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It was the gift that kept on giving. Pelotons widely panned holiday ad campaign, called The Gift That Gives Back, might have helped juice sales after all. The New York-based fitness brand reported stellar second-quarter earnings on Wednesday.

Revenue rose 77 percent over the year-earlier period to $466.3 million, while the number of connected fitness subscribers, who pay to stream classes, grew 96 percent to more than 712,000. Peloton counts 2 million members in total.

However, the brand was not profitable for the quarterit reported a net loss of $55.4 million. In addition, Pelotons stock was trending down in evening trading as Peloton issued a third-quarter forecast that was lower than expected by investors. The company went public late last year with an initial price of $29 a share.

In a letter to investors, Peloton cited the strength of its home-trial, where users can take 30 days to try merchandise, as a big driver of sales. Executives also cited the holiday bike campaign as reaching a wide audience of potential buyers.

On a call with analysts, Peloton Chief Financial Officer Jill Woodworth said the strong holiday was driven by our largest omni-channel marketing program to date. In the quarter, Peloton reported a 61 percent rise in sales and marketing expenses to $160.5 million.

The anthem commercial, which Peloton debuted in early December as part of its holiday campaign, showcased a wide-eyed, slender woman keeping a video diary of her Peloton journey for her husband, who gave her the bike. Critics said the woman was already quite trim, and that her husband should not expect her to be more so. One expert even called the spot a male fantasy ad designed for men to get skinnier spouses.

But Peloton disputed such complaints, noting that it had received positive feedback from members about the campaign, which was created by ad agency Mekanism. Indeed, the brand enjoys a cult following of fans, which includes David Kepron, the VP of global design strategies for premium distinctive brands at Marriott International. Kepron admittedly gushed about Peloton while interviewing a senior VP from the exercise brand on stage at the recent National Retail Federation annual Big Show conference about connecting with consumers. He did not ask about the controversial commercial.

The Gift spot was also a gift for Monica Ruiz, the actress who starred in the commercialshe later starred in a gin ad that poked fun at the hoopla surrounding her one-time turn as the Peloton Wife.

Earlier this week, Peloton said it had won its patent fight against competitor Flywheel, which had a similar product to Pelotons patented offerings. As part of the settlement, Flywheel agreed to stop using the technology in question for its Fly Anywhere home bikes.

This result reinforces the strength of our patent portfolio and reaffirms our lead as an innovation company operating at the intersection of fitness, technology and content," saidHisao Kushi, chief legal officer and co-founder of Peloton, in a statement.

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'Peloton Wife' helped spur holiday sales for the fitness brand - AdAge.com

By: Mayweather Boxing & Fitness | 2Shares 69Reads

February 07, 2020 // Franchising.com // LOS ANGELES - Mayweather Boxing + Fitness an industry-leading group fitness and boxing experience created by World Champion boxer, Floyd Mayweather signed 135 franchise locations within 18 months of rolling out its franchise program. New studios are quickly opening across the country, with Torrance, CA and St. Petersburg, FL being the most recent to open their doors.

Our rapid growth can be credited to our best-in-class franchisee program, experienced support team, and commitment to providing the most exciting fitness experience available on the market, said James Williams, CEO of Mayweather Boxing + Fitness. We are thrilled to be signing new deals with incredibly well-qualified franchisees and to continue building the strong momentum our brand has achieved thus far.

The next Studios to open will be in major fitness hubs, such as Downtown Chicago, Times Square, New York, and Hollywood, CA. Other location openings will include multi-unit deals in Atlanta, Long Island and more.

Mayweather Boxing + Fitness has experienced an unprecedented rate of growth since its franchise launch less than two years ago, achieving profitability at its flagship location in under three months of operation and consistently signing hundreds of members prior to each franchise studio opening.

