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Jun 4

Why Water-Filled Punching Bags Are the Future of Boxing Fitness – Athletech News

Aqua Training Bags have become a staple in major boutique and big box gyms due to their durability and ease on peoples joints compared to traditional fabric or sand-filled bags

Promountings, a leading boxing fitness equipment manufacturing company, prefers surf over turf. The brand recently acquired Aqua Training Bag, a global supplier of water-filled punching bags. While also manufacturing mounts and racks to pair with them, Promountings is helping gyms and fitness facilities reimagine ways for their members to throw lefts and rights.

The Aqua Training Bags have become a staple in major boutique and big box gyms such as Rumble Boxing, Club Studio (owned by LA Fitness), MADabolic, Equinox, Sweat and Tonic, 1Rebel UK and many more, said Royce Negron, President of Promountings. Sales are continuing to increase since acquisition.

Negron also added that sales have especially increased with high-value, low-price (HVLP) gyms, as well as facilities in Canada, Mexico and Australia.

When you consider an Aqua Bags benefits compared to those of a fabric and sand, this spike in interest is easily understandable.

Take It Easy Where It Matters

Traditional punching bags come with dead spots, caused by the fabric and the sand settling into the bag. This occurs over time and eventually makes the punching bag unpleasant to hit. The Aqua Bag completely removes that annoyance.

The Aqua Training Bag maintains its shape and has no hard spots, explained Negron. The boxing workout has gained a lot of popularity over the years but I think the average gym goer enjoys hitting the aqua bag more because its less pain on their joints and feels real.

Doing so helps users train longer and prevent injuries, which remains a shared goal by individuals and operators alike. This is especially important with a fitness modality like boxing, as individuals often go into it without much training or the proper equipment.

For gyms, the last thing they want is members hurting themselves or getting serious injuries, said Negron. With an exercise like boxing, its super important to have safety at the forefront. Most people incorrectly wrap their hands and have below-average boxing gloves. So having the Aqua Bag be super forgiving makes it an amazing experience to hit and not get hurt.

Compared to bags filled with fabric and sand, Aqua Bags also make boxing exercise more accessible for a wide array of individuals.

We do a lot of gyms that have boxing classes for Parkinsons so its great to see them enjoy punching the Aqua Bag with no pain, said Negron. A lot of people dont have perfect technique and thats where trainers can coach them on how to hit the bag while enjoying it.

Cost Savings for Operators

Aqua Bags are as convenient from a pricing and shipping standpoint as they are in the gym. Aqua Bags ship unfilled for under 15 pounds, making them easier and cheaper to shift across the globe. Aqua Bags are usually 50% cheaper than any other heavy bag of the same weight, Promountings reports.

Aqua Bags are also designed with the long game in mind. The forgiving nature of the bag ensures it will last longer than traditional ones. Bags come with a one-year warranty as extra insurance as well.

All of this is especially convenient for gyms just starting out in the boxing space and for those wanting to order bags in bulk. Aqua bags not only cost less, they last longer.

While most bags wear down and need to be replaced over time because of usage, the Aqua Bag looks just as good on day one as day 365, said Negron. Logistically, shelf space perspective, build-out cost, the Aqua Training Bag is literally the best solution hands down.

Gyms can also order bags in different colors and sizes, making them applicable to any brand. Promountings plans to begin rolling out Aqua Training Bags in retail stores nationwide in 2025. Be on the lookout for new shapes, sizes, and colors by the end of the year.

Excerpt from:
Why Water-Filled Punching Bags Are the Future of Boxing Fitness - Athletech News


Jun 4

UPDATE: Bismarck Man Hopes To WIN "Mr. Health And Fitness" – SuperTalk 1270

I think it's pretty safe to say that certain people in this world are NOT designed to be a "Mr or Mrs. Health And Fitness"

I'm talking about myself for that matter. It's just a fact that I've never had the physique to shape my body into a chiseled figure of strength. Not only do you need discipline, but also a strong mental desire is a must as well.

