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Violence erupted on the streets of Rockland County for the second night in a row on Sunday.

Spring Valley police say an assault took place in the parking lot of Planet Fitness on Route 59 around 9 p.m.

Officers tell News 12 that a man was waiting for a friend outside his truck when he was approached by four other men. The victim was assaulted by one of the men and was also reportedly shot. However, police have yet to confirm the shooting.

He was taken to Nyack Hospital with injuries that are not life-threatening.

Investigators do say this was a random attack and no arrests have been made.

The Planet Fitness was not open at the time of the assault, but people say the parking lot is always crowded.

On Saturday evening, police say a 19-year-old man was found shot in the street on Dwight Avenue in Hillcrest in the Town of Ramapo. Police say he is in critical condition at Westchester Medical Center. The suspects remain on the loose in that case as well.

Ramapo police say that they do have leads and hope to make an arrest today.

Those who live in county say the two attacks are just alarming. "There are guns everywhere. That's the problem. Guns, guns. Everyone goes out and buys guns," says Seamus Gallagher, of Blauvelt.

The two attacks are not related.

Police are asking anyone with information on the Hillcrest shooting to call 845-357-2400.

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Man assaulted in the parking lot of Planet Fitness in Spring Valley - News 12 Bronx

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article that offers comprehensive insights on the role of analytics in the fitness industry. This article offers comprehensive insights into how businesses in the fitness industry can utilize analytics to drive growth by offering better customer experiences.

This article also offers an overview of:

Are you facing challenges in keeping up with the rapidly evolving needs and changing lifestyle patterns of your customers? We offer comprehensive insights that can help you tackle them. Request a FREE proposal today!

How Can Analytics Drive Growth in the Fitness Industry?

1: Curate Personalized Marketing Messages

The good news about using fitness data analytics to drive growth is that it helps you gain a clear picture of your customers by offering valuable insights. Using these insights, businesses operating in the fitness industry can devise customized marketing messages and strategies to cater to the needs of their customers.

Quantzig is well-known for helping businesses drive growth and revenue using customized data analytics solutions. Contact our analytics experts for more insights.

2: Deliver Unique Customer Experiences

Customers today leave behind valuable data, which when analyzed accurately can offer actionable insights to transform business processes. Though customers are unaware of the data they leave behind at every interaction point, this wealth of information can be utilized to offer customized services and enhance the customer journey.

Request a free demo to gain comprehensive insights into our solutions portfolio.

Top Fitness Industry Trends to Watch Out For in 2020:

With the growing competition, driving growth in the fitness industry is quite challenging, Request more information from our experts to learn how analytics can help you set the right forward.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

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How is the Fitness Industry Driving Growth Using Data and Analytics? | Read Quantzig's Latest Article to Find Out - Business Wire

Weve all seen that Peloton ad where a woman is gifted one of the companys very fancy bikes. Some people find the ad cringe-inducing and bizarre; others would freaking kill for a Peloton under the tree.

Exercise equipment is a lot like a puppy: the person has to be 100% ready for it. Neither should be given as a surprise or on a whim. So, to spare you holiday troubles, here are the rules for giving a fitness gift:

First, you must avoid looking like youre telling the person to change themselves. If there is even the slightest bit of subtext in the direction of hmm, maybe you need to lose weight, you absolutely should not give it.

A gym membershipor, worse, a Weight Watchers membershipis a classic asshole gift. Like the Peloton, it implies that they are starting a journey of transformation. And such a journey must be undertaken voluntarily.

The only time you may give this kind of gift, especially to a partner, is if they specifically asked for it and are prepared to explain to their friends that it was their idea and they practically begged you for it. Never ever surprise somebody with anything that carries personal transformation implications.

There are many different ways to work out, and thats because we all have different ideas about what motivates us and what we enjoy. Even if you think you know what your giftee loves, you arent necessarily going to guess correctly about what they will actually enjoy when it comes to exercise.

So, lets say you want to give somebody a chance to try a certain activity. Frame it as an experience they could try once: a weeks pass to a climbing gym, lets say, instead of a pair of climbing shoes and a harness.

