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SAN RAMON, Calif.--(BUSINESS WIRE)--

USA Basketball announced today a new partnership with 24 Hour Fitness that makes the fitness club industry leader an Official Partner of the USA Basketball Mens and Womens National Teams. This marks the second time 24 Hour Fitness has partnered with USA Basketball.

24 Hour Fitness first partnered with USA Basketball in 2008, just before the Olympic Games in Beijing when the victorious Mens and Womens National Teams won gold medals. To celebrate the new partnership, the company will host a tip-off event in London during the 2012 Summer Games with Jerry Colangelo, USA Basketball Chairman and Mike Krzyzewski, USA Basketball Mens National Team Head Coach.

24 Hour Fitness has a proven history of helping world-class athletes train and perform at the highest levels, said Colangelo. By teaming with USA Basketball, 24 Hour Fitness will provide best in class resources for the talented players from the USA Basketball Mens and Womens National Teams competing at the London 2012 Olympic Games this summer.

As a proud official sponsor of the United States Olympic Committee and Official Fitness Center Sponsor of the U.S. Olympic Team, 24 Hour Fitness will host the tip-off event with USA Basketball at the USOCs High Performance Training Center (HPTC) in East London. Sponsored by 24 Hour Fitness, the HPTC is where hundreds of athletes, including the USA Basketball Mens and Womens National Teams, will train and prepare for the 2012 Olympic Games. 24 Hour Fitness worked closely with the USOC to plan, develop and outfit the state-of-the-art facility, which was designed and built to meet the training needs of Team USAs world-class athletes.

"In our 30 year history, 24 Hour Fitness has been fortunate to support many great teams and athletes, said Carl Liebert, 24 Hour Fitness President and CEO. "We were there with USA Basketball in Beijing to celebrate their success in bringing home gold medals in 2008, and we are honored to continue this legacy as the teams prepare for the 2012 Olympic Games in London. We look forward to once again helping our national teams stay on top of their game and supporting their continued success. Go Team USA!"

Through the partnership, 24 Hour Fitness, a health club industry pioneer with a rich basketball history including its recent partnership with the world-famous Harlem Globetrotters, will have the ability to promote the partnership in 24 Hour Fitness clubs and through USA Basketball games, media and special events. In July, 24 Hour Fitness clubs across the country will post signs highlighting the exciting partnership. Additionally, the company will run an employee contest, awarding top-performing managers with tickets to one of the two U.S. exhibition games for the USA Basketball Mens and Womens National Teams.

About USA Basketball

Based in Colorado Springs, Colo., USA Basketball is a nonprofit organization and the national governing body for men's and women's basketball in the United States. As the recognized governing body for basketball in the United States by the International Basketball Federation (FIBA) and the United States Olympic Committee (USOC), USA Basketball is responsible for the selection, training and fielding of USA teams that compete in FIBA sponsored international basketball competitions, as well as for some national competitions. Since 2008, USA Basketball mens and womens teams have compiled a sterling 134-6 win-loss record in FIBA or FIBA Americas competitions. USA teams are the current mens and womens champions of the Olympics and the FIBA World Championships; FIBA womens U19 world champions; the mens and womens title holders for the FIBA U17 World Championships; and the mens and womens U18 and U16 FIBA Americas champions. USA Basketball currently ranks No. 1 in all five of FIBA's world ranking categories, including combined, men's, women's, boys and girls. For further information about USA Basketball, go to the official Web site of USA Basketball at http://www.usabasketball.com and connect with us on facebook.com/usabasketball , twitter.com/usabasketball and http://www.youtube.com/therealusabasketball.

About 24 Hour Fitness

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USA Basketball and 24 Hour Fitness Announce New Marketing Partnership

MOSCOW , June 25, 2012 /CNW/ - Hard Candy Fitness, the global luxury fitness brand will celebrate the success of its newest Moscow location with an official Grand Opening event on August 6 . Madonna, whose MDNA Tour arrives in Moscow in August, will be attending the festivities along with the dancers from her tour. Hard Candy Fitness Moscow , which opened its doors in December 2011 , has quickly become the hottest fitness destination to hit Red Square, boasting 3,500 square meters of top of the line amenities and programming allowing its members to work out hard and relax in luxury. Madonna's influence and design is seen and felt throughout this stunning new facility.