One man will win $20,000 and be featured in Muscle & Fitness Magazine. Let's break it down like this - According to mrhealthandfit.com"Muscle & Fitness Magazine honors strength, grit, and determination. From professional bodybuilding to running marathons, this is a community for all men who promote an active lifestyle"

"Mr. Health & Fitness is proud to support the Andrew McDonough Be Positive Foundation in their mission to provide financial assistance to families, fund childhood cancer research, bring awareness to the fight against childhood cancer, and spread positivity"

Now it's time to meet 33-year-old Darris Grant

Darris has had some rough times in life having spent time in prison - His "mind and soul torture" inside his cell.

Darris Grant

A buddy got him involved in working out in the courtyard, after he was released from prison he gave up on his ability to stay in shape, as the bottle drove him to drink again.

6-17-2022

The above date is Darris Grant's sobriety date. It is a day never to forget, your first day of freedom and recovery - any man or woman who suffers from addiction will finally be free once they surrender 100% - and Darris has chosen that path. Today you can find him working at Seeds Of Edenhere in Bismarck - a magical place that saves lives - to addiction and homelessness, severe mental and physical disabilities - Darris gives back so freely helping others with his life experiences.

"Each day is a blessing from my higher power"

You will also find Darris at Lincoln Fitness - check out a classic "Before and After" picture:

Darris Grant

He changed his diet back in October of last year...

Darris Grant

Darris Grant

Darris Grant

Mr. Health And Fitness is NATIONWIDE

YOU can vote as many times as you would like.. Here is where YOU can VOTE( as often as you want ).

What fuels your passion for fitness?

"It's an investment in myself. Before all I did was abuse my body with alcohol and drugs. Now since being sober for almost 2 years, I value myself in mind, body, and spirit. Taking care of myself physically helps me with practicing consistency and discipline. These Principles are vital to me now that I'm in recovery. Also, I watch a lot of David Goggins and hearing his story is definitely an inspiration. Also "WHO'S GONNA CARRY THE BOATS?!"

What would you do with $20,000?

"A lot. In all honesty, it would benefit a lot of people, from those I had harmed while I was in active addiction, to the other nonprofits I work closely with in my city of Bismarck ND. It would also help show that no matter what, as an addict in recovery, I take accountability for my wrongdoings. It would also help with fostering a sense of unity between agencies that help those struggling with addiction. To quote Hellen Keller "Alone we can do so little; Together we can do so much"

Good luck Darris, Bismarck. and North Dakota is all pulling for you!

Gallery Credit: Stacker

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UPDATE: Bismarck Man Hopes To WIN "Mr. Health And Fitness" - SuperTalk 1270


Jun 4

Time for Your Chance to Win a 1-Year Membership to Planet Fitness – wokq.com

Are you ready for summer? What better way to jump-start your new workout routine?

We've got the ultimate fitness membership fromPlanet Fitnessto give away perfect for the season.

How does a Planet Fitness Black Card Membership sound? It's a 1-year-membership good for use at any Planet Fitness location.

The Black Card Membership gets you access to 2,500 locations nationwide, access to the Black Card Spa with top-of-the-line amenities like hydromassage loungers, cryotherapy beds, red light therapy booths and meditation pods (at selected locations), access tohydromassage loungers, access to cryotherapy loungers, access to red light therapy booths and access to meditation pods.

What do you have to do to win this great prize?

If you're reading this on our app right now, all you have to do is fill out the form below. That first means putting your name, phone number, email and zip code.

And then make sure to include your "Ultimate Country Summer Workout Playlist." Simply list up to 6 songs. We'd love to know what music motivates you during your workouts!

Maybe some Jason Aldean? What about Jelly Roll? Perhaps a little Old Dominion?

If you don't have our app yet, you'll need to download it that is the only way you can enter this contest. Once you do, open that app up and find the "Contests" page or find the button that says "Planet Fitness" on the black bar in the center of the main menu of the app.

Contest ends June 16, 2024.

Don't wait to enter!