Or perhaps theyre already into a certain activity, and you want to give them a gift to help them enjoy it more. Dont just wander into a store and say hmm, what do you get for someone who likes cycling? Theyll already have their own bike, accessories, and so on. If you buy a pair of shoes, they might not be compatible with your friends type of pedals.

If you want to buy a fitness-related accessory, one of these must apply:

This is the way in which fitness gifts, especially big ones, are the most like a pet: most of them assume that the person will keep up with their activity. These are gifts that are secretly chores, requiring the person to give up an hour of their day, on multiple occasions, just to use your present.

Once again, communication is key. Does your person actually want to devote the next year of their life to being a Peloton devotee? Maybe they do! But youll never know until you ask. Communication is key for gifts like this that are personal, could be insulting, and require a serious commitment. Once you are sure thats what they want, though, it should be easy to pick out the perfect gift.

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How to Give a Fitness Gift That's Not Insulting - Lifehacker Australia

Monday

Join Outdoor Voices for a mat pilates class tonight at 6:30 PM. The session will last an hour, and bring your own mat.3025 M St. NW

Multitask by getting in your exercise and holiday sightseeing at the same time: Potomac River Running Store is joining forces with New Balance for an ugly sweater run. Get decked out in your seasonal duds and go for a run past some of DCs holiday decorations; after, there will be Christmas cookies and an ugly sweater competition. Run begins at 6:30 PM.919 F St. NW

Get your flow on with a free yoga class at DC Dream Center. The hour-long class begins at 7 PM.2826 Q St. SE

To celebrate the new Alexandria Club Pilates location opening in January, the studio will offer free introductory classes Friday through Sunday. There will also be raffles and discounts on workout gear. Sign up for the class here.1725 Jameison Ave., Alexandria

Head to the 14th Street Lululemon for a Bhakti yoga class. The 50-minute session kicks off at 9 AMbring your own mat, if you can.1925 14th St. NW

Join the conversation!

Associate Editor

Mimi Montgomery joined Washingtonian in 2018. She previously was the editorial assistant at Walter Magazine in Raleigh, North Carolina, and her work has appeared in Outside Magazine, Washington City Paper, DCist, and PoPVille. Originally from North Carolina, she now lives in Adams Morgan.

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Here Are Some of the Best Free Fitness Classes Around DC This Week: December 9 - 15 - Washingtonian

By: Fitness Machine Technicians | 13Shares 43Reads

MALVERN, PA. (PRWEB) December 10, 2019 - For the second consecutive year, Fitness Machine Technicians has been named one of the Top 100 Game-Changer Franchises by Franchise Dictionary Magazine.

Based in the Philadelphia region, Fitness Machine Technicians provides repair and maintenance of fitness equipment for corporate, club, hotel, and educational fitness centers, as well as residential homes across the country.

As a franchisor, Fitness Machine Technicians gives franchisees the freedom to own and build their own business while offering a proven business model to launch them into success. The company has seen tremendous growth since it began franchising. In less than two years, it has sold more than 40 franchises serving over 80 territories across the United States.

We are very proud to be selected by Franchise Dictionary Magazine for the second year in a row, says Don Powers, Founder and CEO of Fitness Machine Technicians. Being named a Top 100 Game Changer is quite an honor in this industry, and we look forward to continuing to build our brand and introduce Fitness Machine Technicians in new markets across the country and internationally.

Franchising itself is a game-changer because it allows people to step into business ownership quickly and successfully, and with support. Each step along the way is explained so people can enter business ownership without the stress of going it alone. A brand that makes our 100 Game Changer issue sets itself apart! says Alesia Visconti, CEO / Publisher of Franchise Dictionary Magazine.

Fitness Machine Technicians specializes in the maintenance and repair of fitness equipment for commercial and home exercise facilities. Clients include fitness centers, corporations, hotels, condominiums, high schools, colleges and universities, government, and residential homes across the United States. Its corporate-trained and authorized technicians are committed to providing the most reliable repair and maintenance services.

Fitness Machine Technicians also offers franchise opportunities to individuals with an interest in fitness and looking to run a service-based business based on a proven operating model. The companys award-winning franchise currently has locations in more than 80 territories across the country. For more information, visit the website at https://www.FitnessMachineTechnicians.com or call 844-FMT-FIXX.

