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Wedbush sees room for both Peloton Interactive (NASDAQ:PTON) and Planet Fitness (NYSE:PLNT) to work out over the long term for investors.

"We believe that both PLNT and PTON will be long-term winners in the fitness space, in that as brick-and-mortar clubs shrink and consolidate, both companies will get their fair share of customers looking for alternatives. However, while PTONs addressable market has inarguably expanded as a result of the pandemic, PLNTs has likely contracted somewhat, as a certain segment of the non-exercising population (PLNTs primary target demographic) is likely to be more hesitant to consider a gym given increased concerns surrounding viruses and germs. Meanwhile, a proliferation of at-home fitness options, as well as growing awareness of these options, cannot help but shrink the population of those seriously considering joining a traditional gym," notes analyst James Hardiman.

Wedbush lifts its price target on Peloton to $63 from $50 after seeing strong data. "While the meteoric growth in Google search volume for Peloton has decelerated somewhat, it remains at 2x last years volume, suggesting the company has a considerable runway for outsized growth," reports Hardiman. Meanwhile, he sees the "flattish" net membership growth at Planet Fitness as good news for shareholders amid the COVID-19 anxiety.

Shares of PTON are up 0.33% premarket and PLNT is 1.30% higher, although the gap for the year is quite large.

Read the rest here:
Peloton and Planet Fitness called long-term winners - Seeking Alpha

Back in March, as COVID-19 was making its presence felt in Western economies, Nike CEO John Donahoe pointed to the firms experiences in China to provide an omni-channel playbook on how retailers could recover from lockdown.

Flash forward to today and after having 90% of its non-China stores shuttered for most of the past three months, resulting in a $790 million loss, the talk now is of an accelerated strategic shift to a different digital model than the one in place at the start of the year:

We're seeing a true step function change in our digital transformation. This has been an area of investment over the past few years as we build our digital advantage, butCOVID-19 has accelerated the paceNike is in a position to emerge from theCOVID-19 pandemic even stronger due to our Consumer Direct offensive. The global pandemic has made it clear that consumer behavior is changing rapidly, providing the opportunity for us to accelerate the pace of our transformationCOVID-19 has shown that our strategy is sound.

Its time to move into a new digitally-empowered phase, he adds:

We aren't settling for our current leadership position with consumers or in digital, we're pursuing even further separation. We're transforming Nike faster to define the marketplace of the future. Now is the time to act.

But is the strategy sound? On the face of it, digital business remains a strength for Nike, currently running at a 79% year-on-year growth rate. Consumer engagement is also up, with locked-down users causing demand for workouts on the Nike training app to triple, peaking in April at 5 million a week, while the Nike commerce app has been downloaded more than 8 million times since February. The goal now is to get digital use up to a level where it accounts for half of total business, up from just under a third where it currently stands.

The first fruit of this ambition will be what Donahoe calls a marketplace of the future, more closely aligned with what consumers want. Being your own Amazon is a development signposted long before COVID-19 when last year Nike broke off a pilot relationship with the real thing to sell selected items via its marketplace. At the time, the firm said it wanted to focus on elevating consumer experiences through more direct, personal relationships. That will be part of the role of its own marketplace offering, confirms Donahoe:

As we look at opportunities to build deeper and more meaningful relationships with consumers, our vision is to create a clear and connected digital marketplace to match. Consumers want modern, seamless experiences, online-to-offline. So we're accelerating our approach. Our OneNike marketplace strategy leads with Nike Digital in our own stores and embraces a small number of strategic partners who share our vision to provide a consistent premium shopping experience. Connected data, inventory and membership will give consumers greater access to the best of Nike with more speed and convenience than ever. We've talked about membership as a growth driver and differentiator before, but now will align our business to make it central to everything we do.

And theres going to be an increased focus on building out the firms underlying technology foundations, including spend on enhanced digital commerce analytics, marketing technology for better consumer targeting and segmentation, those online-to-offline marketplace capabilities as well as enhanced inventory pricing and supply management tools. Donahoe explains:

Simply put, we will more aggressively leveragetechnologyto make Nike better. This single integratedtechnologystrategy across our business will accelerate how we serve consumers. Specifically, we'll speed up the unifier investments across demand sensing, insight gathering, inventory management and more. This simplified approach will unlock more efficiency for the business, while driving speed and responsiveness as we serve consumers globally.

