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Ashley Pitt is a Bay-Area based group fitness instructor, personal trainer, and the writer of A Lady Goes West healthy lifestyle blog and her first ebook, "Fit and Fertile."

I'd always been told I was superfit and healthy. And that's because I was lean, I exercised a ton, taught group fitness classes, and loved to eat clean. However, a couple of years ago, I found out that even though I appeared to be very healthy on the outside, something wasn't quite right on the inside. It was my hormones. And ultimately, my fertility.

I was, in fact, too fit to be fertile, and as I started to uncover what was going on with my body, I discovered that my condition, called hypothalamic amenorrhea, is a problem that's a lot more common among woman in the fitness industry than we'd like to think. But nobody is talking about it, and it's not very easy to find answers. Here's my story.

Just about two years ago, my hubby and I decided we were ready to start a family. At that time, I was working as a group fitness instructor and personal trainer living in San Francisco and doing multiple workouts a day and walking miles upon miles to get from gym to gym. I was also eating really clean, focusing on salads, smoothies, sushi, and small portioned-out meal-prepped tupperwares the epitome of prepared.

I had good muscle tone, I felt fine and from the outside, was the model of good health. However, when I decided to stop taking my hormonal birth control pills, which I had been on for years and which had kept my cycle regular, I was shocked and confused to find that my period never reappeared on its own.

Over the course of a year, I went to multiple doctors and specialists and finally got the diagnosis of hypothalamic amenorrhea a condition in which the brain tells the body to stop having a period because the environment is too dangerous to reproduce. This can be caused by too much exercise, too much stress, or too little food. Mine was most definitely based on the overexercising element, with low body fat from being really lean, too. Basically, my insides had shut down, because I was expending so much energy on tough workouts day in and day out.

I took to the internet to find help, and I came up short. My own doctor didn't know what to do and told me I had no chance of getting pregnant naturally. And every blogger's tale or website I read said to eat a bunch of junk to gain weight and quit exercising altogether, which would mean I would have to leave the fitness industry entirely. But I knew that wasn't the path for me, so I paved my own way, and I was able to get my period back and ultimately get pregnant by making a few lifestyle changes. Here's what I did.

Reduced my high-intensity workouts by half.

I knew I wasn't going to stop working out entirely, especially because fitness was my job and passion, so I slowly reduced my high-intensity workouts by half. I did all the barre, yoga, walking, and light weightlifting that I wanted (no more than one workout a day), but I never did HIIT or tougher one-hour classes (like Orangetheory Fitness, where I was a coach at the time, or Les Mills BODYPUMP) more than twice a week. I also took one to two full rest days each week.

Increased my body fat and my dietary fat intake.

I had been eating very healthy, however, I discovered that much of the time, my meals were missing dietary fat. I added at least one full avocado a day to my diet, whole eggs (all the yolks), veggies coated in coconut oil, lots of nut butter, salmon, and even weekly dinners of grass-fed organic steak. I also upped my overall intake of food each day by eating a few more healthy snacks and supporting an overall weight gain. In the process, I gained a few percentage points of body fat, but I did it with healthy food.

Became a believer in Eastern Medicine.

At first, I was totally skeptical of acupuncture, but I finally made an appointment a few months into my struggles, and I've never looked back. My acupuncturist was able to address my body's physical and even mental stress by using special points to heal my liver system and reproductive hormones. She also created special herbal supplements for me and advised me on other supplements to take to improve my fertility.

Over the course of a year of keeping up with these lifestyle changes, my natural period came back to me. And even though sometimes I got down about missing tough workouts and growing out of my size 0 workout capris, I knew that it was worth the effort. In fact, during the next year after beating hypothalamic amenorrhea, I was able to naturally conceive, having taken so much care to prepare and heal my body the right way.

All the while, I continued to teach a few group fitness classes a week and write about fitness on my healthy lifestyle blog, "A Lady Goes West," ultimately keeping my place in the industry.

