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SEABROOK Planet Fitness opened a new club adjacent to Kohls in the Seabrook Commons plaza.

The 19th Planet Fitness location in New Hampshire is one of four the company planned to open adjacent to Kohls stores across the country this year, Planet Fitness said in a release.

Were excited to grow our footprint in our home state of New Hampshire and to provide more people access to judgement-free, affordable fitness in a high-quality environment, said Chris Rondeau, CEO, Planet Fitness, in a statement. This location is convenient for our members to be able to get in a good workout and also to get some of their shopping done at the same time.

Kohls and Planet Fitness announced a partnership earlier this year when the retailer announced it would be leasing space to Planet Fitness at 10 locations in the country as part of a plan to reduce the size of its stores and lease out the extra space to other tenants.

The new Planet Fitness, at 325 Lafayette Road, is nearly 23,000 square feet and offers more than 100 cardio machines, strength training equipment, multi-purpose training equipment, a 30-Minute Express Circuit, locker rooms with day lockers and showers, flat screen televisions and HydroMassage loungers. The facility is open and staffed 24 hours a day.

Planet Fitness, founded in Dover in 1992, has more than 14.1 million members and 1,899 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. More than 95% of Planet Fitness stores are owned and operated by independent franchisees.

The company moved its headquarters from Newington to Hampton in 2017. Shares of Planet Fitness (NYSE: PLNT) closed Friday at 74.48.

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Planet Fitness opens in Seabrook as part of deal with Kohl's - The Union Leader

CLEVELAND The Cleveland Browns are committed to improving fitness in not only the youth of the Northeast Ohio area, but also, the Cleveland community as a whole, and this week, they celebrated the opening of Browns Fit.

The Browns opened their state-of-the-art 20,000-plus square foot fitness facility in the Flats area of Downtown Cleveland earlier this week through a partnership with industry expert Mark Mastrov, who previously has worked with 24-Hour Fitness, UFC Gym and Crunch Fitness.

After strong collaboration with Mark Mastrov and his staff throughout this partnership, we are excited to open the doors to Browns Fit and offer Clevelanders a unique opportunity to connect their passion for the Browns with their overall health and wellness goals, Browns Executive Vice President/Chief Operating Officer Dave Jenkins said.

Browns Fit

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Browns Fit offers members the chance to Train Like the Pros on high-quality workout equipment, personal training, elite and proprietary group fitness classes, a nutrition bar and recovery lounge and full-amenity locker rooms.

Boutique-style group fitness studio classes are available, including training camp classes, HIIT group functional training, strength yoga, athletic stretching and dance classes.

Under the management of Cleveland fitness leader Debbie Spencer, Browns Fit is the latest facility sponsored by an NFL team, as the Chicago Bears, Dallas Cowboys and San Francisco 49ers have constructed facilities in the hearts of their home cities.

Browns Fit

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We look forward to bringing the exciting and authentic Browns Fit workout experience to Cleveland, Spencer said. With top-quality equipment and amazing classes, there is definitely something for everyone at Browns Fit, and we cant wait to empower our members as they strive to achieve their fitness goals.

Browns Fit Founding Memberships and guest passes for free trials are available.

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Cleveland Browns open Browns Fit state-of-the-art fitness center - WKYC.com

Tracee Ellis Ross has been completely killing the Instagram game lately. The Black-ish star regularly shares snapshots of herself looking strong and confident in a bikini, going hard at the gym, and generally being her awesome, hilarious self. At 47 (yup, forty-freaking-seven), it seems like Tracee is really hitting her stride, health-wise. Here's *everything* she's shared about what she does for her general wellness and fitness on the reg to maintain such fantastic shape, inside and out.

1She makes sleep a priority

Tracee has made it clear that getting enough Zs is a huge thing for her. "Ive tried to choose sleep over working out, which I think is the right choice," she said on Instagram.

2She celebrates and embraces getting older

"I LOVE getting older and I LOVE my life," Tracee captioned a photo series on Instagram of herself in a bikini.

She went on to say, "Im so grateful to be living this life Im in. Ive worked so hard to feel good in my skin and to build a life that truly matches me and Im in it and it feels good. I remain curious and teachable and so it will all keep getting better." Heck, yeah!

3She's kind to herself even when she has to slow down

In one workout video on Instagram, Tracee confessed that she hasn't been working out as much lately. Then, she did herself a solid with this nugget: "Im trying to be really gentle with myself."

