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Whether you want to tone up, slim down, or boost your mood, you've likely taken a stab at tweaking your fitness routine.Unfortunately, there's a lot of fitness advice out there that won't help you meet your goals and could actually do more harm than good.

Here's an overview of some of the most enduring workout myths and misconceptions, as well as the real science that canhelp you meet your fitness goals in a healthy way.

Myth #1: To stay in shape, you only need to work out once or twice a week.

Truth: Once or twice a week won't cut it for sustained health benefits.

"A minimum of three days per week for a structured exercise program" is best, Shawn Arent, an exercise scientist at Rutgers University, recentlytold Business Insider.

"Technically, you should do something every day, and by something I mean physical activity - just move. Because we're finding more and more that the act of sitting counteracts any of the activity you do."

Myth #2: The best time to work out is first thing in the morning.

Truth: The best time for a workout is whatever time allows you to exercise most consistently. Ideally, you want to make physical fitness a daily habit, so if late-night trips to the gym are your thing, stick with it. If you prefer a morning run, do that instead.

Don't have a preference? Some research suggests that working outfirst thing in the morningmighthelp speed weight loss by priming the body to burn more fat throughout the day.

Myth #3: Weight lifting turns fat into muscle.

Truth: You can'tturn fat into muscle. Physiologically speaking, they're two different tissues. Adipose (fatty)tissue isfound under theskin, sandwichedbetween muscles, andaround internal organs like theheart.

Muscle tissue - which can be further broken down into three main types - is found throughout the body.

What weight training really does is help build up themuscle tissue in and around any fat tissue. The best way to reduce fat tissue is to eat a healthy diet that incorporates vegetables, whole grains, lean proteins and - somewhat paradoxically - healthy fats like olive oil and fish.

Myth #4: Puzzles and games are the best 'brain workout' around.

Truth: Plain old physical exercise seems to beat out any type of mental puzzle available, according to a wealth of recent research.

Twonewstudiespublished this spring suggest thataerobic exercise-any activity that raises your heart rate and gets you moving and sweating for a sustained period of time - has a significant, overwhelmingly beneficial impact on the brain.

"Aerobic exercise is the key for your head, just as it is for your heart," wrote the authors of arecent Harvard Medical School blog post.

Myth #5: Exercise is the best way to lose weight.

Truth: If you're looking to lose weight,you shouldn't assume that you can simply 'work off' whatever you eat. Experts say slimming down almost always starts with significant changes toyour eating habits.

"In terms of weight loss, diet plays a much bigger role than exercise," University of Texas exercise scientist Philip Stanforth tells Business Insider.

That said, beingactive regularlyis an important part of any healthy lifestyle.

And when it comes toboostingyour mood, improving your memory, and protecting your brain against age-related cognitive decline,researchsuggests exercise may be asclose to a wonder drugas we'll get.

Myth #6: Sit-ups are the best way to get six-pack abs.

Truth:As opposed to sit-ups, which target only your abdominal muscles,planks recruit several groups of musclesalong your sides, front, and back. If you want a strong core - especially the kind that would give yousix-pack-like definition- you need to challenge all of these muscles.

"Sit-ups or crunches strengthen just a few muscle groups," write the authors of theHarvard Healthbeat newsletter.

"Through dynamic patterns of movement, a good core workout helps strengthen the entire set of core muscles you use every day."

Myth #7: Weight training is for men.

Truth: Weight training isa great way to strengthen muscles, and has nothing to do with gender. That said, women produce less testosterone on average than men do, and studies suggest that hormoneplays a role in determininghow we build muscle.

Myth #8: It takes at least two weeks to get 'out of shape'.

Truth: In most people, muscle tissue can start to break downwithin a weekwithout regular exercise.

"If you stop training, you actually do get noticeable de-conditioning, or the beginnings of de-conditioning, with as little as seven days of complete rest," Arent said. "It very much is an issue of use it or lose it."

Myth #9: Running a marathon is the ideal way to get fit.

Truth: Not ready to conquer a marathon? No problem. You can get manyof the benefits of long-distance running without ever passing the five-mile mark.

Running fast and hard for just 5 to 10 minutes a day can provide some of the same health outcomesas running for hours can.

In fact, people who run for less than an hour a week - aslong as they get in those few minutes each day - seesimilar benefits in terms of heart healthcompared tothose who run more than three hours perweek.

Plus, years of recent research suggest thatshort bursts of intense exercisecan provide some of the same health benefits as long, endurance-style workouts - and they also tend to bemore fun.