My story is unique, because I didn't have to give up fitness to get better. I just had to make enough lifestyle changes to put my body on the road to recovery and in the process, I learned an entirely new, hormonally healthy way to live, which I'll maintain moving forward, especially after welcoming my first baby boy later this year.

To all the superfit ladies out there, no matter what you do, make sure you monitor your cycle to know that it's coming regularly of its own accord and not just induced by hormonal birth control. And be careful not to overdo it on your workouts, because you just may be messing with your insides. Because, yes, you can be too fit to be fertile.

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Can You Be Too Fit to Be Fertile? One Fitness Instructor's Story of Discovery and Healing - POPSUGAR

Actor Tom Hardy may play some of the most badass and intense characters on the big screen, but deep down hes just like everyone else: He loves dogs.

Especially one dog in particular. Hardy rescueda Golden Labrador named Woody while filming the bootlegging drama Lawless in 2012 in Atlanta, according to HuffPost, and the two became the best of friends.

Sadly, Woody passed away in June 2017, but not before Hardy recorded his final CBeebies Bedtime Story, which is set to coincide with National Dog Day on August 26.

Hardy wrote a letter on Tumblr following the death of Woody: I dont normally speak out about family and friends, but this is an unusual circumstance, Hardy wrote. He was far too young to leave us, and we at home are devastated by his loss. I will always be eternally grateful to Georgia. It gave me the greatest of joys of being a dog owner.

Hardy also shared a video tribute with photos of the dog:

Hardy spoke often about how much he loved Woody, and also enjoyed bragging that he was voted the 73rd most influential animal in the world by TIME Magazine.

As Hardy says in the trailer: "It's time for you to go on an adventure of your own in your dreams. So cuddle up to your snuggly friend, and drift off to sleep."

Watch the preview below, and see more photos of Hardy and Woody in the gallery:

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Watch: Tom Hardy previews final 'Bedtime Story' with his late dog, Woody, for National Dog Day - Men's Fitness

Is President Trump crazy?

Not can-you-believe-he-really-said-that? crazy. Certifiably-mentally-unfit-to-serve-as-president crazy.

Its an outlandish assertion insulting, really and a measure of the antipathy of Trumps critics that some, including members of Congress, have seriously raised the subject. Which brings us to the 25th Amendment.

Born of the Cold War and enacted after the assassination of President Kennedy, the language amounts to a bit of technical housekeeping appended to the Constitution. It outlines the presidential line of succession, including procedures in the event, as the amendment states, the chief executive is unable to discharge the powers and duties of his office.

With impeachment of Trump an exceeding long shot given the GOPs firm grip on Congress a small chorus of Democrats has suggested an even less likely antidote to a presidency they cannot and will not abide: removing Trump on the grounds he is mentally unsound.

Democratic Rep. Zoe Lofgren of San Jose has introduced a resolution urging Trump to seek a medical and psychiatric evaluation to determine his fitness for office. Democratic Rep. Ted Lieu of Torrance has talked up legislation requiring a psychiatrist be stationed at the White House.

The presidents spokeswoman has brushed aside questions about Trumps mental health as beneath contempt.

Ridiculous and outrageous and unworthy of a response, said Press Secretary Sarah Huckabee Sanders, responding to a suggestion by Sen. Bob Corker, a Republican of Tennessee, that Trump "has not yet been able to demonstrate the stability, nor some of the competence, that he needs to demonstrate in order to be successful."

Still, the 25th Amendment is having a moment. Searches spiked on Google during the presidents fiery brimstone appearance at a rally Tuesday night in Phoenix.

What does the 25th Amendment say?

If a president dies, resigns or is removed from office, the vice president steps up and takes over. The new president then nominates a vice president, subject to congressional approval. The amendment also allows a president to transfer power to the vice president if he is temporarily incapacitated, during surgery, for instance, then reclaim those powers afterward.

What does that have to do with Trump and his mental health?

Patience, please. Thats addressed in the fourth and final section. In the event the president cannot fulfill his constitutional duties and cannot or will not step aside, the amendment outlines a procedure for his ouster.

