and offering additional revenue.

About beyondHeavy

Im a food writer who, with zero previous interest in anything athletic, was lured into powerlifting and found a love of getting strong. On this blog I chronicled my year-plus long experience of transforming from a couch-loving writer with a penchant for macarons to an athlete, a record-holding powerlifter, with a truthful look at the moments of glory, despair and a whole lot of work along the way. My powerlifting career ended with an injury and surgery in winter 2012 but the power I discovered didnt vanish when I hung up my weight belt. Im on a quest for my next adventure now. To find a new passion Im learning one new sport a month for a year. I had (and still have!) a lot to say about heavy lifting for women. I have written for Elle magazine, Experience Life Magazine, blisstree.com, xojane, and local Louisville publications on fitness topics.

About Libreeze

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Libreeze Digital Library Program Adds Major Fitness Partners

By Jenifer Goodwin HealthDay Reporter Latest Senior Health News

MONDAY, Aug. 27 (HealthDay News) -- Staying physically fit in middle age makes it less likely that you'll develop chronic diseases ranging from heart disease to certain cancers in old age, new research finds.

"Not only do the people with higher fitness live a little bit longer, the onset of chronic disease occurs even later, so that the amount of time you spend in your life with chronic diseases is compressed into a smaller period of time," said senior study author Dr. Jarett Berry, an assistant professor of internal medicine at University of Texas Southwestern Medical Center, in Dallas.

For people who are unfit in middle age, the data suggest that even a modest increase in fitness could translate into fewer chronic conditions.

For the study, researchers examined information on nearly 19,000 men and women with a median age of 49 who were taking part in the Cooper Center Longitudinal Study, which has tracked the health of mostly white, healthy, well-educated participants since 1970.

Researchers matched up data from the Cooper Study with Medicare claims information starting when participants were 65. Follow-up occurred for a median of 26 years.

Participants' fitness levels were divided into five quintiles, or fifths, based on how fast and how long they could run on a treadmill.

The most fit at midlife were less likely at age 70 and up to develop a host of chronic diseases, including Alzheimer's disease, colon or lung cancer, congestive heart failure, chronic kidney disease, chronic obstructive pulmonary disease, type 2 diabetes and heart disease than the least fit.

Fitter patients were also somewhat more likely to live longer, and to spend more of those years free of chronic diseases or with fewer chronic diseases, the researchers said.

An analysis of about 2,400 people who died during the study found that fitter people had fewer chronic diseases during their last five years of life. The most fit spent about 50 percent less time with four or more chronic diseases than the lowest fitness group, and 34 percent more time with only one or no chronic disease.

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Midlife Fitness May Mean Healthier Old Age, Study Finds

LONDON, UNITED KINGDOM--(Marketwire -08/29/12)- Health and fitness has become an integral part of today's culture with more and more people hunting for recommended personal trainer courses to whip them into shape, and to help others achieve their fitness potentials. With the increased interest in health and fitness come rumours surrounding exercise that many people swear by, but just how much truth is in them?

Here are three fitness myths you need to forget:

This is a common misunderstanding. Research has shown that exercise has no effect on your food needs, with the exception of endurance athletes who exercise for around two hours or more a day. To the contrary, studies have shown that exercise can suppress hunger both during and after a workout, so don't stuff your face as soon as you've done a workout - you're only undoing all your hard work.

Wrong! Different food types have different effects on your blood sugar. Refined carbohydrates (white bread, fruit drinks and biscuits) will raise your blood sugar levels incredibly, which can encourage fat storage and weight gain. Fibrous foods like apples and protein will raise blood sugar less. Foods that contain a lot of water, like vegetables and soup will fill you up on fewer calories.

If you diet and don't exercise, there is potential to lose calories in the short term, but experts say that it's exercise that will keep the pounds off for good. Exercise builds muscle, which takes up less space than fat. Muscle tissue requires more calories to sustain it than fat tissue, so effectively the more muscle tissue you have, the more calories you'll burn at rest. So if you're thinking of really trying to get in shape for good, don't just diet, exercise too and check out personal trainer courses if you want to make the most out of your fitness.

Notes to Editors

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Three Common Fitness Myths Busted!

SCHILLER PARK, Ill., Aug. 29, 2012 - Life Fitness, global leader in commercial fitness equipment manufacturing, announces a collaboration with Power Systems, manufacturer of the largest line of sport and fitness accessories, to bring customers a complete offering of fitness equipment and complementing accessories.