" Moscow is one of my favorite cities and my dancers and I are looking forward to celebrating at this beautiful club's official August 6th opening," commented Madonna.

Mark Mastrov, chairman of New Evolution Ventures (NeV) who is in partnership with The Material Girl and her manager Guy Oseary in this endeavor, stated, "The official opening of Hard Candy Fitness Moscow not only enhances the brand's global presence but solidifies our standard for excellence, innovation and distinction in the international fitness market. We're honored to have her attend our official grand opening event."

Madonna's personal trainer Nicole Winhoffer is also scheduled to attend the VIP gala. Following the festivities at Hard Candy Fitness Moscow , the celebration will continue at a highly anticipated after party at SOHO ROOMS.

"We are thrilled to open our doors to the Moscow community and share the unique experience that makes Hard Candy Fitness not just a gym but a fitness destination unlike any other," said Irina Razumova, CEO of Hard Candy Fitness Moscow . "We're committed to bringing Madonna's dedication to fitness, supreme style and 'No Sweat, No Candy' philosophy to life within our four walls."

Hard Candy Fitness Moscow incorporates high end design and finishes to the brand's signature "Addicted To Sweat" group programming based on Madonna's own workout regime. Club highlights include a group fitness studio with a specialized dance floor, the first anti-gravity yoga studio in Moscow , a first class pool and spa, and the industry's most advanced workout equipment.

Hard Candy Fitness will celebrate its debut in South America this summer with a club opening in Santiago , Chile . A second location in Russia is planned for St. Petersburg , Russia later this year. The brand is expected to continue its expansion into destination cities around the world. For more information about Hard Candy Fitness Moscow visit http://www.hardcandyfitness.com

About Hard Candy Fitness Hard Candy Fitness is a global luxury fitness brand offering stylish clubs and other branded lifestyle offerings. The clubs are focused on innovative group fitness programming and personalized fitness training. The brand was created in 2010 by Madonna, the world's leading female pop-icon and well-known fitness enthusiast, and New Evolution Ventures, the world's leading expert in fitness club development and operations. Hard Candy Fitness currently has club locations in Mexico City , Moscow , and Santiago , Chile . For more information, please visit http://www.hardcandyfitness.com.

About New Evolution Ventures (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney , and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit http://www.nev.com

Press Contact for Madonna: Liz Rosenberg Liz Rosenberg Media 212-991-4290 liz@lizrosenbergmedia.com Hard Candy Fitness Media Contact:Linell Killus Chief Marketing Officer 925-297-6372 linell@nev.com

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Hard Candy Fitness to Host Madonna at Moscow's Official Grand Opening Celebration August 6

TORONTO, ONTARIO--(Marketwire -06/26/12)- Weddings can be stressful enough without having to worry about your waistline. Fitness First are on hand to provide a sensible and effective fitness plan to get brides-to-be ready for their big day. Fitness expert AJ Perera recommends the following carefully controlled fitness programme to ensure you look your best, not just on the day, but happily ever after! This regime is perfect for anyone no matter how fit you are and can be tried both at the gym and at home.

Monday

Workout:

Head outside for a run or jog. Walk for five minutes to warm up then jog at a steady pace for 20 minutes. Walk for a further five minutes for a cool down.

Lifestyle Tip:

Swap your processed foods and starchy carbohydrates for lean meat and fish.

Tuesday

Workout:

Body weight circuit:

Repeat this routine as many times as possible in 20 minutes.

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Fitness First Can Get You to the Church Fit, Healthy...and Hopefully on Time!

One of my favorite activities when speaking to a group people on fitness is what I call "creative lifting." Very simply, it involves bringing a 5-pound dumbbell to the front of the room and asking each participant to lift the weight differently than the person before them.

Needless to say, by the time the 10th person has volunteered, the movements are a sight to behold, even though there are hundreds of ways to move dumbbells "through space." The best part of this drill is that it makes people think outside the proverbial box.

My main reason for encouraging individuals to participate in this exercise is to take some of the perceived complexity out of weight training and help people develop confidence at the prospect of working out on their own.

