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A new Crunch Fitness will open in York County this week.

The fitness club franchise will open a new location at 2435 E. Market St. in Springettsbury Township in a former OfficeMax.

The opening of the new location in York County was delayed due to COVID-19 and the states related shutdown of non-essential businesses including gyms.

We were supposed to open at the end of March, Crunch Fitness manager Chad Smith said.

The gym is permitted to open on Friday as York County enters the states green phase.

The fitness club will include cardio, weights and machines. The club also offers hydromassage as well as infrared saunas, a zero gravity float tank, personal training and babysitting. There are also four tanning beds. The club will offer numerous classes including HIIT (high intensity interval training) classes.

A new Crunch Fitness will open in York County. (Photo provided)

The club will be open from 4:30 a.m. to 11 p.m. during the week; 6 p.m. to 8 p.m. Saturday and 7 a.m. to 7 p.m. Sunday.

The new facility will include a number of COVID-19 precautions. There will be signs reminding people to socially distance. There will be hand sanitizer and cleaning will be performed throughout the day.

Classes will have a limited amount of people and there will be floor markings for members to practice social distancing.

There will also be a touchless check-in through Crunch Fitness app. There will also be a touchless water bottle filling machine.

There are more than 300 Crunch Fitness locations nationwide.

Smith opened a Crunch Fitness location on Union Deposit Road in Susquehanna Township in 2018. He later sold the gym to Fitness Holdings Northeast LLC but still manages the location.

A new Crunch Fitness will open in York County. (Photo provided)

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Crunch Fitness to open in former OfficeMax this week - PennLive

Havens Homestead, Brick, N.J. (Photo: Daniel Nee)

Brick is freeing up space for exercise and fitness businesses to temporarily move their enterprises outdoors to comply with state regulations that prevent them from operating indoors.

Havens Farm is located on several acres off Hebertsville Road, adjacent to the Havens Homestead museum and related properties. Under the townships plan, businesses will apply for a permit to conduct activities such as exercise classes, dance classes, yoga or similar at the farm.

This location has ample parking, theres a natural buffer for residential properties and the area can be split into four different fields, said Mayor John Ducey, who proposed the plan to the township council after reading e-mails from struggling business owners.

We asked for businesses to let us know how we could help them open quicker and with more capacity, and I did get a number of e-mails from business owners about having exercise classes, dance classes and things like that at our parks, said Ducey.

Because of the breadth of space, available parking and distance from residential homes, Havens Farm was the ideal choice, the mayor said. While businesses can also use their parking lots for such activities, some do not have the space to do so.

If theyre sharing a parking lot, its difficult for them, said Ducey.

The township council earlier this week voted unanimously to allow businesses to apply for time and space at the farm property. Businesses will need an insurance certificate and follow social distancing guidelines set by the state to control the spread of coronavirus.

We want to make sure these businesses can open, said Ducey. Were doing what we can here locally; the governor is just going way too slow for myself and, I think, for most business owners.

Businesses can apply the same way they would apply to use a park or any other location for a special event.

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Brick to Use Haven's Farm Property to Help Fitness Businesses Open Outdoors - Shorebeat

Huami, a fitness-focused brand from China, is popular for its Amazfit lineup of wellness products. Many of us mainly know Amazfit as a brand of fitness trackers and smartwatches and we have reviewed some of the good-looking ones including the Amazfit GTR and the Amazfit GTS in the past. At CES 2020, Huami unveiled a rugged smartwatch called the T-Rex and the same is now available for sale in India for a price of 9,999.

Amazfit XDA Forums||Buy Amazfit T-Rex on Amazon India (9,999)

With the Amazfit T-Rex (review), Huami stresses its focus on durability for hardcore fitness enthusiasts who often like to venture out for adventure and sports. The hardware can withstand extreme temperatures between -40C and 70C as well as exposure to humidity and salt spray for 240 hours and 96 hours, respectively. It has been rated as per US Militarys MIL-STD-810G standard for extreme durability.