Gallery Credit: Aubrey Jane McClaine

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Time for Your Chance to Win a 1-Year Membership to Planet Fitness - wokq.com


Jun 4

The Art and Science of Fitness | Lessons from a life of running: The harmony of youthful passion and seasoned wisdom – Hindustan Times

Ignorance is bliss. Often, this quote has a negative connotation, but Rajat Chauhan one of the co-authors has a different perspective on this statement.

When I was in high school, I was keen to represent the country in middle and long-distance running. I was in the ninth grade when I returned to Delhi from my boarding school in Mussoorie, where I had picked up running. I didnt have a coach. Each day, I had a basic plan: run two hours as fast as I could, and faster than the day before. I followed this routine on and off for three years, but in my final year of school, I was regular, running four to six days a week. It wasnt so much about winning medals; I loved becoming one with the cosmos while I ran. The speed wasnt planned or measured. I needed to find a sweet spot where my all-out run could last that long. The distance covered didnt matter. When I participated in the Delhi University's Half Marathon in 1993, I came in third with a time of 1 hour and 18 minutes. No one, including the officials, knew if it was any good, Rajat said.

Soon after this race, Rajat started pursuing medicine (MBBS) and couldnt continue running as he would have liked. Later, while doing his masters in Sports and Exercise Medicine, he realised how fortunate he had been not to pick up any major injuries during high school. It wasnt because he knew better; it was just by luck that he was doing something right. He would skip rope and do push-ups, pull-ups, and squats. It helped that he didnt understand how fast or slow he was for his age. He simply ran for the love of running.

Fast forward to 2007, when he was visiting Miami to learn more about Science and Medicine in Golf. He had the good fortune to be guided by Bobby Cole, a South African professional golfer. Rajat had picked up Ben Hogans Five Lessons: The Modern Fundamentals of Golf to understand golf fundamentals. Seeing the book, Cole excitedly shared a story from the same era as Hogans.

Cole narrated: In 1967, when I was 18, I was playing my first Masters, having qualified by winning the 1966 British Amateur. I was the new kid on the block, a bit cocky. I joined the all-time great, three-time Masters Champion Sam Snead, who was 54 years old, for a practice round. On the 13th tee, I asked him, Mr. Snead, how do I play this hole? He responded, When I was your age, I would hit my drive right over those trees at the corner. So I hit my driver as hard as I could. The ball hit the top of the trees and fell. Mr. Snead softly spoke again, Well, Bobby, when I was your age, those trees were only ten feet tall.

This story humbled the young Cole and taught him a lifelong lesson. It always reminds Rajat of the power of experience and the wisdom that comes with it.

Recently, while running, Rajat met a couple of boys in their early 20s. One of them approached him, saying they had met a few months back. When asked if he was training for something, Rajat responded, No, I just love running. The youngsters asked about his distance for the day. I am doing one km repeats, Rajat replied. Excitedly, they told him they were targeting four-minute kilometre repeats. Rajat said he was doing the same, so they decided to run together.

Within the first 200 metres, the young boys were nowhere to be seen. Even though Rajat slowed down for them, they couldnt catch up. At the end of the kilometre, they finished 15-30 seconds after him. Rajat had subconsciously done what Snead had done to Cole. He had planned to run four-minute kilometres a few days ago, but that day he had already run three repeats, all under 3 minutes 45 seconds.

To their credit, the boys werent disrespectful and didnt challenge Rajat. They didnt realise what they had signed up for. Rajat has been running for forty years, likely double their age. With experience comes the discipline to pace better. They might have thought he started too fast, but he knew exactly what he was doing. He could maintain that pace throughout the kilometre. In trying to keep up with Rajat, the boys had started too fast, more than they were comfortable with, but in less than 100 metres their breathing had become too laboured and they had lost the plot.

Reflecting on 1993, Rajat wonders how he avoided injuries despite running intensely. Skipping, pull-ups, push-ups, and squats helped, but was it just that? He picked up skipping because his favourite boxer, Mike Tyson, did it a lot. Also, in the Rocky films, skipping was integral. Being agile on his feet was a lesson Rajat subconsciously absorbed. Other exercises were basics passed down by his father. The foundation was solid; it was up to him to build on it.