Go on.

Under the law, the vice president and a majority of the presidents Cabinet may declare the president incapacitated by notifying the leaders of the House and Senate. At that point, the vice president assumes the duties of the president.

President Pence, here we come!

Look, the chances of any of this taking place, short of some medical crisis, are somewhere between exceedingly improbable and utterly impossible.

But didnt President Trump say just the other night, Most people think Im crazy to have done this. And I think theyre right!

Please.

OK. But what if?

If the vice president and Cabinet declared the president incapacitated, he could reclaim his powers by writing to legislative leaders and declaring his ability to do the job. If the vice president and Cabinet members object, the matter then gets kicked over to Congress, which has 21 days to act. It would require a two-thirds vote in both chambers to strip the president of his powers, once and for all.

You mentioned the Cold War and JFK.

A bit of history: The Constitution makes it pretty clear the vice president is next in line to the president. But there was some question about how exactly that worked, and quite a kerfuffle in the 1840s when President William Henry Harrison died and Vice President John Tyler took over.

But were not going there.

Fast-forward to the Eisenhower administration. After a 1955 heart attack and other serious maladies, the president worried about the transfer of power if he were temporarily incapacitated, especially given hair-trigger relations with the Soviet Union. President Eisenhower worked out an informal arrangement with his vice president, Richard Nixon, in case he needed to temporarily cede power. Still, Eisenhower thought it better to have some mechanism explicitly spelled out in the Constitution.

After Kennedys assassination in November 1963, Democratic Sen. Birch Bayh of Indiana took up the matter in his capacity as chairman of the Senate subcommittee on constitutional amendments. Congress passed the 25th Amendment in July 1965 and it was ratified on Feb. 10, 1967.

Has the 25th Amendment ever come into play?

The amendment guided the process when President Nixon chose Rep. Gerald R. Ford of Michigan to replace Vice President Spiro Agnew after his resignation in October 1973. Ford, in turn, became president when Nixon quit in August 1974. Ford then chose former New York Gov. Nelson Rockefeller as his vice president.

In 1987, aides to President Reagan weighed the possibility of invoking the amendment when concerns grew about his listless and detached behavior in his second term. The prospect was soon dismissed, however, when Chief of Staff Howard Baker deemed Reagan fit to serve.

Separately, on three different occasions Reagan and President George W. Bush voluntarily transferred power to their vice presidents when they had surgery under general anesthesia.

So the mental capacity clause has never been tested?

No. But its great for stirring up Trumps opposition.

mark.barabak@latimes.com

@markzbarabak

ALSO

Trump again bashes the Republican leaders in Congress he needs to pass his agenda

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Trump foes, questioning his mental fitness, want to oust him from office using the 25th amendment. How would that work? - Los Angeles Times

KensingtonAerobicsand Fitness suddenly shuttered Monday after a city marshalslapped the Caton Avenue store front with an eviction notice. View Full Caption

DNAinfo/Caroline Spivack

KENSINGTON Dozens of frustrated fitness buffs who wereleft in the lurch when their gym abruptly closed this week want their membership fees refunded after the health got slapped with an eviction notice this week.

KensingtonAerobicsand Fitness shuttered suddenly on Monday after thecity marshalhit the Caton Avenue gym with an eviction notice.

With no means of reaching the owner, yearly members who havepaid hundreds of dollarsare flooding their local assemblyman and city marshals offices with calls on how to recoup their losses

Its infuriating, said Kensington resident Heather Wells, who bought a yearly membership to the gym for $300 in May and arrived there Wednesdaytodiscover it had closed. They just closed and left us all high and dry.

A confusing note posted in the window states: Kensington fitness gym will be closed indefinitely until further notice Kensington fitness gym is still here. Thank you.

The City Marshal executed an eviction notice that was posted on Aug. 18 after attorney Jeffery Edelman, who represents the owner of 202 Caton Ave., filed for the warrant on July 23 because the gym's owner owes back rent, according to Jake Love, the marshal's chief judgmentclerk.