While the power of marketing has been responsible for booming sales in at home exercise DVDs, I have always maintained that there is only a fixed number of ways a dumbbell held in the hand can move through space. Fortunately, moving that dumbbell in conjunction with other movements of the body or use of other limbs can add more than one muscle group and ultimately work the body more effectively.

The complexity of working the body not only through creative movement of dumbbells but also by forcing other parts of the body to resist that downward pull called gravity adds to the mix and significantly increases the choices in one's program.

The science of training, nutrition, creating muscle balance, symmetry and managing injury properly while learning proper techniques is always best left to the professional fitness trainer, though the simplicity of movements to achieve a phenomenal workout are many. The squat, for example, is a classic weight-resistance movement and typified in functional daily activities by sitting down and standing up from a chair. Yet it can also be turned into a demanding workout. Anyone who is uncertain of what this movement does for the body need only to perform how many times they can stand up and sit down in one minute. Try this some time to increase both your cardiovascular efficiency and leg strength. If your knees are in pain, sit on a couple phone books or firm pillows so your knee angles are less extreme.

Your fitness program is not limited to squats only. A few things to remember in your "creative quest" are the following:

Weight is weight: Whether it's a can of soup, or a cinder block, weight is a unit of measure only. If you can find a safe way to hold it, and can weigh it in advance, use it. I had one client who would fill an iron cooking pot with stones for some of her lifts from the ground to build her legs.

Harness gravity: Some of the greatest muscular improvements and growth can be harnessed from fighting the force of gravity only. Just look at the body of a gymnast to appreciate the muscular effect of resisting this force.

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Achieving fitness requires creativity

SEATTLE, June 25, 2012 /PRNewswire/ -- CKO Kickboxing, one of the fastest-growing health fitness franchises, will open its first cardio kickboxing gym on 15901 Westminster Way in Shoreline on Saturday, July 7. The high-quality, cross-training gym provides a family-friendly setting to Seattle residents and northern suburban Seattle residents who are looking for an alternative to Pilates, yoga, martial arts, cross-fit and spinning classes.

Grand Opening festivities are in the works for July 7 from 9 a.m. to 2 p.m., according to CKO Kickboxing of Seattle owner Garett Renon.

Plans include a live DJ and a big party atmosphere with food. There'll be tons of giveaways including boxing gloves and equipment, personal training sessions, and discounts on memberships.

CKO Kickboxing, whose franchisees include many former military members, is offering a 10 percent discount to current and former service personnel as well as police and fire personnel. Students and teachers also receive a 10-percent discount.

"I was a mechanical engineer working for the Department of Defense for 7 years. I hated just about every minute of it. But I've always had a passion for fitness. I am a triathlete, soccer player, snowboarder and student of Martial Arts. I remember back when I was 7 years old my parents enrolled me into a Taekwondo school. We finished every class by doing push-ups and sit-ups. I continued the routine every day for years and I have never really stopped working out since," said Renon, age 30.

When his wife, who is in the Navy, was transferred to Seattle recently, he got the chance to change his life.

"I decided to follow my passion of fitness," he said. "I hated the 9-5 office lifestyle. I can't wait to just get in there and start changing people's lives and help them lose weight."

He had his choice of fitness franchises to invest in.

"The difference in attitude from the big-box health fitness franchises and CKO Kickboxing was like night and day. The people at CKO Kickboxing felt more caring. They were very welcoming and very friendly. It was like a family. They want you to succeed. At the other franchises I looked at I felt like I was a number," he said. "Not only do I love the family atmosphere at CKO I also believe in the workout 100%! Over the last 5 years I have been a personal trainer and a group fitness instructor at multiple gyms including the Military FIP program. The CKO workout is the best total body workout I have ever done. It is the best workout I have seen to help people lose weight, build muscle, and improve motor skills. The best part is you can achieve these results in as little as 1 hour a day, 3-4 times a week."

"I am in Seattle following my dream. I can't wait for the gym to open and offer cardio boxing classes in Seattle," he said.

