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As hybrid fitness becomes the industry standard post-pandemic, iFITs artificial intelligence-powered digital coach can serve as a key tool in gyms quest to engage and retain members

Freemotion is getting a major boost as it looks to make hybrid fitness the standard at gyms worldwide.

The commercial equipment brand has long embraced its relationship with parent company iFIT, whose vast library of fitness and wellness content, including around 18,000 workouts from expert coaches, is available to stream on Freemotions newest cardio machines.

Soon, iFIT will be launching its AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide personalized, 24/7 support.

Now available in Beta mode, iFITs AI Coach, called Tailor, helps users pinpoint their individual fitness goals. Based on those goals, Tailor then creates custom workout plans, schedules workouts, sends reminders, and delivers motivation to keep users on track and engaged.

I personally use Tailor every day to stay on track with my fitness regimen while testing the product, iFIT CEO Kevin Duffy has told Athletech News, adding that while AI Coach will mark a new era for fitness, it wont replace human personal trainers but rather enhance them.

Through our research, consumers have told us that a great personal trainer would help them know what to do next, in all parts of their health journey, hence why iFITs AI Coach wont solely focus on the workout but the whole person, Duffy explains.

To that end, iFIT is creating an expert panel of fitness, wellness, nutrition and mental health experts to ensure Tailors guidance corresponds to the real needs of users worldwide.

iFIT will be one of the first fitness and wellness brands to enhance its real trainers with AI support with the debut of our AI Coach this fall and we cannot wait to help more people live happier and healthier lives with expert coaching on-demand, Duffy adds.

Hybrid Fitness Is the New Normal

The creation of AI Coach comes as hybrid fitness becomes the standard industry-wide fitness enthusiasts, even highly dedicated gym-goers, are increasingly working out at home and on the go in addition to time spent inside the four walls of their favorite facility.

How people exercise has fundamentally changed since the pandemic and we are remaining nimble to match our customers needs, Duffy says. The hybrid approach to fitness is a new reality from the home gym to studios to sports and hobbies people are no longer compartmentalizing where they break a sweat.

Freemotion is embracing this reality rather than running from it; the equipment brand and its executives are encouraging their gym partners to board the hybrid fitness train before its too late.

We tell our customers, You need to have a digital solution because youre going to lose your members if not, Peggy Vo, Freemotions Director of Global Marketing, has told ATN. You want them to use your digital solution and not someone elses.

AI as a Member Engagement Tool

For gyms, the digital solution Vo speaks of can come by carrying Freemotion machines that stream iFIT content. It can also come by giving members access to iFIT at home to complement the in-facility experience.

Fit Athletic Club in San Diego notably signed a content deal with iFIT in 2023 to give its members a complimentary subscription to the fitness platform. Members at many other clubs across the world have experienced iFIT content in-club on Freemotion machines.

As gyms fight to engage and retain their members, a tool like iFITs AI Coach could be a game-changer. Tailor drives motivation and builds healthy habits with personalized text messages, including daily reminders and nudges. Members who are motivated by Tailor to work out at home using iFIT content can then hop on a Freemotion cardio machine at their gym and pick up where they left off with the same content and featuring the same coaches.

The symbiotic relationship between brick-and-mortar fitness and virtual content is one of the guiding principles behind Freemotions current business model and the value proposition it offers its gym partners in 2024.

(Gyms) shouldnt see it as a competitive product; its a complementary product to what (members) are using in the gym, Adam Guier, Freemotions VP/North America Sales says of virtual fitness options like iFIT content. I have everything I need in my home to work out but I still want to go to the gym. I want that gym atmosphere and that energy you find when you walk into a facility.

Learn more about iFIT AI Coach and sign up here.

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iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach - Athletech News

The Girls on the Run program at Crim Elementary School had its practice 5K on April 19. Twenty girls in third through fifth grades participated in the program, coached by Sara Buddemeyer, Michelle Crider, and Rachel Snyder.

Bobby and Betty Bobcat and Bowling Green State Universitys mascots Freddy and Frieda Falcon supported the students during their practice 5K, as it was the first time they had attempted the total distance.