4She tries to work out regularly

Tracee has a full schedule, but she still works out three or four times a week, she told Health in 2017.

5But she's okay with taking breaks here and there

Sometimes you can't work out as much as you'd like to, and that's okay. "Life is in progress and sometimes that means stopping your routine. And thats ok," Tracee said on Instagram.

6She loads up on water

Tracee doesn't mess around when it comes to hydration. She makes a point to have about four liters of water per day, People reported.

7She takes workout classes

"I have to say that Tracy Anderson's workout the last five years has been really good for me," Tracee told Health.

Tracee is also not afraid to switch things up and try new forms movement (which she did with Tracy Anderson). "I find that, as adults, we stay so regimented in our movement, even if we get on a treadmill. The music changes all the patterns, and my body gets to move freely, so you feel amazingwhich is ultimately the point of the workouts, too."

8She eats foods that make her feel good

Tracee told Health that she has a "rule" about eating. Her food has to pass two tests: "Not only taste good in my mouth, but it also has to feel good in my stomach," she said. "So a lot of foods that are good in the mouth, 10 minutes later? I'm cursing myself."

9She gets inspired by other people at the gym

The feeling of watching a confident woman do her thing at the gym or in life can be contagiousand is worth celebrating, per Tracee. "One of the things that's most encouraging is you see a roomful of women working their asses off and looking beautiful," Tracee told Health. "You see women in their 40s wearing jog bras and their stomachs out proudly, walking in a stance that says, 'I love my body,' and that's exciting to me."

10She laughs...a lot

In one Instagram video, Tracee outlined her "five commandments for staying young." First up? "Giggle as much as possible."

11She has lots of workout buddies

Tracee coordinates her sweat sessions with several other very fit, and famous, friends. Earlier this year, she hit the gym with Gabrielle Union and Mary J. Blige, and posed for a badass selfie.

"I was soooo tired and not in the mood to work out this morning, so thank you @gabunion and @therealmaryjblige for the motivation and sister vibes, and @heartandhustlegym for the environment," Tracee wrote.

12She has plenty of sex

Another one of Tracee's five commandments: "Have as much sex as possible. Sorry, Mom, but its true! Brings out the best in your skin," she said, before cracking up. (Tracee added more specific instructions with text on the video: "consensual, connected, yummy, good & safe sex. Not just any sex.)

13She's not afraid to love

Tracee's final commandment: "Love with a full and open heart. Youll stay young forever I swear."

14She tries to work out even when she *really* doesn't feel like it

Some days, it can be tough to even get your butt to the gym. Well, Tracee knows the deal. She shared in one Instagram post that she was "WORKIN THRU THE JETLAG."

It appears that Tracee doesn't force a workout if it doesn't feel good on her body or helpfulbut when it's just a bad attitude that's in her way, she fights through it and comes out stronger.

15She mixes up her fitness routine

"New program," Tracee captioned a too-funny Instagram video of herself doing a Tracy Anderson Method move and fake crying. My body is like, what the f is going on?

16She gets creative with kettlebells

Tracee regularly hits up the boutique gym Heart and Hustle, and she's found cool ways to use kettlebells beyond swinging them. Tracee's used them for squats and bicep curls, among other moves.

17She lets herself indulge

Tracee told People that she allows herself a once-a-week indulgence at one of her favorite restaurants where she enjoys a glass of wine. It's all about balance, folks.

18She stocks up on seasonal produce

Tracee told People that she's big on simple, whole foods, like seasonal produce from the farmer's market.

19She eats when she's hungry

My favorite meal of the day is an early dinner/late lunch between 4 and 6 p.m., Tracee told People. Still, she added, "I dont restrict my eating to firm meal times."

20She avoids foods that don't work for her

Tracee avoids dairy entirely, she told People, although she'll splurge on cheese once a year. (This isn't to say that anyone and everyone needs to ditch dairyeat what works for you and your body/goals.)

21She has fun with food

"I eat in the same philosophy that I live with: joyfully! Tracee told People.

22She has a post-workout bite

After she works it at the gym, Tracee told People that she likes to fuel up with a Berry Power protein drink from Erewhon. (It contains almond milk, bananas, blueberries, dates and Vega protein powder, in case you were wondering.)

23She's smart about snacking

Tracee has several snacks a day to stay properly fueled and energized, per People, like a Pink Lady apple and peanut butter, avocado toast, and chips and olives.

