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Mar 23

Got cabin fever? How to work out at home as if you’re at the gym – Democrat & Chronicle

Eke Aiono, owner of IslandFit in Henrietta, and a helper demonstrate how people can still get in a workout without going to the gym. Rochester Democrat and Chronicle

With a travel ban in effect and citizens asked to shelter in place, how do you keep in shape?

Maintaining a fitness routine without going to the gym is possible, said Eke Aiono, owner of IslandFit in Henrietta. The key isfunctional fitness utilizing simple tools and movement patterns to mimic the way we move.

Training at home doesnt have to be expensive. With some resistance bands,dumbbells and using your own body weight, you can mimic a gym workout. Here are some tips to working out at home from Aiono, who is also offering videos of workouts for the homebound free of charge on the IslandFit Facebook page during the coronavirus shutdown.

Fitness professionals Eke and Claudette Aiono offer exercise options during a time of quarantining.(Photo: JAMIE GERMANO/ROCHESTER DEMOCRAT AND CHRONICLE)

Designate a corner or room in your home as your workout spot. This space doesnt have to be dedicated to working out 24/7;it just needs to be a space that you can easily dedicate to working out when the time comes. Ideally, you dont have to move furniture every time. It just needs to bebig enough for a yoga mat, and it should be safe from any tripping hazards.

There are many body-weight exercises that can give you a full-body workout without bulky gym equipment. Different sizes of dumbbells, resistance bands andmedicine balls are excellent tools that can be easily stored away. If you have space, a stationary bike or rowing machine is excellent for cardio work.

Dress like youre actually going to the gym. Youll feel more like exercising when youre wearing athletic clothesthan if you keep on the sweats from lounging around the house. Theres a shift in mindset once you change into workout attire.

Figure out what schedule will work for you and keep theappointments. There are ways to squeeze time in likerunning up and down the basement stairs while helping the kids with their homework. Just keep moving.

Consider duration, intensity and your workout plan for each day. Try recording your times and reps and challenge yourself to improve them.

Do your best to avoid excuses. Make training part of your daily routine, and schedule a workout time that works.

People tend to do more and work out harder when they are wearing these fitness trackers, and they actually see a visual of their efforts. There are also different fitness challenges that enable you to measure progress and adjustyour fitness goals.

Music is a huge motivator. Listen to what motivates you to push yourself harder and work out even longer.

Mary Chao is the retail and real estate reporter at Democrat and Chronicle. Email tips to mchao@gannett.com.

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Got cabin fever? How to work out at home as if you're at the gym - Democrat & Chronicle


Mar 23

Mayank Agarwal, R Sridhar share fitness tips during the stay at home time – myKhel

Agarwal posted a series of pictures of him working out in the lawn and at home, doing strength training exercises. "#TeamIndia opener @mayankcricket giving us fitness goals from home," the BCCI said in a tweet with the photos.

India's fielding coach R Sridhar was also seen giving his boys fitness tips from home. In a video shared on Instagram by the Indian cricket team's official handle, Sridhar was seen doing ab exercises.

India's home series with South Africa was postponed even after the Proteas touching base in India and the first of the three ODIs being washed out in Dharamshala. The Indian Premier League (IPL) was also pushed back till April 15 in the wake of the outbreak which has gripped the world.

Indian captain Virat Kohli and his wife Anushka Sharma had issued a joint appeal for self-isolation to combat the dreaded COVID-19 pandemic, which has left the world in disarray. Kohli and Anushka posted a video on Twitter, urging everyone to stay at home, a day after Prime Minister Narendra Modi addressed the nation to advocate self-isolation.

"We all know we are going through a very difficult time," Kohli said. "And the only way to stop the spread of Coronavirus is by acting together," urged Anushka. As they took turns to speak, Kohli said, "We are staying at home for our safety and for everyone else's."