Neither EdelmannorKensingtonAerobicsand Fitness returned requests for comment Thursday.The owner of 202 CatonAve. could not be reached.

Under state law, health clubs are legally requiredto file a bond, letter of credit or certificate of deposit with the Secretary of State and place all advance fees in escrow to protect customersifa gym closes before patrons' contracts expire, according to Department of State spokesmanLaz Benitez.

Gym members are entitledto sue and may even be eligibleto receive up tothree times the actual damages, plus attorneys fee, Benitez added.

Spurned members can filecomplaints with the state Divisionof Consumer Protectionor withstate Attorney GeneralEricSchneiderman's office.

Assemblyman Robert Carroll's office has receivednearly 40 calls since Monday from people complaining about the closure who are in conversation withSchneiderman's office to help refund customers and possiblytake action against the gym, said the assemblyman's chief of staff, Dan Campanelli.

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Kensington Fitness Buffs Left 'High and Dry' After Gym Suddenly Shutters - DNAinfo

President Trump fired back yesterday against Washington critics and cable news pundits playing armchair psychiatrist as they claim he is unfit to continue serving in the Oval Office.

Trump took to Twitter to slam former Director of National Intelligence James Clapper, who doubted the presidents stability after his wild campaign-style rally Tuesday night in Arizona.

James Clapper, who famously got caught lying to Congress, is now an authority on Donald Trump, tweeted Trump. Will he show you his beautiful letter to me?

Its unclear what letter Trump was referring to assuming one even exists and if it is indeed beautiful.

But the presidents tweets indicate he is still ready to take shots at critics by resurrecting their old controversies for the benefit of his tens of millions of followers.

When asked during a 2013 congressional hearing whether the National Security Agency collects any type of data at all on millions of Americans, Clapper told Democratic Sen. Ron Wyden of Oregon: No, sir. ... Not wittingly.

But three months later, both The Washington Post and The Guardian posted articles, from information given to them by Edward Snowden, revealing the NSA had collected metadata from phone companies about U.S. citizens.

Ironically, Trump wouldnt have the ammo to cyber-lob at Clapper in the first place had it not been for leaks to the media, which Trump has condemned, and for Snowden himself, who Trump at the time called a terrible traitor and ... you know what we used to do to traitors.

Clapper, who most recently served under President Obama, said on CNN Tuesday night that he found it pretty damn scary that Trump could, in a fit of pique, decide to do something about Kim Jong Un, North Koreas rogue dictator.

I really question his ability to be his fitness to be in this office, and I also am beginning to wonder about his motivation for it, Clapper said.

Trump also blasted his frequent target, the mainstream news media, for their coverage of his Arizona rally. CNN anchor Don Lemon in particular appeared to jettison the principles of impartial journalism by unleashing a tirade of insults at Trump on the air calling him unhinged, petty, small, like a child blaming a sibling and critiquing his speech as without thought, without reason, devoid of facts and no sanity.

The network then wallpapered the screen with boxes of pundits who assessed Trump as mentally unstable, psychotically demented, and bat-crap crazy.

The Fake News is now complaining about my different types of back to back speeches, Trump tweeted yesterday. Well, there was Afghanistan (somber), the big Rally (enthusiastic, dynamic and fun) and the American Legion V.A. (respectful and strong). Too bad the Dems have no one who can change tones!

White House press secretary Sarah Huckabee Sanders also jabbed back at Republican Tennessee Sen. Bob Corker, who claimed Trump hasnt been able to demonstrate the ability nor some of the competence ... to be successful and that he doesnt understand the character of the nation.

I think thats a ridiculous and outrageous claim and it doesnt even require a response from this podium, Sanders said.

Trump also sought to downplay a report in The New York Times that he and Senate Majority Leader Mitch McConnell are no longer on speaking terms. But in doing so, he took another jab at his partys Senate leader, saying his only problem with him is that he failed after seven years of promising to repeal Obamacare.