Mayweather Boxing + Fitness recently became the fastest growing new fitness franchise brand ever and intends to continue its expansion across the country and globe. Each class offers the most effective group fitness experience on the market, with members learning from Floyds workouts to get in the best shape of their lives. To learn more about Mayweather Boxing + Fitness, visit https://www.mayweather.fit/or follow them on Facebook, Instagram or Twitter.

Mayweather Boxing + Fitness is a revolutionary group fitness experience that combines immersive training with industry-leading technology. Having spent 21 years at the top of the sport of boxing and developing his proprietary - and previously unshared workout programs and routines, Floyd Mayweather has partnered with an industry-leading team to deliver the gold standard in group fitness franchising.

Jamie YaleBlaze PRO: 310 395 5050E: jyale@blazepr.com

SOURCE Mayweather Boxing + Fitness

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Mayweather Boxing + Fitness Announces 135 Locations Signed in First 18 Months - Franchising.com

Its officially 2020, and many of us are trying to kick off the new year by living a healthier and more productive life. But making good on that New Years resolution to eat better and hit the gym is always harder than it sounds, which is why weve rounded up five best-selling diet and fitness products and subscriptions that will help you hit your goals faster and more efficiently. Enjoy.

1. Ultimate Meal Plans: Lifetime Subscription

MSRP: $890 | Sale Price: $49 (94% off)

When it comes to living a healthier life, the most important thing you can do is eat better. These Ultimate Meal Plans make it easy to fine-tune your diet and lose weight by offering 28 healthy meal plans per week, each of which is fun and easy to make and features an affordable ingredients list.

2. Health & Nutrition Life Coach Certification (Accredited)

MSRP: $200 | Sale Price: $13 (93% off)

Boost not only your health but the health of those around you with this accredited Health & Nutrition Life Coach Certification, which will teach you wholistic ways in which you can build powerful motivational techniques, craft diet and fitness plans, gain an understanding of human physiology, and more.

3. Eat This MuchAutomatic Meal Planner: 3-Yr Subscription

MSRP: $174 | Sale Price: $59 (66% off)

This meal-planning system streamlines the process of eating well by combining planning, shopping, and cooking into an all-in-one app. Youll be able to acquire detailed nutritional information based on your unique body, get weekly cooking lists with delicious ingredients, and keep up with detailed stats on your health progress.

4. The Complete Fitness Trainer Certification Bundle: Beginner to Advanced

MSRP: $2200 | Sale Price: $29 (98% off)

Become an in-demand and certified fitness trainer and build a career that helps people improve their lives with this comprehensive bundle. Youll gain a detailed understanding of how the human body processes a wide range of foods, how different exercise routines work for different body types, and moreall within a framework that prepares you to start your own business.

5. Live Streaming Fitness: Lifetime Subscription

MSRP: $499 | Sale Price: $79 (84% off)

Reach your goal weight faster and without having to spend countless hours in the gym with this Live Streaming Fitness program, which offers live and on-demand fitness classes alongside diet and nutrition advice for your specific body type. Youll even be able to gain direct access to certified nutritionists who can answer any questions you may have along the way.

Prices are subject to change.

This story, "Conquer your health and fitness goals with these subscriptions " was originally published by TechConnect.

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Conquer your health and fitness goals with these subscriptions - ITworld

SPRINGFIELD, Mo --- On this Fit Life, we're wrapping up our Fitness by the Decade series with a look at fitness in your 60's and beyond with Pamela Hernandez of Thrive Personal Fitness.

Here's what Pamela told us:

Your 60's and beyond are all about healthy active aging. The goal is to maintain strength and balance so you can keep doing all the things you want to do as well as complete the basic activities of daily life. That means focusing on functional training and balance.

For your cardio workouts, I recommend getting off the treadmill and getting outside. The uneven surfaces found in nature are a better training ground than the smooth stride of the treadmill or stationary bike. If you can't get outside, I would recommend classes like Zumba or Jazzercise that get you moving in all directions. Dance based movement will help with coordination and balance.

