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Mar 21

Pilates Bodies Fitness triples its size in downtown Yardley, invites community to ribbon cutting and celebration – Bucks Local News

YARDLEY BOROUGH >> Yardley Borough and Pilates Bodies Fitness invite the public to a ribbon cutting and celebration from 6 to 8 p.m. on April 1 in its expanded studio at the Buttonwood Barn, 10 Penn Valley Drive next to Buttonwood Park. Borough officials and Pilates Bodies Fitness staff and ownership will be on hand to celebrate the significant growth of their business with appetizers, drinks, a variety of new equipment to try and demonstration classes offered to attendees.

Patty Witt, owner of Pilates Bodies Fitness noted that we have tripled our space and are adding 26 classes a week, so now we will have more than 100 classes a week to meet your fitness needs all in a warm, boutique style setting. But more than all of that, we see ourselves as a supportive family and a place where you can meet challenges and have fun!

Pilates Bodies Fitness is adding Pilates chair classes and strength resistant classes, and decided to expand based on the overwhelming positive response they have received from their clients. Classes are geared toward all fitness levels - from newbies to super advanced.

We are committed to grow and meet the client demand to offer even more classes. Whether you are looking for the hottest spin ride on a RealRyder bike, a Barre class or Pilates reformer or Tower classes we are the right fit for you, said Witt. Pilates Bodies offers monthly memberships, annual unlimited plans, and class pass options.

To celebrate their big expansion, Pilates Bodies Fitness is offering an enticing special by rolling back their price on their 1-year unlimited membership to $1,099, a savings of $400. Additionally they are offering a complimentary private session or a free group class for those who book online at http://www.pilatesbodiesfitness.com or by phone 267-391-9200.

We are so excited to have Pilates Bodies Fitness choose to expand its great offerings and invest in Yardley, and look forward to their continued success in the Borough, noted Jef Buehler of Yardleys Business Enhancement Team (BET). Pilates Bodies Fitness has been a wonderful destination business in their own right, with clients from all over the region; they are a mainstay among our many wellness and personal health businesses downtown.

As a small business owner I love having our business in Yardley because of the community and the people. It is such a wonderful, safe & supportive community, said Witt. Being in Yardley provides easy access for clients to get to us from 95 as we have clients from Princeton to Philadelphia. Our staff and clients also really appreciate the great local businesses and restaurants in this quaint downtown for before and after classes.

Pilates Bodies Fitness can be found on the web at http://www.pilatesbodiesfitness.com and on Facebook at http://www.business.facebook.com/pilatesbodiesbypatty

Information about Yardley BET may be found on http://www.yardleyboro.com/doing-business/ and on Facebook at http://www.facebook.com/YardleyBET/.

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Pilates Bodies Fitness triples its size in downtown Yardley, invites community to ribbon cutting and celebration - Bucks Local News


Mar 21

The Advocate’s Fun and Fitness calendar for March 21 – The Advocate

Basketball

TOURNAMENT:One-day event April 15 in Thibodaux hosted by Thibodaux Express boys basketball. Open to teams 9-U to 13-U; three games per team, starting at 9 a.m. Accepting six teams per division; first come, first serve. Entry fee: $175. Contact: Brian Rhodes at (985) 438-0953 or coachbrian34@hotmail.com.

PANTHER BASKETBALL LEAGUE:March 28 to May 18 at McKinley High School, Baton Rouge. Girls and boys 10-U, 12-U and 14-U. Games played Tuesday and Thursday. Entry fee: $100 per team. Contact: Bridget Littleton at (225) 229-6217.

TERRACON GOLF BENEFIT FOR CASA:April 3 at University Club, Baton Rouge. Four-player scramble, with proceeds going to Benefits Capital Area CASA Association. Cost: $150 individual or $575 foursome. Online registration: casabr.org. Contact: Lisa Smith at (225) 239-5644.