The Amazfit T-Rex features a circular 1.3 AMOLED display which is protected under Gorilla Glass 3. The display has a resolution of 360 x 360 pixels. The smartwatch also supports Always-On Display which is sufficiently bright for outdoor usage.

The Amazfit T-Rex is also equipped with GPS + GLONASS allowing you to track your trails if youre not carrying your phone. For the instances when you are carrying your phone with you, the watch along with the Amazfit app can use the GPS signals from the phone for more accurate tracking. You can also control your music from the watch but theres no storage option to store the music on the phone itself.

The 390mAh battery on the T-Rex is supposed to last 20 days with moderate usage and 20 hours with continuous GPS tracking. The smartwatch also comes with a minimal watch mode and that will extend the battery usage to 60 days.

The Amazfit T-Rex is available in India via Amazon India and the brands own website. It is priced at 9,999 and you can choose from among four different color options (Gun Grey is currently unavailable in India).

Buy Amazfit T-Rex on Amazon India (9,999)

XDA News Brief Amazfit T-Rex durable fitness smartwatch goes on sale in India for 9,999

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Amazfit T-Rex durable fitness smartwatch goes on sale in India for 9,999 - XDA Developers

Fitness Application Market valued $XX million in 2019 and is poised to expand with a CAGR of X.X% during the forecast period to reach a market value of $XX million by the end of 2026.

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Fitness Application Market Key PlayersNexerciseAaptivAsana RebelClassPassNikeKeeloFitbodKeep8fit

The Fitness Application market report an extensive study of product, application, end users and regions in Fitness Application market worldwide. The report offer global, regional and country level analysis of all market segments with qualitative analysis including market driving forces, growth restraining factors, market trend and growth opportunity analysis. Moreover, the qualitative analysis is supported with facts and figures which sheds light on quantitative aspect of the market.The report provides Fitness Application market value for prominent product and services categories along with their application in various field of the industry. For each segment the report provides market value in terms of USD million for historical period 2016-2019 and future market projections for forecast period 2020-2026.

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The report further dives into regional Fitness Application market where it brings geographic market scenario on surface. The report only provides total regional and country market numbers, but also offers product and application market figures in each country across major regional market. This puts forth a comprehensive perspective of market highlighting fasting growth regional and country level market, fastest growing product market in a particular regions/ country and also present comparative analysis of regional markets Fitness Application products. Fitness Application Market Segmentation:

The Fitness Application market report is segmented into following categories;

By TypeYogaRunningInstrument ExercisesOthers

By ApplicationMenWomen

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Above segments market information will be covered for following regions North AmericaThe U.S.CanadaMexicoEuropeGermanyFranceUKItalySpainRussiaAsia PacificChinaJapanIndiaSouth KoreaAustraliaMiddle East and AfricaSaudi ArabiaUAESouth AfricaSouth AmericaBrazilArgentina

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COVID-19 Impact and Recovery Analysis- Fitness Application Market | Growth & Forecast to 2020 - Cole of Duty

If you hear heavy breathing when someone unmutes themselves on a conference call it could be because theyre also riding on their Peloton.

Dont try to beat any distance records during a meeting, warned Emily Adams, an ad tech PR freelancer and Peloton devotee who will sometimes ride during calls.

I learned this lesson after being called on unexpectedly during a client meeting and was so winded, I had to mute myself between every sentence to catch my breath.

Adams is one of the many workout devotees in the ad industry who are finding creative ways to squeeze in workouts as the months of quarantine drag on.

During one long agency all-hands meeting, Adams rode 10 miles. For small meetings, though, Adams always gives the other attendees a heads up when shes doing a workout. And she finds people are more understanding of athletic multitasking now than pre-pandemic. Be honest! she advised. Trying to hide it makes you more out of breath.

Internal update calls are a popular time for Fyber Chief Revenue Officer David Simon to squeeze in a workout but always with the video off.

