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"It's not just about 'Can we develop a new piece of hardware that is a standalone Adidas ecosystem,'" Burr told Engadget in an interview at SXSW 2017. "You'll be seeing that we'll be opening up a bunch of our content and know-how to other third party devices, and [making] it more of an open platform scenario so that we can extend onto other people's devices as well." She says the goal will be to make fitness experiences that are tailored for each individual, since not everybody takes the same approach to training or working out.

"It's not about creating these monolithic experiences that we want everyone to be in, in the same way," Burr said. As for when we can expect these new products, whether this may be an app or a wearable, there's no timeframe right now, but Burr says they're coming "down the road."

Click here to catch up on the latest news from SXSW 2017.

Read more from the original source:
Adidas is working on new, 'open' digital fitness products - Engadget - Engadget

Tired of the same workout routine? Prepare for a different set of challenges and see how your fitness level stacks up against the standards of Americas Elite forces or participate in the first GAFC UK5K run/walk around historic Commonwealth Stadium by signing up for the unique experience of the 2017 Great American Fitness Challenge (GAFC).

The 3rd Annual GAFC, created by BRAINBOX Marketing of Lexington, returns to its hometown on June 3, 2017 with this years edition being held at the University of Kentucky. This will mark the companys 12th regional fitness event which has been held on college campuses including UCLA and Arizona State and sports venues across the country from Seattle to Atlanta since 2008.

This years event at the University of Kentucky features elements of the Physical Standards Test (PST) for two of Americas elite military Special Operations Forcesthe Navy SEALs and the Army Rangers. Not your fitness focus? Runners and walkers will have the opportunity to participate by running around Commonwealth Stadium and the new Football Training Center in the first UK5K run/walk at 8 a.m.

The GAFC is designed to measure personal fitness and provide anyone at any level of fitness a means to measure progress while competing for medals as the top performers in their age/gender categories.

The GAFC SEA and LAND Challenges and UK5K are open to the public and feature exercises to test strength and endurance while providing a fitness score for participants to measure their fitness levels to Americas elite forces. The SEA Challenge involves a swim in the Lancaster Center pool followed by field body weight exercises and a 1.5 mile timed run around Pieratt Field.

The LAND version has no pool time but provides additional ground to cover with the very special weighted-vest 3 mile run. On hand to encourage participants will be former Special Operations personnel to serve as mentors for the day.

The Challenge was created to bring attention to physical fitness and offer new ways to test fitness levels by conquering new challenges in fitness, Brainbox President Rick Ford said. We have worked extensively in the fitness community for over a decade and wanted to build something here in Lexington that adds new opportunities and encourages a healthy lifestyle.

The GAFC will take place at the University of Kentuckys award winning campus facilities, in the heart of UKs Sport Complex.

For more information and to register, go to http://www.GAFitnessChallenge.com The GAFC will also host an event in Atlanta on the campus of Georgia Tech on April 22, 2017.

From GA Fitness Challenge Communications

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Great American Fitness Challenge 5K returns to Lexington for June event at Commonwealth - KyForward.com

KTLA

Publicist Says Richard Simmons is 'Fine' After LAPD Was Called to Fitness Star's Home KTLA Simmons, who built a fitness empire in the 80s and a reputation as a gregarious health advocate, has remained out of the public eye in recent years. But his longtime publicist Tom Estey told CNN in an email Sunday that everything is fine with Simmons. 'Missing Richard Simmons' Host Says Theory That Fitness Mogul Is Being Held Hostage Is 'Possible, For Sure'Entertainment Tonight Fitness guru Richard Simmons not a hostage, police sayTwinCities.com-Pioneer Press EXCLUSIVE: Richard Simmons' former pal says the fitness guru has 'stopped talking to many loving' friendsAOL Daily Journal -NEWS.com.au -PEOPLE.com -TMZ.com all 102 news articles »

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Publicist Says Richard Simmons is 'Fine' After LAPD Was Called to Fitness Star's Home - KTLA

Many people are interested in speeding up their metabolism in an effort to lose weight. There are drugs, supplements and even certain foods that are thought to increase metabolism. The effectiveness of many of these things is unproven, and some may actually be dangerous. The goal of this article is to explain what the term metabolism really means and how it can be changed.

