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Barbell snatches are one of the Olympic lifts. Its the first exercise in weightlifting competitions, and a popular lift with athletes looking to increase muscle power. Power is your ability to move heavy weights very quickly.

However, the barbell snatch is also a difficult exercise to master. In addition, poor posture, tight pecs and lats, and lack of general lower body flexibility can mean that some lifters find this exercise almost impossible to do correctly.

The good news is that the single-arm dumbbell snatch is almost as effective and a whole lot easier to learn.

Heres why and how to do it.

Dumbbell snatches are a very valuable exercise. Whatever your fitness goals, adding this exercise to your workouts will help you reach them sooner. The main advantages and benefits of dumbbell snatches are:

No special equipment required dumbbell snatches are very accessible. For barbell snatches, you need a proper lifting platform and a barbell with shock-absorbing bumper plates. Not all gyms have these things. In contrast, single-arm dumbbell snatches are much more gym-friendly, and you can even do them at home.

Increased coordination and balance while easier to learn than barbell snatches, dumbbell snatches still require a good level of coordination and balance. With practice, you should see your coordination and balance increase. That will have a positive impact on your movements outside of the gym, such as when you are playing sport.

Increase speed and power dumbbell snatches teach you to lift weights explosively. This will improve your ability to run faster, throw further, jump higher, and hit harder. if you play sports, dumbbell snatches could help improve your athletic performance.

Cardio and fat burning a high-rep set of dumbbell snatches will leave you out of breath and your heart pounding. Its a good exercise for high-intensity interval training and circuit training.

Can help identify and fix strength imbalances single-arm dumbbell snatches will soon reveal if one side of your body is stronger than the other. Doing this exercise regularly can help correct any imbalance. Strength imbalances can cause postural problems and injuries.

A good way to build bigger shoulders and traps this exercise really challenges your shoulders and traps. If you want a more powerful-looking upper body, this exercise can help you achieve it.

Dumbbell snatches are essentially a full-body exercise. In fact, its hard to think of many muscles that arent active during this movement. However, the primary muscles used are:

To get the most from this exercise, you need to do it right. If you make a mistake, a potentially heavyweight could come crashing down on your head! Avoid problems by practicing this exercise with a small dumbbell and making sure you have lots of clear space around you before you start.

1 Place a dumbbell on the floor and then stand astride it, feet shoulder-width apart.

2 Squat down and grip the dumbbell firmly with one hand. Drop your hips, lift your chest, brace your abs, and straighten your arm. Look straight ahead or slightly upward. This is your starting position.

3 Keeping your arm straight at first, explosively stand up to lift the weight off the floor. As the dumbbell approaches hip-height, bend your arm and pull it upward.

4 Once you have pulled the dumbbell as high as you can, bend your knees, drop under the weight, and catch it overhead. Your arm should be straight.

5 Stand up with the weight held above your head. If you have to press it up, the weight was too heavy, or you didnt lift the dumbbell fast or hard enough. The weight should travel from the floor to overhead in one smooth movement.

6 Lower the weight down to your shoulder and then return it to the floor. Do another rep with the same arm, or swap hands as required.

While you could just grab a nearby dumbbell and get snatching, youll get better results if you adjust your weights, sets, and reps to match your training goals. Apply the following guidelines to your dumbbell snatch workouts.

The single-arm dumbbell snatch is a beneficial exercise, but that doesnt mean its the only version of this exercise you should do. In fact, studies suggest that exercise variety is essential for making continual strength and muscle-building progress (1). Spice up your dumbbell snatch workouts with these alternatives and variations.

For this variation, each rep starts with the dumbbell at around knee height, literally hanging from your extended arm. This variation emphasizes your upper body, and youll really feel it in your traps.

If you have mastered single-arm snatches, why not try using two dumbbells? Start with your weights on the floor or in the hang position as preferred. Lifting two dumbbells at the same time requires even more coordination and balance.

No dumbbells? No problem! Use kettlebells instead. When you do kettlebell snatches, the weight flips over your wrist at the top of each rep. This requires and increases shoulder stability and strength. You can also do this exercise using two kettlebells, and from the hang position described above.