The students smiled and sometimes sang together as they went around the track. They got a stretchy bracelet to wear each time they went around to keep track of their laps. Many of the first runners to finish their 5K kept going to support their teammates.

As each participant finished, the coaches held a streamer across the track so they could break through it. Each of the girls crossed the finish line with a triumphant smile as their coaches and teammates cheered them on.

The official Girls on the Run 5K race is on May 11, at The Shops at Fallen Timbers in Maumee. Heres the website with more details: https://www.girlsontherunnwohio.org/5k

Buddemeyer said this is a program she wished she wouldve had when she was their age. She said it helps girls build their confidence, develop friendships, learn about being positive, setting goals, combating negative self-talk, encouraging others, being a good friend, and what to look for in a friend.

When asked what they liked about participating in Girls on the Run, several students said they liked that it brought them together, where they made new friends, learned about teamwork, and supported each other. It wasnt a competition between them they were competing against themselves to keep improving at each practice and do their best.

With this being the programs first year, they secured a grant to cover the registration cost for all participants. Each student received a T-shirt and water bottle. Additionally, each student received a new pair of running shoes through a partnership with Adidas.

To train for a 5K, the students met with their coaches after school twice a week for 90 minutes. They had a snack and an opening discussion about the days theme, and then they warmed up, stretched, and had their practice.

Girls on the Run Northwest Ohio hopes to inspire participants of all abilities to recognize their inner strength, make meaningful connections with others, increase their level of physical activity, imagine their possibilities, and confidently stand up for themselves and others. Trained coaches use physical activity and dynamic discussions to build social, emotional, and physical skills while encouraging healthy habits for life. For more information about Girls on the Run of Northwest Ohio, go to: https://www.girlsontherunnwohio.org/@BGSU

Originally posted here:
Girls on the Run program at Crim Elementary promotes confidence, friendships and fitness BG Independent News - BG Independent News

Onelife Fitness will open its 54th location this fall at 8025 Sudley Road, Manassas, in space formerly occupied by a Giant grocery store.

The $9 million investment will create over 100 jobs and provide members with a new 55,000-square-foot sports club, according to a news release.

Onelife Fitness has been investing into communities in the DMV for over two decades We are thrilled to renovate a vacant building in Manassas on Sudley Road while delivering accessible fitness and health options to the community, Ori Gorfine, president of Onelife Fitness, said in the release.

The new location will join the nearby Onelife Fitness in Gainesville. The company has over 50 locations throughout Virginia, West Virginia, Maryland, Washington, D.C., and Georgia. The new gym will feature numerous amenities in a modern design, including:

A preview center has been launched at the new location, with the following hours: Tuesday-Friday, 10 a.m.-7 p.m.; Saturday, 8 a.m.-5 p.m.

Read more from the original source:
Onelife Fitness opening new location in Northern Virginia | Headlines - InsideNoVa

5 for Good: Salem fitness trainer helps children with disabilities build strength, confidence

Part of the Pack program at White Wolf Fitness in Salem serves more than a dozen kids