AJGT SPRING JUNIOR CLASSIC:April 8-9 at Farm d'Allie in Carencro for junior golfers 11-18. Two-day, 36-hole tournament ranked by Junior Golf Scoreboard. Entry fee: $195. Registration deadline: April 5. Contact: Diane Ford at (985) 630-3066. Online registration: arrowheadjgt.com.

UNITED WAY OF ST. CHARLES BRIDGE RUN/WALK:8:30 a.m. April 1 at West Bank Bridge Park, Luling. 5K and 10K. Entry fee: $15 to $25.Contact: Chuck George at (504) 884-7565 or chucknorsi@cox.net. Website: http://www.NOLArunning.com.

FAMILY FUN EAT AND RUN:8 a.m. April 9 at City Park, New Orleans. 5K and kids dash. Entry fee: $10 to $35.Contact: Chuck George at (504) 884-7565 or chucknorsi@cox.net. Website: http://www.NOLArunning.com.

RUN AND WALK THROUGH HISTORY:8:30 a.m. April 23, Metairie cemetery, New Orleans. 5K and 1-mile run, nation's largest run/walk held inside a cemetery. Entry fee: $20 to $30.Contact: Chuck George at (504) 884-7565 or chucknorsi@cox.net. Website: http://www.NOLArunning.com.

YMCA SWIM LESSONS:For parent/child, preschool, school age, teen/adult. Monday through Saturday at Paula Manship YMCA, Baton Rouge. Cost: 4 lessons per session, $40 members, $60 nonmembers; 8 lessons per session, $75 members, $105 nonmembers. Contact: Billie Babin at (225) 767-9622.

YMCA PARENT AND CHILD SWIM LESSONS:For children 6 months to 3 years. Tuesday/Thursday or Saturday at Southside YMCA, Baton Rouge. Cost: Six lessons, $45 members or $79 nonmembers; Eight lessons, $60 members or $105 nonmembers. Contact: Savannah LeJeune at (225) 766-2991. Website: ymcabr.org.

YMCA SWIM LESSONS:For children 3 to 5 years or 5 to 12 years. Tuesday/Thursday or Saturday at Southside YMCA, Baton Rouge. Cost: Six lessons, $45 members or $79 nonmembers; Eight lessons, $60 members or $105 nonmembers. Contact: Savannah LeJeune at (225) 766-2991. Website: ymcabr.org.

RED CROSS LIFEGUARD CERTIFICATION COURSES:8 a.m. to 5 p.m. April 21-23. Cost: $225. Anselmo Lane, Baton Rouge. Contact: Kayla Dysart at (225) 769-4323. Website: crawfishaquatics.com.

CRAWFISH AQUATICS YOUTH GROUP SWIMMING LESSONS:Two-week/eight-day session, April 3-13 or April 20-30. Cost: $145 per session. Anselmo Lane, Baton Rouge. Contact: Nan Fontenot at (225) 769-4323. Website: crawfishaquatics.com.

CRAWFISH SWIM SCHOOL GROUP CLASSES:Monthly lesson classes for ages 3 to 10. Morning and afternoon class times, Monday-Saturday. Cost: $80 per month. Siegen Lane, Baton Rouge. Contact: Jennie Hebert at (225) 769-4323. Website: crawfishaquatics.com.

CRAWFISH SWIM SCHOOL BABY AND TODDLER CLASSES:Monthly lesson classes for 6-36 months with an adult, Morning and afternoon class times, Monday-Saturday. Cost: $80 per month. Siegen Lane, Baton Rouge. Contact: Jennie Hebert at (225) 769-4323. Website: crawfishaquatics.com.

CRAWFISH AQUATICS SWIM TEAM:Developmental competitive swim team groups; 4:30 p.m. for 5-8 years old. Cost: $65 per month. Also, 5:30 p.m. for 9 and older. Cost: $85 per month. Anselmo Lane, Baton Rouge. Contact: Kayla Dicharry at (225) 769-4323. Website: crawfishaquatics.com.