This snatch variation is easier than it looks! Simply hold your barbell in the exact center and snatch as normal. The long bar is much more unstable and unwieldy, so dont use too much weight too soon. This is a good exercise for increasing balance and stability.

Whether you want to jump higher, run faster, punch harder, build bigger delts and traps, or just burn fat and get fit, single-arm dumbbell snatches can help. They might look tricky, but after just a few minutes of practice, you should be able to do this exercise confidently and comfortably. Its a fun, productive movement and, once mastered, youll be surprised at just how much weight you can lift from the floor to over your head with one arm and in one, smooth movement.

1- Fonseca, Rodrigo M.; Roschel, Hamilton; Tricoli, Valmor; de Souza, Eduardo O.; Wilson, Jacob M.; Laurentino, Gilberto C.; Aihara, Andr Y.; de Souza Leo, Alberto R.; Ugrinowitsch, Carlos (2014-11). Changes in Exercises Are More Effective Than in Loading Schemes to Improve Muscle Strength. The Journal of Strength & Conditioning Research. 28 (11): 3085. doi:10.1519/JSC.0000000000000539. ISSN 1064-8011.https://journals.lww.com/nsca-jscr/fulltext/2014/11000/Changes_in_Exercises_Are_More_Effective_Than_in.9.aspx

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How To Master The Single-Arm Dumbbell Snatch - FitnessVolt.com

Melissa Golden knows firsthand how important donating blood is.

Golden lost her son, Hayden Boerum, when he was 7 years old to a rare disorder called hystiocytosis. During his treatment, he needed numerous blood transfusions.

Anything that affects your bone marrow, which is what happened to Hayden, you have to have transfusions because your hemoglobin needs to be within a certain range, Golden said.

Golden now has numerous fundraisers every year through her nonprofit Haydens Heroes, including blood drives. Yesterday, the Childrens National Bloodmobile came from Washington, D.C., to take donations at Players Fitness and Performance (PFP) in Frederick.

Golden said that more than 30 people were signed up, and the bus had a constant stream of people in and out from 8 a.m. to 1 p.m. She thought that right after the holidays would be a perfect time for a blood drive.

Its a free gift, after the holidays, you can give the gift of love and life, Golden said. It doesnt cost you anything.

Donor Center Coordinator April Tackie said that there is currently a shortage of blood donations. Donations tend to trend downward in the wintertime, thanks to holidays and the flu.

Tackie wants people who are on the fence about donating to know that it doesnt take much time at all. While the entire process takes about an hour, the actual donation itself only lasts about five to 10 minutes.

One donation is enough to save the lives of between four and six children, she said.

Golden wishes more people could put themselves in the shoes of the people who need the blood to overcome their fear of needles.

I get fears, its not my favorite thing in the world, Golden said. But these kids are getting stuck, multiple times until their veins have collapsed, so they can get a quart.

The fundraiser was in partnership with PFP, who have worked with Haydens Heroes several times in the past.

Julia Simpson, director of first impressions at PFP, said that the partnership began with a charity workout at PFP after Haydens passing. Goldens son Adlee worked out at the gym in their kids classes and the PFP community immediately rallied around Golden.

We know when anyones going through a storm, we make sure were there for them. And Melissa didnt even have to say much and it was just known that this is what we do, Simpson said. We rally together as a team and we come up with a way for the community to support them and their family.

Simpson wants anyone to know that PFP is willing to support anyone in need in the community.

PFP is more than just a gym, so if anybody sees any need for serving our community, our doors are always open here at PFP, client or not, she said.

On the bus, donators waited to be screened while several others had their blood drawn. The Bloodmobile, a 40-foot long bus, is very space efficient.

Susanne Quackenbush came out to donate because she sees the importance of blood working in the medical field. She has A negative blood, one of the rarer types.

We cant make [blood], it has to come from us, she said.

Abby Pinto came with her mother Kristen Pinto to donate blood for her first time. She waited to go back to Highpoint College so she could donate for the cause.

Golden was Pintos dance instructor and she knew Hayden his whole life.

I always like helping the family, she said.

Haydens Heroes raises money for research on hystiocytosis in addition to providing for Frederick families who have children with life-altering illnesses.

My goal is before I die I want a cure for my son, Golden said. I want his legacy to be a part of the cure.

Hematologists already tell Golden that Haydens case has helped them save other children because of what they learned from him.