The Franchise Dictionary Magazine is a national publication that is a digital magazine, with more than 250,000 readers. It targets prospective franchisees in an informative and educational format. It also is printed for numerous industry events and shows nationwide.

Katie KringFitness Machine Technicians610-644-1022

SOURCE Fitness Machine Technicians

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Fitness Machine Technicians Named A Top 100 Game-changer Franchise By Franchise Dictionary Magazine For The Second Year In A Row - Franchising.com

HR consultancyMercer has partnered with LIFT session, a Montreal-based digital fitness app company. Mercer will integrate LIFTs custom, on-demand digital fitness service to employers and employees through its wellbeing platform Mercer 365.

Mercer 365 is a recently launched all-in-one digital solution that gives employees access to vendors that support wellbeing across the physical, mental, financial, and social aspects. Employees get an easy-to-use, digital, self-serve platform to enhance their wellbeing, while employers get a streamlined package that eliminates having to deal with multiple vendors (Mercer 365 had 14 service providers as of November).

The LIFT session fitness platform has now been added to Mercer 365, providing users with digital tools to manage their fitness and encourage a healthy lifestyle. Subscribing employers will benefit from fitness services that positively impact employee health, productivity, and retention.

There are numerous medical studies which indicate there is no better proactive health management approach than building fitness into our lifestyles, whether to fend off chronic, cardiovascular, or cognitive diseases, Raffi Tchakmakjian, CEO of LIFT session, said.

The LIFT session platform includes customized and automated fitness sessions, chat access to wellness experts, live online group classes, and engaging LIFT corporate challenges. The offered fitness classes range from high-intensity interval training to Pilates, yoga, and dynamic stretching. Users can train on-demand and progress at their own pace, and work on goals which could be training for a competition or simply losing a few pounds.

"Employers understand the importance of fitness and how it positively affects both physical and mental wellbeing and recognize that employee expectations are rising when it comes to receiving a digital-first experience personalized to them," said Julie Duchesne, leader of Mercer Marsh Benefits for Canada. "To maximize employee engagement, and to attract and retain the talent they need to succeed, employers need benefits offerings that are modern, accessible, and scaled to employee needs, goals and capabilities, simple to deploy, and, most of all, fun. This is exactly what the LIFT session platform offers".

Tchakmakjian added, We are delighted to see fitness identified as a pillar of employee wellbeing and our inclusion in the Mercer 365 core platform. Together with Mercer, we will not only promote a sustainable way of doing that for the employee, but will also help employers in boosting their productivity and culture.

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Mercer partners with LIFT session to bring digital fitness to Canadian workplaces - Consulting.ca