Anushka followed, by suggesting that, "...you should do it too to prevent the further spread of the virus." "Let's make it safe for us and everyone else by self-isolation," said Kohli while Anushka concluded with," stay at home and stay healthy."

A number of sports personalities have come forward in spreading the message to combat the coronavirus pandemic, which has infected people worldwide.

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Mayank Agarwal, R Sridhar share fitness tips during the stay at home time - myKhel


Mar 23

Fitness Australia flags outdoor exercise as an alternative to imminent gym closures – Australasian Leisure Management

With the announcement yesterday evening (Sunday 22nd March)ofimminent gym closures across New South Wales and Victoria by this Tuesday, Fitness Australia are highlighting that it is still safe to exercise outdoors provided social distancing measures are in place.

The stricter social distancing measuresannounced today will see all non-essential services including gyms close across NSWand Victoria by Tuesday 24th March 2020.

In a statement released last evening Fitness Australia noted with safety as our number one priority, Fitness Australia continues to follow the guidelines set out by the state and federal governments.

We understand that outdoor exercise is still permitted with self-distancing measures being adhered to including ensuring a 1.5 metre distance between all people.

Fitness Australia Chief Executive Barrie Elvish said it is still safe to exercise outdoors provided social distancing measures were in place, emphasisingexercise is still safe. The great outdoors is still safe with social distancing in place. Moving your regular training sessions outside will ensure you can still keep your regular routine while protecting yourself during this time.

Elvish said personal trainersregistered with Fitness Australia hold the scope of practice to deliver outdoor training safely as they adhere to the Outdoor Training Guidelines, which have been updated to include COVID-19 restrictions.

Elvish added people are still encouraged to train with their trainer outside. If your trainer is registered with Fitness Australia then they adhere to the relevant guidelines to ensure the safe delivery of outdoor training sessions.

Fitness Australia is providing its members, including more than 19,000 personal trainers, comprehensive information to give them every opportunity to run their sessions safely outdoors.

Physical exercise and the vital role it plays in a persons health and mental wellbeing has never been more important than now a time of uncertainty, isolation and increased anxiety.

Fitness Australia advise as an industry, Fitness Australia believes gyms should be classified under the essential services category given their important role in managing and maintaining mental health and overall wellbeing, and we will be continuing to advocate the government regarding this.

Elvish continued in our push to see this recognised we are working to ensure that all our members continue to comply with relevant guidelines and recommendations as they continue to evolve.

We are doing everything we can to ensure people keep active and above all else, ensure they are safe.

As we continue to work together as an industry, the health and wellbeing of all gym operators, employees and their members remains our top priority in all operational decisions during this time.

We will be sure to keep you updated with further information as we receive it, and we will continue to support you and our industry in the coming days and beyond.

Fitness Australia provides a range of information on their website fitness.org.au for both PTs and people who are looking to find a registered personal trainer who can deliver outdoor training.

22nd March 2020 - Coronavirus Update: Crown Casino, Fitness Australia, LIWA Aquatics and gyms and theatres closed in the UK - 22nd March

22nd March 2020 - AFL suspends season until end of May in response to Coronavirus

21st March 2020 - Coronavirus Update: Bondi Beach, Christchurch, Mass Gatherings, Social Distancing in Gyms and Jobs - 21st March

21st March 2020 - One million jobs a day being lost due to Coronavirus pandemic

20th March 2020 - Coronavirus and the leisure industry update: The arts, aquatics, aviation, fitness, golf and swim schools - Friday 20th March

20th March 2020 - LPA concerned over Governments inaction in helping cultural sector survive Coronavirus crisis

20th March 2020 - Virgin Active closes Singapore gym after two positive Coronavirus tests

20th March 2020 - Coronavirus crisis closes Aucklands Rainbows End

19th March 2020 - Australasian Leisure Management and the Coronavirus crisis

19th March 2020 - Government issues Coronavirus guidelines for community sport, stating fitness centres and swimming pools need not close

19th March 2020 - PAC Australia highlight Coronavirus threat to ongoing viability of performing arts centres