Nobody needs to see a gross sweaty version of me, Simon joked. During cross-training exercises, he looks more presentable, so he feels comfortable keeping the camera on. Ive also been known to use resistance bands during video calls, he said.

But not everyone mixes work with working out. Early morning or afternoon Zwift rides are the norm for Rebel AI CEO and founder Manny Puentes, a devotee of the hardcore cycling setup where a real bike is hooked up to a smart trainer.

But because hes working from home, Puentes will often go straight into conference calls after completing a ride, skipping his shower and staying in his sweaty clothes while he works. Thats probably the biggest fail, he confessed.

Virtual workouts as networking

Early in the pandemic, TripleLift CEO Eric Berry attempted a Peloton video conference with a friend in the industry but was not impressed with the experience.

Berry and the other rider spent most of their time catching their breath rather than having a chance to properly chat. Hes had other clients request Peloton meetings since then and remains unimpressed.

Along with a live video closeup of your clients sweaty and blurry chin on video conference, the competition feature where you can see each others score makes for uncomfortable mismatches in ability which can make both sides feel bad about themselves, Berry said.

I could not have designed something more awkward, he said.

But when the main purpose is the workout itself, riding buddies can enjoy virtual sessions together. Early in the quarantine, for example, Rebel AIs Puentes met with fellow cycling devotee and SpotX COO Sean Buckley for 5:30 am Zwift sessions.

Zwift fills the void of not being able to exercise outdoors and adhering to social distancing, Puentes said. Typical trainers can be pretty boring; you're not riding with anyone else, or talking, so this is more interactive.

People in the ad industry have also found each other and joined groups on social workout apps, such as Peloton and Strava. On top of working out during meetings, Fybers Simon participates in an ad industry Peloton group. He rides with others in the industry and can keep up to date on their stats and favorite types of rides and instructors whether or not theyre all riding together.

To help foster a community around working out, MarketMakers LCC, a marketing advisory firm known for organizing 5k runs during industry conferences, including Cannes, launched a virtual networking and exercising program during the pandemic that now has more than 100 people. For National Superhero Day in April, the group logged five-mile runs and 25-mile rides to support heroes on the frontlines.

The community that has organically formed around the challenges has been rewarding to watch, said MarketMakers CEO Celeny Da Silva, who herself has been logging miles near the Great Smoky Mountains in Tennessee, where shes sheltering in place.

Coworkers that sweat together, stick together

Group workouts are also starting to catch on as a form of remote team-building exercise.

Because the only thing better than a video call with 30 of your co-workers is a video call with 30 of your colleagues working out right?

Companies including SpotX, Fyber, Kochava and OH Partners have organized group yoga classes, circuit training and meditation sessions in an effort to inspire and motivate their employees during the pandemic. Sometimes theyre taught by professional, outside instructors. Other times, staff step up to the plate.

Social media account exec Huy Nguyen often shares his workouts on Instagram, so it was natural for him to lead a 30-person lunchtime workout of jumping jacks, pushups, planks and dips that brought together different departments.

My favorite part of the workout was when my boss and VP of social/PR, Jason Miller, joined our Zoom to drink a beer in front of everyone ... but failed to get his camera to work for the first 15 minutes of the session, Nguyen recalled.

At Colorado-based SpotX, a group does live F45 HIIT (high-intensity interval training) classes together, while another group of 27 people has embarked on a Sabertooth Fitness nutrition and workout challenge keeping the states reputation for being the fittest in America intact.

But alcohol and working out can mix, as it turns out. Beer yoga draws in employees at Kochava, who have been gathering weekly throughout the pandemic. The companys director of PR, Leslie Amadio, is also a certified yoga teacher, so she leads these sessions for the group.

The question is, what happens to all of these new exercise regimes as the country starts to open back up?

A dozen weeks into quarantine, some people admit to slacking off on their routines, while others hope to emerge from shelter-in-place more healthy and fit than ever.

As summer weather beckons and restrictions loosen in some areas, the Zoom workout may take a brief pause. Even Peloton addict Adams is mixing up her working-while-virtually-pedaling routine.