CRAWFISH AQUATICS HIGH SCHOOL PREP:Monday-Thursday, 6:45-8 p.m. Cost: $85 per month. Anselmo Lane, Baton Rouge. Contact: Kayla Dysart at (225) 769-4323. Website: crawfishaquatics.com.

The deadline for Fun & Fitness Calendar notices is 5 p.m. Friday. Submissions must include activity/sport, date, time, site, entry fees, entry deadlines, the full name of contact person(s) and telephone numbers with area code. Email sports@theadvocate.com.

Originally posted here:
The Advocate's Fun and Fitness calendar for March 21 - The Advocate


Mar 21

Cancer survivors find fitness, support at East Bridgewater YMCA program – Enterprise News

Members of the Old Colony YMCA Livestrong Program in East Bridgewater have started a 12-week program to reclaim their health.

EAST BRIDGEWATER After months of intensive chemotherapy, John McLaughlin was a shadow of himself. The lyrics of a Pink Floyd song echoed in his head.

There's someone in my head and it's not me.

That's the way I felt for a good five months, McLaughlin said. For five months all I would do is go to chemotherapy, come home, sleep and maybe watch a half an hour TV with my wife and then go back to bed.

McLaughlin and six other cancer survivors are ready to get their lives back.

The group is embarking on a 12-week Livestrong fitness program at the East Bridgewater YMCA, designed specifically for cancer survivors.

The group will meet twice a week for an hour and 15 minutes each day, working with fitness instructors and other specialists, at no cost to the survivors, to regain what cancer has taken from them.

We help them find their new normal because cancer changes their life forever, said Helen Byrne who is a healthy living specialist at the East Bridgewater YMCA and leads the Livestrong fitness class. Their life is never the same. Theyre completely new people.

The survivors know all too well what its like to feel like strangers in their own body after cancer treatment.

Clustered around a table in the Livestrong group fitness studio at the East Bridgewater YMCA during their first session on Tuesday, March 7, the survivors shared stories of their own cancer struggles and hopes for a healthier self at the end of these 12-weeks.

The radiation: I call it my out of body experience, I wasnt even me during that time, Lois Sullivan of Halifax said Its like it wasnt me, I was looking down on that person... I was a different person.

Before the cancer, McLaughlin enjoyed working out and took pride in staying fit.

This cancer thing has knocked me on my ass, McLaughlin said. I want to get back to where I was.

To help survivors regain a level of normalcy and physical ability, Byrne and her team of fitness instructors lead them through a 12-week evidence based program that helps strengthen participants both physically, mentally and emotionally.

Its not just about fitness, its their entire emotional well-being, said fitness instructor Courtney Sullivan. Its an opportunity for them to be able to connect with one another on a different level than, say, with someone who hasnt gone through cancer.

Often times, its that personal connection that cancer survivors need most, according to David Sheedy who is a graduate of the Livestrong program and a member of the East Bridgewater Board of Selectman. Sheedy credits the Livestrong program with playing a major role in his cancer recovery in 2012.

You really connect with people going through the same things youre going through, Sheedy said. The bonds that are created at the end of those 12 weeks are so special. Its really a lifesaver for people.

Sheedy is one of many Livestrong graduates from past years that volunteer their time to come back during new sessions and help participants through what they know, first-hand, can be a difficult 12-weeks.

Its like a family, another Livestrong graduate named Dick Wallace of East Bridgewater, who is also an employee at the YMCA, told the newest batch of participants. Im here to tell you, if you ever need anything, Im here.

The Livestrong program is part of a national YMCA initiative that was first launched on a trial basis in 2011 at YMCA locations across the U.S. including East Bridgewater.

At the start of the program, participants measure their personal fitness with pre-assessment tests. Fitness instructors assist participants in simple tasks meant to measure their balance, flexibility, arm reach, leg strength, and how many walking laps theyre able to complete.

By the end of the program, participants are always impressed with how far theyve come.