Metabolism refers all of your bodys processes that expend energy or burn calories. Practically, this is how much carbohydrate, fat and protein is burned throughout the day to provide energy for your cells. This matters because expending more energy than you consume in your diet can lead to weight loss over time.

The amount of energy you expend in a day is composed of three main components: your resting metabolic rate, or RMR, something called the thermic effect of food, or TEF, and the energy you expend in activity.

Resting metabolic rate is sometimes called the basal metabolic rate, or BMR, but many people refer to it as their metabolism. No matter which name is used, it refers to the calories you burn at rest. It represents the energy needed to maintain your essential body functions: heart rate, breathing, body temperature and normal cellular processes.

The resting metabolic rateis important because it represents about 60 to 70 percent of the total calories a typical person burns in a typical day. Even though resting metabolic rateis important, you shouldnt worry about it too much.

First, it is difficult to change. Resting metabolic rateis based mostly on your lean body mass, so the only way to increase it is to gain muscle mass. While this is a good goal, it is challenging to do, especially while you trying to lose weight.

Second, although it does vary among people, it isnt as different as people like to think. It is easy to think that someone who gains weight has a slow metabolism or that someone who is thin must have a fast metabolism. In reality, the RMR probably isnt much different, certainly when you take lean body mass (muscle) into account. The explanation for the differences in weight among people probably has more to do with what they eat and how active they are.

The thermic effect of food (TEF) represents the energy needed to digest, absorb, and store the nutrients you eat. It accounts for only about 10 percent of your total energy expenditure and it is practically impossible to change, so you can ignore it.

Activity is the most variable component of energy expenditure and the one you can most readily change. Obviously, it will vary based on how active you are, but for most people it accounts for 20 to 30 percent of total energy expenditure.

Activity includes both purposeful movement such as exercise and doing work or tasks that require you to move. Activity also includes non-exercise activity thermogenesis, or NEAT, the calories you burn when you move around, but not in a purposeful way. Maintaining your posture when sitting or standing, fidgeting in your chair or other light movements count as NEAT.

The surest way for you to increase your metabolism is to limit the time you spend sitting, be active as possible at all times and dedicate time to exercise every day. Doing prolonged aerobic exercise such as walking, jogging or exercise classes directly burns calories and including strength training will help increase your muscle mass, which can increase up your resting metabolic rate.

The bottom line is that speeding up your metabolism requires you to move. So, get up off the couch and go for a walk!

Read more here:
HEALTH AND FITNESS: Your metabolism explained - Aiken Standard

Dive Brief:

Adidas is looking to partner with third party firms to create more personalized experiences for its fitness technology solutions as it shifts those efforts to focus on building an ecosystem for the Runtastic app it acquired in 2015, according to an Engadget report out of South by Southwest 2017.

The sportswear brand last month said it would be consolidating its digital efforts under the Runtastic banner, which already had 100 million users when it was acquired by Adidas, and shutting down its miCoach platform of health and fitness products.

Adidas told Engadget that because not everyone takes the same approach to working out, it is trying to tailor fitness experiences to individuals. It will look to do that in part by opening its own content and technology to third party devices.

So, Adidas is deciding to focus its personal fitness development energies around an app that long ago passed 100 million users (and which Adidas spent almost $240 million to acquire). This seems like a no-brainer and also maybe something that should have happened sooner.

These efforts come not long after Adidas competitor Nike revamped its Nike+ mobile app, a move that was intended to create a more seamless experience across a variety of Nike applications. By folding one app platform (miCoach) into another (Runtastic), Adidas may be looking to make things less confusing for itself and users by supporting fewer platforms.

Fitness apps are very much tied to the wearables market, and the wearables market has not developed the way some major device companies have figured it would, a notion most recently displayed in Best Buy's fourth quarter 2016 earnings report, which showed wearable to be among the product categories that experienced sales declines during the holiday period. It's not clear yet which other third party firms Adidas will be working with, how those partnerships will take shape or who will bringing what to the table. Opening itself to more partnerships could in some cases mean that Adidas' ability to move quickly with new offerings will be somewhat dependent on those partners.