That all sounds good, but is it enough to get the brand back on track in the post-pandemic era? Some 90% of Nike stores in the US have now re-opened, but even as this has occurred, digital demand has continued to accelerate. With that in mind, Consumer Direct acceleration isnt just pitched as a holding action, but rather as an active growth strategy. Donahoe says:

It's the spark that will ignite and empower our entire company to serve consumers, our business and our teams better. As we shift our operating model to fuel this strategy, Nike's leadership position will become even stronger in the future as sports continues to resonate with consumers amid a global shift toward health and wellness.

And new stores are part of that vision, he adds, including smaller format, digitally-enabled mono brand stores with integrated online to offline capabilities. Donahoe says:

In a funny way, I would characterize this investment in these new doors as a continued investment in our digital future. We look at everything through the eyes of the consumer. Consumers are becoming accustomed to getting what they want, when they want it, how they want it. This pandemic really demonstrates a shift toward digital being at the center of everything they do.

But they want modern and seamless experiences. They don't necessarily just want to buy digitally and have it shipped to home. Youre seeing during the pandemic - and we believe it will continue - [that] they want to buy on their digital device and go pick it up in the store. Or with soft goods, like apparel, they may want to reserve it online and try it on in the store. They may want to be in a store and buy something that is not in the store because of inventory, and the associate uses a digital device to buy it and get shipped home.

So consumers increasingly want a consistent, seamless physical and digital experience. That's what we're committed to providing and we're committed to providing those through, first and foremost, our own digital capabilities as well as our own physical stores, factories and direct.

Over the past few months, we have navigated unprecedented conditions. But our purposeful actions will allow us to emerge from its stronger and better than ever before. The strength of our brand, our deep connections to consumers and our unmatched product innovation give us an advantage to create and define our future fuelled by the Consumer Direct acceleration, Nike will shape the marketplace and extend our brand leadership for years to come.

Donahoe certainly knows how to spin a confident vision of fitness in the future, even if the present is considerably more out of shape. The integrated digital strategy is a sound enough one and Nike has made solid investments in the past on this front, but the reality is that only 30% of revenue has come in from digital sales during the pandemic period to date. Admittedly that means that Nike has hit, two years early, a target it had set itself to achieve in fiscal 2023. But with 90% of physical stores closed for most of the last three months, a larger shift to online sales might have been expected.

It seems that Nikes customer base enjoys the trip to the store and checking out the product in person, an experience that cant be replicated on an iPad. With the pandemic not over that has implications for Nike moving forward. A tranche of the tech investment moving forward might usefully go on the sort of experiential tools espoused by Galeries Lafayette in that retail giants strategic vision.Whats happened over the past few months has been a timely reminder, not just for Nike, that even the most digitally-savvy of omni-channel retailers remains dependent on the physical side of the market. Making the in-store aspect as digitally-integrated as possible is going to become a critical retail competitive differentiator in the so-called new normal. But then, thats the kind of challenge that Nike brought in a digital champion as CEO to solve.

Originally posted here:
Be your own Amazon! Nike's new fitness program depends on more focused online-to-offline retail integration - and its own digital marketplace -...

New York Mills, N.Y. - We did a story here at WKTV on Saturday about the owner of CrossFit PSE, a gym in Herkimer, who says he was given a cease and desist order on Friday by the State of New York for holding an outdoor fitness class.

Here on Sunday we are doing a story about another gym holding its first outdoor workout, Sunday morning, and the owner there says he believe he is allowed to hold these types of classes.

That gym, the Fitness Mill in New York Mills. Owner Alex Carbone says he believes outdoor classes are allowed, "Ive been in constant contact with the state, Consumer Services, and they gave me the heads up that gyms are not in fact Phase 4. Within the next week or week and a half, we'll receive a new list of guidelines for gyms. But I did ask the specific question, is an outdoor group fitness permitted, and in fact it is. We are practicing social distancing."

We tried contacting the Governor's office on Sunday to get clarification on whether group fitness classes are actually allowed, but so far have not received word back.