18th March 2020 - Fitness Australias Barrie Elvish says gyms do not need to close

11th March 2020 - Fitness Australia releases advice on Coronavirus

19th February 2020 - Fitness Australia and InsideOut Institute co-launch National Eating Disorder Recommendations

10th December 2019 - Fitness Australia names Sport Australia executive and Glen Eira Leisure manager as appointed Directors

6th December 2019 - Fitness Australia business members rank Exercise is Medicine as the hottest industry trend for 2020

30th September 2019 - Constitutional changes allow Registered Professionals to be elected to Fitness Australias Board of Directors

20th September 2019 - Fitness Australia looks for constitution changes to add registered personal trainers on board

5th August 2019 - Fitness Australia creates new membership category for small boutique studios

30th April 2019 - Fitness Australia Chief Executive queries self-reported participation rates in Ausplay Report

12th April 2019 - David Allan, Ken Baldwin, Amanda Bracks and LeonMcNeice inducted into Fitness Australia Roll of Honour

Asking a small favourWe hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish atwww.ausleisure.com.auis independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printedAustralasian Leisure Managementmagazine - if you don't already do so.

Published bi-monthly since 1997, the printedAustralasian Leisure Managementdiffers from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

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Fitness Australia flags outdoor exercise as an alternative to imminent gym closures - Australasian Leisure Management


Mar 23

Fitness Trainers Need to Get Paid During the Pandemic, Too – Men’s Health

Gerren Liles returned from a trip to Italy days before the country went into coronavirus lockdown earlier this month. The New York-based Equinox trainer was set to return to work after a 14-day self-quarantine on Monday.

That was the plan, at least.

Thats the day the gyms were closed, Liles told Mens Health. My expectation was that I was going to go back to work. Now, its basically like Im back on vacation.

Liles is among the more fortunate trainers, with a substantial 32.8k Instagram follower count and a solid base in the at-home fitness space as a founding trainer at Mirror, a $1,495 interactive home gym system that streams a variety of different workouts to peoples homes. But thousands of other trainers have had to pivot from one-on-one client work to video chat services like FaceTime and fitness apps to stay connected with their chargesand to keep some income coming in during this pandemic.

Our industry is one that is all about social interaction and a lot of trainers depend on their studios and gyms to train people, Liles said. A lot of trainers will want to keep their clients in the loop and this could inspire trainers to start their own digital or virtual training business, but the hustle is hard for those doing this for the first time.

At least 15 states have closed all gyms in response to the coronavirus, according to International Health, Racquet & Sportsclub Association (IHRSA). Some counties and municipalities have also moved to close all fitness facilities. Other states like Virginia and Wisconsin have limited gatherings of 10 or more people, which allows gyms to remain open for personal training only.

"The gym industry is being destroyed by this crisis."

In some unfortunate cases, those closures have already amounted to more than a temporary pause in service. There have been real ramifications already for gym employees, in the form of layoffs. IHRSA sent a letter to Congress this week requesting that the fitness industry be included in a future stimulus package to support the more than 425,000 people employed by clubs and studios.

The gym industry is being destroyed by this crisis, IHRSA spokesperson Meredith Poppler said.

Poppler was unable to provide an accurate number for how many fitness professionals are recently out of work, although gyms have quietly or publicly been laying off trainers and instructors in recent days. Anne M. Mahlum, owner and CEO of D.C.-based Solidcore, announced in an email Thursday that her chain of 72 U.S. studios will lay off 98 percent of employees, which includes 137 full-time employees, 97 part-time employees and 397 coaches. The laid off employees will be paid through the end of March.

This is a very fluid situation, added Adam Zeitsiff, president and CEO of Golds Gym, in a statement to Mens Health. Our team members are very important to us and we are doing our best to manage all aspects of our business so we can ensure our gyms are able to reopen as soon as it is safe for our community. This includes our company-owned gyms as well as our locally-owned franchise locations.