Recognising that the real magic lies in simplicity rather than complexity, as long as there is consistency and discipline. He might not reach his 1993 goal of 1 hour and 18 minutes for a half marathon by the end of this year, but the wisdom gained over the years puts him in an interesting position. The journey matters more than the destination. All he can do is his best, and he is smartly going about it.

While age cannot match the sheer speed and strength of youth, it can sometimes outsmart it with wisdom and experience. If youre lucky to be young and strong, try to be wise too. The boys learnt an important lesson while running with Rajat, to run fast, rather than trying too hard and becoming rigid, you need to trust your instincts and let go. Learn from such experiences and have the best of both worlds.

Dr Rajat Chauhan (drrajatchauhan.com) Sports Medicine & Musculoskeletal Medicine Physician, Author and Student of Running & Pain

Eva Bacon (evabacon.com) Runner, Roller Blader, Rock Climber, Urban Hiker, Translator and IT Program Manager

Eva and Rajat write a weekly column, exclusively for HT Premium readers, that breaks down the science of movement and exercise.

The views expressed are personal

Original post:
The Art and Science of Fitness | Lessons from a life of running: The harmony of youthful passion and seasoned wisdom - Hindustan Times


Jun 4

Biggest Fitness Expo After Arnold Classic to Feature Jay Cutler, Lee Priest, and Brian Shaw – EssentiallySports

Jay Cutler is not one to stay inactive for too long. The Arnold Classic 2024 celebrated Cutlers incredible career and contribution to bodybuilding in March. Arnold Schwarzenegger handed Cutler the Lifetime Achievement Award. However, the 50-year-old continues to stay relevant in the bodybuilding industry with his supplement business and will attend yet another expo on 8th June.

Music City Fit Expo announced as early as 29th February that Cutler would be part of the expo this year. Outside of the Arnold Fitness Expo, this is the BIGGEST lineup of meet and greets you are going to find in the US this year. We have put our money where our mouth is, they wrote in the announcement. The four-time Mr. Olympia spoke about it on the latest episode of Jaywalking.

Next weekend is Nashville Im at the fairgrounds in Nashville for the Music City Fit Expo, said Jay Cutler in the clip. He also said that bodybuilding icon Lee Priest, and four-time Worlds Strongest Man champion Brian Shaw will also him at the Expo. 2023 CrossFit Games athlete Sydney Wells will also be in Nashville, Tennessee this Saturday.

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Besides having the biggest lineup of bodybuilding and fitness personalities, the Music City Fit Expo also promises to be the largest fitness expo in the South. The ripped 50-year-old former Mr. Olympia has also posted about the expo on Instagram. It seems Jay Cutler is excited for the upcoming event where he will interact with fans.

Cant wait to meet everyone next weekend in Nashville at the @musiccityfitexpo! Well see you guys soon! Jay Cutler wrote in his May 30th Instagram post. However, it would be hard for any fitness expo to match what Cutler experienced at the 2024 Arnold Sports Festival.

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During his historic bodybuilding career, the four-time Mr. Olympia also won the Arnold Classic three times. Jay Cutler also became the only Mr. Olympia to avenge his loss and regain the title in 2009. The 50-year-old also felt grateful that his idol, Arnold Schwarzenegger, presented him with the award. The Comeback kid even thanked Arnie.

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Im honored to be receiving the Lifetime Achievement Award from you tomorrow night. Thank you for all youve done for me and what you do for the bodybuilding community, Jay Cutler wrote while posting a photograph with the 76-year-old bodybuilding legend. Lee Priest also attended this years Arnold Expo to see Cutler being honored.

While the Music City Fit Expo may not be as big as the Arnold Expo, it promises to have the biggest lineup of guests, claiming to beat even the upcoming Mr. Olympia Weekend in October.

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Biggest Fitness Expo After Arnold Classic to Feature Jay Cutler, Lee Priest, and Brian Shaw - EssentiallySports


Jun 4

Everybody walks wrong This walking expert gives four tips to help improve your posture and age-proof your body – TechRadar

When I first heard the phrase everybody walks wrong, Ill admit I raised an eyebrow. For decades Ive been getting from A to B with a decent degree of success why make changes now?