Updated: 6:05 PM EDT Apr 25, 2024

PART OF THE PACK. LETS GO. FIVE MORE FEET, FOUR MORE FEET. THE TIRE IS EASILY TWICE HIS SIZE IS NICE, BUT WITH THE ENCOURAGEMENT OF HIS TRAINER AT WHITE WOLF FITNESS IN SALEM, SEVEN YEAR OLD HENRY DELISLE SHATTERS HIS EXPECTATIONS. HE WANTS ME TO WORK HARDER, HARDER. HE PUSHES YOU, HUH? YEAH. IS HE FUN? YEAH. ZACH, JACK AND MAX, WHO TRAIN TOGETHER FOR SPECIAL OLYMPICS, ARE ALSO BIG FANS OF COLBY BOULET. HES AWESOME. HES GREAT, AND HES TALENTED. DID HE PAY YOU TO SAY THAT? NO, HE DID NOT. COLBY HAS BEEN TRAINING KIDS WITH DISABILITIES EVER SINCE A CLIENT ASKED HIM TO WORK WITH HER DAUGHTER. HE DIDNT EVEN SKIP A BEAT. HE WAS JUST LIKE, ABSOLUTELY. I WOULD LOVE TO. YES, YES, YES, HOME SICK ON THIS DAY, WE SPOKE WITH NICOLE PUZO AND HER DAUGHTER STELLA, REMOTELY. EVEN WITH THE FLU, STELLA FEELS STRONGER THAN EVER. JUST CONSIDER HER CURRENT PULL UP RECORD. KELLEY TEN. MOM CANT EVEN DO ONE. COME ON. PUSH PUSH PUSH PUSH. THE FIRST THING I SAID TO HER WHEN SHE CAME IN WAS, IF THERES EVER ANYTHING THAT YOU WANT TO DO, WERE GOING TO FIND A WAY TO DO IT. STELLA SUCCESS INSPIRED A LARGER EFFORT BY NICOLE AND COLBY CALLED PART OF THE PACK. ONCE I SEE SOMETHING BENEFIT AND CHANGE STELLA, I JUST KNOW ITS GOING TO CHANGE SO MANY OTHER FAMILIES AND CHILDREN. SO I JUST SAID I WENT TO HIM AND IM LIKE, WOULD YOU EVER WANT TO START A PROGRAM FOR IN THIS FOR INCLUSIVE, YOU KNOW, FITNESS? AND HE AGAIN WAS JUST LIKE, WOULD LOVE TO THE NAME WAS IN PART INSPIRED BY COLBYS DOG CASH. BUT THERES MORE TO IT. BEING AT WHITE WOLF, THEY WE CALL OUR MEMBERS HERE, YOU KNOW, THEYRE THE WOLF PACK. AND SO I WANTED THE KIDS TO KIND OF JUST FEEL LIKE THEYRE A PART OF THAT WOLF PACK. THANKS TO SUPPORT FROM THE DRONE FAMILY FOUNDATION, THE SESSIONS ARE FREE. COLBY NOW TRAINING MORE THAN A DOZEN KIDS THROUGH THE PROGRAM. ALI COMES IN AND EVERY, EVERY, EVERY TIME SHE COMES IN, WE HIGH FIVE AND DAB. GOOD JOB. THATS HER THING. SO SHE ALWAYS COMES IN EXCITED. ALL THE KIDS DO. WE LOVE HIM. HES OUR TRAINER ALL RIGHT. AND THEY COME IN EVERY WEEK AND THEYRE THE MOST CONSISTENT CLIENTS THAT IVE GOT. I MEAN THERES ONLY ONE OF COLBY RIGHT NOW, SO WE NEED TO GET A COUPLE MORE. COLBYS, AND WE WOULD LOVE TO EVENTUALLY HAVE AN ALL INCLUSIVE GYM. YOU KNOW THAT WE CAN RUN PROGRAMS AND WE HAVE A SENSORY ROOM FOR CHILDREN TO COME AND WE DEFINITELY HAVE A PLAN FOR THE FUTURE. WE JUST HAVE TO, YOU KNOW, TAKE BABY STEPS TO GET THERE. YEAH. SO ONLY ONE COLBY. BUT COLBY IS ONE OF A KIND. THEY NEED WHILE THEY NEED TO CARBON COPY HIM. YES, THEY DO. AND BOTH COLBY AND NICOLE, THEY JUST WANTED TO SAY THANK YOU, THANK YOU, THANK YOU TO WHITE WOLF FITNESS FOR BEING SO WELCOMING TO THE PART OF THE PACK KIDS. THE PROGRAM HAS REALLY BEEN INSTRUMENTAL IN HELPING FAMILIES IN THAT AREA. OTHERWIS

5 for Good: Salem fitness trainer helps children with disabilities build strength, confidence

Part of the Pack program at White Wolf Fitness in Salem serves more than a dozen kids