Now that the weather is warm, she said, there's always the tried-and-true method of walking or running around the block for an afternoon break and mental boost.

Originally posted here:
Working Out While Working From Home: Inside The Advertising Industry's Fitness Routines - AdExchanger

Digital Fitness Market: Snapshot

The digital fitness market has witnessed a marked momentum from the growing relevance and role of various fitness devices that are a wonderful confluence of healthcare and IT. Over the past few years, fitness activity trackers have garnered huge popularity in various parts of the world. Some of the products types that have witnessed considerable commercialization in recent years include heart monitors, calorie monitors, sleep monitors, and exercise trackers. A key proposition for their popularity is their use in monitoring chronic conditions in patient populations. Ease of availability of such devices in e-commerce channels has also reinforced their prospects in the global digital fitness market. Scores of companies have leveraged the potential of e-commerce channels to augment the sales of fitness activity trackers. Recently, the use of digital fitness devices equipped with mobile sensor technology has been demonstrated in health data collection in research.

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Advances in sensor technologies have helped drive their applicability as a collaborative approach in measuring physical activity in research. Numerous brands have seen this application as a robust way to capitalize on new opportunities in the digital fitness market. A case in point is the applicability of digital wrist-worn fitness wearables, especially with accelerometers. Further momentum in this direction will come from relentless efforts of several brands of digital fitness devices to improve the quality so as to make it suitable for research applications. This is paving way to new potential in the digital fitness market. One way to do this is by incorporating new optical techniques. The trend is prominent in high-end fitness trackers such as sports watches

Digital Fitness Market Introduction

The digital fitness market involves the addition of digital applications and devices in the modern trends of health and fitness. Various fitness devices, such as smart watch, smart sport shoes, and other wearable devices, that can track the users fitness parameters and physical activities is witnessing burgeoning demand, boosting growth of the digital fitness market. Leading tech-giants are collaborating with market leaders in the sports and fitness industry to foray into the digital fitness market as consumers are more inclined toward digital fitness subscriptions than traditional gym memberships.

Digital Fitness Market Notable Developments

Adidas AG, Apple Inc., Samsung Electronics Co. Ltd., Fitbit, Inc., and Garmin, Ltd. are among the leading companies in the digital fitness market.

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Digital Fitness Market Dynamics

Increased Demand for High-tech, Self-monitoring Fitness Devices Drives Growth of the Digital Fitness Market

A mounting number of consumers, especially young-adults and millennials, are becoming increasingly conscious about their health and fitness. In order to avoid various health problems, consumers are seeking more convenient and user-friendly ways to control weight gain and maintain physical fitness, which is one of the primary drivers for the digital fitness market.

With the recent developments in technologies and growing trend of digitization, most consumers are adopting next-generation and self-monitoring digital fitness devices for maintaining their regular fitness habits. Thereby, manufacturers in the digital fitness market are identifying the changing requirements of end users associated with digital fitness products to modify their business strategies and capitalize on lucrative sales opportunities.

Digitization of the Fitness Industry will Bolster Developments in the Digital Fitness Market

While the health and wellness trend has maintained its growth worldwide since the past decade, micro trends in the wellness industry has undergone some digital transformations in the recent years. Though consumers are seeking ways to improve their fitness, on-paper fitness plans have become obsolete now-a-days. As digital fitness enables consumers to keep track of their fitness activities and monitor their progress towards their fitness goals, the fitness industry has been transitioning towards digitization rapidly.

Growing awareness about the convenience and fitness efficiency associated with using digital fitness devices and products is resulting in the increased popularity of digital fitness. Thereby, rapidly transforming fitness industry is expected to trigger innovations and more developments in the digital fitness market in the upcoming years.