24She views exercise as self-care

Tracee says being healthy is a form of self-care for her. "Exercise helps make my body strong enough to do what I set my heart and mind to, I carry myself differently when I feel strong," she captioned a photo for International Self-Care Day.

25She thinks of should as a curse word

"It's literally worse than 'f,'" Tracee told Health. "'Should' has so much shame in it. There's nothing good. 'You know what you should do?!' It's awful! As I get older, I'm having fun being me for the first time."

26She takes it easy on caffeine

Tracee doesn't do coffee. "I tried coffee once in high school, and it was a bad thing," she told Health.

27She makes little tweaks to her favorite dishes

She may not eat dairy, but that doesn't mean she cuts out every dish that traditionally has dairy.

"I don't eat cheese anymore, except on Christmas," Tracee told Health. "But I love cheese. So now what I do is eat all the things you eat with cheese that make me feel like I'm eating cheeseso I'll eat the olives, eat the prosciutto, eat the dried fig, have the Marcona almond."

28She watches her sugar intake

Tracee has learned that she and sugar don't work well together. "Cake? I feel bloated. I get, like, hives from the sugar, and I feel like I'm having an anxiety attack," she told Health.

29She eliminates negative self talk

One thing Tracee's learned? She needs to "talk nice" to her body, per her interview with Health.

30She practices mindful exercise

Tracee doesn't just think of exercise as a sweaty calorie burn; she tunes into how movement and activity actually make her body and mind feel. "I feel the best when I work out," Tracee told Health. "I feel very strong."

31She's incredibly body positive

"I am on TV, and I don't want to lie to anybody. I'm not at my skinniest, I'm not at my fattest, but I live my life," Tracee told Health. "This is my body. Health and the functionality of my body are more important than what it looks like."

32She shows her butt some love

It took her into adulthood to appreciate certain assets. "In my 30s, I started to get comfortable with the largeness of my personality. The same thing with my butt. I tried getting really, really skinny, and I learned that no matter how thing I got, I was still gonna have a butt," Tracee told Health.

33She isn't afraid to s.w.e.a.t.

Tracee makes a point to *bring it* during workouts. "I don't starve myself, but I work my ass off at the gym," she said.

34She focuses on her glutes

"Gravity makes [my butt] drop and spread, so I try to lift and tighten," Tracee said. "[My trainer and I] specifically target it to make sure my butt is looking lifted and full. And I switch it up with other workouts, sometimes squats and lunges and deadlifts."

35She practices mindful eating

Tracee has made it clear that she loves food, but she's also mindful of what goes into her body and tunes in to eat bite. "I am aware of what I'm eating," she told Health.

36She drinks alcohol in moderation

"I don't drink a ton of alcohol. Alcohol makes the folds go deeperone glass of wine is like being on 17 airplanes; it just dries you out," Tracee told Health.

37She embraces the body she has in the moment

"Love the body you got now, because in 10 years, you're gonna be wishing that you had it," Tracee told Health.

38She makes up for lost workout time

Sometimes Tracee's workout schedule makes it tough for her to workout as much as she'd like. "Was underwater on Blackish and workouts were not possible. I took 3 weeks off," she wrote on Instagram. "This is from yesterday - day 2 in a row. I will be doing 5 in a row, 1 day off and then another 5 in a row. I'm not f---ing around!"

39She's learned to be okay being alone

"Im very pleased with my existence these days," Tracee told InStyle. "Have I had to learn to make friends with loneliness? Yes. I think if I were in a relationship, it would be the same.

40She's learned how to say 'no'

"Self-care does not mean going to the spa. Its learning to say no," Tracee told InStyle. "Its knowing yourself so you can make choices that are an expression of you. Thats self-care.

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Tracee Ellis Ross' Fitness And Health Habits Of 2019 - Women's Health

Mark Twain once said if you have to eat a live frog, its best to do it first thing in the morning. Thats the mentality hundreds of residents have about their fitness routinesall of whom are members of Ashburns newly-opened Eat the Frog Fitness.

The studio officially opened its doors in Broadlands Thursday evening with a ribbon-cutting ceremony. On hand for the occasion were franchise owners Julie and Travis Green and companyco-founders Joe Culver, a business entrepreneur, and Bryan Clay, an Olympic decathlon gold and silver medalist who was called The Worlds Greatest Athlete during the Beijing 2008 Summer Olympics. The opening marks the companys first studio in the region and its 21st across the nation and Canada, withmore soon to open, including in the DC area.