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CKO Kickboxing Health Fitness Franchise Continues Rapid Growth with New Seattle Gym Opening on July 1

Life Time Fitness (LTM):

What:

Grand opening to feature tours and demonstrations that highlight Life Times state-of-the-art amenitiesincluding complimentary towel service, new, state-of-the-art equipment, programming and services:

Note to editors, news directors and photo departments: Media seeking access to the club prior to the event or with special requests should contact KJ Leinberger at 952-229-7162 or kleinberger@lifetimefitness.com.

About Life Time Fitness, Inc. As The Healthy Way of Life Company, Life Time Fitness (LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest or discovering new passions both inside and outside of Life Times distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Companys Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of June 7, 2012, the Company operated 105 centers under the LIFE TIME FITNESS and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

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Grand Reopening Weekend Set for Newly Remodeled Life Time Fitness Henderson Center August 18-19

Judge Tom Tedeschi ordered a fitness evaluation for Jacob C. Reed, 18, of West Frankfort during his preliminary hearing Thursday afternoon in Franklin County court.

Reeds attorney, Terry M. Green, petitioned the court for the fitness evaluation after the court found a bona fide doubt exists as to his mental state.

Documents filed state that Reed is being held in an isolation cell of the Franklin County Jail Facility because authorities believe he poses a danger to himself or other inmates.

Green filed the motion on June 20, 10 days after the defendant allegedly battered, stabbed and cut a victim with a knife. The two counts of aggravated battery and stabbing are a Class 3 felony.

In Greens motion, the defense attorney states that Reed has repeatedly been seen by counselors of The H Group to gauge his mental status and safety risk while the defendant is incarcerated.

Reed has a history of psychotropic treatment and is taking prescribed medication for schizophrenia. He made statements at the time of the offense that he hears voices.

Reed remains in jail on $10,000 bond and is ordered to have no contact with the victim in the case.

A fitness status hearing is set for 9:30 a.m. Aug. 9.

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Fitness evaluation ordered for defendant in stabbing

Bandar Seri Begawan- More than 400 Fitness Zone members had the opportunity to be inspired in a one-hour Les Mills Body Combat group fitness session at Fitness Zone, led by Les Mills Asia-Pacific master trainer Judy King. Ms King was in Brunei to conduct fitness certification workshops for the company's fitness coaches. Body Combat explosively popular around the world, is a 'knockout' workout that incorporates moves and stances from a range of disciplines including Karate, Muay Thai, Tai Chi, Kickboxing and Tae Kwon Do. Australian-born international presenter Judy King said, "Body Combat is a fierce, energetic experience that raises fitness levels while reducing stress, fat and cholesterolit's also supported by driving music and inspiring instructors to motivate you to punch, kick and lata' your way through calories to superior cardio fitness."

For those who want to get in shape and at the same time learn self-defense skills, Body Combat can burn approximately 850 calories in 50 minutes, and it is available at Fitness Zone, the only Les Mills-licensed health club in Brunei.Fitness Zone's Wu Chun said, "Obesity is predicted to be the number one health problems of this century.We have to do something about this. The number of people using health clubs in most developed nations has doubled over the past 15 years and going to the gym is becoming the biggest 'sports' in the western world. Why not Bruneians? It's time we shift our focus to a healthier lifestyle because invisible and chronic illnesses are affecting so many lives."

Four-time Olympian and co-founder of Les Mills International Phillip Mills said, "People are getting busier and busier. We currently work 30 per cent more hours than we did in the 1960s. As we become busier, we no longer have the time for traditional sports and leisure activities. We don't exercise, we eat fast food and we get fat. This has to change before it's too late."Wu Chun added, 'At Fitness Zone, we have been passionately devoted to creating this fitness revolution to Bruneians. We want to bring health, community and magic to people's lives, so what we do is very important."

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Fitness Zone Members Participate In Les Mills Body Combat

Fitness expert and author of Real Life Fitness Carey Long launched his first national advertising campaign in the form of a 30-minute infomercial which began airing in March on ABC and Fox. The spot promotes his fitness program for men and women over 40, encouraging them to take control of their fitness destiny so they may live longer and enjoy a better quality of life.

If you are new to fitness plans, there are lots of them out there - but keep in mind that most of them are geared towards the younger generation, he said. P 90x, Insanity, etc. are great programs, but they are extreme and not for beginners.