You might feel the same, regularly racking up 10,000 steps every day on one of the devices on our best fitness trackers list. But sports scientist and WalkActive founder Joanna Hall says we should focus on how we walk, as well as the amount of ground we cover.

Most people appreciate there are skills and techniques you can employ to get better at a tennis serve, golf drive or front crawl in swimming, she says. But when we come to walk, we dont really think about it.

Hall, who has worked alongside London South Bank Universitys Sport and Exercise Science Research Center to test her walking methodology, says there are four common walking mistakes most people make. To counter them, try putting her actionable tips below into practice next time youre out for a stroll.

Hall wants to reform your walk from the ground up, and that means starting with your feet.

She says people walk into their space, becoming overly reliant on their hip flexors (the muscles responsible for bringing your knee towards your chest) when walking, without properly engaging their glutes and hamstrings.

If we are too dependent on the hip flexors, it stops us using our glutes properly, Hall explains. Combine that with our lifestyles and the amount we sit down, and the hip flexors gets very short.

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If an individual goes for a walk, they can often finish the walk feeling discomfort in the lower back, or they can have tracking problems in their knees. Thats because theyre stepping forward into the space [in front of them] and negating the posterior chain [the muscles that run down the back of the body, including the glutes and hamstrings].

Instead, she recommends walking out of your space. I personally found this a tricky distinction to make, so Hall gave me a way of visualizing the difference.

Imagine there are post-it notes with messages written on them stuck to the soles of your shoes. As you walk, try to step forward out of the space youre occupying like the picture above, leaving your back foot behind you for a fraction longer, so someone standing behind you could quickly read the post-it note.

What that will do is start to utilize your glutes and your hamstrings, and it will also switch off your hip flexors, which is going to safeguard your back and improve your posture, Hall explains.

The next stop on this walking tour is the hips. Although, again, this second tip stems from how youre using your feet.

People tend to walk with a flat foot, which is called a passive foot, says Hall. When we step forward into our space, the foot comes down as one unit, but the foot has 26 bones in it.

Where we have a bone, its there because its actually a joint, and were meant to have movement in it. But as a consequence of walking with a flat foot, we dont use the foot like that.

Hall says walking with a flat foot can put more pressure on the knees, with potential knock-on effects to the way your knees track over your toes. Happily, theres a cost-free fix you can try.

The way to fix it is to imagine you have pieces of velcro on the bottom of your feet and on the path youre walking on, explains Hall.

When youre showing the post-it note to the person behind you, imagine youre peeling that back foot off the floor bit by bit, and that will stimulate movement through the joints of the whole foot. Thats great for your posture, and its great for your alignment.

Do you lean forward when you walk? Maybe youre engrossed in your phone, or you hunch and stoop forward out of habit. Either way, Hall is telling you to stop.

Walking with the head leaning forward puts a lot of pressure on the back and makes it very stiff, she says.

The back should be able to do four movements; flexion, extension, rotation at the thoracic [mid-] spine and also lateral movement. But when were stiff in the shoulders because were jutting forward with the head, the back loses rotational movement.

This impacts your posture, as well as affecting your breath by limiting movement of the diaphragm, Hall says.

When the spine is stiff, the shoulder girdle actually starts to fall forward... This means you dont get the opening of the shoulder when you walk, and that has implications on how the diaphragm works. It should move about 10cm with every breath, but it can only move about 4cm.

To counter this, imagine theres a straight line between your shoulders and ear lobes. Then, as you walk, keep your shoulders back and your head up to create as much distance between the two as you can no slouching.

Finally, we come to the arms. And youll be happy to hear this is, in my opinion, the easiest of Halls four tips to put into practice.

You just want to feel like the arms have a natural swing. Youre not trying to swing them, mechanically there should just be a smooth flow, explains Hall.