Julie Green, whos been in the fitness industry for 27 years, said she opened the fitness studio in Ashburn with her husband because the type of fitness offerings that Eat the Frog features are workouts she thoroughly believes in.

Its what we do in everyday life, she said. Its everything I believe in in fitness.

After the ribbon-cutting, the Greens presented Mrs. Loudoun County Erin Lombardi with a $250 check to benefit Boulder Crest Retreata nonprofit in Bluemont that offers programs to active-dutymilitary, veterans, first responders and their families to improve their physical, emotional, spiritual and economic wellbeing.

While accepting the donation, Lombardi, also Tarara Winerys business development director, mentioned that her husband had returned home from a military tour overseas just hours prior to Thursday nights event.

Clay and Culver opened the fitness company in 2014 with an initial location in Maui, HI.Different than other fitness studios and gyms, Eat the Frog offers both live and virtual, 55-minute training sessions 24/7.

Live sessions includedynamic warm-ups, interval circuit training and cool downs. Virtual trainings are scheduled during non-peak hours and use a virtual coach on a projector screen to guide members through their workouts.

Regional Developer Mark Loev said the Broadlands location had 250 residents signed up before it even opened.

Eat the Frog Fitness Broadlands is located in Southern Walk Plaza. Its open Monday-Thursday from 4:45 a.m. to 8 p.m., Friday from 4:45 a.m. to 7 p.m., Saturday from 7:45 a.m. to 4 p.m. and Sunday from 7:45 a.m. to 1 p.m.

Learn more at eatthefrogfitness.com.

pszabo@loudounnow.com

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Eat the Frog Fitness Opens in Broadlands - Loudoun Now

Miranda Holman

FridayDec6,2019at11:59AM

Loco Fitness, the new gym by owners Britt and Laura Bauer, is now officially opened and changing lives.

The mission behind Loco Fitness was to engage the community of Paris in physical

activity, share knowledge about the benefits of physical activity, develop awareness about opportunities to be physically active and overcome barriers and negative attitudes

that may exist about exercise.

We have felt for some time that Paris and the surrounding area would be a great place to open a fitness center. Our objective will be different than anything Paris has seen, said Britt.

Loco Fitness opened its doors in October and offers a 24-hour secure, safe and intimidating free area for women to work out in. Loco also offers a childrens room, complete with games and toys that parents can use while enjoying the gym facilities.

We dont have child-care as of yet, but we hope to add that in the near future, said Laura.

The gym also offers locker rooms complete with showers.

Give the gift of health to your loved ones. Start the year off right and let us help you meet your health and fitness goals.

For the month of December new members can join the womens fitness for $20 or HIIT Group Classes for $40.

Tanning beds will be added to the gym soon.

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LOCO Fitness officially opened and changing lives - Paris Express

The local Anytime Fitness franchise is now in the hands of a Marion local, Kandy Morrell.

Kandy became the official owner of Anytime Fitness on Oct. 21 and said she is busy learning the ropes and planning for the future of the fitness club.

After being a member of the club for a while, Kandy said she was in a car accident on her birthday and another car accident a month later, which left her unable to work out for a brief period of time.

Kandy said she was encouraged to go to physical therapy, but instead began working with an Anytime Fitness physical trainer.

In that process, I gained a lot of weight, Kandy said. Then I get another trainer and lost 35 pounds.

Kandy said she is working toward losing 25 more pounds, but hopes her story inspires others who have similar goals.

People can see my story and have hope that if I can do it, you can do it too, she said.

The key to reaching health goals, Kandy believes, is in community support.

I wasnt able to achieve it on my own, she said. I needed a coach that believed in me. That helped me bounce back.

One of the main changes Kandy hopes to make is bringing this location to the standard of the franchise with renovations to the space and introducing a personal training program, she said.

Were moving it into the 2019-20 model of the club, Kandy said.

The new model includes team training of groups of eight to 15 people, small group training with two to four people and one-on-one personal training.

We believe that healthy happens with commitment and a coach, Kandy said.

Every Anytime Fitness membership comes with a coach and an app that allows trainers to keep in touch with their members, give them a meal plan and give them exercises to do on their own, Kandy said.

(The app helps) to keep in touch with the members and identify health goals and make sure that they are on target to reach those goals on a realistic and effective way, she said.

Kandys family is heavily involved in the Marion community, and she said she hopes to bring a community and family feeling to Anytime Fitness.