They gain confidence, and you can see it, fitness instructor Jen Mangelson said. Theyre so proud of themselves by the end because they can see the progress they made despite their disease.

Watching these cancer survivors progress is nothing short of amazing, fitness instructors can agree.

Its so interesting to watch them from day one because they transform as people, said Lauren Cucinotta, one of the original Livestrong trainers in East Bridgewater, They get stronger physically and emotionally they find support within each other and the Y.

Every day, Im inspired in ways I cant even describe, Byrne said.

The Enterprise is following six East Bridgewater cancer survivors in their 12-week journey through the Livestrong program.

Shannon Gallagher may be reached at sgallagher@enterprisenews.com.

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Cancer survivors find fitness, support at East Bridgewater YMCA program - Enterprise News


Mar 20

Stephanie Mansour helping women achieve wellness, fitness goals – Chicago Sun-Times


Chicago Sun-Times
Stephanie Mansour helping women achieve wellness, fitness goals
Chicago Sun-Times
I would do bicep curls with laundry detergent bottles, for example, she said. Then I started doing aerobics and that morphed into an aerobic TV show on access television at the University of Michigan. I wasn't certified in fitness at that point, but ...

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Stephanie Mansour helping women achieve wellness, fitness goals - Chicago Sun-Times


Mar 20

Kewaunee Co. Sheriff’s Department implements fitness program to avoid injuries – WBAY

KEWAUNEE CO., Wis. (WBAY) -- A fitness craze sweeping the nation, with Fitbits on nearly everyone's wrists these days. That doesn't exclude law enforcement, whose job often depends on their physical stamina.

The Kewaunee County Sheriff's Department started to see problems, when officers were pushing themselves from a stationary position, to full physical exertion.

"We did see that," says Kewaunee County Sheriff Matt Joski. "Where people who maybe had not previously done any running or physical exertion, and then for the purpose of training decided to break into a sprint ... that can cause issues."

That's why the Kewaunee County Sheriff's Department has implemented a fitness program, aimed to keep everyone on the force in shape.

"Basically what we needed to do, is just get people up off the couch," says Sheriff's Assistant Angie Mueller. "Let's just get people moving, because that's where it's all going to start."

The department coverted a former clock manufacturing company into their evidence building, that now houses a 24-hour training facility for their staff, that many are taking advantage of.

"Making this available has really caused several individuals to step up and workout, that they normally probably weren't," says Deputy Jamie Tlachac, of the Kewaunee County Sheriff's Department.

Now, majority of the department uses the Fitbit program, that helps them work toward the fitness goals. Sometimes it can get competitive.

"As you can imagine, in law enforcement, we do tend to be somewhat competitive," says Sheriff Joski. "So it really brought that out of everybody."

But it's all in good fun, a way to keep morale up, while staying healthy.

"Physical wellness is a huge part of overall officer wellness," Sheriff Joski says. "We do want to use this as a starting point, maybe branching out to mental wellness, spiritual wellness, financial wellness."

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Kewaunee Co. Sheriff's Department implements fitness program to avoid injuries - WBAY


Mar 20

Three workouts that promise spiritual fitness and happiness – Los Angeles Times

Happiness workshops, spiritual fitness workouts and socially uplifting yoga sessions: Here are several upcoming events that aim to help people live more fulfilled lives:

Celebrity trainer Jill Payne calls her program Spiritual Athlete for a reason: Her workouts are a combination of high-intensity interval training, breath work and what she describes as "tools to shift the mind-set." Payne, who lives in Costa Rica, travels around the world leading her workout classes, and is bringing one to a boutique Los Angeles fitness studio March 18. The sessions incorporate acupressure techniques to help expand the diaphragm, said to lead to a more energy-boosting workout.

Info: $40. March 18. 2 to 4 p.m. March 18, Model Fit, 8067 W. 3rd St., Los Angeles. Reserve a spot at modelfit.com

::

Monday is the United Nations-proclaimed International Day of Happiness, and its being celebrated at the W+ell Beyond Summit: Exploration of the Science of Happiness. Organized by the national nonprofit organization HappyCity, which works to elevate well-being within communities, the all-day event starts with a sunrise meditation, includes lunch on the beach, talks on strategies for happier living, live mantra music and drum circles.