Still, Adidas has its head in the right place with this effort. It is trying not to impose its own iron-clad device and app vision on fitness app users, recognizing that people want to use fitness apps in different ways and focus on using different features and functions, depending on how intensely they work out and what they train for. Creating an ecosystem that can bring as many new features and combinations of feature to the table as possible could be what helps Adidas stand out in the fitness app world.

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Adidas aims to open fitness app efforts to third-party partnerships - Retail Dive

A new recreation center in Palm Beach likely wont have an impact on local pilates and yoga studios, but it could affect the islands only fitness center open to the general public.

As part of its proposal to build a new recreation center, the town includes a 1,800-square-foot fitness center with 15 to 18 machines. Revenue from the sale of passes to the fitness center is supposed to help keep the center economically viable.

Craig Campbell owns Palm Beach Fitness, a 2,000-square-foot gym at 165 Chilean Ave. near Town Hall. Excluding boutique barre, yoga and pilates studios, its the only gym on the island not part of a private club or hotel. Campbell said hes kind of indifferent to the idea of a new gym in town, but doesnt think municipalities should try operate fitness centers like businesses.

I think its better handled by private people than governments getting involved, he said. I think if the market needed another fitness center on the island then wed have one.

Many residents agree with Campbell. Theyve argued at several meetings that adding a new fitness center will hurt other island fitness businesses.

What affect will a subsidized facility have on existing providers in town who themselves either own the parcels, pay taxes, pay rent in addition to all of the costs associated with running a business? resident Anita Seltzer asked at a Recreation Advisory Commission meeting this month.

Others have raised similar concerns over the past several months.

If we add a fitness center and all of these classes, we could hurt current Palm Beach businesses Councilwoman Julie Araskog has said. We must study this very carefully or we may run the risk of causing a loss of their profits and perhaps even cause some to close.

If you have a cheaper gym, people will abandon the gyms that they are members of and they will come to a gym that is less expensive, recreation board member Khooshe Aiken has said. It will put gyms out of business if people give up one membership and get another.

Recreation Director Beth Zickar has said its not the towns intention to put anyone out of business.

Our intention is to enhance services that are being provided on the island, she has said. We want to supplement services that are already being provided.

Ken Ballard of Ballard, King & Associates, the firm that prepared the business plan for the new center, has said adding a fitness element wont negatively impact the existing market.

We find across the United States that public facilities and private facilities have a very different market focus, he recently told the recreation board. In fact, in many cases weve found that the public side of things kind of ultimately feeds the private sector side by getting people introduced to the market. In many cases, people will pick and choose where they go and maybe join certain facilities for certain programs and the recreation center for others.

Ballard also said the recreation centers gym wouldnt be big enough to dominate the market.

Its a pretty small space in there, he said. It simply is not large enough to service a massive population in terms of exercise classes or just use of the fitness pieces. I dont see virtually any market impact.

Island biz reaction

Campbell said hes not worried about losing existing customers, but might be worried about gaining new customers if the town undercuts his prices.

I started this business on my own 13 years ago, he said. For them to come in and have a wad of money handed to them, yeah that sucks. But thats the way it is. Whatevers going to happen is going to happen.

Lauren Donovan owns Studios Etc. on North County Road, which includes Momentum Cycle, Labarre and Pilates. She said the new recreation center could be positive.

I think that things that are new and provide activity for the community are always positive, she said. We see our studios as being highly specialized, small boutiques. We dont get too worried or concerned about our clients going elsewhere.

Alyson Limehouse, owner of Sunset Pilates on Sunset Avenue, also isnt threatened by a new recreation center.

I like the rec center, she said. It serves a purpose. Its for the good of the community. Everybody should be able to go where they want to go. We live in America. Its a free world.

See the article here:
Would new town recreation center compete with businesses? - Palm Beach Daily News

DELRAY BEACH, Fla. (CBS12)

Kids with disabilities like autism and down syndrome and adults with Parkinson's are the focus of unique fitness classes that are changing lives at Beyond Fitness, a specialty gym in Delray Beach.