Losing a child, thats the worst life sentence you could ever be given, Golden said. And I just want him remembered. Thats just so important to me.

Golden is grateful that she still has a village rallying behind her and her cause. Working in the emergency department of the Frederick Memorial(Health?) Hospital, she sometimes gets told by people she doesnt even know that they were following Haydens story closely.

We just want to serve, and theres nothing we cant do, especially together, Golden said. The more people that are willing to serve and not need anything in return, were just making the world a better place.

Follow Erika Riley on Twitter: @ej_riley.

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Hayden's Heroes and Players Fitness and Performance team up for blood drive - Frederick News Post

For some people, making a health resolution for the new year means turning to their Apple Watch or Fitbit for assistance. For others, it means exercising their asses off only to hope that they're maybe just maybe on track to meet their goals.

Turns out, there's a very specific pattern behind who wears smartwatches and fitness trackers and who doesn't.

A Pew Research Center study published Thursday finds that the use of those devices falls along socioeconomic lines.

After surveying 4,272 U.S. adults, Pew found that adults from wealthier households are more likely to say they regularly use smartwatches or fitness trackers. Whereas 31 percent of adults from households that earn over $75,000 annually said they're users of those devices, only 12 percent of those from households earning less than $30,000 said the same.

Level of education factors in heavily, too. Adults who are college-educated are more likely to be fitness-tracking enthusiasts compared to those who aren't 27 percent versus 15 percent, respectively. Differences by gender, race, and ethnicity are more modest, however.

These results shouldn't come as a surprise since the digital divide between income groups has been well-documented. Pew's research, however, shows just how the use of smart watches and fitness wearables fits into that narrative.

"Socioeconomic factors have long played a role in tech adoption we see that to be the case with overall use of the internet, as well as adoption of home broadband or desktop computers," Emily A. Vogels, a research associate at Pew, told Mashable. "These differences are in line with other research weve seen around early adopters of technology."

Of the roughly 4,200 U.S. adults the Pew Research Center surveyed, about one in five say they regularly wear a smartwatch or fitness tracker.

Image: Pew Research Center

Smart watches and fitness trackers today often feature functions like heart rate tracking, electrocardiogram, and fitness reminders. As these wearables increasingly intersect with preventative care, differences in their usage and adoption leave us wondering about its potential implications for healthcare access in the digital age.

Indeed, the socioeconomic disparities indicated in this study seem to fall in line with other patterns of healthcare inequalities. Individuals from low income and education backgrounds are not only less likely to be advised on their exercise habits, but they're also less likely to receive evidence-based health intervention and care, according to a study by the Office of Minority Health at the U.S. Department of Health and Human Services.

Some researchers even draw on data from these devices for health research. While that makes non-users less vulnerable to the misuse of wearable-derived health data, it also excludes them from this health research. The question, then, becomes whether accessibility to smart watches and fitness trackers inform the diversity of health research, and what that means for the future of healthcare.

In any case, your smartwatch and fitness tracker will continue to (hopefully) guide you through your health-related New Year's resolutions.

That is, if you're among the few people who actually own one.

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Pew study finds fitness tracking is linked to education and wealth - Mashable

Thirty-three-year-old Jitendra Chouksey, who was working in the corporate sector, shifted to Pune from Bengaluru in 2013 to work for another company. Someone who was always inclined towards fitness, Jitendra started taking his health seriously and started working out regularly.

I used to be fat and used to get bullied as a child. I know what it feels like when others make you feel inadequate because of the way you look, he says. In fact, he also went on to complete the ISSA Sports Nutrition Certification.

Jitendra says, I gradually saw my health improving when I took health and fitness goals seriously. I wanted to help others accomplish their fitness goals.

Soon, his friends and family started reaching out to him for help with their fitness goals. Jitendra created a WhatsApp group to mentor them, and as the word spread, more people started joining the group. He then created a Facebook Group to extend his reach.

By 2016, Jitendra decided to turn his passion into something bigger and launched an online health and fitness coaching portal called SQUATS Fitness. SQUATS is an acronym for Systematic Quantitative Unified Aesthetic Transformation System. In order to democratise health and fitness, Jitendra also launched fitness app Fittr in 2018.