Through the relationship with Power Systems, Life Fitness will develop and sell Life Fitness- and Hammer Strength-branded fitness accessories - including kettlebells, medicine balls and stability balls - to support personal and group training.

"Our relationship with Power Systems comes at a pivotal time for Life Fitness. We are committed to delivering small group training solutions through new products like Synrgy360, an all-in-one personal training system which comes with a wide range of accessories to support simultaneous workouts for up to 16 exercisers," said Dan Wille, vice president of global marketing and product development for Life Fitness. "It`s crucial that we`re able to offer customers high quality products and Power Systems helps us to deliver the complete workout solution that our customers demand."

"Power Systems` partnership with Life Fitness is an example of our efforts to align with significant industry leaders, the best of the best," stated Julie Pauletto, president, Power Systems. "We are proud that Life Fitness has put its trust in Power Systems. This partnership truly validates our dedicated customer focus and highly efficient and reliable order processing and fulfillment capabilities."

Available now, this premium range of workout accessories addresses the new ways people train, giving the exerciser more options to meet their fitness goals.

For more information on Life Fitness and Hammer Strength accessories, visit http://www.LifeFitness.com.

[Editor`s note: To obtain an image to accompany this story, contact Lauren Kamm at lauren.kamm@lifefitness.com]

About Life Fitness Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (BC).

About Power Systems Power Systems is the fitness and sports accessory equipment industry leader committed to making a Real Difference in the health, fitness and performance needs of people at every level of experience. Since its founding in 1986, Power Systems has been recognized for its standards in customer service, product selection and on-time delivery. The company is headquartered in Knoxville, Tennessee. For additional information about Power Systems, visit their website at http://www.power-systems.com.

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Brunswick Corporation : Life Fitness Teams With Power Systems To Offer Branded Fitness Accessories

Tuesday, August 28, 2012 - 5:18pm

CNN We all know that exercise and fitness are key components to healthy living. Now new research is adding further proof that it will increase your quality of life.

The study, published in this week's Archive of Internal Medicine, finds that being fit in the middle of your life not only delays the onset of chronic diseases later in life, but also shortens the duration of disease.

"We've known for years that exercise is good for you, but what's not been clear is to what extent the health benefits persist across a lifespan," said study author Dr. Jarrett Berry, associate professor of medicine at the University of Texas Southwestern Medical Center.

Berry and his co-authors surveyed 18,670 patients, from the Cooper Center Longitudinal Study, one of the largest patient databases in the world looking at fitness indicators. The Cooper Center began collecting patient information in 1970, and now has more than 100,000 patients enrolled in its database.

The study selected patients who were 65 years or older as of January 1, 1999, and measured their fitness level by having them walk on a treadmill. The patients were then organized by sex, age, and divided into five different fitness levels ranging from very low to very high.

For the next 25 years, study authors followed up on their fitness levels and recorded any chronic disease.

"It's not just heart disease and just cancer -- it's all kinds of chronic diseases, " said Berry.

Patients' Medicare records were assessed for the following conditions: Congestive heart failure, coronary artery disease, stroke, diabetes, chronic obstructive pulmonary disease, chronic kidney disease, Alzheimer's, and colon or lung cancer.

When looking at men, the incidences of chronic disease was reduced by 45% between the group with the highest fitness levels, and those with the lowest. For women, the difference between the two groups was 43%.

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Midlife fitness delays chronic disease

Bandar Seri Begawan - Fitness Zone yesterday celebrated its ninth anniversary with members at the Kiulap branch.

The event saw 38 members who joined the club within the first month of Fitness Zone's launch in March 2003 being commended for their loyalty and commitment in sharing the club's vision to support the pursuit of good health.

The milestone marked the club's continuing commitment and desire to promote a healthy lifestyle and play a key role towards raising awareness on the constituents of good health through the varying modes of exercise regimes, while at the same time pushing gym enthusiasts with newer benchmarks.

Wu Chun, the owner of Fitness Zone said that the club will introduce the Diamond Club Loyalty Programme to reward more than 1,500 loyal members who have been with them for three or more years, whereby they will be able to invite two guests free of charge during specified days of the week.

"We always hope to inspire people in all areas of their life," he added.

Meanwhile Dr Raja, a club enthusiast, expressed his heartfelt appreciation to the club's establishment.

"Being a member for so long, I admit I gave a lot of comments along the way and although they didn't give me 100 per cent of what I requested, but most importantly, they listened, and I feel their sincerity and their desire for improvement never failed me from day one," he said.

The anniversary celebration also coincided with the opening of a new Mr Baker's Bakeshop branch conveniently located nearby.