Colleen Sturgess, Beyond Fitness owner, spoke exclusively with CBS12 News This Morning.

Trainers use dancing, boxing, weights, bands and core work while incorporating balance and movement exercises to help kids and adults with limitations become agile, focused and strong in various ways.

Sturgess explained there is an emphasis on mindfulness training to help them quiet the "chatter" in their heads in order to lower stress.

Overall mind and body health is especially crucial for these particular adults and kids, Sturgess said.

There are a variety of classes offered. One class is called Dancers with Disabilities and is designed for [people with disabilities] that keeps them from feeling comfortable in a traditional dance studio," Sturgess said. "The focus of the class is not perfecting steps, its about the combination of movement, music, and an enjoyable time among peers with no judgement.

Dancers with Disabilities and Dancing with the Stars for Parkinson are a couple of the unique programs offered.

Link:
Fitness for those with disabilities - WPEC

When John Stull was released from prison six years ago, he could have moved away to start anew, leaving Columbia where he was an all-state defensive end at Rock Bridge High School and an heir-apparent to the growing roster of NFL prospects on the University of Missouri defensive line.

Instead, Stull, 29, came home. He severed ties with the connections and habits that led him down a path of drugs and crime, determined that those days were behind him. On Monday, his MKT Fitness gym officially opens inside the Missouri Athletic Center at 2900 Forum Blvd. Hes the owner and head coach.

I recognized that I had hurt a lot of people in the community by the decisions I was making, Stull said. He credited coaches and others in Columbia who helped him escape poverty and become a solid student and an elite football player.

I kind of squandered all of that, he said. Stull wanted to stay in Columbia and make amends for what I had done, to leave more of a lasting legacy of positivity that can help people for a long time.

He also credits media coverage of his post-crime life for reframing his story from one that was once headlined with news of assault, drunk driving, selling drugs and burglary.

Now when someone Googles my name, all the trash isnt the first thing they see, he said. Its rare to come out of the situation I did, but its possible, for sure.

Stull knows there are others in the community who need to know you can get past that and not be judged by what you did, but judged by who you are. The transformation that he wants to help facilitate comes through CrossFit-style training that builds strength, endurance and overall fitness.

Stull said his gym will use cutting-edge fitness science and methods to help others reach their fitness goals more quickly in an inviting, supportive way.

He is a certified CrossFit trainer, with additional certification in nutrition and strength and conditioning. He also judges competitive CrossFit events.

MKT Fitness will offer a variety of fitness programs, along with bootcamps and gymnastics.

Stull also is ready to share his own story of redemption to validate his hard work and motivate others.

Its really awesome and humbling to see it all come to fruition now, he said. Im actually opening my own business. Its all really exciting.

See more here:
GRAND OPENING: MKT Fitness - Columbia Daily Tribune

In 2011, Marlon and Shawnie BaCote's daughter became a patient at Children's Hospital of the King's Daughter, the Peninsula's only children's hospital.

During the course of their daughter's eight different admissions, the family spent many days and nights under the care of the CHKD staff that made a lasting impact on the family.

"Pretty much, that was our second home," Shawnie said. "Because of the wonderful nurses and doctors who were involved with her care, when Marlon and I came together and got married, we felt like this was just our passion. We thought that we wanted to take this our cause and give back."

The husband and wife became year-round volunteers at the children's hospital, leading activities with patients, donating toys and dressing up as Superman for the kids to lift their spirits.

Two years ago, the BaCotes expanded their connection with CHKD when they began hosting toy drives in Hampton Roads. By the summer of 2016, their toy drives grabbed the attention of a major community business and led to a unique partnership.

Planet Fitness, where the BaCotes are members, has partnered with the family to host its toy drives at its 10 Hampton Roads locations. The most recent drive together was March 1, and more drives are being planned.

"You can just tell how passionate they (the BaCotes) are about it, and we wanted to help," said Melicia Limbo, Planet Fitness' director of marketing. "It was an opportunity for Planet Fitness to get our members involved and belong to a gym that actually gives back and involves its members."