Info: $125 per person, or $180 for two. 7:30 a.m. to 5 p.m. March 20, followed by an after-party. Annenberg Community Beach House, 415 Pacific Coast Highway, Santa Monica. HappyCity.us

::

Want to see what yoga mashed with activism looks like? Head along next Saturday to Tantris, the hip yoga studio in West Hollywood founded by longtime vegan, yogi and music entrepreneur Russell Simmons. The evening yoga class and after-party is organized by Off the Mat Into the World, a nonprofit whose events fund global charities and encourage people to transfer what they practice on the yoga mat balance, serenity, compassion into the community. The two-hour meditation and vinyasa yoga class will be led by Off the Mat co-founder Seane Corn, and a post-class reception is catered by plant-based catering and craft services company 5 Carrots.

Info: $150 for yoga and reception. $50 for reception only. 6:30 to 8:30 p.m. for class, reception from 9 to 10:30 p.m. March 25. Tantris Center for Yoga Science, 9200 Sunset Blvd., West Hollywood. Tantris.com

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rene.lynch@latimes.com

@renelynch

Health@latimes.com

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Three workouts that promise spiritual fitness and happiness - Los Angeles Times


Mar 20

Blacksburg Boxing and Fitness lets students ‘hit some stuff’ – Virginia Tech Collegiate Times

Kevin and Augusta Bowen, both Virginia Tech alumni, started Blacksburg Boxing and Fitness in September 2015 out of the Little Leapers ballet studio, located at First and Main. Little Leapers was looking for someone to rent the studio hourly, and for Kevin (who had recently moved back to Blacksburg with his wife Augusta since his graduation in 2011), who was trying to gauge interest in opening a boxing gym in the area, this low-risk situation was perfect.

While Kevin, a native of Baltimore, had a heavy bag hanging in his basement while growing up, he didnt really begin boxing until his senior year when he joined the boxing club at Virginia Tech, which disbanded in 2012.

Kevin has always had a passion for health and fitness, even while majoring in entrepreneurship, innovation, technology and management, as well as marketing. But after his graduation, he took a desk job at CMG leasing in Blacksburg before meeting his now-wife Augusta, who graduated in 2013. The couple moved to Baltimore after her graduation, and Kevin began to pursue his personal training certification.

It all kind of happened simultaneously. I was working on my personal training certification, we moved back home (to Baltimore), and there were other circumstances that got me into boxing and specifically hitting things and that honestly was just health-related issues with my family, Kevin said. My dad had undergone a surgery and hes no longer with us, lets just put it that way. But for those six months or so that I was going from hospital to hospital to hospital with him I just started calling up places where I could go relieve some stress and hit some stuff.

Kevin had already begun growing his personal training business in Baltimore, but when Augusta got a job offer back in Blacksburg the day after the couple returned from their honeymoon in July 2015, Kevin saw this as the perfect opportunity to fulfill his dream of opening his own gym, which he now knew had to be boxing.

I really wanted that way to differentiate myself from other trainers. Because in my opinion, anybody can teach you how to lift weights and run on a treadmill and that kind of stuff and that is great, if you need help with that. But I really wanted to add additional value to our clients that I was working with, Kevin said.

Blacksburg Boxing and Fitness moved to its current location in January 2016, but when they first looked at the building, it was bare.

There was a water leak, and it destroyed the entire interior of the entire building. There was no drywall, no HVAC, no electric nothing. It was basically just a big skeleton of 2 by 4s, and totally wide open, Kevin said.

Augusta and Kevin saw this as an opportunity because they could now build a gym that was perfect for boxing, from rubber flooring to the wooden blocks that stabilize the heavy bags hanging from the ceiling.