Sharing the same level of ambition as its neighbouring business, Mr Baker's Bakeshop owner Eric said that he looked forward to working together with Fitness Zone in maintaining a healthy lifestyle.

In conjunction with the anniversary, members of the public are invited to a 'Welcome Back Hari Raya Open House', which will last for five days.

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Fitness Zone Celebrates 9th Anniversary

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Health & Medicine for Senior Citizens

Fitness at Middle Age Leads to Lower Risk of Chronic Disease in Senior Years

Even study participants who died had fewer chronic ailments to the end

Aug. 27, 2012 - A new study declares that fitness in middle age points to less chronic health problems in later life. And, even those who died in old age, seemed to have less of these chronic ailments right up to the end. The study involved both senior men and women, older than 65, who were Medicare patients.

The study was published Online First by Archives of Internal Medicine, a JAMA Network publication. But, the findings came with a caution flag waved in a commentary by Diane E. Bild, M.D., M.P.H., of the National Heart, Lung and Blood Institute.

The research was by Benjamin L. Willis, M.D., M.P.H., of the Cooper Institute, Dallas, and colleagues. They examined the association between midlife fitness and chronic disease outcomes later in life by linking Medicare claims with participant data from the Cooper Center Longitudinal Study, a large group of individuals who were examined at the Cooper Clinic from 1970 to 2009.

The study of 14,726 healthy men and 3,944 healthy women, with an average age of 49, when they entered the study, used eight chronic conditions (CCs) for the analysis: congestive heart failure, ischemic heart disease, stroke, diabetes mellitus, chronic obstructive pulmonary disease, chronic kidney disease, Alzheimer disease, and colon or lung cancer.

In the present study, higher fitness measured in midlife was strongly associated with a lower incidence of CCs decades later, the authors note.

With a median follow-up of 26 years, the highest level of midlife fitness was associated with a lower incidence of CCs compared with the lowest midlife fitness in men 15.6 vs. 28.2 per 100 person-years and in women 11.4 vs. 20.1 per 100 person years, according to the study results. Age- and sex-specific quintiles of fitness were based on treadmill times.

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Fitness at Middle Age Leads to Lower Risk of Chronic Disease in Senior Years

Several female participants of Health Promotion Centre's Healthy Lifestyle Clinic Programme seen during a routine exercise at Fitness Zone in Serusop.

By Diyana Ibrahim The Brunei Times/ ANN Saturday, Aug 25, 2012

Gyms or fitness centres big or small are popular haunts for fitness junkies of all ages, however, centres that are especially catered for women are still hardly known of or easily accessible according to some.

This is becoming more apparent as the nation moves towards a more healthier lifestyle, and more Bruneians are becoming health-conscious and are adopting the habit of consistently exercising in order to keep fit.

While there are those who go outdoors for a run or go to recreational parks for a hike, others attend various classes for cardio exercises and prefer to hit the gym.

In previous reports, fitness gyms for women have been said to be a growing target market with the opening of establishments like Ladies First in Serusop in 2008.

Even mixed fitness centres such as Fitness Zone and Zunic Wellness have attributed that their clienteles are mostly of the female population, it mentioned.

Despite this, laments for these establishments are still abound.

The Brunei Times did a look-through of the buildings in Serusop for Ladies First yesterday and uncovered two fitness gyms for women instead: De Chantique Fitness and Women's Fitness Zone.

With De Chantique Fitness closed until August 27, 2012 for Raya, a visit to the Women's Fitness Zone yielded results - its aerobics trainer revealed that the gym has been "around for a while" and that they are currently renovating its space so that the gym equipments section will be separated from its aerobics area.

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Demand for all-women fitness centres in Brunei

Published: Friday, August 24, 2012, 12:01 a.m.

He lives independently in a tidy Mukilteo condo, drives and still works a little.

His trim middle would put quite a few 20-somethings to shame.

"I see a lot of people younger than me with one foot in the grave," Peterson said.

His secret: exercise. In particular, he credits a fitness class he regularly attends at the Carl Gipson Senior Center in Everett.

It's called Enhance Fitness, and it blends low-impact aerobics, strength training, flexibility, balance and what instructor Vicki Cairns describes as "silliness."

What she means is her students have fun. They crack jokes, trade stories and support each other when times get tough.

The class is as much a social club as a workout. Many of those who show up end the class with a cup of coffee and conversation.

"It's physical health and mental health," Cairns said.

The class was developed by Senior Services of Seattle along with the University of Washington and Group Health Cooperative in the mid-1990s.

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Seniors credit their vitality to fitness class

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