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Donald Trump slams critics questioning fitness - Boston Herald

The idea is to get app users to incorporate 10 minute brisk walks into their day. PHE says that it's the first app to measure how many chunks of ten minutes -- known as Active 10s -- are achieved each day. Should the user manage at least one active walk, the app can help them set additional goals that will build towards the 150 minutes a week of exercise recommended by the UK's Chief Medical Officer (CMO).

One in every six UK deaths can be attributed to inactivity, which ultimately costs the NHS over 900 million each year. With evidence suggesting that at least one brisk 10 minute walk a day reduces the risk of early death by 15%, the organisation is keen to reduce the costs associated with diabetes, cancer, heart disease and strokes. Plus, there's the added bonus that exercise can help improve mental health.

Sure, there are plenty of apps that promote an active lifestyle, but Active 10 has been endorsed by the Royal College of General Practitioners (RCGP). Already, GPs across the country are recommending it to their own patients as a tool to help them manage their existing ailments. With additional pressure from the government to better manage its finances, the NHS is embracing a digital strategy to keep people out of its practices and hospitals.

See more here:
UK government's fitness app champions daily ten-minute walks - Engadget

It was not clear what letter President Donald Trump was referring to. | Chip Somodevilla/Getty Images

By POLITICO STAFF

08/24/2017 09:28 AM EDT

President Donald Trump on Thursday attacked former national intelligence director James Clapper, who earlier this week questioned Trumps fitness for office.

James Clapper, who famously got caught lying to Congress, is now an authority on Donald Trump. Will he show you his beautiful letter to me? Trump tweeted, referencing Clappers testimony before Congress in 2013 in which he said intelligence officials did not wittingly collect data on Americans.

Story Continued Below

It was not clear what letter he was referring to.

Clapper laced into Trump following his divisive speech at a Tuesday night rally in Phoenix, telling CNN, I really question his ability to be his fitness to be in this office.

I also am beginning to wonder about his motivation for it maybe he is looking for a way out, Clapper added.

Clapper has been a frequent critic of Trumps, but his comments early Wednesday morning dramatically escalated his rhetoric.

Missing out on the latest scoops? Sign up for POLITICO Playbook and get the latest news, every morning in your inbox.

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Trump blasts Clapper, who questioned his fitness for office - Politico

President Trump may tap a green-eyed superhero with a hair-trigger temper to whip Americans into shape, a new report said Thursday.

Brooklyn-born Lou Ferrigno, who played The Incredible Hulk in the 70s and early 80s CBS TV series of the same name, wants to head up the Presidents Council on Fitness, Sports and Nutrition to help get the US fit and healthy.

I have been corresponding with President Trump because I want to change America and make America healthy again. I am a top choice for them. I feel I am the best candidate for that, the bodybuilder and two-time Mr. Universe told the Daily Mail.

Nobody can surpass what I do, especially the life I have lived, what I have overcome and my passion with bodybuilding and fitness.

Ferrigno, 65, said he became pals with the exercise-averse Trump, 71, while appearing on Celebrity Apprentice and was as gung-ho taking on the role as his Marvel Comics character would be thrashing a bevy of bad guys.

The council is part of the Department of Health and Human Services and it focuses primarily on public-awareness campaigns a natural for the actor-turned-fitness guru.

Ferrigno, an avid Trumpster, said hes not worried that his lefty pals in Tinseltown will shun him for working for Trump.

Trump is a great president. America voted for him and I am a top choice for him. It is a shame because we have so many different problems. I feel safe with him when it comes to homeland security for our people, he told the website.

Trump, a sold athlete in military school, famously disdains exercise, contending it does more harm than good.

In the book Trump Revealed, Mike Kranisch and Marc Fisher of The Washington Post, wrote about Trumps battery theory of energy.

After college, after Trump mostly gave up his personal athletic interests, he came to view time spent playing sports as time wasted. Trump believed the human body was like a battery, with a finite amount of energy, which exercise only depleted. So he didnt work out, they wrote.