About 30 people filled the parking lot of the Fitness Mill Sunday morning for their first group workout in 3 1/2 months, and that's many more people than the owner of CrossFit PSE says he had during his class, which he says resulted in him being handed a cease and desist order by two state agents on Friday.

When we asked CrossFit PSE owner Tony Licari on Sunday about the Fitness Mill holding their outdoor class, he says he has no idea what's going on, "There's no clear cut answers to what we can and cant do, it's ridiculous."

Continue reading here:
Fitness Mill holds outdoor fitness class two days after Herkimer gym owner gets cease and desist order for doing the same thing - WKTV

Today only, Woot is offering the Vivere Levitat Revolutionary Aerial Mat Hammock (LEVI-01) for $99.99 with free shipping for Prime members. Otherwise, a $6 delivery fee will apply here. Regularly $200, this model has sold for between $140 and a bloated $225 at Amazon across 2020. Todays offer is the lowest price we can find and about $25 below Walmarts current best listing. This unique take on the typical hammock offers significantly more options. Along with a 772-lb. weight capacity, it can be a floating fitness mat, bed, sun shade, and well, anything else a suspended hammock of this nature might be of use for. It affixes to the trees, poles, or columns around you with the included Levi-ratchets, and straps, while everything is easily carried in the handy travel backpack. Rated 3.7/5 stars with nearly 60% leaving a 4+ star rating. More details below.

Now, if you dont need the extended weight capacity and hybrid nature of todays lead deal, there are plenty of options for less. If this simple $22 model wont cut it, give the Vivere Brazilian Style Single Hammock a closer look at $57. Youll need to provide your own stand or tree hooks here, and it wont double as a fitness mat, but youre saving quite a bit otherwise.

While we are talking about getting outdoors, REIs 4th of July Sale is a great place to start for fashion deals, Home Depot is offering up to 30% off outdoor and hand tools today, and be sure to check out IKEAs outdoor furniture lineup. Once your patio/outdoor relaxation setup is ready to go, swing by our summer reading list for some new books to enjoy.

Levitat is a contemporary twist on the traditional hammock, offering a dynamic way to experience the outdoors both actively and passively. As a floating fitness mat, a relaxing hammock, bed, and sunshade, it offers the perfect challenge for exercise and yoga practitioners as well as families. It comfortably fits 3 adults or 5 children (Capacity 772lbs).

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Viveres Aerial Hammock is also a floating fitness mat, now $100 (Reg. $200+) - 9to5Toys

GlobalFitness App Market:Overview

The rising number of diseases associated with obesity is a leading cause of the global fitness app markets growth. Moreover, there is an increase in awareness pertaining to fitness, weight loss, and calorie intake. Consumers are willing to pay hefty sums to stay fit and want to keep a track of their fitness on a daily basis. Changes in lifestyle leading to a rise in the number of obese population have also been instrumental in the markers growth.

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The rising consciousness regarding health and fitness and the development of advanced fitness apps have prompted the need to conduct a comprehensive analysis on the global fitness app market. The study highlights the key factors shaping the markets growth throughout the forecast period. It gives a holistic view of the market and states the changes in consumer behavior that may impact the business strategies adopted by the key companies.

GlobalFitness App Market:Notable Developments and Competitive Analysis

The degree of competition in the global fitness app market is high due to the influx of new players. Leading players functioning in the market are focusing on developing advanced apps and with better user interface. They are also engaging in strategic collaborations and partnerships in order gain a competitive edge over other players in the market. Listed below are a few notable developments in the global fitness app market:

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Prominent companies operating in the global fitness app market include:

GlobalFitness App Market:Key Drivers and Restraints

Rising demand for portable health tracking system is the leading contributor to the global fitness app markets growth during the forecast period. Consumers are looking for fitness solutions that can help them keep a track of their health on the go. The emergence wearable technology for fitness and the development of connected app has further strengthened the global fitness app markets growth. Further, rising investments in the fitness industry and the development of AI-based solutions has provided momentum to the markets growth.

GlobalFitness App Market:Regional Analysis

On the regional spectrum, North America is expected to dominate the global fitness app market. This is mainly because of the rising awareness regarding fitness and the growing number of obese population in the country. The market in this region is also driven by rising number of partnerships leading to the development of new and advanced fitness apps. Asia Pacific is also expected to grow substantially during the forecast period due to growing popularity of digital health solutions.