Myth #10: Keeping a food diary is a reliable way of monitoring and controlling what you eat.

Truth: Even when we're making an effort to be conscious about what we're putting into our bodies and how active we're being, we oftengive ourselvesmore credit than we deserve.

"People tend to overestimate their physical activity and underestimate how much food they eat," says Stanforth.

"They consistently think they've worked out more and consistently think they've eaten less."

Myth: #11: Sports drinks are the best way to re-hydrate after a workout.

Truth: Most sports drinksarejust sugarand water.

Instead, experts recommend refuelling with plain old water and high-protein snack, since studies suggestprotein helps reconditionmuscles after a workout.

This article was originally published by Business Insider.

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11 fitness misconceptions that really need to stop - ScienceAlert - ScienceAlert

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Check out this fitness tracker that totally doesn't look like a fitness ... Mashable Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. While you may be accustomed to fitness trackers looking ... and more »

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Check out this fitness tracker that totally doesn't look like a fitness ... - Mashable

Indoor cycling is a group exercise activity which can really help improve aerobic fitness at any level. Many visitors to Champneys Tring have a go at an indoor cycling class, even if their level of fitness is quite low. Although all participants follow the same pre-programmed profile, so everyone sprints at the same time and everyone does a hill climb at the same time individuals are able to control their own resistance so they can stay within their own safe limits.

Cycling is a non-impact sport so puts less stress on knees and hips, although indoor cycling does include sections when we encourage people to get out of the saddle and stand on the pedals, to get the legs working harder.

The fact that people work together in a class setting encourages them to push themselves and enjoy the mentality of being part of a team. Team work is very important to build motivation and fun into the session.

The fact that people work together in a class setting encourages them to push themselves and enjoy the mentality of being part of a team. Team work is very important to build motivation and fun into the session.

The music is also carefully chosen in advance of the class to ensure that it complements the dynamic of the cycling. So if we are cycling along a flat, Ill choose a gentler piece of music than I would for a dash to the finish line.I have three or four different playlists for different classes and I constantly add new tracks into the mix which are in the charts or trending. Participants in indoor cycling classes do not usually wear heart rate monitors and the special bikes do not have pads in the handlebars to monitor heart rate. Heart rate levels can get quite high in periods of high exertion and people can start to become a bit obsessed about their readings which distract them from the class. Indoor cycling bikes are also designed more like a racing bike, with handle bars that are down and forward, encouraging you to take a lower more stream lined stance on the bike. This also has the effect of pushing more of your weight onto your bottom and through your legs. Traditional exercise bikes are built to give you an upright stance which is more comfortable and user friendly and can accommodate screens. Outdoor cycling is definitely something we encourage guests to do at Champneys because it adds an extra dimension to cycling, including fresh air and enjoying the beautiful countryside.

Outdoor cycling is definitely something we encourage guests to do at Champneys because it adds an extra dimension to cycling, including fresh air and enjoying the beautiful countryside.

The constant change of road surface means you get a full body work out which also encourages good posture and improves balance. Indoor cycling may be the ideal way to work out your leg muscles and improve your cardiovascular fitness with your friends, but outdoor cycling is a total workout for mind and body and is a very popular pastime at Tring, Forest Mere and other Champneys resorts.

Libby Swain is senior fitness instructor at Champneys Tring.

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Indoor cycling can improve fitness for all - The Hippocratic Post (blog)

Retro Fitness in Edison offers its members a quality gym experience at a fraction of the cost of most traditional gyms. From the moment you step in to our fitness club, we know that youll feel inspired to reach your goals no matter how big or small they are. Let our professional staff help guide you.

State-of-the-Art Facilities

Weve worked hard to create a gym experience youll feel excited about. We use only modern equipment arranged in an open space to make exercising fun. Best of all, theres enough equipment to go around. Youll never have to wait for your turn to use a machine.

At Retro Fitness of Edison, NJ, personal training sessions are available to members, but youre free to develop your own plan as well. Call today to schedule a tour of our facility, and ask us about a free trial gym membership. Were sure youll want to join after giving us a try.

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Gym & Fitness Center | Edison, NJ | Retro Fitness

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Tight-N-Tone Fitness owner hopes to help spur New Kensington redevelopment - Tribune-Review

Pittsburgh Post-Gazette

Popular fitness trend has participants drumming off the POUNDs Pittsburgh Post-Gazette In an episode of the hit NBC show This Is Us that aired earlier this year, one character encounters an unfamiliar fitness class at an adult weight-loss camp. Participants exercised by air drumming with bright green drumsticks. The class was played ...