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Lou Ferrigno wants to head Trump's fitness council - New York Post

Aol.com Editors

Aug 24th 2017 11:31AM

Fitness blogger Sarah Stage is eight months pregnant -- but you wouldn't believe it if you saw her photos.

The brunette beauty, who got the nickname "six-pack mom" during her first pregnancy, has kept her over 2 million Instagram followers updated during her second pregnancy. On Tuesday, she revealed on the social media app that, eight months into her pregnancy, she has gained around 18 pounds so far.

Instagram

She also posted a flattering shot of herself in a white bikini, revealing she was 31 weeks pregnant and her baby was "kicking like crazy."

21 PHOTOS

Fitness blogger Sarah Stage

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#31weeks baby is kicking like crazy !!

We're excited !!! #31weeks (: @von_jackson glam: @makeupbybrittneynicole )

#7monthspregnant & enjoying this sun Just updated my Diet and Nutrition Guide for you ! It has meal prep, grocery list, recipes & healthy snack ideas . Plus protein smoothie recipes too I also included a special discount for all @proteinworld world products (Lots are safe while Prego but always double check with your dr first)

Hello #thirdtrimester! These past #7months have flown by Trying to stay in the moment & enjoy every second since we don't plan on having any more babies after this one!! Thanks for all of your support with my fitness ebook & nutrition guide I hope you are loving it and thank you @hotmiamistyles for this cute orange bikini #7monthspregnant

Hello there baby Approaching #7months this week and feeling good ! Now off to my glucose test

Finalizing smoothie recipes , meal plans, & grocery list for you today! Diet and Nutrition Guide Avail now ! You will get all of this plus special discounts on @proteinworld products LINK IN BIO #26weekspregnant

Positive vibes only #unbothered metallic bikini from @londonbeachswim #6monthspregnant #26weeks

New jeans since I don't fit into my other jeans at the moment pretty sure some of the 13 lbs I've gained has def gone here Thanks @freddystoreUSA these they are just what I needed

I'm at a place in my life where happiness, peace and joy are my priority Especially being #6monthspregnant , there's no room for any negativity so please take it elsewhere Baby #2 is healthy and measuring just fine I would think that after having James, who was born almost 9lbs and healthy, people would be more understanding during this pregnancy and keep their ignorant comments to themselves ... we are all different that's what makes us special and unique! Anyway, thank you to the amazing women who have started my Fitness Ebook and everyone who has supported my journey! Been working hard on updates like meal plans, recipes and grocery list! I'm also including special discounts for @proteinworld they have all kinds of products for women who are expecting too Love you guys !

#6monthspregnant , Meal plan and grocery list are being added to my fitness ebook soon! LINK IN BIO

What are/were some of your food cravings while Prego? In my fitness ebook I mention meal ideas that can help you stay on track pregnant or not and @proteinworld has a lot of products that is fine to take while your expecting. Obviously always check with you dr first !

Almost #6monthspregnant and just wanted to say Positive Mind Positive Vibes Positive Pregnancy #23weekspregnant #unbothered Also, thanks to you ladies who have bought my fitness ebook, please update me with your results !!! Excited for you !!

It feels great to finally share my fitness secrets and workouts with you in my ebook! (LINK IN BIO)I wanted to create something special just for YOU!! You can always leave a comment below if you have any questions or need extra advice/ motivation Thank you to everyone who has supported me, means so much PIC: @dreamstatelive TAN: @isabelalysa GLAM: @makeupbybrittneynicole #NoExcuses #PregoLife

TGIF! #6MonthsPregnant next week and feeling grateful for all of the sweet comments! Also thank you to everyone who got my fitness ebook tag me in your progress pics trying to email each of you individually to check in on you

Feeling baby #2 kicks way more this pregnancy and Yes a lot of Protein World products are safe to use while Prego #5monthspregnant @proteinworld

Anyone can be a father , but it takes someone special to be a great dad. #HappyFathersDay #22weeks

Yesterday he patted my tummy and said "my baby" Do you think 2 year olds really understand ? #5monthspregnant

Pool Days Setting some Summer goals with Protein Worlds summer shake down right now!