The global fitness app market is segmented based on:

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Fitness App Market Detailed Analysis and Forecast 2018-2028 - Cole of Duty

For multiple athletic activities such as jogging, hiking, surfing, dance, water aerobics, yoga, and cycling, sportswear is a clothing worn. In certain tasks, the activity-specific apparel is used for convenience, functional and health purposes. Fitness and yoga Apparel fabrics are the advanced lightweight materials that support the wearer during exercise. The market growth is primarily driven by increasing disposable income and rise in number of people specially women in fitness activities. Most of these people prefer comfortable, trendy ad quality wear while performing their activities and the rising disposable incomes supports them to buy fitness and yoga wear. Moreover, rising health consciousness among the working professionals due to the changing lifestyle and higher work stress has led people to adopt yoga activities which therefore increases the adoption of fitness and yoga wear. Furthermore, the major companies in the market are introducing products with enhanced comfort and vibrant colors to attract women who are the main consumers of the product. Some technological advancements in the fitness and yoga wear include use of nanotechnology fabrics. For instance, DuPont Advanced Materials launched two garments in August 2017 based on DuPont Intexar, a smart athletic apparel platform at Salt Lake City, Utah, U.S. Both garments have capabilities to capture real-time body data such as real-time ECG depending on the wearer s activities. In recent years, there has been a large growth in the number of women participating in physical events, such as yoga and zumba. For instance, according to the Bureau of Labor Statistics, around 19 percent of the U.S. population was engaged in sports and exercise each day in 2017. Male participation was higher (20.2 percent) than the participation rate of women (17.8 percent). This included participation in sports, exercise, and other active leisure activities.Click Here to Download Sample Report >>https://www.kennethresearch.com/sample-request-10325262

The regional analysis of Global Fitness and Yoga Wear Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Owing to the emergence of Asia Pacific as a major manufacturing hub and the growth of e-commerce in the region, Asia Pacific is projected to hold a significant share of the global market during the forecast period (2020-2027).

Major market player included in this report are:Nike, Inc.Adidas AGUnder Armour, Inc.The Columbia Sportswear CompanyPuma SEV.F.CorporationAnta Sports Products LimitedOld NavyAmer Sports OyjMizuno CorporationThe objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:By Product Type:Organic CottonRecycled MaterialsOthersBy End-Use:Professional AthleticAmateur SportNorth AmericaU.S.CanadaEuropeUKGermanyAsia PacificChinaIndiaJapanLatin AmericaBrazilMexicoRest of the World

Furthermore, years considered for the study are as follows:

Historical year 2016, 2017, 2018Base year 20198Forecast period 2020 to 2026

Target Audience of the Global Fitness and Yoga Wear Market in Market Study:

Key Consulting Companies & AdvisorsLarge, medium-sized, and small enterprisesVenture capitalistsValue-Added Resellers (VARs)Third-party knowledge providersInvestment bankersInvestors

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Fitness and Yoga Wear Market| By Solution Type, By Application Type, By Industry Type, By Brand,By Region and Forecast 2020-2027 - Cole of Duty

It is our aim to provide our readers with report for Household VR Gym and Fitness Market, which examines the industry during the period 2020 2026. One goal is to present deeper insight into this line of business in this document. The first part of the report focuses on providing the industry definition for the product or service under focus in the Household VR Gym and Fitness Market report. Next, the document will study the factors responsible for hindering and enhancing growth in the industry. After covering various areas of interest in the industry, the report aims to provide how the Household VR Gym and Fitness Market will grow during the forecast period.

The major vendors covered:

Sony, VR Fitness Machine, HOLOFIT, Viro Fit, GymCraft, Towermax Fitness, Sourcenity, VirZOOM, Survios, Vertigo Games, CCP Games, MAD Virtual Reality Studio, Maxint, Spectral Illusions, Croteam, Beat Games, Epic Games, Bethesda Softworks, Orange Bridge Studios, Polyarc, Frontier Developments, Puzzle video game, Owlchemy Labs, Playful Corp., Capcom, Ubisoft, Ian Ball, Bossa Studios, Stress Level Zero, KUNOS-Simulazioni Srl, and more

The final report will add the analysis of the Impact of Covid-19 on Household VR Gym and Fitness Market.