If the way you walk works for you, theres no pressing need to change it. As I found out when I walked 10,000 steps every day for a year, there are plenty of benefits to simply upping your activity levels.

But Hall argues that, when walking is something you do on a daily basis, why wouldnt you want more bang for your buck from each stride?

Regardless of who you are, what age you are or how fit you are, everybody can learn to walk better, she says. You will look better, you will certainly feel better, and you will be investing in a long-term better body because you are safeguarding it [by building strength and fitness].

Its intelligent. Walking is a foundational thing you do, so why wouldnt you want to do it to the best of your ability?

In 2013, Halls research with the Sport and Exercise Science Research Center, showed that those following the plan for 28 days increased their walking speed by 23%. On average, there was also a 2% reduction in their weight, 3% decrease in their estimated body fat percentage and skinfold measurements at the waist dropped by 15%.

The study also found improved posture and skeletal alignment, leading to noticeable reductions in the force experienced at the knee and ankle joints.

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Everybody walks wrong This walking expert gives four tips to help improve your posture and age-proof your body - TechRadar


Jun 4

Documentary Crew Highlights West Wood | Health & Fitness Association – Health & Fitness Association

Leach has worked with Misneach Ukraine, a self-funded group in Ireland that since 2022 has sent more than 7 million in medical, dental, and gym equipment to rehabilitation facilities and hospitals in Ukraine.

It is always difficult trying to figure out how one can help people in a situation like this, Leach said. Do you give money? Do you organize a fundraiser? When I was contacted by Andy Kenny of Misneach Ukraine, the one thing Andy needed for Ukrainian rehabilitation clinics was gym equipment. And I knew that gym equipment was the one thing I could possibly donate.

Kenny is a former gym owner and personal trainer who co-founded Misneach Ukraine in 2022. Documentary filmmaker and cinematographer Michael "Greg" Brett heard about the efforts of Misneach Ukraine and West Wood Clubs and asked Kenny if he could document the work to show where donations of badly needed equipment go to in Ukraine, Kenny said.

A short promotional film will be posted to social media this summer, and the documentary is expected to be completed in December. The goal is to air the documentary in Ireland, Ukraine and possibly other countries, depending on the interest of distributors and TV stations.

Members enjoyed watching the documentary being filmed at the club, Leach said.

They are fully aware of what West Wood Club staff and management are doing in relation to fitting out rehabilitation clinics across Ukraine, Leach said.

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Documentary Crew Highlights West Wood | Health & Fitness Association - Health & Fitness Association


Jun 4

How teens can work out for free at Planet Fitness this summer – The Atlanta Journal Constitution

Planet Fitness has announced the return of its High School Summer Pass program, according to a news release from the fitness company. This initiative allows high school students ages 14-19 to work out for free at more than 2,500 Planet Fitness locations in the United States and Canada from June 1 to Aug. 31.

This initiative aims to promote youth health and wellness, particularly during the summer months when teens have more free time. It also addresses the ongoing mental health challenges faced by many adolescents in the wake of the COVID-19 pandemic, the release states.

A study from Planet Fitness revealed that 94% of teens face emotional and mental health struggles, and about 79% of parents are concerned about their teens mental health. Not only that, but a recent study in JAMA Pediatrics showed that physical fitness among children and adolescents may help protect against depression, anxiety and attention deficit hyperactivity disorder.

The pandemic continues to have adverse long-term mental health effects on teens, said Craig Benson, interim chief executive officer at Planet Fitness, but studies have shown exercise can help with that.

We look forward to welcoming High School Summer Pass participants into our clubs to support them in their health and wellness journeys, he added.

Teens must work out at the Planet Fitness location where they sign up and cannot use other locations, according to the release. Those under 18 must sign up with a parent or guardian either in-club or online at PlanetFitness.com/SummerPass. After the waiver is signed, they can work out alone.

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How teens can work out for free at Planet Fitness this summer - The Atlanta Journal Constitution


Jun 4

I went to a ‘fitness hotel’ in Dubai, where execs shell out thousands for grueling workouts, luxe recovery sessions, and … – Fortune

Go on vacation. Come back ripped.