Stanley Berry is among the trainers who have gone to Twitter and Instagram to seek to build up a client base that basically disappeared when his Washington, D.C. gym shuttered for at least two weeks. (Berry asked Mens Health not to identify the gym hes worked at for the last three years.)

"I know Im not going to bring as much money because I cant charge normal rates."

A lot of people have been reaching out, Berry said. Im still kind of early, so Im not getting discouraged yet. Ive used FaceTime to introduce myself and train some people. There are lots of folks doing it already. I know Im not going to bring as much money because I cant charge normal rates.

Like many trainers who work for major gym chains, Berry is learning his existing client base is a tough sell.

Theyve already paid for their training at the gym, Berry said. They dont want to have to pay twice.

Another roadblock: gyms typically have policies that bar trainers from training their existing client base outside their workplace. A spokesperson for Life Time, which is paying its trainers at least through March 29, said that trainersother than salaried managersarent allowed to lead clients on their own for legal and liability reasons.

Displaced trainers and instructors have been quick to explore their virtual options in recent days, as have major gym chains. Planet Fitness, for example, has started to stream workouts to members, while Golds Gym has made its GOLDS AMP app free to anyone through May 31.

"I want people to keep working with their trainers or find another way to support them."

Trainerize, developer of an iOS and Android app by the same name used by gyms and trainers to set up workouts for clients, is close to agreeing on a deal that would create 1 million accounts for a major chain, the Vancouver-based companys CEO and co-founder Sharad Mohan told Mens Health. Mohan declined to specify the chain since the deal was not complete.

While nobody expected this kind of shutdown, its no surprise that gyms are seeking to shift clients to at-home workouts, Mohan said. Its natural that online training is taking off. Its always been a nice to have product for gyms to provide to clients. Its now become a must have.

Trainerize has seen steady growth over the years, but new subscriptions are currently triple the daily levels seen before March 10, according to Mohan.

As bleak as the outlook looks currently, one of the biggest names in the business offered struggling trainers some hope.

When there is something big like a Katrina or an earthquake, the gym stopped being part of the routine for some die-hard clients, Beverly Hills-based personal trainer Gunnar Peterson told Mens Health. This is a natural time to shift and make changes. If you, as a trainer, stay alert and aware, you will find that some people who werent training before will use this shutdown as a way to get their health together.

I always try to stay positive. Thats just who I am as a human being. If you lose a couple people, dont panic because youre going to get some new people. Or maybe those who stayed with you are going to bring new people.

Peterson, the director of strength and endurance for the Los Angeles Lakers, added that this is the time for trainers to be frugal and to study up.

Use this time to get better, Peterson said. Maybe you can use this time to not only create an online presence that will not just keep your income coming in but surpass what you were already making. It can open doors.

"Trainers are streaming workouts for free on Instagram and Facebook Live. Send them some money."

As many trainers take that advice and adjust to this pandemic-forced shift in their careers, Liles said hes trying to spread the word to get people to support fitness professionals, including by using crowdfunding sites like GoFundMe or via direct payments through Venmo and PayPal to offer financial assistance.

I dont want people to take what we do for granted because what we do really benefits peoples lives, Liles added. I want people to keep working with their trainers or find another way to support them. A lot of trainers are streaming workouts for free on Instagram and Facebook Live. Send them some money.

Do you want to help? Listen to Liles, and contact your favorite trainer about how you might be able to support them or others in their network who are struggling during this period. Men's Health will look to highlight as many fitness professionals as possible to support the larger fitness community as we make our way through this crisis together.

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Fitness Trainers Need to Get Paid During the Pandemic, Too - Men's Health


Mar 23

Virtual workouts keeping fitness enthusiasts active, local gyms in operation – WKTV

WKTV - With gyms closed across the state due to the fall-out of the coronavirus pandemic, local fitness centers are getting creative to keep their clients fit and their business operating.