Updated: 6:05 PM EDT Apr 25, 2024

At White Wolf Fitness in Salem, Henry Delisle, 7, pushed a tire more than twice his size.Its a challenge that he completed with the encouragement of fitness trainer Colby Boulay."He wants me to work harder, Henry said.Boulay has been training kids with disabilities ever since his client Nicole Puzzo said she requested that he work with her daughter, Stella, who has cerebral palsy."He didn't even skip a beat, Puzzo said. He was just like, Absolutely, I would love to."Boulay said he promised to help Stella achieve any goal she set."First thing I said to her when she came in was, If there's ever anything that you want to do, we're going to find a way to do it,'" Boulay said.Stella's success inspired a larger effort called Part of the Pack."Once I see something benefit and change, Stella, I just know it's going to change so many other families and children, Puzzo said. So, then I went to (Colby), and I'm like, Would you ever want to start a program for inclusive fitness? and he again was just like, Would love to."Thanks to support from the Jauron Family Foundation, sessions with Part of the Pack are free.Boulay said he is now training more than a dozen kids through the program."There's only one of Colby right now, so we need to get a couple more Colbys, Puzzo said. We would love to eventually have an all-inclusive gym We definitely have a plan for the future, we just have to take baby steps to get there."

At White Wolf Fitness in Salem, Henry Delisle, 7, pushed a tire more than twice his size.

Its a challenge that he completed with the encouragement of fitness trainer Colby Boulay.

"He wants me to work harder, Henry said.

Boulay has been training kids with disabilities ever since his client Nicole Puzzo said she requested that he work with her daughter, Stella, who has cerebral palsy.

"He didn't even skip a beat, Puzzo said. He was just like, Absolutely, I would love to."

Boulay said he promised to help Stella achieve any goal she set.

"First thing I said to her when she came in was, If there's ever anything that you want to do, we're going to find a way to do it,'" Boulay said.

Stella's success inspired a larger effort called Part of the Pack.

"Once I see something benefit and change, Stella, I just know it's going to change so many other families and children, Puzzo said. So, then I went to (Colby), and I'm like, Would you ever want to start a program for inclusive fitness? and he again was just like, Would love to."

Thanks to support from the Jauron Family Foundation, sessions with Part of the Pack are free.

Boulay said he is now training more than a dozen kids through the program.

"There's only one of Colby right now, so we need to get a couple more Colbys, Puzzo said. We would love to eventually have an all-inclusive gym We definitely have a plan for the future, we just have to take baby steps to get there."

Link:
5 for Good: Salem fitness trainer helps children with disabilities build strength, confidence - WCVB Boston