Leading Players in the Digital Fitness Market Offer Subscription Models to Boost Product Sales

A large percentage of the millennial population of the world is embracing the digital fitness trend by resorting to sports and fitness apps. Consumers are focused on following a healthy lifestyle by understanding the radical changes in their health and physical fitness. Taking into account the inclination of consumers towards digital fitness devices, leading players in the digital fitness market are introducing attractive fitness subscription models to their potential consumers to boost their product sales. More consumers are preferring to pay for digital fitness programs rather than paying for a traditional gym membership, which is expected to increased popularity of digital fitness subscriptions in the upcoming years.

Digital Fitness Market Segmentation

Based on the product type, the digital fitness market is segmented into:

Based on the product category, the digital fitness market is segmented into

Based on the applications, the digital fitness market is segmented into

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Digital Fitness Market to Record Ascending Growth by 2028 Cole Reports - Cole of Duty

By: Lifestyle Desk | New Delhi | Published: June 11, 2020 10:50:49 am Before you step out of the house to exercise, remember the pandemic is still not over, even if lockdown restrictions have eased. (Source: Getty/Thinkstock)

With lockdown restrictions slowly being lifted, people are heaving a sigh of relief. Having to stay locked up inside the house for close to three months, people are slowly but cautiously stepping out to reclaim their lives and return to normalcy. But this is the stage when the scales can tip either way. One must stay extra careful, because the real challenge begins now, with cases still on the rise, and the virus still having a field day.

More than anything else, a lot many people are prioritising their fitness. Without having to go out and do any kind of outdoor physical activity, they may have put on some weight, and to shed that, they are considering stepping out more often now and getting rid of the the extra kilos. But nutritionist and fitness expert Diksha Chhabra warns that even though the lockdown may be lifting, the virus is still pretty much around.

ALSO READ |Anil Kapoor explains why he gives it a rest after 6 days of intense workout

She answers some frequently-asked questions for indianexpress.com, specifically for those who are looking to get fit and in shape.

Even though the lockdown is slowly being lifted, the infection is still very much around. More precautions must be taken at this time, especially by those who have to step out of the house for work. I recommend every one to exercise at home using simple equipment for another two to three months. Going outdoor for a walk or a run can unnecessary expose you to the virus, she says.

So, are there any specific exercises that people can continue doing at home?

They can try strength training which is highly effective and needs no space. Since online deliveries have started, almost all apps are delivering basic equipment like resistance band, dumbbells, home gym sets etc. One should focus on full body training, and with added resistance or free weights, they can get great results in a cost-effective way, she explains.

ALSO READ |Want a ripped physique? Take fitness inspiration from Harbhajan Singh

On what a person should keep in mind when they have to step outdoors, Chhabra says they must follow the basics. Taking proper precautions of wearing a mask is a must. Avoid human contact outdoors as much possible, and keep a hand sanitizer handy. Avoid touching any kind of surface, too, while you are outdoors.

Physical fitness is incomplete if the diet is not proper; so what does she advise?

Have a well-balanced diet, not just to stay fit, but to boost your immunity, too. Well-balanced diet with all the required nutrients prepares us better to fight against any infection. Clean and sanitized cooking practices, and a balanced meal is the need of the hour, she concludes.

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Post lockdown, how does outdoor fitness change? An expert answers - The Indian Express

Even if, like me, youve had a fitness tracker or smartwatch for years, you might still be surprised at how well the wearable technology or wearables trend has taken off. What started with Fitbit and the like has now mushroomed into an entire industry of wearables that are designed to help us lead healthier, more efficient lives.

5 Predictions For Wearable Technology: From Fitness Trackers To Humans 2.0

But the revolution wont stop there. I predict that the demand for wearables will evolve into a more seamless blending of humans and technology giving rise to augmented humans or humans 2.0. Is that really where were headed as a species? To answer that question, I look at five eye-opening predictions for the future of wearable technology.

Examples of wearables from the here and now

Fitness trackers may be one of the most recognizable examples of wearables, but lets take a quick look at some other examples:

Smartwatches the Apple Watch and other smartwatches are designed to generally make our lives easier and to monitor our health and activity so that we can make better lifestyle choices. In fact, the quality of health data gathered by these smartwatches is so good; the Apple Watch can reportedly add two years to your life.