More than two truck flatbeds were loaded down with bags filled with toys, blankets, books, stuffed animals and other useful items for CHKD chemotherapy patients at the last drive.

"Every store manager from each location came out with toys and pulled up in a truck. I get tears just thinking about it because they were like, 'Hold on, we're not done,'" Marlon said. "They were moving in and unloading trucks full of stuff. It was an amazing experience."

First Baptist Church also sponsors the BaCotes' fundraising efforts by contributing knitted hats.

While volunteers are not able to assist with patients from November to February because of flu season, March marks the first month the BaCotes and others can return to volunteering in person.

"After flu season, during the season when you can go, I had gone so much they said, 'Marlon, I'm sorry, we have so many other groups that want to come in,'" Marlon said with laughter. "We do activities, finger painting, and seeing the smiles on the children's and staff's faces is rewarding."

The couple aims to host more events to benefit CHKD. They also encourage others to volunteer and donate regularly if possible.

To volunteer with CHKD, call 757-668-7195 or email volserv@chkd.org. Visit chkd.org for more information.

For those looking to donate proceeds to the children's hospital, Tapps restaurant (1976 Power Plant Parkway, Hampton) hosts a fundraiser for CHKD at 6 p.m. March 25. During the special event, ticket holders can learn to line dance while enjoying music, food specials and raffles. Tickets are $10 and benefit CHKD. For tickets and more information, visit tappsvirginia.com or call 757-303-8352.

Events

Boys and Girls Clubs of the Virginia Peninsula: Erase the Race. Walk for unity with the local Boys and Girls Clubs to show support of law enforcement and end racism. The march begins at 9 a.m. March 25 at York Middle School, and the event ends at Yorktown Beach at 1 p.m. Once at Yorktown Beach, the event will feature speakers, music and food vendors. All proceeds benefit the Boys and Girls Clubs of the Virginia Peninsula. Info: bagclub.com or contact D'Shawn Wright at info@dshawnwright.com.

Tidewater Outreach Emerging Artist Showcase: Big Pink Music teams up with Tidewater Outreach at 2 p.m. March 19 for the Emerging Artist Showcase featuring 10 local musicians at Victorian Station (36 N. Mallory St., Hampton) during the 10th Annual Sea Level Singer/Songwriter Contest. Info: tidewaterartsoutreach.org or 757-965-5155.

York County Friends of the Library used book sale: The York County Friends of the Library are hosting a three-day book sale at Tabb Library (100 Long Green Blvd., Yorktown). Proceeds from the used book, CD, and DVD sale benefit library programs. York County Friends of the Library members of the can shop from noon to 3 p.m. Friday before the sale opens to the public from 3 to 6 p.m. Friday, 10 a.m. to 5 p.m. Saturday and 1 to 5 p.m. Sunday. Info: yorkcounty.gov/library or 757-890-5120.

Friends of the Hampton Public Library book sale: The Friends of the Hampton Public Library host a spring book sale to benefit Hampton Library (4207 Victoria Boulevard, Hampton) programs. The sale is open 9 a.m. to 5 p.m. March 24-25, 1 to 4 p.m. March 26 and 9 a.m. to 5 p.m. March 27. Children's books are 25 cents, paperbacks range from 50 cents to $1, and hardcovers are $1. Friends of the Hampton Public Library members can shop 7-9 p.m. March 23. Info: hampton.gov/100/Libraries or 757-727-1154.

Empty Bowls Virginia Peninsula Fundraiser: From 5:30 to 9 p.m. March 24, the Empty Bowls Virginia Peninsula Fundraiser aims to raise money and awareness about hunger in Hampton Roads at the Old Hampton Post Office (132 East Queen St.) during a special fundraising party. Tickets are $30 in advance and $35 at the door. Info: emptybowlsvapeninsula.org.

March of the Lions Community Expo 2017: The Warhill High School PTSA hosts the March of the Lions Community Expo from 9 a.m. to 2 p.m. March 25 at Warhill High School (4615 Opportunity Way, Williamsburg). The expo includes a blood drive, pet adoption, local shopping vendors and food. All proceeds from the event benefit the Warhill High School PTSA programs. Info: 4eventplanning.com/marchofthelions2017.