Two of those local gyms, Body By Design Group Fitness in New Hartford, and The Fitness Mill in New York Mills, are among those offering free online classes for at least the remainder of the month.

"As a business owner you have to do what you need to do to keep on surviving so we're adapting based on the circumstances," said Body By Design owner and Creative Director, Jennifer Venezio. "[We're] offering our complete schedule right now electronically, which is giving people an opportunity to work out with us from the privacy of their own homes."

Their classes are at no cost to clients and non-clients, as well, and have already gotten underway. Body By Design is live streaming them through a service called Zoom, a platform for online webinars.

Likewise, The Fitness Mill is offering virtual workouts three days a week through their Facebook and Instagram pages.

They will be streamed live at noon on Mondays, Wednesdays and Fridays, but will remain available to view following the live stream as well.

"So many of our members are teachers that have kids," said The Fitness Mill owner, Alex Carbone. "We understand getting up at five in the morning and getting your workout is really a tough thing to do right now. So we're offering it at noon, taping it, and you can watch it throughout the day."

Carbone also said that they will be having multiple instructors post additional content to their social media pages regarding nutrition and other fitness tips.

During this unusual time, these classes are just one of the many ways people locally can keep fit.

"Whether it's playing with your kids, getting outside if it's nice enough, maybe climbing those stairs, there's nothing like the feeling of fresh air and of sunshine," said Venezio. "Certainly I hope that's going to be a wonderful supplement to these virtual classes or these virtual classes will be a supplement to your outdoor workouts."

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Virtual workouts keeping fitness enthusiasts active, local gyms in operation - WKTV


Mar 22

Ways to stay active when your fitness center is temporarily closed – The Star Press

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A boxing gym sits empty in Ball State's recreation center Wednesday morning. (Photo: Jordan Kartholl / The Star Press)

MUNCIE, Ind. Many have had to abandon their usual routines in recent days as, among other things, some local fitness centers have temporarily closed their doors amid coronavirus concerns.

The YMCA of Muncie branches, Muncie CrossFit at The Arsenal and each of Ball States recreational and sports facilities are all closed until further notice. Planet Fitness local location is in a similar situation. And so, too, are The Corner Mat and Lotus Wellness Center yoga studios.

RELATED: How area fitness centers are responding to coronavirus concerns

RELATED: Coronavirus pandemic pushes Muncie, Delaware County to enact disaster emergency declaration

But just because these locations arent available to those in the area doesnt mean people dont have options when it comes to remaining active. Whether its through online options such as virtual classes, or even Cardinal Greenways, there are still ways to keep exercising.

The YMCA of Muncie will still be a resource for those lookingto exercise. Its president and CEO, Chad Zaucha, committed to that Wednesday in an online letter posted to the organizations website and elsewhere.

During the time we are closed, we are committed to sharing opportunities with you to stay connected, active and healthy, Zauchas message read, in part. We are providing access to Les Mills and MOSSA now, and in the next few days, we will keep you connected with more workouts, live Facebook classes, virtual programs, preschool lessons and more.

And along with the Mitchell Early Childhood and Family Center, the YMCA of Muncies Northwest location will also offer emergency child care to those serving as first-responders, medical personnel and other necessary workers.

Both The Corner Mat and Lotus Wellness Center made the decision this week to move their yoga classes online. The Lotus Wellness Center started holding them virtually Wednesday, while The Corner Mat did the same Thursday.

We deeply care about The Corner Mat community. We hope you will continue to choose to rest, reset, and recharge with us, a Facebook post Monday, signed by TCM owners Debbie Gant and Karynn Adamowicz and their instructors, read in part. Cultivate calm within. The world needs it right now. (And lets face it, we need YOU right now.)

On the Lotus Wellness and Yoga Studio page on Facebook, a post Tuesday read in part: We will miss seeing everyone and sharing our sweet little yoga space with you!! This is going to be tough, but we are happy to be living in a time with the ability to keep our community feel and yoga practice going with online options.