Smart clothing the term wearable doesnt just apply to something you strap onto your wrist; it can also extend to intelligent clothing. Take Neviano smart swimsuits as an example. These include a waterproof UV sensor that communicates with your smartphone to tell you when UV levels are high, meaning you should slap on some more sunscreen.

Smart glasses fancy some smart sunglasses to go with your smart beachwear? Youre in luck. Snapchat Spectacles 2.0 come with a built-in camera that allow you to snap photos and videos directly from your glasses. The glasses link to a smartphone, so you can share your photos and videos via the Snapchat app. Of course, whether your fellow beach-goers will welcome the idea of you effectively wearing a camera on your face is another matter

Looking to the future

Let's look at my top five predictions for how the wearables trend will evolve in the future.

Exoskeletons will transform industry

Exoskeletons effectively, robotic suits that humans wear already exist. Theyre used by some manufacturers to help human workers perform better (for example, lift heavier weights without injury). Hyundai Motor Group has been testing its Hyundai Vest Exoskeleton, which helps to reduce pressure on workers necks and backs, in the factory setting. Hyundai says the exoskeletons help to reduce injuries in the workplace and increase worker efficiency. My prediction is exoskeletons like this will become the norm in manufacturing and industrial settings around the world.

Prosthetics will become more intelligent

Wearable technology also encompasses the new wave of prosthetics and robotic limbs currently being developed. These are increasingly being kitted out with technology that enables the limb to become more intuitive for example, by responding to the nervous system or brain signals. MITs Media Lab is involved in a research project that combines special amputation surgery with intuitive prosthetic development. Special robot prosthetics are being designed for ten volunteers, and the hope is the volunteers will be able to operate their prosthetics via the nervous system. In the future, intelligent prosthetics like this, which respond to the individuals commands more intuitively, may become the norm.

Labs will be 3D printing human tissue

If we can create replacement limbs, why shouldnt we create replacement organs? Researchers are already working towards this goal. In one example, a team at Rice University in Houston claims to have made a significant breakthrough in the bioprinting of viable human tissue, giving hope that it will be possible to print fully working replacement organs in the future. This, combined with advances in robotics and prosthetics, could revolutionize the world of medicine. So, if I need a heart transplant in the future, it's feasible that I could be given a choice between a robotic heart or a lab-grown heart.

Say hello to AI for the human brain

Companies like Facebook are racing to develop brain-computer interfaces that could, in theory, allow you to type your Facebook status update using only your mind (telepathic typing, to use the vaguely creepy technical term). Elsewhere, Elon Musks Neuralink company is working on a brain-computer interface that would help people with severe brain injuries. Announcing the plans in 2019, Musk predicted a future in which humans could have the option of merging with AI."

All this could have serious implications for data privacy

Wearable technology already creates a huge amount of data on the wearer, so it stands to reason that the more we embrace wearables, the more data will be available about us. Of course, this begs the question of whether we should want companies like Facebook to know more about us than they already do. Even if were okay with that (and many of us arent), well all need to become much savvier about the data we're forking over to the purveyors of wearable solutions. And the companies offering these solutions will need to make genuine strides in how seriously they take data privacy.

Wearable technology is just one of 25 technology trends that I believe will transform our society. Read more about these key trends including plenty of real-world examples in my new book, Tech Trends in Practice: The 25 Technologies That Are Driving The 4th Industrial Revolution.

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5 Predictions For Wearable Technology: From Fitness Trackers To Humans 2.0 - Forbes

Celebrating the human and acknowledging changed consumer behaviour been put front and centre in the latest campaign for Anytime Fitness encouraging Australian consumers to get back into the gym.

The Anytime Fitness 24/7 Human campaign launches in NSW this weekend and shines the visual spotlight on members, employees and club owners. Its been produced in partnership with MercerBell and incorporates out-of-home advertising, digital, social, PR and more localised media buys.