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Popular fitness trend has participants drumming off the POUNDs - Pittsburgh Post-Gazette

Two LA Fitness health clubs in Orange County are under investigation after four customers contracted Legionnaires disease.

Three of the cases are tied to the club in MetroWest at 4792 Kirkman Road, said Kent Donahue, a spokesman for the Florida Department of Health in Orange County, and the other case is tied to the LA Fitness club at 12700 S. Orange Blossom Trail.

The Florida Department of Health sent investigators to the club to take water samples last week, but results wont be available for about two weeks, Donahue said. It isnt certain that the four individuals contracted the illness at LA Fitness, but all four patients used the health clubs. The health department is not aware of other commonalities in the cases.

A spokeswoman for LA Fitness did not immediately return a request for comment. LA Fitness sent notices to customers at the two facilities last week, warning them to watch out for any signs of Legionnaires disease.

Legionnaires disease is a serious respiratory illness caused by Legionella bacteria. It is usually contracted through water systems or sometimes through air-conditioning systems.

An LA Fitness health club in Ocoee was also investigated for signs of Legionella bacteria in April, but results were negative, Donahue said.

Reports of Legionnaires disease and Legionella bacteria are not common in Orange County, but happen more frequently in enclosed water systems, such as hot tubs, according to the Centers for Disease Control and Prevention. The CDC reports that there were about 6,000 cases of Legionnaires diseases reported in 2015 in the United States.

But LA Fitness in Central Florida has had two confirmed cases of the bacteria in recent years, including in 2008 at an LA Fitness in south downtown Orlando and in 2010 at an LA Fitness in the Waterford Lakes area.

There was also a positive test for Legionella bacteria at Florida Hospital Orlando in late 2015 and early 2016.

The illness is more common in summer and early fall but can happen any time of year, according to the agencys website.

Donahue said people at higher risk of contracting serious symptoms from the bacteria include people over 50, people with lung and respiratory diseases and people with compromised immune systems.

Because of possible Legionella bacteria, the two LA Fitness health clubs are being asked to use elevated levels of chlorine in spa areas and use extra filters on showers.

Got a news tip? karnold@orlandosentinel.com or 407-420-5664; Twitter, @kylelarnold or facebook.com/bykylearnold

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Two LA Fitness clubs investigated after Legionnaires' disease outbreak - Orlando Sentinel

A number of free fitness classes are being offered across Park Ridge this month as part of an initiative launched by the city's Community Health Commission.

"Get Fit Park Ridge" gives Park Ridge residents an opportunity to sign up for free or low-cost, short-term classes at a variety of fitness centers in the city. The deals last through June 30, according to Tricia Williams, chairwoman of the Community Health Commission.

"This is the first big project we're working on, so we're pretty excited about it," Williams said. "There are so many new fitness studios in town, and it's good to promote local businesses and get the name of the Community Health Commission out there."

The commission expanded its mission and direction last year to focus more on "general health and wellness concerns," Williams said. Get Fit Park Ridge is a way to make the community more aware of the commission, as well as the many fitness-related businesses that have sprung up in the city, she added.

"A chance to try out a new exercise program or something you haven't tried before is always good," Williams said. "And when it's free, that's also a good opportunity."

Of the 19 fitness-themed businesses that were contacted by the health commission, 11 agreed to participate in Get Fit Park Ridge, Williams said.

The Spot Fitness Studio, 928 Busse Highway, is offering one week of free classes to new users. Cindy Mortell, who owns the studio with Matt Hansen, said the company focuses on offering group and one-on-one personal training, as well as yoga and "pop up" boot camp workouts.

"We just want to help people achieve their fitness goals no matter how big they are, and we want them to believe in themselves," Mortell said.

Across town, Tone Up Club, 742 Higgins Road, is offering two small group personal training sessions free of charge during the month of June.

"What we're trying to do with Get Fit Park Ridge is give people a sample of personal training in a small group environment," said owner and trainer Jeff Franckowiak.

The small groups have no more than four participants, he added.

The studio also offers classes in cardio kickboxing, yoga, Zumba, and TRX and kettle bell, according to the business' website.

Other fitness establishments offering special deals during the month of June include the following:

Core Power Yoga, 991 Touhy Ave., two weeks of unlimited classes free to new users. Call 847-496-4359.