FILE -- Members of the public walk and bike through the greenway connection along Westside Park and the White River. The park is one of dozens around the city from large parks like Westside to small pocket parks like Gilbert Park.(Photo: Corey Ohlenkamp/Star Press)

This organization announced Tuesday the Cardinal Greenway would delay until further notice the start of its free loaner bike program and placement of porta pots at our trailheads, according to a release on its website. Both were set to begin around April 1, and in addition to this move the organization headquarters at the Muncie Depot is also closed indefinitely. But nothing has been announced about closing the Cardinal Greenway trail itself.

CEOAngie Pool told The Star Press in an email the trail is open, as there is no way to close it, but "the Greenway doesn't assume any liability for trail users utilizing the trail." Pool alsoencouraged everyone to followCenters for Disease Control and Prevention guidelines and recommendations on social distancing and hygiene, explained the trail is large enough most should be able to practice safe social distancing and detailed the delays and closure instituted are ways the organization is addressing this situation.

We will continue to monitor developments and follow appropriate guidance on beginning both these services for 2020 and reopening the Depot, Cardinal Greenways announcement Tuesday read, in part. We regret any inconvenience these actions may cause but are doing so with the safety of our communities in mind.

Owner and coach BJ McKay announced on his organizations website that group training at The Arsenal would cease for the time being after the joint disaster emergency declaration was enacted Thursday by Delaware County and the City of Muncie. Its the same reason Ball State made the decision it did with its recreational and sports facilities. But McKay also included three options for his organizations members to continue to train.

Your coaching staff has been working hard to ensure you are getting value out of your investment in The Arsenal and Muncie Crossfit, McKays post read, in part. These are unprecedented circumstances and we have brainstormed our best effort to keep you fit in your own home or 1:1 during this quarantine scenario.

The first option is training with virtual classes, which Muncie Crossfit started Friday. The second option is receiving private, one-on-one coaching at The Arsenal. The third option is switching to in-home individual or family coaching.

Ball State football player Dylan Koch performs tire exercises on the street outside of his apartment with fellow player Curtis Blackwell (not pictured) after most gyms in the area closed amid coronavirus concerns. Koch and Blackwell said they wanted to avoid Ball State's recreation center to prevent the further spread of the disease.(Photo: Jordan Kartholl / The Star Press)

Jordan Guskey covers Ball State and East Central Indiana high schools at the Star Press. Contact him at (765) 213-5813, jmguskey@muncie.gannett.com or on Twitter at @JordanGuskey.

Read or Share this story: https://www.thestarpress.com/story/news/2020/03/21/coronavirus-covid-19-has-muncie-fitness-centers-like-ymca-closing/2879456001/

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Ways to stay active when your fitness center is temporarily closed - The Star Press


Mar 22

Fitness center keeps it clients moving virtually amid pandemic – The Westminster Window

The future came fast for Priscilla Freed.

The owner of Camp MissFits, a women's fitness center in Littleton, started her first virtual workouts March 17 in a new space large enough to accommodate a growing clientele.

Basically, overnight, we went online, Freed said.

Two days in, Freed's temporary normal amid the COVID-19 pandemic felt routine. A group of 20 followed along on a web-based video meeting as Freed and coach Jess Gerard led a workout. Viewing each little square on the monitor, Gerard doesn't fail to shout corrections to her clients. With a staff of four, they're determined to keep their clients healthy through the internet.

We've been working a lot of extra hours, but this is our business. We need to save our business and we need to help our clients get through this, Freed said. I've been stressed. It's been stressful. But I've also felt grateful. Every morning, I wake up and thank God that we still have a business, that our clients love us and appreciate everything we're doing.

As concerns about COVID-19 grew, Gov. Jared Polis on March 16 ordered all gyms to be closed to the public.