If you are not strength training, it is a must in your 60's. A simple way to add balance training to your workouts is to get off the bench or machine for upper body exercises like bicep curls and shoulder presses. Standing always engages more core and stabilizer muscles than sitting. If you are already sitting, try standing on one leg for an extra balance challenge.

You can also add balance training to lower body exercises by switching your weight from one leg to another. For example, you can add more balance work to a squat by alternating knee-ups. Step-ups are also another functional exercise that can challenge your balance.

The most important thing to consider is that it is never too late to start exercising. If you need to start strength training, find a certified professional who can start where you are and design a program based on your needs and abilities.

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Fit Life; Fitness in your 60's and beyond - KY3

TUCSON, Ariz. - At Amphitheater High School you will find Kim Dickinson leading her physical education classes with enthusiasm and passion.

"The most gratifying part of my job is actually working with the students and seeing them reach their goals, said Dickinson. "Reach their fitness goals or their academic goals that they set in my class or their skills goals.

She is a finalist for the University of Arizona Online Outstanding High School Faculty Award.

Dickinson pushes her students with individual attention.

"Everyone's different and everyone has different levels, explained Dickinson. Just trying to find those certain levels, those certain passions of the students and really trying to bring that out."

Dickinson is proud of her program which allows her education students to teach the special needs students.

"I really have bridged the gap here with our special needs students and our general ed students in coming together. We participate in unified sports."

"I think that's probably my expertise, that I really enjoy. I find students that have higher goals and higher skills, and I really put them through where they actually become student teachers and they teach the class."

Kim Dickinson is one of nine finalists for the Outstanding Faculty Award. The winner will be announced in early March.

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Teacher of the Year Awards Amphi PE teacher spreads joy of fitness Pat Parris 8:28 - KGUN

It's not too late to tackle those 2020 fitness goals! B97 and Planet Fitness want to help you getmoving in 2020 with a FREE one-year Black Card Membership to any Planet Fitness worldwide.

Ready to get moving? Register below for a chance to win.

For the Planet Fitness Black Card Membership online contest, enter between 3:40pm (CT) on Tuesday 2/4/2020 through 11:59pm on Sunday 2/16/2020 by going to B97.com/Contests, clicking on this contest's link, and completing the online entry form. On or about Monday 2/17/2020, up to one (1) winner will be randomly selected from all entries received and, upon verification of eligibility and compliance with contest rules, will receive one (1) one-year Black Card membership to Planet Fitness. (Black Card membership includes: Unlimited Access to Home Club, Free Fitness Training, Free WiFi, Use of Any Planet Fitness Worldwide, Bring a Guest Anytime, Use of HydroMassage, Use of Tanning, Use of Total Body Enhancement, Use of Massage Chairs, 50% Off Drinks) valued at $240, courtesy of Planet Fitness. ONE ENTRY PER EMAIL ADDRESS PER DAY. Otherwise,WEZBs General Contest rulesapply.

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Get Moving in 2020 with Planet Fitness - RADIO.COM

Heart & Sole Fitness in St. Marys will be spreading the love on Feb. 15 with its Hero4Harper benefit.

The benefit will help 5-year-old Harper Huelskamp who was diagnosed with Dravet Syndrome, which causes sensitivity to temperature, lights, wind and overstimulation and can trigger a prolonged seizure. To be able to help save Huelskamps life, her family invested in a seizure response dog, only to find out they had been scammed and the dog wasnt trained to provide her any of the services she needs.

They were dealt a pretty bad hand by those people who gave them an untrained dog, said Kathy Wallace, co-owner of Heart & Sole Fitness.

She and daughter/co-owner Chariti Moon are looking to lessen the cost for Huelskamps family to receive a properly-trained seizure response dog they need. Moon also has a chronically ill child and understand Huelskamps story all too well.

Heart & Sole is an aerial bungee studio and offers workouts that are great for low-impact cardio and easy on the joints, according to Wallace. She added its Barre classes are good for toning.