Crossfit 88, 542 Busse Highway, two weeks of free classes with initial goal-setting session. Call 773-732-4233.

Dick Pond, 29 S. Prospect Ave., free three-mile walking and running groups every Wednesday, starting at the store at 6:30 p.m. Call 847-720-4083.

Orangetheory Fitness, 10 N. Northwest Highway, two free classes by appointment. Call 847-318-3804.

Pure Barre, 110 N. Northwest Highway, two classes free. Call 847-696-7219.

Sun and Moon Yoga, 2026 Oakton St., all 4:30 p.m. classes are $5. Call 847-800-8444.

The Barre Code, 33 1/2 S. Prospect Ave., one week of classes free. Email parkridge@thebarrecode.com.

The Exercise Coach, 946 N. Northwest Highway, four sessions, twice a week, free. Call 847-823-0035.

TriPilates, 640 Busse Highway, Pilates mat class on Monday at 9:30 a.m. or Thursday at 7:30 p.m. free. Call 847-698-6338.

The Spot Fitness Studio can be reached at 224-985-3957 and Tone Up Club can be reached at 847-912-0876.

jjohnson@pioneerlocal.com

Twitter: @Jen_Tribune

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'Get Fit Park Ridge' offers monthlong fitness deals to residents - Chicago Tribune

When Huawei debuted the Huawei Watch approximately two years ago, there was little competition in the Android Wear space. The Watchs use of premium materials along with its elegant design made it arguably one of the best smartwatches on the market. Now, the company has released a follow up, aptly called the Huawei Watch 2.

The Huawei Watch 2 is available in two separate modelsa sportier Huawei Watch 2 and a more refined Huawei Watch 2 Classic. While both models share the same internals, the Classic makes use of more premium materials, like the original Huawei Watch, and comes with a stainless steel case and a leather band. The model that were reviewing is the standard Huawei Watch 2, which is targeted at the fitness market, and comes with a more lightweight plastic case and rubber straps. In other markets, Huawei will also offer 4G LTE-capable variants, but the company has not announced any plans to bring a Watch 2 with cellular capabilities to the US.

Fit for Sports

Although the Huawei Watch 2 is available in a variety of bright colors internationally, Huawei chose to limit the Watch 2 to a more understated palette for the US. Our review unit comes in a blacked out Carbon Black, and there is a more playful Concrete Grey option that looks like the watch has gone through paint splatters. The all-black Carbon Black makes our review unit looks like an understated sports watch.

With an emphasis on sports and fitness, Huaweis goal was to make the Watch 2 as light as possible, Huawei US VP of Devices Vincent Wen informed me. To accomplish this, the standard (non-Classic) Huawei Watch 2 is constructed from several different types of materials. The watch case is made up of plastic, while a stainless steel cover is found on the rear.

At 2.08 ounces, the Watch 2 feels very light on the wrist, and although I initially thought the rubber straps felt cheap and plasticky, the construction makes the watch very comfortable. The straps are thin and very flexible, unlike the thicker rubber straps on the Tag Heuer Connected Modular 45 or the LG Watch Urbane 2nd Edition LTE. After using the Watch 2 for a few weeks and working out with it, I can appreciate the choice of materials hereit feels more agile and breathable, and the thinner straps didnt dig in when I am moving or flexing my wrist. The straps come with a quick release mechanism, and if you want other options, you can swap the rubber straps for any 20mm watch band of your choice.

On the front, youll find a ceramic bezel with etchings for markings for the minutes, along with numerical values for every five minutes. Unlike Samsungs Gear S3, the bezel is stationary and cant be rotated to interact with the watchs software. However, the ceramic construction means that the bezel is less prone to scratching and can handle some abuse, and the raised bezel will help protect the display from scratches if you happen to accidentally brush your wrist against a hard surface, like a wall.

And while the ceramic bezel eats into the displayif the watch didnt have a ceramic bezel, Huawei could have equipped the Watch 2 with either a larger display or make the overall watch body even more compactit does serve some functional purpose. The bezel hides a light sensor, which is used to automatically adjust the watchs screen brightness when youre moving from indoors to outdoors. The sensor does a good job, and even outside under bright sunlight, I never struggled with being to read the watch display. The bezel also houses some antennas for the wireless radios.

There are two buttons on the side. If you choose a watch face with three smaller dials or complications on the inside, the Huawei Watch 2 looks a nice, sportier chronograph. Unlike the LG Watch Sport, neither of the hardware buttons serve as a digital crown, so you cant turn the button to scroll through Android Wears menu. Huawei executives defended the decision to omit a digital crown stating that given the Watch 2s focus on fitness, they didnt want sports-minded users to accidentally turn the crown during a workout.