Kandy was raised in Marion, attended Indiana Wesleyan University and is now the assistant pastor at Living Water Apostolic Church.

Im a Marion girl, she said.

Kandy said she hopes the gym can organize community projects in Marion, and she plans to offer free outside workouts on Saturdays in May.

Hopefully we can come together to do some community projects to make the community a better place, she said.

Ronald Douglas Morrell, Jr., Kandys nephew, is the membership experience manager at Anytime Fitness.

This will be one of the only gyms to be owned by somebody who lives in the city, Ronald said. We want to offer a more hometown feel like a unique experience for a gym that hasnt happened anywhere else.

Karlton Morrell, the club manager and Kandys nephew, said he already sees a great community at Anytime Fitness and is looking forward to seeing it grow.

Id like to see that community grow and not just be a passing gym, but to really know these members and to be able to build this community here, he said.

Karlton said he is new to working out in a gym like Anytime Fitness.

I know theres a lot of people who have come in saying that they have never been in a gym before, Karlton said. So (I hope) to grow with individuals like that as well.

According to Kandy, the target market for the club is the beginner workout person, like Karlton.

If I can do this, you guys can do it as well, Karlton said.

The slogan for Anytime Fitness is Lets make healthy happen, Kandy noted.

We all have health goals that we want to reach and we want to do it together, Kandy said.

One of the gyms faithful members, Jarrod Renfrow, said he is glad Kandy took over the gym.

I like Kandy, Renfrow said. Shes been super nice so far in accommodating me. Any time Ive ever had a question, she answers it.

Renfrow said he moved to Marion three months ago and has been enjoying the boxing room and the 24-hour gym access.

Kandy said she plans on remodeling the gym to bring it up to the franchise standard, which includes a purple turf floor and a functional space for the training program.

I think the place is going to look real nice when the renovations are over, Renfrow said. I hope to continue to keep coming here when thats all said and done.

Renovations have begun, but it will take Kandy some time to make the changes to the space.

We got a lot of work to do, Kandy said.

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Marion native takes ownership of Anytime Fitness | News - Chronicle-Tribune

As in just about every area of the health and fitness market, technology is increasingly infiltrating yoga, with startups and investors pushing to capitalize on the $80 billion market. Last year, Germany-based Asana Rebel raised more than $17 million from notable backers that include Greycroft to grow its virtual yoga platform, while New Yorks Mirror has raised sizable funding rounds for a connected mirror that delivers virtual fitness classes, such as yoga and Pilates.

Zenia recently entered the fray with a mobile app that leverages machine learning, computer vision, and motion tracking with the promise of helping improve your yoga poses. The company calls it the worlds first AI-powered yoga assistant, and plans to expand its technology to cover all areas of health and fitness.

Zenia was officially founded out of Belarus in May of this year by software engineer Alexey Kurov, and the company has secured an undisclosed investment from such notable backers as Misha Lyalin, CEO and chair of Russia-based game developer Zeptolab, and Bulba Ventures, a Belarusian venture capital (VC) firm that invests in AI startups.

Bulba Ventures is the investment vehicle of Yury Melnichek, a serial entrepreneur who cofounded mobile mapping service Maps.me and sold it to Russian tech titan Mail.ru in 2014. He was also a founding investor in Belarus-based computer vision company AiMatter, which created a popular funky photo-effects app known as Fabby. AiMatter was acquired by Google in 2017.

As an aside, Eastern Europe has been a hotbed of AI activity in recent years, withFacebook acquiring video selfie app startup Masquerade, which is also based in Belarus. And Russias Prisma gained widespread attention for its computer vision-powered art photo app, which was among the most downloaded apps globally for a while.

Zenia quietly launched its first app on iPhone a couple of weeks ago, and VentureBeat caught up with Kurov to see how it works and where the company will go from here.

After installing the app and creating an account, you can place your phone with the front-facing camera angled toward the space where youll be doing yoga. At launch, Zenia features four courses for beginner and intermediate levels and 14 guided practice sessions to build strength and improve flexibility.

Above: Yoga courses in Zenia

Zenia can recognize 16 joints across the body, and a built-in voice assistant provides feedback on your yoga practice. The software also adapts to each users pace, and it monitors progress over time to offer metric-based feedback.

Above: Zenia recognizes 16 joints on the body

In an age when data privacy violations are rarely out of the news, Zenia is quick to note that it uses edge computing and that all of its processing takes places on the users phone.