Every half an hour on Saturday, Bungee, Kangoo Jump Boots and Barre sessions will be available for attendees to try. Each session is $20 with all proceeds going to Huelskamp. The event is open to the public for anyone wanting to support a good cause and have fun while doing it.

We just want to help out and its important for a community to help those in need, said Wallace.

If all goes well, Wallace said shed like to host benefits for other individuals in the future.

A 50/50 drawing will also be going on during the benefit along with a bake sale. A 30-day membership to Heart & Sole will be available to win during the raffle; other items are still being arranged.

Wallace encourages anyone interested to message them through their Facebook page for which sessions theyd like to try. Jump Boots are an adult-only exercise and have a 250-pound weight limit.

Bungee also has a 250-pound weight limit; children who would like to try the bungee exercise must weight at least 40 pounds.

Hero4Harper will take place all day at Heart & Sole, located at 1533 Celina Road.

For more information or other questions, call 419-230-0029.

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Heart & Soul Fitness To Help Family of 5 Year Old - The Evening Leader

If you want to develop obsessive tendencies, there is an app for that. There are several, in fact. You may have downloaded a bunch of them on 1 January in a rush of resolution-making.

Fitness apps such as Strava, MyFitnessPal and RunKeeper can be useful tools for motivating you to start and stick to a workout regime. But, according to a study at the National University of Ireland, Galway, these apps can also encourage obsessive attitudes towards exercise. The study, which observed 272 cyclists who use Strava, found that people who predominately use the tool to show off posting their workouts to receive praise, for example are more likely to develop an unhealthy compulsion and high stress levels.

I mean this politely, but duh! It seems obvious that being able to track and share the tiniest details of your workout may not always be a positive thing. I had an eating disorder as a teenager and, for a very unhappy time, data dominated my life. I weighed myself several times a day. I calculated everything from how many calories were in one bite of an apple to how many extra calories I would burn by exercising in cold weather. I used analogue, in-brain calculating technology to track all this. Had I had access to the plethora of health apps that are available now, it would have taken me much longer to recover not only because these kinds of tools enable obsessive behaviour, but because they normalise and even glamorise it.

The concurrent rise of wellness and self-tracking technology has ushered in a sort of socially sanctioned technorexia. We live in an age where you can never be too rich or too fit. Calorie-counting, which was once considered Bridget Jones-style silly at best and neurotic at worst (largely because it was coded female), is now celebrated as a data-driven route to self-improvement (largely because Silicon Valley has coded it male). It is harder to spot the symptoms associated with eating disorders when everyone seems to be fixated on their fitness stats. Also, because eating and exercise disorders are still associated with women, it is particularly easy for problematic behaviour among men to fly under the radar.

As the authors of the Strava study note, the adverse connection between these technologies and wellbeing has received little attention. Only a handful of studies hint at the dark side of these devices. A 2016 study of female Fitbit users by CNN, for example, found that 59% felt as if their routines were controlled by their device, while 30% said their Fitbit made them feel guilty. A 2015 study at Duke University in North Carolina found that tracking can reduce pleasure in the activity being quantified and make people do less of that activity when they are not measuring it. Enjoyable activities can become almost like a job, by focusing on the outcomes of things that used to be fun, noted one professor behind the study. Going for a long bike ride can cease to be a pleasure in itself but an achievement to boast about online.

I am not saying that fitness apps are a bad thing. I am sure most people use them positively. That includes me; now that I am fully recovered, I find that trying to do 10,000 steps a day is a fun nudge to get me off the couch. However, as health-tracking technology becomes increasingly ubiquitous even kids use fitness apps it is important to be aware that quantifying every aspect of our lives is not necessarily healthy.

Arwa Mahdawi is a Guardian columnist

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The obsession with posting workouts for praise is not a healthy fitness fad - The Guardian

If youve ever started and stopped a fitness routine, you know how difficult it can be to maintain a physical activity plan.