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The Household VR Gym and Fitness Market report between the years 2020 2026 will highlight the current value of the industry. At the same time, there is also an estimate of how much this line of business will be worth at the end of the forecast period. As it is our goal to maintain high levels of accuracy at all times, we will take a look at the CAGR of the Household VR Gym and Fitness Market. We make sure that all the information available in this report has excellent levels of readability. One way we achieve this target is by Household VR Gym and Fitness Market segmentation. Going through the report for 2020 2026 will bring our readers up-to-date regarding this industry.

While examining the information from this document, one thing becomes clear, the elements which contribute to increase in demand for the product or service. At the same time, there will be a focus on what drives the popularity of these types of products or services. This report is for those who want to learn about Household VR Gym and Fitness Market, along with its forecast for 2020 2026. Information regarding market revenue, competitive partners, and key players will also be available.

Segmentation

As discussed earlier, there is segmentation in the Household VR Gym and Fitness Market report, to improve the accuracy and make it easier to collect data. The categories which are the dividing factors in the industry are distribution channels, application, and product or service type. With this level of segmentation, it becomes easier to analyze and understand the Household VR Gym and Fitness Market. At the same time, there is emphasis on which type of consumers become the customers in this industry. When it comes to distribution channels, the Household VR Gym and Fitness Market report looks at the different techniques of circulation of the product or service.

Regional Overview

In this part of the Household VR Gym and Fitness Market report, we will be taking a look at the geographical areas and the role they play in contributing to the growth of this line of business. The areas of interest in this document are as follows Middle East and Africa, South and North America, Europe, and Asia Pacific. From the Household VR Gym and Fitness Market report, it becomes clear which region is the largest contributor.

Latest Industry News

From this Household VR Gym and Fitness Market report, the reader will also get to learn about the latest developments in the industry. The reason is that these products or services have the potential to disrupt this line of business. If there is information about company acquisitions or mergers, this information will also be available in this portion of the Household VR Gym and Fitness Market report.

If you have any special requirements about this Household VR Gym and Fitness Market report, please let us know and we can provide custom report.

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IMPACT OF COVID-19 ON Household VR Gym and Fitness RESEARCH, GROWTH TRENDS AND COMPETITIVE ANALYSIS 2020-2026 - Cole of Duty

Due to the pandemic, we have included a special section on the Impact of COVID 19 on the Wearable Fitness TrackersMarket which would mention How the Covid-19 is Affecting the Industry, Market Trends and Potential Opportunities in the COVID-19 Landscape, Key Regions and Proposal for Wearable Fitness Trackers Market Players to battle Covid-19 Impact.

Theglobal Wearable Fitness Trackers market has been remarkable momentum in the recent years. The Wearable Fitness TrackersMarket report is one of the most comprehensive and important data about business strategies, qualitative and quantitative analysis of Global Market. It offers detailed research and analysis of key aspects of the Wearable Fitness Trackers market. The market analysts authoring this report have provided in-depth information on leading growth drivers, restraints, challenges, trends, and opportunities to offer a complete analysis of the Wearable Fitness Trackers market.

Top Leading players covered in the Wearable Fitness Trackers market report: Apple Inc., Fitbit Inc., SAMSUNG ELECTRONICS CO., LTD., Sony Corporation, Xiaomi, Garmin Ltd., FOSSIL GROUP, INC. (MISFIT), Jawbone, TomTom International BV, Huawei Technologies Co., Ltd., Boltt, Moov Inc., More-fit, Atlas Wearables, Inc., Lenevo, Acer Inc., GOQii, ShenZhen Wayforward Electronic Co., LTD (LEMFO), MAD Apparel, Inc., Sensoria Inc. and More

Get PDF Sample Report With Impact of COVID-19 on Wearable Fitness Trackers [emailprotected] https://www.marketinforeports.com/Market-Reports/Request-Sample/89410