Freed, who launched her business in 2006, moved into her new space at 1500 W. Littleton Blvd. in January. Freed had done some virtual workouts, selectively, but nothing to the extent they currently have.

It went from two years to two days, Freed said.

The studio was equipped with a sound system. With the help from her husband/IT specialist Robert Thompson, they scrambled to assemble the proper equipment.

We're still working out the kinks but eventually the experience on the screen will ideally be as close as what they could get here, Thompson said.

Striking a balance between the gym's mission to be personalized is a challenge, Freed said. But they found ways to make it work.

We want them to really feel how much we love them, Freed said. Everyone is stressed. Everyone is not happy with the changes, obviously.

Freed said people appreciate their communities, their gym-mates and coaches, and their routines now more than ever.

It's not that we need to save our business," Freed said "We need to save them their health, routines, their stress levels."

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Fitness center keeps it clients moving virtually amid pandemic - The Westminster Window


Mar 22

Fitness and beauty-service companies are going digital to stay afloat – Glossy

When fitness streaming service Ob launched in March 2018, the idea was to bring boutique classes like boxing, pilates and HIIT to the comfort of peoples homes. Not only was the offering intended to be convenient, but at $27 a month for a subscription, it was a comparatively inexpensive option. A single SoulCycle class sans shoes is $34. A Barrys Bootcamp class in New York is $38. Despite the ease of use and price, Ob could not have anticipated the unprecedented traction it would experience due to COVID-19.

The company has seen steady growth since its inception averaging about a 30% membership increase per month but as people across the country have become more concerned about coronavirus, signups spiked. Between February and March, Ob saw a membership uptick of 300%, said co-founder and co-CEO Mark Mullett. Rather than price-gouge prospective users, on March 11 Ob began offering a free month to customers as they were acclimating to their new norm of working out from home.

Its a scary time. We are heartbroken for our brick-and-mortar friends, but we are trying to do the right thing, the best we know how, said Mullett. We are spreading good health and acting as an outlet for people who are alone or tense or scared.

In many ways Ob, like Peloton and Mirror, was better prepared for social distancing compared to its IRL counterparts. After a series of changes to its schedule, Barrys closed its U.S. locations and began offering free workouts on its Instagram channel just this week. Buzzy New York studio Forward Space also started hosting free digital dance parties as its single location is tentatively closed at least until March 28.

And whats happening in the fitness segment is also being mirrored in the beauty services space, which like the restaurant industry has taken a major employee hit so much so that nascent beauty app Mira started a $10,000 initial relief fund to support makeup artists and beauty professionals who are out of work because of coronavirus. New York-based facialist Sofie Pavitt began offering $100 consultations via FaceTime while she was pregnant in summer 2019, but after seeing an unusual amount of in-office cancellations due to COVID-19 last week, she knew she had to find a new way to meet with clients. Her studio closed on Monday.

I knew I had to pivot. I was messaging clients and making sure to keep in very close contact with them, like I would in the studio, said Pavitt. Beyond pure communication, Pavitt has been shipping customers whatever products she suggests following their respective FaceTime consultations.

It broadened my horizons of who I can talk to, said Pavitt, who also started doing live guided facial tutorials on her Instagram channel. The first experiment, on Instagram Live on March 15, saw more than 10% of her 7,285 followers tune in. Moreover, 36 virtual consultations were booked as a result. Pavitt will continue to do guided facials on Instagram Live every Sunday.

By doing this, Pavitt has seen an uptick of non-New York clientele finding her via Instagram. Obe, too, has also seen its client split of 40% coastal and 60% middle of the country shift more squarely to 50% each, thanks to social media.

Likewise, Ob has expanded beyond its free month of classes. On Monday, it partnered with Kidz Bop to license music for new childrens workouts, and on Friday it debuted its first set of five workouts for senior citizens.

Instead of the Cuban shuffle, were doing the Kidz Bop shuffle, because its hard to be cooped up inside all day for both the parents and the kids, said Ob co-founder and co-CEO Ashley Mills.