Everything was specifically engineered for us, for this purpose, Kevin said.

Kevin started building the business plan when they moved back in 2015.

I think getting the boss lady (Augusta) on board with that was the biggest challenge because youre all in once you get your own spot, Kevin said with a laugh while looking over at his wife.

The gym has grown substantially since its move to this location in January of last year. Starting out with just 25 members, the gym now has more than 190. And the couple, who welcomed a new son just eight weeks ago, could not be more thrilled.

We live and breathe boxing and fitness, and I think if we didnt we probably would have killed each other by now. Were here 70 to 80 hours a week, we have a cot in the back, so we pretty much live here, Kevin said. This (business) is my second wife I guess we are married to the gym. But what makes it all worth it is that it is absolutely what we are passionate about.

Excerpt from:
Blacksburg Boxing and Fitness lets students 'hit some stuff' - Virginia Tech Collegiate Times


Mar 20

HEALTH AND FITNESS: Living from chair to chair – Aiken Standard

You probably know that participating in regular physical activity is among the most important things you can do to improve your health. This activity can include exercise, as well as just about anything else that gets you moving.

Parking further away at the store, walking the dog, even doing yard work are all recommended ways to be more active. The message, from me and others, is that every little bit of activity counts. Of course, doing more activity, including both higher intensity (traditional exercise) and longer duration (a longer walk) can bring greater health benefits.

What you may not know is that being sedentary, especially spending time sitting, is just as detrimental to your health as not being active. In fact, spending most of the day sitting can undo some of the benefits of exercising.

Its true a person who doesnt exercise but moves a lot during the day at work or home may be healthier than someone who exercises every day but spends much of the rest of their day sitting! (To be sure, that person is much better off than someone who doesnt exercise and sits all day.)

You may also be surprised how much time most people, yourself included, spend sitting. While some people have jobs that keep them active, most occupations involve sitting much of the day.

The situation outside work isnt much better, between lengthy commutes in the car and hours of screen time at home.

This sedentary time comes at the expense of being active, especially doing vigorous activity that causes you to break a sweat, like exercise. And the extent to which we avoid vigorous activity is shocking!

One study used measurements of physical activity recorded continuously for several days in more than 2,500 adults to determine how much time the typical American spends being active or sedentary. The results show that the average adult spends about 8 hours each day being sedentary (sitting, mostly) and about 6 hours being active. Almost all of that activity time was light intensity activity, around 20 to 30 minutes was moderate-intensity (a brisk walk), and less than a minute of vigorous activity per day. Less than a minute!

As the author of this study noted, many people seem to be living from one chair to another.

Men were slightly more active than women, and overweight and obese men and women were less active than normal weight individuals. Obese women got just one hour of exercise per year. Obese men were not much better, with less than three hours of vigorous activity per year. These levels of physical activity are far below the recommended minimum of 150 minutes of moderate activity or 75 minutes of vigorous exercise per week.

The consequences of sitting so much instead of being active can be severe, including higher body fatness, poor physical function and increased risk of chronic diseases including diabetes, heart disease and some cancers.

Another study suggests that these consequences also include an increased risk of disability. In this study, older adults who were less active reported more difficulty completing self-care tasks including getting in and out of bed, eating, dressing or walking. In fact, each additional hour of sedentary time increased the risk of this type of disability by almost 50 percent.

Most of us live a life that includes too much sedentary time, especially sitting and too little activity. This has serious health consequences both now and as we age. But you can take steps (literally!) to become more active by sitting less, moving more and making time each day to be active.

Brian Parr, Ph.D., is an associate professor in the Department of Exercise and Sports Science at USC Aiken where he teaches courses in exercise physiology, nutrition and health behavior. You can learn more about this and other health and fitness topics at http://drparrsays.com or on Twitter @drparrsays.