Volunteer opportunities

Boys and Girls Clubs of the Virginia Peninsula

The Boys and Girls Clubs of the Virginia Peninsula honors its Outstanding Youth of the Year at its 29th annual steak and burger dinner 5 to 8:30 p.m. March 23. The organization needs volunteers to help serve food and drinks during the event, as well as help with setup and takedown. All volunteers will receive a T-shirt and must attend a training. Info: bagclub.com or 757-223-7204.

City of Hampton

The city of Hampton is looking for volunteers to help with groups relating to the city's environment and beautification efforts, including 15 youths and five adults or eight to 10 adults at Syms Middle School for several projects. Contact hccc@hampton.gov for more information.

Joseph can be reached by phone at 757-374-3134.

Original post:
Hampton family partners with Planet Fitness for CHKD - Daily Press

Los Angeles Police recently visited Richard Simmonss house on a welfare check after rumors persisted that his housekeeper was holding him hostage.

They found him perfectly fine and very happy, People reported Thursday. The article did not say when police made the check. But TMZ, quoting law enforcement sources, said it was about two weeks ago.

On Feb. 15, 2014, the fitness guru disappeared from the public eye and stopped speaking with close friends. He hasnt been seen since, leaving many to wonder about his safety. Recently, interest in the reclusive celebrity has grown with the launch of Missing Richard Simmons, a new podcast hosted by former The Daily Show producer Dan Taberski. Its quickly become the most popular podcast on iTunes.

On it, an old rumor resurfaced: that Simmonss maid Teresa Reveles is holding the aerobics instructor at his home against his will.

There was something about his housekeeper holding him hostage and not allowing people to see him and preventing him from making phone calls and it was all garbage and thats why we went out to see him. None of it is true, Detective Kevin Becker told People.

The fact of the matter is we went out and talked to him he is fine, nobody is holding him hostage. He is doing exactly what he wants to do. If he wants to go out in public or see anybody he will do that.

Added Becker, I dont know what he is going to do, but right now he is doing what he wants to do and it is his business.

In March last year, Simmons tried to silence the rumors by calling into the Today show.

No one is holding me in my house as a hostage, he said. You know, I do what I want to do as Ive always done so people should sort of just believe what I have to say because like Im Richard Simmons.

When asked about the rumor that Reveles had him under house arrest, Simmons responded, Thats just very silly. Teresa Reveles has been with me for 30 years. Its almost like were a married couple.

Instead, he claimed to just want some alone time.

I just sort of wanted to be a little bit of a loner for a little while, he said. You know, I had hurt my knee, and I had some problems with it, and then the other knee started giving me trouble because Ive taught like thousands and thousands of classes, and you know right now I just want to sort of take care of me.

Taberski doesnt seem to fully believe the phone call, though.

It was a weird, concerning phone call. It was weird that it was a phone call and not an in-person thing. It sort of raises the question of why was he hiding? he told Los Angeles Magazine.

Simmons spokesperson Tom Estey, however, doubled-down on Simmons statements.

He made a choice to take a break from public life, which he has the right to do, Estey told People. People need to respect that and not surmise that theres something wrong, when theres nothing wrong. For 40 years, he took care of everyone else but himself. And so its not that hes being selfish, hes just being a person, a regular person, taking care of himself.

Why then is there a popular podcast about a missing man who isnt actually missing?

Some have accused Taberski of attempting to make a name off the reclusive celebrity. The Washington Posts Dan Zak called the podcast a loving invasion of Simmons privacy.

Taberski, though, claimed he wants to do more than merely find Simmons or an audience.

What were doing is something of a grand gesture, Taberski told Zak. We are reminding him that what he did was important and that he helped countless people and they love him for it. Theres something about him, maybe, that he doesnt believe, and hopefully this will jar that part of him.

Read the original here:
Fitness guru Richard Simmons not a hostage, police say - TwinCities.com-Pioneer Press

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