Thats the enticing pitchto be an all-expenses-paid guinea pig for a new kind of luxe fitness hotel, Dubais SIRO One Zaabeel. What better way to celebrate the big 5-0 than by calling in some reinforcements for my midlife battle with the bulge? I book it, dreaming of my shiny new six-pack and feeling fitter already.

Only as I board my flight to Dubai do I wonder: What exactly have I signed up for? Kerzner International Resorts fresh-out-of-the-box concept promises an experience engineered to power your performance. Is that code for fat camp in the desert? Have I enrolled to be the plaything of some sadistic exArmy drill sergeant? Breathe. Breathe. Breathe.

In SIRO One Zaabeels unorthodox lobby, an athletic meeter-and-greeter hands me an espresso, activating my parasympathetic nervous system to calm me down.

It becomes clear where Ive landed: a boot camp for modern-day Masters of the Universe. The urban resort boasts six floors of state-of-the-art fitness and recovery laboratories, spacious performance-optimized rooms with ensuite fitness areas, and access to 11 top-notch restaurants, each offering mesmerizing views of Dubais vertiginous skyline.

Courtesy of Natelee Cocks/SIRO

If you believe the 40-foot real-estate-company billboards at the airport of this science-fictional city, Dubai is the future of the future. And indeed, the tiny, oil-rich nation of the United Arab Emiratesa federation of sheikhdoms with more than $1.5trillion in its various sovereign wealth fundsseems to have a finger in every global enterprise, from artificial intelligence to sports. Dubai, with its glistening skyscrapers, has become a gilded playground for Russian oligarchs, European aristocrats, American tech gurus, Indian tycoons, and Chinese asset managers.

Kerznerowned by the Investment Corp. of Dubairuns an empire of opulent hotels, including the 2,400-room Atlantis complex on Dubais artificial archipelago, the Palmthe haunt of countless influencers, as well as A-listers such as Beyonc and J.Lo.

SIRO deviates somewhat from that tried-and-tested hedonic path: There are no endless buffets, waterslides, or frolics with captive dolphins here. With 229 rooms ranging from $435 to $1,765 for suites that come with punching bags and treadmills, and packages promising to biohack your well-being with precision, the resort instead offers a launchpad for the worlds corporate overlordsa place to lift weights alongside professional soccer players and prep for Paleo-powered pitches to the prince.

Our global obsession with getting and staying in shape is expected to power massive growth in wellness-focused travel. A March report from the Global Wellness Institute estimates that the global wellness-tourism market has grown 50% faster than the overall tourism industry in recent years. Thats why hoteliers are testing concepts that combine the accoutrements of spas, health clubs, and ultra-high-end hotelsincluding the luxe Equinox Hotel in New York.

At SIRO, I sip an immunity-boosting shot as I go over my eating habits with Heeral Shivnani, SIRO Hotels in-house nutritionist. She benchmarks my weight and my fat-to-muscle ratio before issuing an eating plan for the next three days.

The resorts formula relies upon the yin and yang of hard workouts balanced with luxe recovery and dining. The fitness lab offers cycling, CrossFit, and weight training. A spiral staircase sweeps you elegantly up to the hotels recovery lab, with an immaculate yoga studio, ice-plunge baths, a cryotherapy chamber, a sauna, a Pilates area, andzen zones to escape your phone.

Ruling over these labs are SIROs master trainers, including my personal trainer, the South African Runet Van Heerden, who is charged with supersizing me in the next 48 hours. My jet lag buys me something of a pass in my first workout: A low-key weights session clears away some of the cobwebs from the flight. As Runet puts me through my paces, I look around and try to establish the pecking order. Im happy to see that theres one guy whos plainly in worse shape than I ama corporate executive type who probably spends more time with spreadsheets and pitch decks than kettlebells.

It becomes clear where Ive landed: a boot camp for modern-day masters of the universe.