The Wearable Fitness Trackers market report specifically highlights the market share, regional outlook, company profiles, product portfolio, a record of the recent developments, strategic analysis, Apple Inc., Fitbit Inc., SAMSUNG ELECTRONICS CO., LTD., Sony Corporation, Xiaomi, Garmin Ltd., FOSSIL GROUP, INC. (MISFIT), Jawbone, TomTom International BV, Huawei Technologies Co., Ltd., Boltt, Moov Inc., More-fit, Atlas Wearables, Inc., Lenevo, Acer Inc., GOQii, ShenZhen Wayforward Electronic Co., LTD (LEMFO), MAD Apparel, Inc., Sensoria Inc. in the market, sales, distribution chain, manufacturing, production, new market entrants as well as existing market players, advertising, brand value, popular products, demand and supply, and other important factors related to the market to help the new entrants understand the market scenario better. the global Wearable Fitness Trackers market will showcase a steady CAGR in the forecast year 2020 to 2026.

Key Product Type:Wrist WearLeg WearSmart GarmentsOthers

Market by Application:Specialist RetailersFactory OutletsInternet Sales

Our Complimentary Sample Wearable Fitness Trackers market Report Accommodate a Brief Introduction of the research report, TOC, List of Tables and Figures, Competitive Landscape and Geographic Segmentation, Innovation and Future Developments Based on Research Methodology.

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Regions Covered in the Global Wearable Fitness Trackers Market: The Middle East and Africa (GCC Countries and Egypt) North America (the United States, Mexico, and Canada) South America (Brazil etc.) Europe (Turkey, Germany, Russia UK, Italy, France, etc.) Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)

Years Considered to Estimate the Wearable Fitness Trackers Market Size:History Year: 2015-2019Base Year: 2019Estimated Year: 2020Forecast Year: 2020-2026

Highlights of the Report: Accurate market size and CAGR forecasts for the period 2019-2026 Identification and in-depth assessment of growth opportunities in key segments and regions Detailed company profiling of top players of the global Wearable Fitness Trackers market Exhaustive research on innovation and other trends of the global Wearable Fitness Trackers market Reliable industry value chain and supply chain analysis Comprehensive analysis of important growth drivers, restraints, challenges, and growth prospects

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Latest Research on Wearable Fitness Trackers Market 2020 by Application, Industry Share, End User with top players Apple Inc., Fitbit Inc., SAMSUNG...

Should you weight train every day? Fitness trainers answer the most googled questions.

If you find something you love, its easy to want to overdo it. That might be treating yourself to a daily takeaway flat white from the local coffee shop or ordering from the same restaurant every weekend because its just. so. good. It can also be true for your exercise routine discovering a sport or training style that youre passionate about can mean that you want to find time for it every day.

Right now, you might be more tempted than ever to train daily, too. Given the fact that we are doing less accidental movement during lockdown, our daily step counts are down and you might be compensating with daily workouts in order to get your heart rate up and muscles working.

But, just as you might suddenly develop an aversion to pad thai if you have it every weekend, there can be too much of a good thing. So how do we balance our love of fitness with all important rest days? Each week, we ask fitness trainers to answer the most googled strength training questions from women. This week, Strong Women ambassadors Alice Miller and Emma Obayuvana are here to tell us whether its ok to weight train every day.

ALICE MILLER

No, its best not. The average person doesnt need to train every day, and for general health and fitness four sessions a week is absolutely fine. You can also complement those with something else that you enjoy like yoga or running. Unless you have a physically demanding sport or youre competing in something and you have to train, you dont need to do more.

EMMA OBAYUVANA

I dont think its okay to weight train every day because your body needs recovery. Sometimes, recovery is even more important than the training itself. During training, we create tears in our muscles. In order for them to rebuild and grow back stronger, we need rest, good nutrition and sleep.

ALICE MILLER

Youll burn out. If you train too much, it just doesnt give your body enough time to recover. The body can only truly recover in that rest time, during sleep and when were eating and drinking enough. Our non training days are as important as our training days and without them the bodys just going to fatigue and going to really struggle with progressing. Because of that, we can also get injured.

You still need total days off if youre working on an upper/lower split pattern, meaning your legs will rest when your upper body trains. Thats because your body wont have time to rebuild all of the tissues that we need to grow back stronger, and it will continuously be trying to recover from a heavy day.