The top button is a multifunction button. If youre within an app, it will take you back to the main watch face. If youre already on the watch face, pressing the top button will bring up your list of downloaded apps. Navigating around Android Wear is primarily down through screen taps. By default, the bottom button launches the Huawei Health app. In addition to Huawei Health, which tracks basic steps, the Watch 2 comes preloaded with Google Fit, but you can also download other third-party fitness apps for more specific workouts.

The Huawei Watch 2 is IP68 rated for water resistance, so youll be able to shower with the watch and even do quick laps around the pool. IP68 means that the watch can survive water up to 1.5 meters for up to thirty minutes.

The face itself is protected by Gorilla Glass. Although the watch has a more compact 1.2-inch displaywhich is smaller than the 1.3-inch Samsung Gear S3 or 1.38-inch LG Watch Sport 45 48.3 12.6mm, the Huawei Watch 2s size feels comparable to recent smartwatch releases from LG and Samsung. While it sits comfortably on my wrist, the sizable bezels make the Watch 2 feel and appear larger than it actually is. However, once you start interacting with Android Wear 2.0, the smaller display size becomes very noticeable as your fingertip will block most of the screen when you start tapping.

Tic-Tocking for Days

Battery life has long been a pain point for wearables, and fortunately, the Huawei Watch 2 has one of the longest battery life on a smartwatch with some caveats.

In standard operational mode, Huawei rates the 420 mAh battery for up to three days of use. In my testing, I got just over two days of battery life, which is pretty good for a smartwatch but nothing out of the ordinary. If youre using the watch to track runs outdoors with the GPS, battery life will drop considerably.

Where the Watch 2 really shines is if you activate Huaweis proprietary Watch Mode feature. If youre running low on battery, Watch Mode works in a similar way to the power savings mode found on many modern smartphones today, extending battery life to approximately three weeks of use. With Watch Mode enabled, the device will disable power intensive features, like your GPS and other radios, but youll still be able to get the time and track your steps. Its a good alternative to those who prefer to wear a wristwatch and a basic activity tracker to measure steps.

With just 10 percent of battery left on the Watch 2, enabling Watch Mode would take the Huawei Watch to another 40 hours of use. This makes wearing a smartwatch feel less constraining. Even if youre running low on power, you can still make it through an evening on the town and still have a functional watch to display the timenotifications are disabled to conserve what little juice there is left on the watch before it needs to be recharged. If you dont need to be so aggressive with battery management, you can also use a smart power saving mode on the watch, which disables the always-on watch face and lowers the screen brightness.

Power and Performance

Powered by Qualcomms Snapdragon 2100 processor for wearables, the Huawei Watch 2 is packed with a barrage of sensors and radios to help you keep up to date with your digital life and measure your fitness performance. In addition to GPS to track your runs, the Watch 2 is packed with an accelerometer, barometer, gyroscope, heart rate sensor and geomagnetic sensor.

To intelligently manage notifications, the watch uses a skin sensor to tell if its worn. If you take the watch off, for example, the watch will switch off notification alerts, so you wont get constant chimes, rings and vibrations throughout the night when the watch is charging on a nightstand.

I found that the Huawei Watch 2 is fast and fluid, for the most part, and I rarely encountered any slow downs. Occasionally, when downloading apps or navigating through the Google Play Store on the watch, the Watch 2 may encounter a few lags, but that was rare.

Marching to the Beat of Your Own Music

The Watch 2 comes with a built-in speakerwhich gets surprisingly loud given its small size on a compact wristwatchalong with a microphone. These audio components allow you to activate Google Assistant, which can be summoned with a long press of the top hardware button, and to place and receive speakerphone calls when the watch is connected to your smartphone.

For music listening, the speaker on the Huawei Watch 2 gets loud, which allows you to use your watch to play jams if you forgot your earbuds during a workout. During a demonstration, Huawei was able to fill a medium size workout room at a local San Francisco gym streaming music from Google Play to the Huawei Watch 2 without any problems.

The Huawei Watch 2 comes with 4GB of onboard storage, allowing you to store your music on the watch, so you dont need to carry your phone with you. For a better listening experience, however, you can pair Bluetooth headphoneslike Bragis The Headphonesthat we reviewed. Additionally, if your watch is connected over a Wi-Fi network or tethered to your phone, you can use the watch to stream music from services like Google Play Music or Spotify.