But before my smugness has a chance to settle in, Im told that the testing group includes soccer legend and SIRO brand ambassador Zlatan Ibrahimovic (a hero of mine, and the model for the character Zava on Apple TVs Ted Lasso). Zlatans former club, AC Milan (which he now advises), helped shape a training and recovery protocol for SIRO, modeled on the teams.

I keep an eye out for Zlatan as I head to the recovery lab where Mark, my masseur, irons the contours of an airplane seat out of my back. He then ups the detox stakes with an ultraviolet treatment, before sending me into a meditative trance with a vibroacoustic therapy session. Feeling rejuvenated, I head to my suite to change into something casual for a Thai dinner.

Courtesy of SIRO

In the elevator, I bump into the ridiculously handsome British travel entrepreneur Jeremy Jauncey, whos here with his wife, Pia Wurtzbach, a former Miss Universe. Mr.Universe and I chat about his preparations for Hyrox, the World Series of fitness training. Bronzed, ripped, and perfectly groomedInstagram was invented for this man.

Have you tried the compression therapy? he asks me. Its amazing.

Jaunceys fat-free form leaves me doubting dinner, but the friendly waitress refuses to follow Heerals dietary instructions, instead plying me with turmeric-spiced cauliflower and caramel-crusted venison.

Day two follows a similar cycle of workout, well-being, and culinary indulgence. I wonder, in my fugue state: Have I enrolled myself in some kind of experiment in which Im stuffed with food, then stuck on a treadmill to marble my meat like a side of human Wagyu?

After an emotional breath-work session with Slovenian yogi Petra Nemethova, I finally catch a glimpse of a tall, ponytailed Swede in a Gucci tracksuit. Zlatan!I dash out to slide between him and his car and interview the notoriously taciturn football legend. SIROs great, he tells me. Dubais great. Zlatans great, he does not say.But its true, and we both know it.

Feeling like Ted Lasso after signing Zava for Richmond AFC, Im pumped. My second session with Runet is a HIIT bruiser, but I power through and then fire up my mitochondria with five minutes of subzero temperatures in SIROs cryotherapy chamber.

By day three, I can feel the endorphins taking over. I put the pedal to the metal with some AC Milandesigned core conditioning. Lunch is an actual Wagyu steak, and I even sneak in an extra boxing session in my suite.

I dont have that six-pack after just three days, but Im feeling fantastic. I raid the healthiest minibar in the world for kombucha, trail mix, and SIROs addictive cacao-coconut protein balls for the flight, and pop in on Heeral to say thank-you and goodbye.

She puts me on her high-tech scales to see how Ive fared in this wicked experiment: Even after gorging for four days, Ive lost fat and gained muscle.

See? she says. This is the place to be. No pain, all gain.

This article appeared in the June/July 2024 issue of Fortune with the headline Blurring the lines of fitness and luxury amid the sci-fi glitz of Dubai.

Read the original here:
I went to a 'fitness hotel' in Dubai, where execs shell out thousands for grueling workouts, luxe recovery sessions, and ... - Fortune


Jun 4

10 Fitness Guarantees Uninterrupted Gym Access with SARA, Even After Hours – PR Newswire

In the rare event of internet outages, 10 Fitness's foresight ensures that a local database backup kicks in, so members' workouts are never compromised. This level of reliability and member support is a testament to the simplicity and effectiveness that 10 Fitness promises.

"Imagine it's late, you're ready to hit the gym, and your access fob doesn't work frustration is an understatement. At 10 Fitness, our members don't face that," says Eric Buckner, CEO of 10 Fitness. "Our SARA system is a game-changer, ensuring that our doors are open for members whenever they choose to exercise. This is our brand promise simplicity and reliability in fitness."

While 10 Fitness prides itself on the positive member experiences facilitated by SARA, it's not just about access. It's about providing an environment where workouts are as simple as deciding to show up.

For more details on how 10 Fitness keeps the doors open for your fitness aspirations, contact:

Eric Buckner CEO 10 Fitness [emailprotected]

SOURCE 10 Fitness, LLC

Here is the original post:
10 Fitness Guarantees Uninterrupted Gym Access with SARA, Even After Hours - PR Newswire



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