The campaign is national but rolling out in line with the reopening of gyms in each state. Gyms in NSW have been given the greenlight to open from tomorrow, 13 June 2020, while gyms in Victoria will reopen the following week.

CMO of Anytime Fitness parent company, Collective Wellness Group, Emily Thompson, said the campaign is very much about celebrating the diversity, expertise and community spirit the fitness brand strives to embody. Its also a big call for consumers to get back into the gym and help the industry recover from the significant impact of COVID-19 pandemic closures over the last three months.

Our industry has been profoundly impacted by COVID-19 but theres a light at the end of the tunnel, Thompson said. Our franchisees and club teams cant wait to welcome members new and old into their gyms, and with this campaign MercerBell has really captured that sentiment.

MercerBell executive creative director, Vaughan Townsend, said the ambition was a campaign that tapped into the Anytime Fitness brand spirit. Elements have also been developed as a form of toolkit enabling Anytime Fitness 500 franchisees the ability to tailor messaging and communications to suit their hyperlocal needs.

Anytime Fitness is a place members go to work out, hang out and be with like-minded people. The new campaign captures this feeling of a 24/7 community and will appeal to new audiences who are looking for something more from their gyms, Townsend said.

The human spirit has very much come to the fore in the face of the COVID-19 crisis, with brands across every category striving to highlight, support and bring an empathetic approach to their marketing in response. From kindness and thank you messages for essential service workers to information communications led by CEOs and operational leaders, marketing campaigns during this time have commonly turned to real people to retain connection with consumers as the crisis progressed.

Now, as we tentatively step towards recovery, recognising how consumer behaviour has changed and shining a spotlight on the human factor is also expected to remain front and centre in brand messaging and campaigns.

MercerBell CEO, Julie Dormand, noted Anytime Fitness has historically positioned itself via the more rational messaging of being a 24/7 gym. But the transformation of consumer behaviour brought about by the COVID-19 pandemic made celebrating the human aspect of what gyms deliver key to the latest campaign.

Normally with our work, wed look at the behaviour we are trying to change. But what we have all been through during this time reflects a massive behaviour change focused on us, as humans, she told CMO.

As soon as we added in the human even the word - and plugged this into the imagery, we could see the role gyms play in our lives. This is about people, and people behaving and engaging in spaces that are important to them.

Dormand pointed out behavioural changes ushered in by COVID-19 will be hugely impactful on the way brands need to engage as we come out of the crisis.

People talk about reverse culture setback and what it is to go back to the new world. We know it wont be the same people know the world they live in has changed and we have different attitudes around how we work and engage. Its significantly shifted, she said.

Thompson argued there wasnt a category of client across the agencys portfolio, from Qantas to AMEX, that hasnt been impacted.

Those who saw a more positive impact from the crisis still experienced that change in behaviour, she added. This is a very rich space, and that behaviour change is coming into every brief we do.

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Anytime Fitness latest campaign highlights importance of the human - CMO

State and local health officials reported that 44 people have been infected with COVID-19 in relation to an outbreak at a Greenville nursing home.

The outbreak occurred at East Carolina Rehab and Wellness, 2575 W. Fifth St., according to the N.C. Department of Health and Human Services. A total of 34 residents and 10 staff members tested positive for the virus.

Its unclear when the outbreak began or what is being done to contain it. The Pitt County Health Department referred questions to the nursing home. A manager at the facility on Wednesday declined a request for an interview. Its website on Wednesday was still reporting it had no cases of COVID-19.

The DHHS report of ongoing outbreaks in congregated living settings first reported the outbreak on Tuesday. The report is updated at 4 p.m. on Tuesdays and Fridays. The outbreak was not included in Fridays update.

Pitt County saw a spike in COVID cases on Thursday and Friday of last week. Twenty-nine people tested on Thursday were positive for the virus and 23 tested on Friday were positive. The previous one-day high for positive tests was 13 on May 20.