Google Assistant

Google Assistant made its debut on Android Wear smartwatches with the release of Android Wear 2.0, and the digital assistant functions as expected on the Huawei Watch 2. On the Watch 2, you can call up Google Assistant in one of three ways. You can launch the app, press and hold the top hardware button or raise your wrist and say Okay Google.

At this time, although you can use voice to search with Google Assistant on your watch, search results can only be displayed on the screen. I hope Google will update Android Wear in the future to allow Google Assistant to return search results with speech.

Going Native

Like other Android Wear smartwatches on the market, including the luxury Tag Heuer Modular 45, the Huawei Watch 2 comes with Google Play Store on the watch, a hallmark feature of Android Wear 2.0. This means that if the watch is connected to a Wi-Fi network, or 4G LTE on select models, you wont need your phone to download additional applications. This brings even greater compatibility for iPhone users who prefer Android Wears round watch designs over the square Apple Watch.

Another change is that select apps now reside natively on the app, which makes them launch quicker.

Verdict

Huawei should be commended for coming up with a solution to address battery life on smartwatches. With an aggressive power management mode, you can limit the Huawei Watch 2 to basic timekeeping and step monitoring for nearly three weeks of battery life, a commendable feat.

However, the Huawei Watch 2 isnt without its own compromises. A small display and, unless you get the Huawei Watch 2 Classic edition, plastic body make it feel less premium than the original model that it succeeds. But perhaps, this is a testament to the high standard in design and craftsmanship that Huawei was able to set in its first smartwatch. Huawei could have offset the limitations of having a small display on the Watch 2 by giving the smartwatch a digital crown or rotating bezel, but these features are notably missing. Google Assistants inability to deliver search result via speech is a problem that plagues all Android Wear smartwatches and is not an issue Huawei has control over.

Still, even with its limitations, the Huawei Watch 2 manages to be comfortable and lightweight, and its a wearable that, true to Huaweis claim, is designed for fitness enthusiasts. If youre a more serious athlete, youll likely gravitate to dedicated sports watch, but the Huawei Watch 2 will still help motivate beginners to stay fit and deliver notifications. And if youre on the market for a smartwatch with endurance, the Huawei Watch 2 is peerless.

Link:
Huawei Watch 2: Less Premium, More Fitness-Ready - Paste Magazine

Consumers lodge complaints against True Fitness at the Office of the Consumer Protection Board on Chaeng Watthana Road. The gym operator closed without warning last week. WICHAN CHAROENKIATPAKUL

The Office of the Consumer Protection Board (OCPB), a government agency attached to the Office of the Prime Minister, has asked True Fitness executives to clarify the reason behind its business closure and compensate affected members by the end of the week.

Pikanest Tapuang, OCPB deputy secretary-general, said the office will invite True Fitness executives to respond to complaints. If the company can't compensate customers, the OCPB will sue over the issue in the name of affected customers.

The OCPB announced yesterday its office was open to True Fitness's affected customers. People seeking to make formal complaints should bring their membership contracts and receipts.

True Fitness shareholders include Panuwat Paerattakul (51.0003%), CJ Group PTE Co (48.9%) and Patrick John Wee Ewe Seng (0.0007%).

True Corporation, one of Thailand's biggest telecom companies, has underscored that True Fitness is not a part of its business.

Fitness First marketing manager Orawan Kleawpatino said demand for fitness clubs is increasing, so the industry has a lot of room to grow.

Even so, both independent and big chain fitness clubs need transparent business operations to sustain their business, she said.

"It's not only about the size of the business; it's also about consumer loyalty," Ms Orawan said.

She said lifetime memberships are not a feasible offering for big fitness chains -- including True Fitness -- as the chains have to develop the necessary human resources and facilities. Lifetime memberships were one factor in True Fitness's financial troubles.

Christian Mason, managing director of Virgin Active, said Southeast Asians are becoming savvier when it comes to health and fitness, and they are looking for services, experiences and workouts that are engaging and reasonably priced.

Virgin Active's flexible membership options do not incentivise large upfront payments.

"Virgin Active offers consumers clear and easy-to-understand membership options," Mr Mason said. "Our debit cycle is fortnightly, which means customers pay for a maximum two weeks' subscription at any given time. Every potential member is allowed plenty of time to consider if they would like to sign up for our service."

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Call for True Fitness to clarify closure motive - Bangkok Post

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