Show Me Milwaukee: Check out one of the city's only fitness clubs for women

The Shape Up Shoppe has been in Bay View for over 40 years

Updated: 3:53 PM CDT Apr 25, 2024

SPOTLIGHT. THIS MORNING WE ARE SHOWING YOU ONE OF MILWAUKEES OLDEST GYMS FOR WOMEN. GREG ADAMS, AKA DJ, JOINS US LIVE AT THE SHAPE UP SHOP. GREG, WHAT DO YOU GOT? IM TRYING TO GET SHAPED UP, BUT AS YOU KNOW, IM HERE WITH THE OWNER, JULIE AND NEWMAN, AND ITS ONLY FOR WOMEN THOUGH, RIGHT? ONLY FOR WOMEN. SORRY, I CANT I CANT GET THE BACK. I CANT DO IT. I DONT I DONT THINK YOU CAN KEEP UP. NO, YOU CAN KEEP UP. AND YOU MIGHT BE YOU MIGHT BE RIGHT NOW. HOW LONG HAVE YOU BEEN DOING THIS BOXING FOR WOMEN STARTED IN 1991. OKAY. SHAPE UP SHOTS STARTED IN 1980. WE ADDED THIS. UM, ACTUALLY, WHEN I HAD BABY NUMBER TWO. BABY, I COULD, UH, LOSE THE WEIGHT. YOU WERE DOING ALL THIS WITH KIDS? YES, I WAS WOW. SO THATS HOW YOU STAY IN GREAT SHAPE LIKE YOU ARE. THATS HOW I TRY IT. AND NOW WHAT DO WE HAVE IN HERE? THIS IS CARDIO COMPLETE. WE START OFF WITH JUMPING ROPE FOR A WARM UP. TARGET MITTS IS IN OUR BOOT CAMP CLASS AND BOXING CLASS. AND THEN WE DO DIFFERENT STATIONS AS WELL. NOW WE I HAD A QUESTION FOR YOU BECAUSE YOU SAID YOU STARTED THE JUST FOR WOMEN BECAUSE WOMEN HAVE DIFFERENT ANATOMY PARTS THAT THEY WANT TO SHAPE UP. AND ONE OF THE MAIN CAUSE, LIKE I TOLD YOU, I SQUAT AND I BENCH AND I RUN, IM GOOD. BUT FOR WOMEN, YOU SAID THEY HAVE SPECIFIC THINGS THAT THEY WANT TO WORK ON. THEY DO. AND WITHOUT GETTING TOO RIGHT, RIGHT. REGULAR. UM, YES. DUE TO AN ANATOMY AND HAVING BABIES, THERES PROBLEM AREAS OR COMMON PROBLEM AREAS THAT WE GET REQUESTS FOR ON EVERY TIME A WOMAN WALKS IN. SO FOR ME, BEING THE CHOREOGRAPHER, ITS EASIER FOR ME TO TARGET THE WORKOUTS. YES. UM, AND WE CAN ALL COME INTO OUR SAFE SPACE AND WORK ON THOSE AREAS AND JOKE ABOUT THOSE AREAS AND SEE RESULTS AND AND YOU SAID YOUVE BEEN HERE. YOURE THE ONLY WOMENS GYM HERE IN MILWAUKEE. WE ARE REALLY, UM, IT ORIGINALLY I HAD A FEW CLUBS IN TULSA, AND THOSE WERE THE WOMEN, AND THIS WAS COED AND IT JUST WAS SUCH A HIT THAT THE TULSA PEOPLE STILL COME HERE. ACTUALLY, WHEN WE CONSOLIDATED TO THIS ORIGINAL BAYVIEW LOCATION AND THAT WAS THE DRAW. SO, SO, SO SO BASICALLY WOMEN CAN COME HERE, FEEL SAFE AND TALK ABOUT THE ANATOMY THAT THEY WANT TO WORK OUT WITHOUT FEELING LIKE EVERYBODYS WATCHING. CORRECT. AND YOU KNOW, IM NOT LUMPING EVERYBODY TOGETHER. A LOT OF PEOPLE WANT TO LIFT AND BUILD. AND WE HAVE PLENTY OF BARBELLS AND FREE WEIGHTS UP TO 200 POUNDS. AND WE HAVE A STRENGTH INSTRUCTOR, JENNY. SO WERE HERE TO MAKE EVERYBODY HAPPY. NOW, WHATS YOUR HOURS OPERATION? WE HAVE 15 CLASSES A WEEK STARTING AT 5:40 A.M. TILL 7 P.M., SO OUR HOURS GO AROUND OUR CLASSES THAT I APPRECIATE YOU LETTING LETTING A MALE COME IN HERE AND AND CHECK IT OUT. IT JUST REALLY TO SHOWCASE, YOU KNOW, BASICALLY WOMEN POWER AND ITS ITS A BEAUTIFUL THING AND IM GLAD YOU LET US COME IN HERE LADIES. KEEP WORKING. LADIES KEEP WORKING HARD HERE. ALL RIGHT. LETS GO. LETS GO, LETS GO, LETS GO. LIKE YOU SAID

Show Me Milwaukee: Check out one of the city's only fitness clubs for women

The Shape Up Shoppe has been in Bay View for over 40 years

Updated: 3:53 PM CDT Apr 25, 2024

Watch our "Show Me Milwaukee" Spotlight every Wednesday on 12 News This Morning at 6 a.m.The Shape Up Shoppe has been building strong women for more than 40 years.It's located near Kinnickinnic and Logan Avenue in Milwaukee's Bay View neighborhood.Don't forget, you can stream season one of "Show Me Milwaukee" on the free Very Local App.

Watch our "Show Me Milwaukee" Spotlight every Wednesday on 12 News This Morning at 6 a.m.

The Shape Up Shoppe has been building strong women for more than 40 years.

It's located near Kinnickinnic and Logan Avenue in Milwaukee's Bay View neighborhood.

Don't forget, you can stream season one of "Show Me Milwaukee" on the free Very Local App.

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Show Me Milwaukee: Check out one of the city's only fitness clubs for women - WISN Milwaukee

The Longevity Club founder and owner Jennie Brooks will open a second location of her popular downtown Charleston fitness and wellness club.