The majority but not all of the positive tests on Thursday and Friday were related to the outbreak, Pitt County Deputy Health Deputy Director Amy Hattem said. Fourteen people also tested positive on Saturday.

The county has seen a significant increase in positive test results in the last week. It reported 56 new cases between Friday and Monday, bringing the cumulative total to 392. That number increased another 30 to 422 by 5 p.m. on Wednesday.

Hattem said the health department is working with the facility to put measures in place to protect the residents and staff.

It is the second outbreak at a nursing facility in Pitt County. Two staff members and one resident were infected at Ayden Court Nursing and Rehabilitation Center in May. After 28 days with no new cases it is no longer considered an outbreak, Hattem said.

The news comes as the state legislature passed another bill Wednesday to overturn parts of Gov. Roy Coopers executive order that keep certain businesses closed to discourage the spread of COVID-19.

As with previous legislation sent to him seeking to reopen bars, Cooper is likely to veto the latest measure, which also ends the shuttering of gyms and fitness clubs.

The House voted on a largely party-line vote of 69-50 in favor of the measure written by Republicans, many of whom have been critical of the Democratic governors slow pace to loosen restrictions on the state economy. It would allow the fitness centers and gyms to reopen indoors at 50% capacity and require they follow social distancing and cleanliness rules.

The bill also contains language from a bill Cooper vetoed last week that would let bars reopen but only outdoors and give restaurants already allowed to serve dine-in customers additional outdoor seating options. Coopers veto message said that bill would make it difficult for his administration and local governments to re-close these industries should there be a surge in cases possibly later this year.

Coopers office didnt immediately comment Wednesday on the new measure that passed the Senate earlier this week and now heads to his desk. But he expressed skepticism about the changes earlier this week, raising the likelihood of another veto.

He has said the extended closings are based on science health officials have said sitting for a long time in bars and intense exercise within indoor gyms make patrons more susceptible to virus infections. But operators of bars and gyms closed since March are pleading to reopen to save their businesses and rehire laid-off workers.

The Senate authors of the new bill said Tuesday they addressed Coopers concerns by giving the governor authority to shut down the establishments under his emergency powers, but only with the agreement of the Council of State.

I believe this bill is a common sense (bill) and a good middle ground, said Rep. Kyle Hall, a Stokes County Republican. I believe this fully addresses the governors concerns.

Some Senate Democrats complained earlier this week that this condition couldnt be met during this pandemic because Republicans compose six of the councils 10 spots, including Lt. Gov. Dan Forest, who is challenging Cooper this fall. House Minority Leader Darren Jackson of Wake County portrayed the measure as a reflection of the beliefs of many Republicans who dont take the pandemic seriously enough.

The latest efforts come as North Carolina reached another all-time high in virus-related hospitalizations on Wednesday at 780. Several hundred intensive care unit beds still remain available in hospitals, however. More than 1,050 people diagnosed with COVID-19 have died.

Yet here we are taking away the ability of our scientists and ability of our public health experts to do something about it, Jackson said while urging his Democratic colleagues to vote no. Four Democrats in the chamber joined all Republicans in voting for the bill, but the final margin signals that bill supporters lack enough votes for an override.

The number of positive cases reported since the pandemic began now exceeds 38,000. State Health and Human Services Secretary Mandy Cohen said Wednesday that her agency was marshaling testing and tracing resources this week to Mecklenburg, Alamance, Wake, Duplin, Johnston, Durham, Forsyth and Lee counties.

The reopen legislation can be viewed as an alternate pathway for bar and gym owners who have sued to attempt to throw out Coopers order as unconstitutional. Theyve been unsuccessful in court so far.

Moore had scheduled a veto override vote for Wednesday on the bar and restaurant measure that Cooper blocked last week. But he took the measure off the calendar, saying he was hopeful that the updated bill with gyms could get stronger support.

Read more:
44 people infected at Greenville nursing home; bill would open bars, fitness clubs - Greenville Daily Reflector

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