Crunch Fitness Chevy Chase

5100 Wisconsin Avenue NW, Washington, DC 20016

11951 Freedom Drive, Reston, VA, 20190

8250 Greensboro Drive, Mclean, VA 22102

555 12th Street NW, Washington, DC, 20004

305 Hooffs Run Drive, Alexandria, VA, 22314

4238 Wilson Boulevard, Arlington, VA 22203

42365 Soave Drive Suite 100, Brambleton, VA 20148

9250 Old Keene Mill Road, Burke, VA 22015

812 South Park Street, Carrollton, GA 30177

19 Millard Farmer Industrial Blvd, Newnan, GA 30263

1181 Hammond Dr, Dunwoody, GA 30346

12315 Crabapple Road, Alphretta, GA 30004

4628 Portsmouth Boulevard, Chesapeake, VA 23321

7201 Heritage Village Plaza, Gainsville, VA 20155

7500 Limestone Drive, Gainsville, VA 20155

600 Jarman Road, Chesapeake, VA, 23320

4512 Holly Springs Parkway, Holly Springs, GA, 30115

19 Millard Farmer Ind Boulevard, Newnan, GA, 30263

460 Newnan Crossing Bypass, Vienna, GA 22182

815 City Center Boulevard, Newport News, VA 23606

1900 Monticello Avenue, Norfolk, VA 23517

2500 Osprey Way, Frederick MD 21701

3809 Princess Anne Road, Virginia Beach, VA 23456

1650 General Booth Boulevard, Virginia Beach, VA 23454

11445 Isaac Newton Square, Reston VA 20190

1407 Research Boulevard, Rockville MD 20852

5115 Leesburg Pike, Falls Church, VA, 22041

5278 Buckeystown Pike, Frederick, MD, 21704

315 Garrisonville Road #106, Stafford, VA 22554

651 Hogan Drive, Newport News, VA, 23606

17301 Valley Mall Rd, Hagerstown, MD 21740

6045 Post Road, Cumming, GA 30040

2844 Virginia Beach Boulevard, Virginia Beach, VA 23452

3775 Windermer Parkway, Cumming GA 30041

2401 Rock Bridge Court, Woodbridge, VA 22191

4400 Montgomery Avenue, Bethesda, MD 20814

315 G St. SE, Washington, DC 20003

2231 Crystal Drive, Arlington, VA 22202

700 Russell Avenue, Gaithersburg, MD 20877

1800 Old Meadow Road, Mclean, VA 22102

4001 Brandywine Street, NW, Washington, DC 20016

209 Madison Street, Alexandria, VA 22314

209 Madison Street, Alexandria, VA 22314

11594 Old Georgetown Road, North Bethesda, MD 20852

8371 Leesburg Pike, Vienna, VA 22182

13037 Worldgate Dr, Herndon, VA 20170

13037 Worldgate Drive, Herdon, VA 20170

1760 Old Meadow Road, Mclean VA 22102

1261 Main Street Kansas City, MO 64105

167 Eagle School Road Martinsburg, WV 25404

1109 Berryville Avenue Winchester, VA 22601

17821 Georgia Avenue Olney, MD 20832

8741 Hospital Drive Douglasville, GA 30134

4600 Legend Place Douglasville, GA 30135

653 Clark Avenue St. Louis, MO 63102

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Home - Us Fitness Careers

Is there anything like going to the gym in a brand-new set of workout clothes or discovering your new favorite post-run meals and protein-packed snacks? It may be a cliche, but variety is the spice of life -- and that's true for your workouttoo. One of the best ways to keep your fitness routine (and your lifestyle) feeling fresh is with a monthly subscription box, one that delivers customized apparel, gear, treats, products, and workout ideas to you on a regular basis. The trick is to choose a subscription service that fits your personal lifestyle, preferences, needs, and workout style which, given how many options there are to choose from, is easier said than done. They're all high quality, and great for anyone whose goals are to get fit or stay fit.

Related: The best healthy meal kits in 2019

In the same way that finding a great podcast or wearable can inspire you to stick to your fitness goals, the right fitness monthly subscription service, clothes and products can keep your motivation up as you race toward your goals, too. Here, we've rounded up some of the best fitness subscription boxes available, with all stripes of exercisers in mind.

If you've dipped so much as a toe into the pool of popular subscription services, you probably know about FabFitFun. Run on a seasonal schedule that ships four boxes per year, and every box contains eight to 10 lifestyle products that may include accessories, clothing, skin-care products, gear or small housewares. Subscribers have the option to have their order customized for their lifestyle or add on additional products every season, but they can also roll the dice and have the entire box arrive as a surprise. Clearly, FabFitFun aims to offer variety, and it delivers on that front from a product and price standpoint -- the retail value of every box is around $200 or more. it really is fab fit fun!

What you pay: $49.99 per season or $179.99 for a year

With this monthly subscription, YogaClub sends every subscriber a monthly delivery of a high quality three-piece yoga outfit chosen by a personal stylist, who bases their curated selection on the current season as well as a style quiz every customer must complete before ordering their first monthly delivery. Whatever a customer's specific style and apparel preferences are, the monthly clothes they receive are always from name brands like Manduka, Onzie, Columbia, and Splendid, among others. If any of the monthly pieces miss the mark, the fitness apparel can be exchanged online for a new item via YogaClub's store. Or, subscribers can swap workout clothes with each other through YogaClub's Facebook Community.

What you pay: $79 per month, plus shipping

A favorite of CrossFit athletes, GainzBox's monthly box comes with four to six products intended to enhance subscribers' workout experience. Past monthly subscription boxes have featured snacksevery month from emerging brands, performance fitness apparel and activewear like running shorts, leggings, socks and sports bras and such workout products as free weights and resistance bands for gym or home use. GainzBox also offers one-time gift boxes for holidays and birthdays, though they do cost a little more than the regular monthly subscription box.