Located in the shops at Freshfields Village in Kiawah Island, the newest location will cater to Kiawah, Seabrook and Johns Island communities and their visitors, the release stated.

With a planned opening in late summer 2024, the 1,600-square-foot Kiawah location will offer two studio spaces, one for reformer/tower classes and the other for private and semi-private sessions on a variety of apparatus to include reformers, trap table, chair and barrels, according to the release. Classes will accommodate up to six participants and will be taught by Balanced Body certified instructors, who are all trained by Brooks.

Related: State-of-the-art 3-field soccer facility coming to Charleston

Related: Luxury indoor golf facility to open in Mount Pleasant

Expanding Longevity has always been part of my vision and I have kept my eye on the Kiawah area for years, Brooks said in the release. With so much development happening on Johns Island and more residents making Kiawah and Seabrook islands their permanent home, the timing seemed right to move forward.

Brooks and her team are excited to bring fitness and wellness to the Freshfields Village community and plan on offering incentives to locals, the release stated.

The original Longevity Club at 163 Rutledge Ave. offers regular socials and workshops to its members.

Originally posted here:
Locally owned downtown Charleston fitness club to open second location - Charleston Business - Charleston Regional Business

A multi-unit Anytime franchise owner credits AFs SmartCoaching feature as a key revenue and member engagement driver at his 13 clubs

Andrew Breton, a multi-unit Anytime Fitness franchisee with 13 clubs in Connecticut, points to advanced technology as propelling his clubs success, with tech-supported personal training programs accounting for about 50% of revenue and driving member engagement.

Under parent company Self Esteem Brands, Anytime Fitness has become one of the fastest-growing gym brands in the world, recently debuting a groundbreaking deal with Apple Fitness+ and launching SmartCoaching technology, available through the AF app.

Introduced last year, SmartCoaching provides Anytime members with personalized coaching anytime, anywhere via its app, which tracks activity and performance wherever members are. The captured data is then analyzed using predictive analytics to craft personalized health and fitness plans for each member. A body composition scanner tracks progress, and as members achieve their fitness goals, new programs are created that match their new level.

Providing truly personalized personal training has been a game-changer for the Anytime Fitness member experience, according to Breton.

It allows us to be there for our clients when they need us most, making a profound impact, Breton said. While clients are often enthusiastic and motivated, its during the tough times that the value of a coach truly shines. Coaches play a pivotal role in helping clients navigate challenges, stay motivated and perform at their best. Many are realizing that sustainable progress in health and wellness comes from behavior change, which is best achieved with professional guidance.

Engagement & Retention Features

Breton says SmartCoaching, particularly its SmartEngagement feature, has been instrumental in enhancing both member retention and personal training sales at his gyms.

This innovative system predicts when members might be considering canceling their memberships, allowing our team to provide timely support, he explains. This proactive approach not only helps us maintain lower attrition rates but has also led to a noticeable increase in personal training sales. Members who are contemplating leaving often require additional guidance and support, which our coaches are well-equipped to provide, resulting in a positive guest experience.

Breton adds that the AF app has significantly improved coach efficiency, resulting in 21% of revenue at his gyms stemming from personal training.

Previously, coaches could manage around 40-45 clients, but with the app, they can now effectively handle up to 60 clients without compromising on the personalized experience, he said. The app enables coaches to segment clients based on their specific needs, communicate more efficiently, and build and track client workouts outside of regular sessions.

Tech & The Human Element

This dedication to fitness technology and delivering a personalized fitness experience for members is what Breton feels distinguishes Anytime Fitness from other gym franchises.

While technology helps us streamline services, we understand that lasting change comes from modifying behaviors, supported by genuine human interactions, he said. Our focus on high-quality coaching allows us to meet service standards while offering something truly special to each member.

Balancing out the advanced anytime, anywhere technology is Anytimes signature 24/7 access to its clubs.

This blend of innovation and personal touch is what truly differentiates us, Breton said, adding that he sees technology as a tool to enhance, not replace, personalized fitness interactions.