Jitendra Chouksey, Founder and CEO, SQUATS & FITTR

It was basically a distillation of all my knowledge about nutrition science and exercise, he says.

Based out of Pune, SQUATS was started with an initial investment of only Rs 90,000 collected from stakeholders. The bootstrapped startup is now backed by actor Suniel Shetty, and has been selected for the US-based accelerator, Y Combinators batch of 2020.

Jitendra hails from a small town called Polaha in Madhya Pradesh. After completing his engineering, he worked with companies including Mphasis, L&T, and worked as a Senior SAP Basic Consultant at IBM. He shifted to Pune to work with Tieto, an IT company, before he took the entrepreneurial plunge.

While working to start up in the fitness segment, he also wrote a book on fitness called Get Shredded. Jitendra says, when he started the Facebook group, it grew in popularity in just three years and now has more than five lakh active members.

Jitendra was soon joined by Bala Krishna Reddy, 30, who was one of the first few members to join the Facebook group. Bala actively started responding to a few doubts posted on the social media platform, and realised that he shared a common vision with Jitendra.

After completing his MSc from University of North Carolina, Bala was working in the USA. His passion for fitness and his belief in SQUATS compelled him to return to India and become the co-founder of SQUATS. Bala now heads the coaching team.

The core team of SQUATS also includes its Directors - Sonal Singh, Jyoti Dabbas, and Rohit Chattopadhyay. Sonal is an alumnus of London School of Economics and currently heads the B2B Sales and Strategic Partnerships.

Jyoti is a Doctor of Naturopathy and an IIM Calcutta alumnus. She heads INFS (Institute of Nutrition & Fitness Sciences). Rohit, on the other hand, is a former ICICI Bank employee and currently heads Marketing.

Today, team SQUATS has 72 employees and has 190 coaches on its platform.

SQUATS and Fittr together bring online fitness consulting to fitness enthusiasts. Enroled clients are provided guidance via the phone application, so there is no physical interaction between the coaches and the clients. The mobile app is available for both Android and iOS users.

Additionally, the app also provides a complete suite of free tools and guide to users, including a diet tool, health kits to track steps, sleep and water intake, and more than 300 exercise videos, and free recipes.

On an average, each coach manages up to 90 clients. A three-months package is priced at $150.

Team SQUATS with Indian actor Suniel Shetty

Since inception, SQUATS claims to have helped one lakh people become healthy and says the Fittr app has seen over four lakh downloads. According to Jitendra, 70 percent of its users are based in Tier I and Tier II cities in India, and are within the age group of 18 and 40 years.

It currently has over 190 coaches and is adding over 3,500 new clients every month, with a 40 percent renewal rate.At present, there are 20,000 daily users using the fitness solution.

The startup earns its revenues through enrolment on the Fittr app, and till now, over one lakh clients have subscribed to the app.

We have an almost equal representation of male and female users, says Jitendra.

Since its inception, SQUATS accumulated revenue amounting to $11 million.

According to Statista, the Indian fitness segment revenue was around $1,786 million in 2020. It is expected to show an annual growth rate of 5.2 percent, resulting in a market volume of $2,189 million by 2024.

SQUATS currently competes with the likes of Curefit, HealthifyMe, and FitMeIn.

The success of our online model has shown people that it is possible to lose weight and get fit even without physically meeting their fitness coach, he adds.

Going ahead, the startup plans to onboard more than 3,500 coaches and become a global marketplace for all things fitness and be a one-stop-shop for all fitness solutions.

(Edited by Megha Reddy)

Originally posted here:
Starting out as a WhatsApp group, this Suniel Shetty-backed fitness startup has made it to Y Combinators 2020 - YourStory

Global Online Fitness Market 2020 by Regions, Type and Application, Forecast to 2026: Online Fitness Market research report provides an actual industry viewpoint, future trends, and dynamics for market growth rate, market size, trading and key players of the industry with a forecast period of 2026. This comprehensive research report is titled Online Fitness Market with Industry Analysis and Opportunity Assessment and it comprises a whole market scenario along with the dynamics affecting it.