EMMA OBAYUVANA

Everyone is different, but overtraining will lead to fatigued muscles and you wont see the results that you actually want from your training sessions because you just havent had a chance to recover. This fatigue can also lead to injury. For me, overtraining means my sleep doesnt quite follow its normal pattern and I dont feel refreshed.

Even in a workout split, you might be giving your legs a day to recover but the body is exerting itself significantly to train the upper body muscles.

ALICE MILLER

Take at least two rest days a week. I wouldnt do them back to back, Id usually break them up so you have days throughout the week to allow your body to refuel and feel good for the next session.

On a rest day, you can still do something thats low intensity like a mobility session, yoga or a walk. But you shouldnt be doing anything thats intense on the body.

EMMA OBAYUVANA

If youre weight training four times a week, you can have three rest days. Some can be an active rest, for example you might play tennis or swim, so youre resting from the activity of weight training but still moving. Its also important to have at least one day of complete rest, where you do nothing other than walk.

Follow @StrongWomenUK on Instagram for the latest workouts, delicious recipes and motivation from your favourite fitness experts.

Images: Getty /Benjamin Youd

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Should you weight train every day? Fitness trainers explain - Stylist Magazine

Market Expertz have recently published a new report on the global Fitness Business Management Software market. The study provides profound insights into updated market events and market trends. This, in turn, helps one in better comprehending the market factors, and strongly they influence the market. Also, the sections related to regions, players, dynamics, and strategies are segmented and sub-segmented to simplify the actual conditions of the industry.

The study is updated with the impacts of the coronavirus and the future analysis of the industrys trends. This is done to ensure that the resultant predictions are most accurate and genuinely calculated. The pandemic has affected all industries, and this report evaluates its impact on the global market.

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The report also emphasizes the initiatives undertaken by the companies operating in the market including product innovation, product launches, and technological development to help their organization offer more effective products in the market. It also studies notable business events, including corporate deals, mergers and acquisitions, joint ventures, partnerships, product launches, and brand promotions.

Dominant participants of the market analyzed based on:

The competitors are segmented into the size of their individual enterprise, buyers, products, raw material usage, consumer base, etc. Additionally, the raw material chain and the supply chain are described to make the user aware of the prevailing costs in the market. Lastly, their strategies and approaches are elucidated for better comprehension. In short, the market research report classifies the competitive spectrum of this globalFitness Business Management Softwareindustry in elaborate detail.

Key highlights of the report:

Market revenue splits by most promising business segments by type, by application, and any other business segment if applicable within the scope of the globalFitness Business Management Softwaremarket report. The country break-up will help you determine trends and opportunities. The prominent players are examined, and their strategies analyzed.

This Fitness Business Management Software report umbrellas vital elements such as market trends, share, size, and aspects that facilitate the growth of the companies operating in the market to help readers implement profitable strategies to boost the growth of their business. This report also analyses the expansion, market size, key segments, market share, application, key drivers, and restraints.

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Insights into the Fitness Business Management Software market scenario:

Moreover, the report studies the competitive landscape that this industry offers to new entrants. Therefore, it gives a supreme edge to the user over the other competitors in the form of reliable speculations of the market. The key developments in the industry are shown with respect to the current scenario and the approaching advancements. The market report consists of prime information, which could be an efficient read such as investment return analysis, trends analysis, investment feasibility analysis and recommendations for growth.

The data in this report presented is thorough, reliable, and the result of extensive research, both primary and secondary. Moreover, the globalFitness Business Management Softwaremarket report presents the production, and import and export forecast by type, application, and region from 2020 to 2027.

Customization of the Report:

Market Expertz also provides customization options to tailor the reports as per client requirements. This report can be personalized to cater to your research needs. Feel free to get in touch with our sales team, who will ensure that you get a report as per your needs.

Thank you for reading this article. You can also get chapter-wise sections or region-wise report coverage for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Read the full Research Report along with a table of contents, facts and figures, charts, graphs, etc. @ https://www.marketexpertz.com/industry-overview/fitness-business-management-software-market

To summarize, the global Fitness Business Management Software market report studies the contemporary market to forecast the growth prospects, challenges, opportunities, risks, threats, and the trends observed in the market that can either propel or curtail the growth rate of the industry. The market factors impacting the global sector also include provincial trade policies, international trade disputes, entry barriers, and other regulatory restrictions.

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