The ability to quickly pivot during this coronavirus climate makes Ob and Pavitts efforts stand out. Other beauty businesses havent been able to translate their respective in-person services to virtual animations quite yet. Heydays stores remain closed as do the services offered at Sephora or Ulta, due to their own temporary closures. Similarly, Barrys and Forward Spaces businesses were built on experiential fitness and community, not at-home ease still they are trying. But in a way, agility is what Ob and Pavitt are banking on.

I am in charge, and were still not a huge company, so we can be very flexible, said Pavitt. Instead of saying, Weve got to do it this way because weve always done it this way, we say, Lets move. Being small is an advantage right now.

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Fitness and beauty-service companies are going digital to stay afloat - Glossy


Mar 22

How Running, Fitness, and Recreation Companies are Responding to the Coronavirus Outbreak – runnersworld.com

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With retail stores, gyms, and studios across the country currently closing their doors to slow the spread of the coronavirus, several companies in the running and fitness industries are stepping up to support their employees and others affected by the pandemic.

Some businesses, such as Brooks and Lululemon, have promised to pay their retail workers full compensation while the retail stores have closed. Others, including Nike and Under Armour, have pledged to donate money to support coronavirus response efforts.

Its important to note that large companies are perhaps better suited than smaller ones to weather the financial loss of temporarily closing their stores. Many smaller operationsincluding local running stores, fitness studios, and event organizersare struggling to stay afloat without customer foot traffic or races to pull in revenue at this time. Here are some ideas on how to support your local running community.

During this uncertain and isolating period, lifting each other up is of utmost importance. Here, were highlighting a few of the generous ways that companies in the running, fitness, and recreation industries are responding to the coronavirus outbreak.

Were keeping an eye on how other companies are supporting COVID-19 relief efforts and will update this list when possible. Also, please tell us in the comments if you know of a company assisting its employees and the greater community during this time.

The coronavirus spread is a rapidly developing situation. For the most up-to-date information, check resources like the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO) regularly. This story will be updated as new information becomes available.

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How Running, Fitness, and Recreation Companies are Responding to the Coronavirus Outbreak - runnersworld.com


Mar 22

US interest in guns and home fitness gear surges during pandemic – The Verge

A new report published by Yelp shows the changing interests of US consumers during the novel coronavirus pandemic. It paints a rather bleak portrait of local economies being driven by fear and restlessness, and a society in withdrawal.

Americans are increasingly focused on survival in this period of uncertainty. Interest in guns and ammunition is up 360 percent, according to Yelps data, while interest in buying water is up 166 percent, and groceries is up 160 percent. Restaurant closures have created an uptick in food delivery interest (up 59 percent) as youd expect, as well as people looking for ways to buy direct from farmers (up 405 percent).

And you know what goes great with guns? Alcohol. Interest in buying Bud and booze is up 63 percent, according to Yelp.

Gym closures have led to a 344 percent increase in interest in home fitness equipment, according to Yelps data. That jibes with the New York Times reporting a back-to-basics exercise boom that has more people running. Its also good news for companies like Peloton which makes connected home gyms for people fortunate enough to maintain an income while sheltering at home.

Similarly, interest in hiking is up 116 percent, while interest in local parks is up 53 percent, as both allow people to be outdoors while maintaining good social distancing.

Yelp is reporting a declining interest in restaurants (down 54 percent) and nightlife activities in general (down 69 percent). Interest in bridal stores is down 53 percent as weddings now endanger your family in addition to your savings.

Yelps report is limited to the US market, where its particularly popular in part due to its tight integration with Apple Maps. The platforms analysis is based on data gathered between March 8 and March 18th, with interest measured by counting the many actions people take to connect with businesses on Yelp, such as viewing their business page or posting reviews.

The trends certainly ring true for anyone on Earth currently living inside the grip of the escalating pandemic.

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US interest in guns and home fitness gear surges during pandemic - The Verge



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