What you pay: $93 for three months, $180 for six months, $348 for a year, or $32 for a month-by-month plan, plus $7 for shipping

This athleisure monthly subscription service presents customers with three gear and apparel options to choose from at the start of every month. Depending on the monthly subscription plan, the outfit may consist of a top and a pair of bottoms; a top, a sports bra and a pair of bottoms; or three pieces of activewear apparel plus two accessories or other workout and lifestyle products, from brands including Bally Total Fitness, Marika and Ellie itself. Subscribers have the option to skip a month if none of the options appeal to them, and Ellie will replace products free of charge. While the monthly outfits are selected with cycling, yoga and fitness in mind, they're also well-suited to running errands and lounging -- any goals, really.

What you pay: $39.95 for two items per month, $44.95 for three items per month, or $49.95 for five items per month

Featuring nutrient-dense snacks, safety equipment and personal care items, StrideBox aims to provide subscribers with snacks that motivate them to keep running, training and working toward their fitness goals. More than just general healthy snacks that help with weight loss, the products featured in StrideBox address issues specific to running, like bite-size snacks for eating on the go, electrolyte supplements for staying hydrated and friction barriers to prevent against blisters and chafing. Each box delivers between four and six snacks on a monthly basis and, in addition to offering familiar brands runners know and love like Honey Stinger and Clif, StrideBox also features products from up-and-coming brands including Lyte, Defunkify and Skratch Labs

What you pay: $19.95 per month

MuscleBox offers three types of boxes, depending on each subscriber's needs and preferences. Its original box is marketed toward men and features snacks, equipment, workout clothes and other fitness products centered around a different theme each month (such as ab workouts or professional fighting), while the Miss Muscle Box offers a similar curated selection of snacks plus women's workout gear, like a pair of leggings, without a theme. Finally, the Protein Box delivers only snacks and supplements, such as protein powder and protein-packed snacks, for those who already have enough gear. Every box also comes with access to Muscle Box's vast online library of workouts.

What you pay: $29.99 per month for either the Men's MuscleBox, Miss Muscle Box or Protein Box

True to its name, Fit Snack focuses on healthy, filling snacks every month, workout ideas and sound nutritional advice for active people, whether they're after weight loss or not. The exact number of snacks every month in the box ranges from about eight to 12, and they're selected by a nutritionist with various health needs and diets in mind, so subscribers usually receive an array of gluten-free, raw, high-protein or even vegan snacks (that are better than protein powder). For example, this month's Fit Snack box featured brands include Hippeas, MCTco and PlantFusion.

What you pay: $27.90 for three months, $26.90 for six months, $25.90 for a year or $28.90 for a month-by-month plan

Originally published earlier.

The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.

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The 7 best fitness subscription boxes in 2019 for every workout style - CNET

From wearables to fitness apps, new technological innovations have changed the way we exercise and associate with our daily fitness

December7, 20194 min read

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Technology today has disrupted every business. It is strategically integrated into every industry and has helped advance it, be it health, education or automobile. Fitness industry is no exception.

New technological innovations are regularly changing the way we exercise, which then over time creates a transformation within the health and fitness industry. People today who work out are not satisfied by only knowing their weight, height, waist line etc. They are interested in knowing more about their day to day progress, food macro and calorie consumption, body-fat percentage, sleep quality, calories burned, heart rate, etc. It is exciting and motivating when then receive this knowledge about themselves. With continuously checking their cardio machines screens to calculate time and calories burnt, they want to keep a tab on themselves throughout the day, even when they are not at the gym or working out. These people are not only avid gym-goers, athletes or bodybuilders, but also include regular people who desire to be fit and exercise to maintain a balanced weight and active lifestyle.

To meet this demand, many technological innovations have disrupted the fitness industry and changed the way we exercise and associate with our daily fitness.

These are activity-trackers, they monitor fitness-related metrics that play a significant role in your fitness journey, such as distance covered in a run, the number of steps completed, heart rate, calories burnt, etc. They provide valuable data about progress and developments. These sync with your smartphone and store the collected data. They are usually in the form of wristbands or armbands and have gained immense popularity. Now even smartwatches possess the features of a fitness wearable and serve as a stylish accessory. Even when people are not working out they are using their fitness bands to track data.