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This post was originally published on Food and Beverage Herald

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Online Fitness Market Global Insights and Trends 2020, Advancement Outlook Till 2026 - Food & Beverage Herald

We want to create solutions for people to take action, instead of feeling like a failure for not doing it all. Thats why at-home options are so key, said Denver-based fitness blogger Betty Rocker. (Provided by Betty Rocker)

Welcome to 2020, where working out means staying in.

Exercising at home hasnt been this cool since Jane Fonda and her leotards, but so much has changed since the leg-warmered 1980s. The Internet has made it so we can livestream barre classes from Hollywood, get yelled at by personal trainers via apps and pedal for our lives on Peloton bikes all from the blessed comfort of our own homes.

According to people who study such things, the home-based fitness market is going to blow up in 2020. Everyone seems to agree that virtual on-demand classes and live at-home workout experiences are most definitely having a very sweaty moment, and its not just because of the convenience, typically lower cost and always-perfect indoor weather.

There are many reasons why the modern-day exerciser would eschew the gym. Maybe were just beginning a workout and fear the judgment of others. Maybe were uncomfortable with our bodies and fear the judgment of others. Or maybe were socially-averse introverts and simply being in the presence of the judgment of others makes us break out in a cold sweat.

Many people are intimidated to go to a class for many reasons, said Ashton August, co-founder of Denver-based on-demand yoga site, YogiApproved.com. (Online workout class) takes that whole social aspect out of it. You still get that person-to-person sense of connection, and you still feel like youre a part of it.

Technology has changed everything over the past few decades, including how we get fit at home. Weve come a long way from popping a tape in the VCR or hopping onto our Bowflex. On-demand routines are available to us via YouTube, apps, blogs, websites and streaming services. They span every genre, price point and intensity level, from gentle walking at home to make-you-wanna-vomit bootcamp classes.

Local fitness experts are getting in on the online action, too. August films the classes for YogiApproved in Denver before posting them to the $10-a-month subscription site for worldwide consumption. She and her partner, Tyler Strauss, got started by posting yoga videos to YouTube back in 2015. They were pleasantly surprised by how many views they got, and so they started the on-demand video component of YogiApproved.

We realized how much traction the videos were getting. People were commenting about how much they were helping, and we thought it was the perfect opportunity to bring yoga to more people, August said.

Denver-based Betty Rocker whose real name is Bree Argetsinger was an early adapter of using social media to promote fitness, posting her first exercise video back in 2011. Her workouts are almost always filmed at her house often using a couch, stairs or ottoman as fitness props and its that accessibility and positive attitude (youll hear her say flawesome a lot) thats gotten 2.5 million people to do her 30-day #makefatcry challenge.

My whole mantra is all or something, not all or nothing. We want to create solutions for people to take action, instead of feeling like a failure for not doing it all. Thats why at-home options are so key. You dont have to go to the gym and work out for an hour to get a great workout in You could be home working out in your pajamas for 15 minutes a day and making more of an impact than at the gym you go to twice a month in your fancy workout clothes, Argetsinger said.

RELATED:Denverites were most likely to book 7:30 a.m. exercise classes because apparently, we hate ourselves

If you like to feel the camaraderie of group suffering in real-time, live-streaming classes drop you into the studio as the classes are happening, blending solo and group fitness in a new way. Perhaps the best-known example is Peloton, the premium bike and treadmill brand that connects you to live classes for an extra jolt of inspiration, not to mention performance-tracking metrics and a real-time leaderboard to keep you motivated. The start-up costs are high: $2,245 for the bike and $4,295 for the treadmill, with a $39 monthly fee for access to the classes.

Peloton is the ultimate proof that not only are people willing to work out at home, but theyre willing to make a pretty significant investment in it, August said.

And then theres Mirror (base price $1,495, plus a $39 monthly fee), an LCD screen that looks like a full-length mirror, except that instead of flaunting your beautiful reflection, it broadcasts live and on-demand fitness classes in more than 20 workout genres. Mirror recently launched one-on-one personal training, meaning that thanks to the built-in speaker, microphone and video camera, a trainer can correct your form, encourage you and/or judge your messy workout room, all from thousands of miles away.