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HEALTH AND FITNESS: Living from chair to chair - Aiken Standard


Mar 20

New gym to open in Belleville, new Captain D’s locations coming to metro-east – Belleville News-Democrat


Belleville News-Democrat
New gym to open in Belleville, new Captain D's locations coming to metro-east
Belleville News-Democrat
... a kids area, a cross training and stretching room, a group training studio, a tanning salon, a relaxation room with hydro massage, and a smoothie bar, among other things, according to the club fitness website. For more information about the Club ...

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New gym to open in Belleville, new Captain D's locations coming to metro-east - Belleville News-Democrat


Mar 17

Here’s how Apple Watch killed Samsung’s first fitness tracking smartwatch – 9 to 5 Mac

The Apple Watch has notably caused smartwatch efforts by other companies to fail, and a new profile from Fast Company details the impact Apple had on Samsungs efforts in the category. The report explains that it all started back in 2011, when it was first rumored that Apple had an interest in developing a smartwatch.

Once those rumors emerged, Samsung executives reportedly began thinking of how to best compete with Apples efforts, and ideally, beat Apple to the market. From the start, Samsung decided to place a focus on health features, fearing that the Apple Watch would otherwise have an immediate advantage with advanced, clinical-grade biosensors.

In typical Samsung fashion, sources say, the executives in Korea wanted Samsung to beat Apple to the market with its own advanced health wearable. They especially wanted to get a product announced before the Apple Watch was announced, one engineer told me.

You mightremember back in May of 2014, when Samsung showed off its Simband wearable that could be fitted with a custom set of health sensors. This device was believed by many to be Samsungs Apple Watch competitor a year before the Apple Watch was announced.

Samsungs event was held a week before WWDC in 2014 as the company feared Apple could unveil Apple Watch at that developer conference. The team working on Samsungs Simband wearable was pushedright up to the day of the event, to simply create a single working prototype.

As we now know, the Apple Watch wasnt announced until September of 2014 and released the following April. Samsung, however, says that the Simband wasnt meant as a response to the Apple Watch rumors and expectations, but rather a way to play offense rather than defense:

The one current Samsung executive I spoke to for this story, Francis Ho, vice president at the Samsung Innovation and Strategy Center (SSIC), denies that Simband was a defensive act against Apple, at least from his vantage point in Silicon Valley. No one really knew what they were going to do, to begin with, Ho told me. So we were much more interested in playing offense than defense.

Following Samsungs event in May of 2014, the company continued work behind the scenes on Simband and showed off a much more advanced and stable version of the wearable at a November developer event.For the most part, that was the last time Samsung addressed Simband publicly and even that event was overshadowed by the Apple Watch, which had been announced two months prior.

For the Simband/SAMI initiative at SSIC, the announcement of the Apple Watch was when the air went out of the tires, as one engineer put it. The project lost much of its reason for existing.

Since then, the Simband team has seemingly stepped out of the limelight. Key engineers and researchers left the project and no one really asksany questions about its future.Some at Samsung, however, still have big plans for the initiative, including Francis Ho, VP at Samsungs Innovation and Strategy Center:

Ho still has big plans for the application of Simband in clinical settings, too. He doesnt have to hesitate to think when he describes what success might look like: Its rolled out; maybe its approved by some reimbursement plan, maybe its sponsored by your employer, and we have it [available] to millions of people, Ho told me. Thats our dream.

Essentially what happened here is that Samsung overestimated the potential of Apple Watch and misjudged when the device would be unveiled and what sort of health tracking features it would offer. The company had planned to preemptively strike a blow to Apples efforts, but because of the shaky first demo and lack of clear focus, the Apple Watch overshadowed.

This isnt the only device the Apple Watch has put to rest, either. Microsoft was also believed to be working on an iOS-compatible fitness band in 2014, but because of the Apple Watchs unveil, it was also overshadowed. The device did ultimately hit the market, but if youre like me, you probably couldnt name one time youve seen somebody actually using one.

The full Fast Company report is an interesting read. Checkit out here.

Original post:
Here's how Apple Watch killed Samsung's first fitness tracking smartwatch - 9 to 5 Mac



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