Convolutional neural networks are at the core of our technology, Kurov said. We use an hourglass-inspired architecture that weve optimized to run on mobile devices.

According to Kurov, the company collected more than 200,000 yoga images as part of its training data and developed its own custom labeling tool for faster and more precise annotation. The training data set included both correct and incorrect asanas (yoga postures) so that it can better identify when a student is doing something wrong. Professional instructors were also used in the training process.

We worked with certified yoga teachers to define the parameters that could help machines to identify the level of execution of asanas, Kurov added.

Perhaps another major selling point for Zenia is its straightforward business model, which is based on hard cash rather than user data. The first month is free, but after that it costs $15 per month or $100 for the year.

Zenia is positioned at an interesting intersection in technology trends. There has been a marked increase in AI-powered features across the smartphone realm, tackling everything from categorizing photos to recommending new apps. And apps and services designed to help people work out from home have also been on the rise. Aside from Asana Rebel and Mirror, which we highlighted earlier, New York-based Peloton has raised bucketloads of investor cash for connected bikes that deliver virtual fitness classes and went public a few months ago.

While its too early to say whether Zenia will succeed, it has the advantages of entering a proven money-spinning industry and bypassing the need for human yoga instructors. But the bigger picture is perhaps whats most interesting here, as the underlying technology will likely be reapplied to other domains yoga just happens to be the first use case.

Kurov envisages a time when its platform could be used to analyze a runners posture, a weightlifters stance, a tennis players serve, and more.

Above: How Zenia could be used in the future

Some members of Zenias founding team also have backgrounds in physiotherapy, which hints at potential future applications in the medical sphere.

Above: Zenia could be used as a physiotherapy tool

Although Zenia works independent of human instructors for now, Kurov said that fitness or yoga instructors will in future be able to use it as a remote tracking tool to chart their students progress.

We envision Zenia becoming a platform that connects people who want to lead a mindful, healthy lifestyle, Kurov said. The app aims to go beyond the scope of regular training and become a personal assistant who motivates [you] to practice constantly.

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Zenia is using computer vision to build an AI-driven fitness trainer - VentureBeat

A seemingly innocent holiday commercial turned into a nightmare scenario for the luxury fitness company Peloton, with a recent ad triggering a sea of backlash and embarrassing taunts.

The outrage was so extreme, Peloton saw its stock drop 9 percent in a single day, erasing $942 million from its market value. Ouch. But was the ad really that bad? Not at all.

The commercial follows a womans yearlong fitness journey after her husband gifts her one of the companys expensive stationary bikes, ending with the woman thanking her husband for changing her life, describes People.

Twitter users were quick to mock the ad, calling out its supposed message of a husband wanting his seemingly already fit wife to lose weight and her being nervous about riding an indoor bike.

The only cringey thing about the ad is that it portrays a woman video blogging her Peloton journeytruly, an awkward experience to watch. But the idea that its offensive for a husband to gift his very-in-shape wife a fancy fitness bike is like saying its offensive to give a mom who loves cooking a Kitchen-Aid. In all likelihood, shed be excited.

Not everyone enjoys working out, and most husbands are hopefully smart enough not to buy their wives a Peloton bike for a holiday present if they hate stationary bikes. But the woman in the controversial Peloton commercial was clearly not upsetwhile, yes, a bit nervous.

Thats because many women love a good sweat, to the point were borderline obsessed. Fitness has become a nearly $100 billion global industry, with Lululemon and boutique studios occupying every other block in major U.S. cities.

On its face, $2,245 sounds like a ridiculous amount of money to spend on a stationary bike. But compare that to the price of a single SoulCycle class, which costs $34 plus a pesky $3 shoe rental. After about 60 classes, you could own the Peloton bike. Not to mention, Peloton promotes financing options starting at $58 per month, which is far cheaper than SoulCycle, Orange Theory, and the likes. Its also cheaper than a YMCA family membership, which is a solidly middle-class lifestyle accessory.

Naysayers also mocked the fancy backdrops and expensive atmosphere in the Peloton ad, claiming it makes the company appear smug and out-of-touch.

But Peloton isnt out of touchin fact, just the opposite. The company knows who can afford a $2,245 stationary bike, and is speaking straight to them. With the average household income around $60,000 per year, the images wont relate to everyone. In a free market, that makes perfect sense. Only a socialist would find cause for offense about the fact that some people can afford luxury goods.