Long, a licensed physical therapy assistant (LPTA) and certified personal trainer with the National Strength and Conditioning Association (NSCA-CPT), has worked in the fitness industry for more than 20 years. He is currently the PT Director for Spectrums at Southdowns in Baton Rouge.

Early in his career, he focused on a younger demographic - those wanting beach bodies and big muscles. Following the death of his parents, he made a personal and professional shift from focusing on outside appearances to increasing life expectancy.

My mother died at 61, and my father died at 64, from heart complications he said. My main goal was to live past age 64, and that became the focus of my book Real Life Fitness.

Long altered his exercise routine and diet which reshaped his body. He lost 40 lbs., going from a big bodybuilder's physique to one resembling a lean Olympic swimmer.

It's not about being ripped. It's about being fit, healthy and finding the balance between including exercise into your daily routine, eating healthier and accepting some responsibility for your future life.

Once a common thought that after 40 it was too late to get in shape, he said, but science has proven otherwise.

In fact, numerous studies have shown that older people respond very favorably to both strength training and aerobic exercise. Most fitness experts agree that a 15-20 year decrease in biological age can be achieved with simple lifestyle changes. There can be a huge difference between biological age and chronological age.

Long said don't put limits on yourself just because you're over 40. He said your fitness program should be based more on your goals and fitness level than how old you are.

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Fitness after 40

Reaction Fitness has opened its first location in Midland at 1403 Washington Street, in the Midland Towne Plaza.

The gym is 10,000 square feet and includes two locker rooms with showers, a weight and treadmill room, a room for kickboxing and other classes, an outdoor boot-camp style area, and a childrens room complete with a staff member to watch children during childrens hours. All team members and instructors at Reaction Fitness are certified fitness instructors.

Ive been a personal trainer and fitness instructor for sixteen plus years, so Ive always had a passion for fitness and just helping people, said Reaction Fitness owner Cheri Hale. Hale began her career as at the community center at the age of 14 and now runs Reaction Fitness along with co-owners Sherri Tarzwell, Kim Furst and Michelle Miller and team members Karen Thurlow, Michele Belson, Maggie Rettelle, Tori Wingard and Alex Torry.

Reaction Fitness offers an average of 13 to 15 different classes from beginner to advanced difficulties, including boxing, cardio, weights, kickboxing, meditation, piyo (a hybrid of Pilates and yoga) and yoga, as well as a monthly feature class that changes regularly. Reaction Fitness will soon be offering Reiki, sports massage, compression wrapping, Kinesio taping and capoeira, a kind of Brazilian martial arts. Hale also plans to create a boot-camp style area outside the back of the building for military boot-camp style drills ad exercises.

Reaction Fitness is currently working with Coca-Cola and two other sponsors for its group training. Coca-Cola currently sponsors Reaction Fitnesss beginner, intermediate and advanced running groups.

We want to re-invest within our community, and put money back into the wellness of the community. We also have a travel group, where we travel to different locations within the community to show people and members that there are areas that you can utilize for fitness purposes as well, like the Tridge, Emerson Park, the high schools, Overlook Park and the soccer fields. So were going to take people to those areas and show them how to work out, and kind of run them through some drills and stuff so maybe that way they can utilize them on their own, said Hale.

This is my first location. We are looking to expand. Were working on a Reaction Athletics possibility in Freeland, with an indoor football field area, said Hale

Were really looking forward to kind of expanding the world of fitness and wellness. We really want to incorporate nutrition, fitness, and wellness into one big ball of fun, said Hale. For certain memberships, Reaction Fitness offers a two-hour nutrition and fitness consultation.

We try to focus on the wellness aspect as well, and the mind, body, spirit connection, said team member Michele Belson, you can be physically fit out there, but not physically fit in here, and so we hope to kind of embrace those aspects, said Belson.

Reaction Fitness is open Monday through Thursday 5:30 a.m. to 9 p.m., Fridays from 5:30 a.m. until 7 p.m., Saturday mornings from 6 a.m. until 11 a.m. , and Sundays from 4 until 7 p.m. . Childrens hours are Monday through Thursday 9 a.m. until noon, and then 5 a.m. until 8 p.m. , and on Fridays 9 a.m. until noon, and then 4 p.m. until 7 p.m. .

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Reaction Fitness opens

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