What used to take 35 minutes to build a clients workout now takes only 5 minutes, thanks to technological tools, he continued. This efficiency gain allows coaches to provide better follow-up and more personalized attention to clients. By leveraging technology in this way, we ensure that it complements our human-centered approach, making our services efficient and deeply personalized.

With 13 successful Anytime Fitness clubs in his portfolio, Breton says continued growth is part of his plan.

The wellness industry is experiencing rapid growth, and Anytime Fitness is uniquely positioned to cater to the evolving needs of wellness consumers, he said. As we continue to see the demand for convenient, high-quality fitness facilities increase, were excited about the opportunity to expand our footprint and serve even more communities.

Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.

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Anytime Fitness Drives Revenue With Personal Training Tech - Athletech News

Franciscan Health Michigan City is again offering its FIT-Together program to families in the community.

The free series of classes offers a family-centered approach to health and wellness. People can register now for the six-week program that aims to improve the health of every family member, both kids and their parents.

It's aimed at households with children between 8 years old and 15 years old.

"The program explores healthy choices in activities, relationships and emotional health. Individual and family-centered physical activities and tips to maintain a healthy, active life with Trainer Ron Gaston are included along with cooking, meal prep and sessions on understanding nutritional facts with Chef Nakia," Franciscan Health said in a news release. "Participants will also receive weekly meal kits for the entire family/household."

The FIT-Together classes will take place from 3:30 to 5 p.m. Tuesdays and Thursdays from June 4 to July 18at The Temple Total Fitness Center, 1914 E. U.S. 20 in Michigan City. No classes will take place on July 2 or July 4 because of the Independence Day holiday.

Franciscan Health Michigan City, General Insurance Services, Bowen Center, Kia Can Cook and The Temple Total Fitness Center collaborated to offer the program for families.

"Attendees will learn the seven Cs of family resilience, including control, competence, coping, confidence, connection, character and contribution," Franciscan Health said in a press release.

The event is free and open to the public, but registration is required.

For more information or to register, contact Franciscan Health Michigan City Community Health Improvement Coordinator Nila Williams at Nila.Williams@franciscanalliance.org or 219-283-9649.

Beer Geeks, one of the Region's first, most beloved and most influential craft beer bars, closed after more than a decade and is being reimagined as a new concept.

The landmark 88-year-old castle-shaped White Castle in Whiting is coming down to be replaced with a newer, larger, more modern White Castle restaurant.

A longtime staple in downtown Crown Point poured its last drink.

The longtime Westforth Sports gun shop is closing.

The Silver Line Building Products plant at16801 Exchange Ave. will be shuttered permanently.

Brewfest in Highland will close in what's been called "an end of an era."

David's Bridal filed for bankruptcy and could close all stores if no buyer emerges to save it.

The 88-year-old Whiting White Castlewill be remembered with displays at museums in two different states.

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For years, the "millionaire's club" met every morning in the corner booth of the historic 88-year-old White Castle at Indianapolis Boulevard and 119th Street in downtown Whiting. The landmark restaurant served its final slider Tuesday.

One of Northwest Indiana's most popular and enduring hobby shops is looking for a buyer after the longtime owner died.

J&L This N That Consignment Shop, a popular thrift store, closed in downtown Whiting after a run of several years.

A Calumet Region institution, Calumet Fisheries on the far South Side of Chicago, is temporarily closed after failing a city health inspection.

Just days after reopeningafter city health inspectors shut it down, Calumet Fisheries suffered a major fire.

Pepe's Mexican Restaurant is no mas in Valparaiso.

Beer Geeks in Highland rebranded as B-Side Bar & Lounge and then closed within a few months.

Troubled retailerBed Bath and Beyond will permanently close its Valparaiso location as it shutters more stores nationwide as it looks to restructure and shrink its footprint to save the struggling business.

Peoples Bank has shuttered its branch in downtown Hammond.

Viking Artisan Ales will soon pour its last craft beer at its Merrillville taproom.

Old Chicago Pizza & Taproom is closing after 15 years at one of Northwest Indiana's most prominent highway interchanges.

Walmart is closing its big-box store in Homewood.

The Chicago Auto Show, the nation's largest auto show, returns to McCormick Place Saturday, running through Feb. 19.