Hope you're having a great day!

It was such a beautified day today in LA! headed to Stagecoach tomorrow, anyone else going? (workout outfit : @luxefitness )

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Stage has garnered criticism for her incredibly fit physique while pregnant. Earlier this month, she posted a video of herself working out and slammed "Instagram medical experts" who had negative things to say about it.

"There are also some people who assume that since I am exercising while pregnant, that I'm obsessed with how I 'look' but in fact I'm obsessed with maintaining a healthy lifestyle that will give my baby and myself the best possible quality of life," she wrote. "Alternatively, I don't judge anyone who chooses to not be active while pregnant etc. as it's their own life ... I'm just sharing my pregnancy journey and appreciate the positive support from most of you."

Stage became an online sensation back in 2015 after photographs of her showing off her washboard abs while nine months pregnant went viral. Despite major backlash on the internet over her fit figure, her son James weighed over eight pounds at the time of his birth.

The negativity clearly hasn't stopped Stage from living her life -- she continues to work out and post fitness photos of herself on Instagram.

Check out the slideshow above for more photos of Stage!

More from AOL.com: After being shamed for wearing a tight dress, this pregnant meteorologist is speaking out Solar eclipse could harm pregnant women according to superstition Serena Williams unusual pregnancy cravings revealed

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Fitness blogger Sarah Stage is eight months pregnant -- but you won't be able to tell by her photos - AOL (blog)

While physical fitness apps are plentiful, mental fitness can be more elusive. So Lucid Performance has created its Mental Fitness Platform to help people improve their focus under pressure.

The company is unveiling the platform today as an extension of its iOS and Android Lucid app. The platform offers five-minute mental fitness workouts based on the training techniques of Lucid adviser George Mumford, a mindfulness and performance coach who has trained the likes of NBA stars Kobe Bryant and Michael Jordan.

Its not about relaxation. Its really about positive affirmation, how you manage the chaos in your life to get into the flow and the zone, said Michael Howse, a partner at Eleven Ventures and an investor in Lucid Performance, in an interview with VentureBeat. A lot of this came from a focus on sports performance.

Mumford worked on the Lucid tech with the companys director of mental training, Graham Betchart. For the past decade, Betchart has worked privately with top athletes from the NFL, MLB, and NBA, including the leagues three consecutive No. 1 draft picks from 2014 through 2016.

Besides the app, Lucid will offer long-form educational videos, books, and podcasts, as well as location-based clinics, conferences, and events. The apps have already been downloaded 65,000 times. Now Lucid will add a number of other major sports to the activities it supports.

Our vision is to create a large consumer brand around mindfulness and athletics, Howse said.

Above: Lucid Performance

Image Credit: Lucid Performance

Weve provided a true competitive advantage to Lucid users by helping them master the mental game, and were seeing amazing performance transformations, said Jason Stirman, Lucid CEO and cofounder, in a statement.

Focus is a mental skill that anyone can benefit from, Howse said. It helps you visualize yourself completing actions confidently.

Since 2016, the company has also collaborated with 24 Hour Fitness to make mental training performance content and insights available to the latters nearly 4 million members across more than 400 clubs around the country. 24 Hour Fitness has featured Lucids approach to mental performance on its in-club 24Life TV network, with an invitation to the Lucid platform.

Additionally, Lucid has appointed three new professional athletes to its advisory board: Skal Labissire of the Sacramento Kings, Jaylen Brown of the Boston Celtics, and former USA volleyball team memberCynthia Barboza.

Lucids investors include Aaron Gordon of the Orlando Magic,Eleven Ventures, True Ventures, and Obvious Ventures.

Users can download the Lucid app for iOS or Android, and its free for a short trial period. Subscriptions are $10 a month. Lucid currently has 10 employees.

The company said that the app has been growing users by about 35 percent per week and that 92 percent of users renew their subscriptions.

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Lucid Performance will help you improve your mental fitness - VentureBeat

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