Instead of criticizing the luxury fitness company for advertising to its obvious clientele, make fun of Peloton for creating an ad that portrays a woman vlogging her fitness journey. Thats whats unrelatable, and painful to watch.

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In Defense Of That Peloton Ad: Nothing's Wrong With High-End Fitness - The Federalist

Take a look around any gym and youll see people consulting phones about what move comes next. Digital fitness has brought expert trainers straight to our fingertips, and with Life Fitness On Demandthe newest launch from the cardio machine engineers at Life Fitnessyour treadmills, ellipticals, exercise bikes, and more will now come with built-in trainers.

Announced Tuesday, the next move by Life Fitness heralds a digital fitness era marked by even more accessibility. While Peloton long ago made the trainer and the machine a package deal, introducing the same principal to equipment found in gyms across America means an even wider reach for digital fitness. Ranging from 10 to 40 minutes in length, the 80 newly launched classes span across a host of cardio machines youll spot at the gym, in health clubs, at hotels, and more.

We are thrilled to be the first to offer on-demand cardio classes on a full line of cardio equipment, said Dan Wille, global vice president of marketing and product development at Life Fitness in a press release. Life Fitness products are in over 250,000 facilities around the world and 60 million people use them every year. Our priority is to help our customerscommercial fitness facilitieskeep their exercisers satisfied.

We believe by partnering with Life Fitness, we will be able to provide users with premium workout content with the goal of expanding our reach and making fitness more accessible to a global audience.Nathan Forster, founder and CEO of NEOU

To make sure gym-goers are sweating it out with top-of-the-line trainers, Life Fitness partnered with NEOUan on-demand fitness platform featuring classes shot in NYC. We are proud to provide people with an easy way to get active and stay motivated by offering a variety of fitness options, on the most globally-recognized leader in fitness equipment, Nathan Forster, founder and CEO of NEOU, said of the partnership. We believe by partnering with Life Fitness, we will be able to provide users with premium workout content with the goal of expanding our reach and making fitness more accessible to a global audience.

Yes, the idea of combining your gym membership with your on-demand workout budget sounds appealing. Beyond that, however, the move by Life Fitness and NEOU suggests what future gyms could look like. The era of consumers prioritizing the newest treadmills and the nicest showers is over, Brynn Putnam, founder ofMirror Home Gym System, previously told Well+Good. Now, theyre prioritizing smart content and great instruction, so resources should be allocated appropriately. In the case of Life Fitness, theres no need to choose between the latest-and-greatest equipment and expert instruction.

What its like to try an AI running program:

Until your gym gets one of these ultra-techy treadmills, heres how to use the 5-4-3-2-1 technique for easy running workouts. And why you should start your runs on a hill.

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The next frontier in digital fitness is coming to a gym near you - Well+Good

ROCHESTER, Minn. (KTTC) - There are more than a quarter of a million cancer survivors in the state according to the Minnesota Cancer Alliance. For many, the disease and treatment leave them de-conditioned and chronically fatigued.

"There was a time when I couldn't get in and out of a chair," said LiveStrong volunteer and graduate Denise Kinlaw.

"Cancer treatments take a lot out of you physically. It's nice to be treated but you're still left with a body that doesn't work very well," said recent graduate Bill Larson.

LiveStrong is a 12-week small group fitness program offered at the YMCA that helps cancer survivors regain physical strength.

"The biggest piece of the program is getting folks to build up their cardiovascular endurance," said Laurie Kumferman, Rochester YMCA director of healthy living.

And it's more than just exercise.

"When you come into the class, we're all diagnosed with different types of cancer and we're able to help each other out. I just loved it," said Kinlaw.

The graduates from the program say the YMCA staff help them find motivation.

"Initially, it's the trainers," Kinlaw said. "Then you learn your classmates and they help build you up. Then there's something that builds within."

"The cancer treatment that you go through is pretty challenging in itself," said Larson. "The motivation to get away from that and improve physically is what keeps all of us going."

For Larson, balance and flexibility are also important skills he worked on during the class.

"I've made significant progress," Larson said. "I'm working now so I can get on the floor with my grandchildren and play with them."

He plans to keep improving his physical health as part of his recovery.

"I've already joined the Y so I'm going to continue coming down here on a regular basis," concluded Larson.

LiveStrong classes are available after the new year. You can find more information here.

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Fitness program helping cancer survivors find their feet after treatment - KTTC

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