But maybe you just havent found the right activity to keep you interested and motivated.

Working closely with someone who listens and understands your fitness goals can help you find the right fit, no matter what your age or ability, says Shelia Cowart, owner-operator of Longevita Pilates and Yoga Studio in Auburn.

We want to know your story and what your pain points are or where your limitations might be, so we can direct you to the best place to start, she says. Longevita Italian for longevity has 70 classes to choose from including yoga, pilates, and strength and conditioning. The name refers to the fact everyone can benefit from long-term exercise, Shelia says. Everything we have here you can do for the rest of your life.

Your wellness can start here

In todays work world, many people sit at a desk all day, which can lead to various health issues. Doing regular flexibility-building routines such as yoga and pilates can enhance what youre doing outside the classes or workouts, Shelia says. All the exercises can help with your daily movements really, its functional fitness! she says. Were trying to bring positive change to every individual through pilates, yoga and strength and conditioning.

Find your fitness balance

Maintaining a regular fitness regimen, no matter what activity youre involved in, is crucial to maintaining good overall health, Shelia says. The staff and trainers at Longevita work with you to create a realistic and sustainable fitness plan that helps keep your muscles working.

Keeping fitness as a part of your routine is important, she says. But there has to be some sort of balance to it and a goal to make it mean something. We explain how it can help you in daily life, such as improving your posture, or helping an issue you might have with your lower back.

Specialized training for specific purposes

Whether youre undergoing rehabilitation from a crash or fall, seeking exercises to help with pre- or post-natal fitness, or looking to keep your body moving after a neurological injury, youll find a class or one-on-one training to suit your needs. We even have specialized classes here for people with Parkinsons disease, Shelia says.

To learn more about your fitness options at Longevita, call 253-249-7456 or drop by the studio at 201 Auburn Way N. A full list of classes and training information is at longevitapilates.com and you can also find more news on Facebook.

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Find a fitness community that fits! - Auburn Reporter

Fitness

Fitness booking company ClassPass released their annual awards.

Matthew Mellini and Kara Duval, winners of ClassPasss best instructor award / Photos provided

When it comes to fitness in this city, Boston goes bigbecause we dont like going home. Fitness instructors and studio owners are constantly upping their game to offer up the best of the best to gym rats and weekend warriors alike. So when it comes to awarding the top fitness instructors in the city, its hard to imagine picking just one.

Thats why the users of the fitness booking platform ClassPass did it for us.

Every year for the past five years, ClassPasswhere you can book and buy classes to studios and gyms across the cityawards the top male and female instructors in each city, from Ann Arbor to Honolulu. This year, they decided to add a category for best studio, and also handed out awards for special categories like best amenities, best staff, and most Instagrammable studio.

In Boston, it looks like the people have spoken and the best studio for 2019 is the Handle Bar, which continues to speak to the loyal following owner Jessica Fracalossi has built at her studios across the cityit was also a Best of Boston winner last year and has repeatedly won Boston magazines own readers poll. Best female instructor was awarded to pilates instructor Kara Duval from North End Yoga and the best male instructor is Matthew Mellini from R.E.P.S., who teaches cycling.

Last year, Colin Batty and Jessie Alegra took home the awards for best male and female instructor. But really, the fitness community in Boston isnt about competition, its about the communityand no matter who ends up on top, it took the support of a whole city for them to get there.

Mellini, who found out he had won the award while vacationing in Mexico, knows this. He tells me over the phone he has never found a community like the one at their studio in Jamaica Plain. Everybody is encouraging, he says. It doesnt matter whos the fittest or the fastest, and everyone is just there to push themselves.

If you want to get a little taste of what these instructors and studios have to offer, look no further than ClassPass itself or visit Kara Duvals Instagram for class updates and the R.E.P.S. site for Mellinis schedule.

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In Case You Missed It, These Are Boston's Best Fitness Instructors - bostonmagazine.com

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