Virtual reality games have the potential to change the way we exercise, too. The Virtual Reality Institute of Health and Exercise (yep, its a thing) estimates how many calories per minute VR games burn. Playing the musical rhythm game Audioshield Modded, for example, burns 10-13 calories per minute, the same as youd shed in a SoulCycle class. The boxing game Knockout League burns 8-10 calories a minute, about what youd singe rowing, and Hot Squat, a VR game dedicated to doing as many squats as you can, kills about as many calories per minute as playing tennis.

Because of the increased options and unlimited flexibility, almost anyone can become an at-home workout rat, but exercising at home instead of at the gym is especially appealing to new and stay-at-home moms, introverts and people working nontraditional schedules.

There are seasons of our lives for different things, Argetsinger said. Its easy for discipline to fade. Habits are hard to stick to. At home, there are no excuses you just get up and turn on your phone or computer. Were giving people options and letting them feel like its possible and accessible. We all need that, especially busy moms.

August agreed that moms are a large part of her demographic, along with at-home workers with crazy schedules and those living in more isolated areas who might not otherwise have access to fitness classes.

Fitting that studio class into your schedule can be a challenge,August said. If youre at home and have 30 minutes come up, you cant go to a studio, but you can press play on a video. And if you live outside a major city, you may not even have access to a yoga studio.

Of course, when youre home alone and bending yourself into curious positions or going gung-ho with the jump squats, injuries can happen. Its important to follow credentialed trainers who demonstrate good form and to listen to your body when it says that no, your knees really dont bend that way. And if youre in pain beyond the expected muscle burn, go see a professional. In real life.

Until the technology comes along to keep us healthy without having to put in the effort of actually moving our bodies (fingers crossed!), weve got a multitude of convenient, creative, easy-to-use and follow options that we can do whenever we want, from wherever we are. Whether you crunched and kicked along with Jane Fonda the first time around or you werent born until after the leotard craze had died out, theres a home workout for you.

The future of fitness is here, and it looks a lot like a sweaty you in your living room.

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Goodbye, gyms. Fitness classes are moving indoors. - The Know

New fitness spot: Danny Valencia opened a new fitness studio in town this week at 18590 Sonoma Highway. Valencia, who graduated from Sonoma Valley High in 2006, has been a personal trainer affiliated with most of the gyms in town over the past decade. He offers private, semi private and group training that ranges from $30 to $60 an hour. The studio is open Monday through Saturday, with training in the mornings and open gym time for current clients in the until 6 p.m. dannyvalencia.com.

Cooking classes: Sonomas Ramekins Culinary School, Events and Inn has announced its winter schedule of classes, and there are more than 50 options including the chance to learn mixology and food pairing from three local spirits producers. Specific options include the art of fermentation, vegetarian entertaining, Indian cooking, Italian baking, Vietnamese classics and more. 450 W. Spain St. ramekins.com.

Wine news: Amazon has released its own wine label in Germany, a possible sign of whats to come for winery e-commerce in the states.

Eighth Street wineries: Tickets on sale for the 2020 Eighth Street Wineries Open House from noon to 4 p.m. on Saturday, Feb. 29, when eight wineries open their cellars for an afternoon of tastings and pairings. Tickets are $45 now and $50 at the door, at eighthstreetwineries.com.

New hire: Kelly Bass Seibel has joined Sonoma County Tourism as its director of community engagement. She will be responsible for outreach to elected officials, business groups and partner businesses. She will report to Claudia Vecchio, president/CEO of Sonoma County Tourism.

Anniversary: Peter Wiley and Kelly Ladas are celebrating 10 years of running San Francisco Arts and Crafts at 546 Broadway. The store offers beading classes, as well as an extensive variety of Czech seed beads, pressed glass, fire polished and vintage glass beads, stringing supplies and tools and much more. They also offer beaded jewelry repairs and sell handcrafted jewelry and work by local artists.

Coworking: The Good Co. Sonoma, the new coworking spot at 550 Broadway, has opened up a couple more spaces. A membership covers a certain number of days per month of office space, along with conference access, a kitchen, camaraderie and more.

Decluttering: Plain Janes will be hosting a de-cluttering workshop on Sunday, Jan. 12, 10:30 a.m. to noon. Kari Wishingrad, professional organizer, will lead a lively discussion with tips and tricks to simplify our lives in the new year. Cost is $15. Light refreshments will be served. Plain Janes, 18495 Sonoma Highway.