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Franciscan Health offering FIT-Together 6-week fitness program - The Times of Northwest Indiana

Two new businesses are expected to open in The Shops at Highland Village next month, according to a Shops spokesperson.

BODY20, a boutique fitness studio that utilizes FDA-cleared electro-muscle stimulation suits for a 20 minute training session with a personal trainer, will open in May between Great American Cookies and Brightside Boutique. BODY20 provides a custom 1-on-1 program, giving the body over 150 times more muscle contractions than a conventional workout without any need to pick up a weight or use traditional gym equipment.

Orange Twist, is a med spa with a fresh and modern approach to aesthetics. The med spa offers a highly curated menu of advanced non-invasive treatments for the body, face and skin, will also open next month between Grimaldis Pizzeria and James Avery Artisan Jewelry.

Click here for more information about The Shops at Highland Village.

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Med spa, fitness studio coming to Shops at Highland Village in May - The Cross Timbers Gazette

David Beckham is taking on Mark Wahlbergbut not on the soccer pitch.

The soccer icon is suing F45 Training, a fitness company co-owned by the actor, claiming it owes him millions of dollars for an endorsement deal.

According to court filings, Beckham entered a five-year agreement in 2020 to be a brand ambassador for F45. The company said it would pay Beckham $1.5 million per year, the filings said, in addition to shares of the company six months and 12 months after it went public.

In court filings, Beckhams management business said F45 did not pay him the promised substantial cash and equity compensation for his endorsement, even after its IPO in July 2021. It claims F45 failed to make good on the following promises: to transfer nearly 1 million shares to Beckham within the time period outlined, and to issue $5 million worth of additional shares.

Beckham claimed he received the initial shares eight months later than promisedby then, F45s stock had declined, costing him $9.3 million, he said. The Inter Miami co-owner sued the fitness chain in May 2023, claiming he is entitled to more than $14 million in damages.

F45 initially sought to have the lawsuit dismissed, but a judge denied the motion in September 2023, according to Fox Business. Lawyers for F45 denied Beckhams allegations in court filings. The company said the former soccer player did not fulfill his contractual obligations and had unclean hands.

On F45s social media accounts, its business as usual. The company is currently promoting Wahlberg Week, a free-trial week of workouts created exclusively with the Ted star.

F45 first launched in Australia in 2011, and has since expanded internationally to more than 60 countries, according to its website. F45which stands for functional exercise for 45 minutescombines elements of HIIT, circuit training, and functional training.

Wahlberg acquired a 36% stake in F45 in 2019 through his investment group, according to Beckhams lawsuit, and joined the companys board the same year. The actor was named F45s chief brand officer in 2023, and regularly appears as the face of the brand in promotional materials.

But F45s valuation tumbled just as quickly: It went public on the New York Stock Exchange in July 2021 with a $1.4 billion valuation, but then a series of issues, which Beckham calls fiscal mismanagement and macroeconomic pressures, followedand the company later revealed that it lost a combined $372 million in 2021 and 2022.

F45 delisted from the stock exchange in August 2023, after it failed to file its 2022 financials with the Securities and Exchange Commission in time, thereby not complying with NYSE rules. F45s share price declined by more than 90% in 2023.

Beckham is not the only former brand ambassador to accuse F45 of not following through on payments.

Beckham initially sued F45 in October 2022 alongside former world No. 1 golfer Greg Norman, alleging breach of contract. They were later ordered by a judge to bring their cases separately, and Norman did not pursue another lawsuit.

In 2017, prior to Wahlbergs involvement with F45, former NFL wide receiver Terrell Owens was the first pro athlete to bring a lawsuit against the fitness company, claiming it owed him $700,000.

Owenss lawsuit claims he agreed to appear in a promotional video for $15,000and received the payment. But Owens also claimed that F45 promised to pay him an additional $25,000 per gym for the first 25 gyms opened, and an additional $5,000 for every opening that followed.

F45 publicly denied the claims and said it would countersue Owens, but as of April 2024, it is unclear what became of Owenss lawsuit.

Were not a company that doesnt pay our bills, F45s co-CEO told TMZ at the time.

Read the original post:
Why David Beckham is suing Mark Wahlberg's fitness company - Fortune

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