Initially, these fitness wearable were expensive, but today several tech gadget brands are offering budget-friendly and powerful wearables to meet the demand of the consumers.

Various applications are the highlight of smartphones. You have likely heard the saying, There is an app for everything! that is because its true. These applications have taken smartphone usage to the next level and are giving people an experience that they demand. One such is the demand for fitness applications. From diet trackers to workout guides to drinking water reminders, people have been downloading and using such apps every day. They are seeking one-stop health and fitness apps that provide holistic information, help track fitness metrics, give nutrition and diet plans, be their fitness partner and also help them shop of fitness-related goods. Several gyms, fitness centers, sports apparel brands, etc. have now joined the league and launched their fitness apps.

With the demand for fitness wearables increasing, tech accessory brands are introducing AI-enabled wearable technology. It is developed to increase the functionality as well as end-user experience and to provide them with instantaneous metrics and insights while also guiding them towards making better fitness choices. This innovation is presently trending and will be utilized extensively in future. AI-assisted CRM software provides an added advantage to gymnasiums. It can help improve operational efficiencies, increase customer conversion, and improve personalization for the sales department and provide multiple other benefits. IoT has changed how people workout now, with continuously collecting and providing data, it is used to track personal growth.

One of the best ways the fitness industry has adopted IoT is through enabling group fitness activities. Here, such workout groups are using wireless IoT fitness trackers to showcase the progress of every participant and helping design training solutions as per the unique requirements by analyzing and visualizing them on equipment consoles or mobile devices.

Another offering of AI is the chatbot. With its convenience and features, it is now being used primarily in almost every business that communicates with their existing and potential customers online. Chatbots can serve as digital assistants and are one of the most important technological innovation developed for businesses. It has become a powerful tool and the fitness industry is utilizing it to enhance the experience for their customers. Here, chatbots can assist as nutritional consultants, workout partners, personal trainers and also as customer service redresser. It can resolve customers needs and create a personalized diet and fitness plan, schedule and deliver reminders to customers for their workout and food needs, serve as educational content providers and act as motivators for customers through encouragement.

These are some of the technological trends that are playing a pivotal role in the ever-evolving fitness industry. These will be utilized to its full potential in times to come. Businesses that are in the health and fitness domain are sure to benefit from technology and should welcome such advancement in the near future.

See more here:
How Technology Is Disrupting The Fitness Industry - Entrepreneur

Actor Ryan Reynolds poked fun at the recent controversy surrounding in-home fitness equipment company Peloton over its new ad.

The same actress featured in the Peloton ad appears ina video Reynolds posted to Twitter promoting his Aviation Gin brand. In the video, the actress stares blankly at the camera beforeshe and two friends toast to "new beginnings."

The actress, since identified as Monica Ruiz and now widely known as "Peloton wife" on Twitter, proceeds to down her entire drink as her friends encourage her, and then one of them passes her anunfinished drink.

"You look great, by the way," one of the other actresses in thecommercial can be heard saying to Ruiz as the camera cuts away.

Reynolds's tweet includes the caption "Exercise bike not included."

Exercise bike not included. #AviationGin pic.twitter.com/jYHW74h81l

Reynolds's tweet promoting his gin has been viewed nearly 5 million times as of Saturday morning, garnering more than 25,000 retweets and 165,000 likes.

It was widely praised on social media as a well-timed and creative marketing campaign.

The ad for Aviation Gin is a tongue-in-cheek jab at Pelotons commercial titled "The Gift That Gives Back," which was released last month but has been featured heavily as the holidays approach.

The commercial features Ruiz filming herself in a video diary to her male partnerdetailing the year she spent using the Pelotonbikehegave her.

Critics of the ad have called it sexist, arguingthat the 30-second commercial gives the impression thatthe male partner wanted the womanto lose weight.

In defense of the ad,a spokesperson for Pelotonsaid in a statement, "Our holiday spot was created to celebrate that fitness and wellness journey."

"While were disappointed in how some have misinterpreted this commercial, we are encouraged by and grateful for the outpouring of support weve received from those who understand what we were trying to communicate," the spokesperson added.

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Ryan Reynolds recruits actress from Peloton ad to troll fitness company's controversial commercial | TheHill - The Hill

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