Wine event: This January marks the 29th annual Dollars & $ense Seminar and Tradeshow taking place on Thursday, Jan. 16, from 7 a.m. to 1:30 p.m. at the Luther Burbank Center for the Arts,50 Mark West Springs Road, Santa Rosa.

Email business news to lorna.sheridan@sonomanews.com.

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Strictly Business: A new fitness studio, coworking expands in the Valley and more - Sonoma Index-Tribune

If your circadian cultural rhythms are synced to consider signing up for spin classes, cardio-kickboxing, and CrossFit due to the new year, please know that youre not alone.

I can verify this. There were like 500 of you at the gym today. Its actually become part of my own circadian rhythm as a meathead that I expect your numbers every January like slightly chubby swallows to a clanging Capistrano only to see most of you scatter and disappear like a blown dandelion by spring.

So, mind you, none of what follows is meant to be taken as discouraging words from a cranky gym-dude in a string tank who wants you to put down your phone and surrender the pec-fly machine before I get huffy (though, that too). I actually welcome newbs to the gym, just as I was welcomed so many years ago as a trembling twig of a person. I love seeing people embark on their journeys to swole, learning that before they can pick up a weight, they must first drop the burdens of guilt, shame, and fear. Had I my druthers, I would have all of you stick around and lift with me and drink shakes together forever.

But thats not how it goes. Theres another force beyond your self-doubt that is working against you as a beginner, making you feel like youre not doing the right workout, or not wearing the right clothes, or doing the right things, or doing the right things right. Failure is the goal of every workout, and yet most of us are terrified of not failing correctly.

Where are we learning this uncertainty about our own bodies? Well, Im not one to try to assign all the blame for a massive, collective, cultural, and psychological phenomenon on any single ... just kidding, its the Internet.

I spend a concerning amount of time online, and I spend an equally concerning amount of time lifting weights at my local fitness center. But after decades of mindless repetition in both venues, Ive learned they should never overlap though my algorithms beg me to let them.

After all, there is an entire Fitness Internet out there. A super-jacked, devoutly-keto, meal-prepping, dawn-greeting, Lycra-swaddled society of 24-hour gym freaks, snapping selfies, cranking burpees, and issuing a never-ceasing stream of information and images.

The Fitness Internet was extraordinarily helpful to me in its infancy, when I first ventured onto its rickety HTML 1.0 message boards and chat rooms. I watched the Web (as we then knew it) pump itself up into a virtual mega-gym for the still-esoteric subcultures of bodybuilding and powerlifting, giving its far-flung enthusiasts a means to connect and swap flexes. There was this strange confluence of the primal and the digital that made both aspects more fascinating than obnoxious.

And as network speeds increased, I watched as the Internet matured into an invaluable resource of exercise demos, diet guidelines, and program info. (It was in some fusty locker room of a web forum that I first learned of Arnold Schwarzeneggers literally transformative Golden Six.) Training the body has become, in our times, a form of expression; and the Internet was giving millions the means to learn its language.

But and its a big but Ive also watched as the informational pools and tributaries of the early Internet converged into something more like a feed-flooding deluge. Once Facebook or Googles algorithms whiff any search regarding your vague quest for abs or boulder shoulders, you can expect to encounter the Fitness Internet at full intensity and its not pretty.

Be taken not by the countless websites and social media posts that purport to answer some essential question that only years of toil in the gym can properly resolve (i.e. Want to burn fat and gain muscle at the same time? Click here!). Remain undeterred by the hundreds of articles that claim the same vegetable will make you either a titan or a twig. Scroll past the Instagram images of daily flexers, progress pics, sponsored supplements, and guilt-stoking hashtags about #doingthework and #noexcuses. (There are excuses, you will use them often. Its fine.) Minimize the conflicting arguments about which programs work and which dont, and why youre inevitably stupid for believing in either.

So much of what happens on the Fitness Internet appears to be about success or achievement. But the secret to know about every fitness journey is that its really and quite literally more about failure. But #failure has never been the hottest trend on social media, which is far more concerned with #winning. Thus what we encounter in our feeds is a parade of quasi-inspirational illusions what I like to call results, visions which give the impression of a goal reached or a height attained. (Which never actually happens.)

As any seasoned meathead (Ive been told its akin to cumin) will tell you, you never really reach the top of the hill, you just keep pushing the rock. Theres always a heavier weight; always an immovable object, always a stoppable force. Its the promise and the punishment of gymming. Thats the workout youre signing up for; it is, at once, both plan and result." No winning, just heavier ways to lose.

Does that sound discouraging? It wasnt supposed to. The point is, your challenge isnt just to find your way in the gym, its also to find your way in your body and thats a very personal journey. The Fitness Internet can be understood as a vast tangle of these journeys; and while its rich with ideas, its richer with evidence that there is no Unified Theory of Swole, no One Way to do things (though I can tell without even looking that your squat is iffy).

The best way to go is to just go; get out of your own way and let your body lead you; find what works and what doesnt; feel your way forward; but just go. Put down the phone and go. (No seriously, Ive been waiting for this machine for like 20 minutes.)

Michael Andor Brodeur can be reached at mbrodeur@globe.com. Follow him on Twitter @MBrodeur.

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Looking to lose weight? Get buff? Stay away from the Fitness Internet - The Boston Globe

The Boston Parks andRecreation Department and the Boston Public Health Commission (BPHC) haveannounced the Boston Parks Winter Fitness Series sponsored by Blue Cross BlueShield of Massachusetts from January 5 through May 1. The four-month-long series will offer freeclasses at 11 locations across the city.

Winter offerings includewalking group/snowshoeing at Franklin Park, yoga at BCYF Paris Street CommunityCenter in East Boston and Veronica B. Smith Senior Center in Brighton, strengthtraining at BCYF Gallivan Community Center in Mattapan, Zumba Gold at BCYFGolden Age Senior Center in Charlestown, bootcamp in the ADSL Building at TownField in Dorchester, barre at BCYF VineStreet Community Center in Roxbury, POUND at Anna Mae Cole Center in JamaicaPlain, chair yoga at Morville House in the Fenway, Zumba at BCYF Curtis Hall inJamaica Plain, and cardio fitness at the Bubble at Carter Field inRoxbury/South End.

The program is tailored tothe interests of residents and participants, including age-friendly classes forkids and older adults as well as those new to fitness classes. By engaging in a citywide effort to increaseopportunities for physical activity, BPHC and the Parks Department aim tofurther reduce barriers to active living and achieve the goal of ensuring thatBostonians have ample opportunities to be active year-round thanks to theexpansion of this program. Outdooractivities are weather permitting.

For more information including dates andtimes, please visit Boston.gov/winter-fitness. For information oncancellations, check Twitter at @healthyboston and @bostonparksdept or call(617) 534-2355.

The rest is here:
City of Boston Kicks off Free Winter Fitness Series - East Boston Times-Free Press

Super Bowl might still be a few weeks away, but its already in full swing at Planet Fitness. The Hampton, New Hampshire-based fitness chain considers January, a time when many consumers are looking to improve their health, as its own personal Super Bowl. The company is out with a new ad campaign that pokes fun of rivals who make a competition out of a spin class, for example.

Theres a lot of bull in the market right now, says Jeremy Tucker, chief marketing officer of Planet Fitness, on the latest episode of Ad Ages Marketers Brief podcast. Fitspo culture out on the Internet right now is the villain Id like to take on the most, he adds, referencing online images of unattainable bodies. Tuckernotes that the majority of Americans find leader boards, which publicize performance to a gym class, demotivating. At Planet Fitness, the marketing promotes authenticity and acceptance, he says.

Working in fitness is a new direction for the marketing executive, who joined Planet Fitness last year after five years with Nissan North America. Tucker is now competing with the likes of higher-end brands such as Equinox, which released its own January ad campaign, a provocative spin on narcissism, earlier this week, and the home-gym market brands such as Peloton.

With 2,000 health clubs across the countrywhich the brand expects will double over the course of the next few yearsand a base level monthly membership that starts at $10, Planet Fitness aims to be a less costly gym alternative. Events like free Pizza Mondays help retain loyalists, Tucker says.

Wellness is not a fad, he adds.

Hear more about fitness trends at Ad Age Next: Health and Wellness on Feb. 6. Reserve your spot here.

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The biggest villain Planet Fitness will take on this year might surprise you: Marketer's Brief Podcast - AdAge.com

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