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The globalFitness Nutrition Drinksmarket research report offers all the vital data in the domain. The latest report assists new bees as well as established market participants to analyze and predict the Fitness Nutrition Drinks market at the regional as well as global level. It covers the volume [k MT] as well as revenues [USD Million] of the global Fitness Nutrition Drinks market for the estimated period. Numerous key players Dr Pepper Snapple Group, Abbott Laboratories, PepsiCo, Clif Bar & Company, GNC Holdings, Rockstar, Otsuka Pharmaceutical, Nestle, Yakult Honsha, The Quaker Oats Company, Monster Beverage Corporation, The Balance Bar, Optimum Nutrition, Red Bull, Coca-Cola, GlaxoSmithKline are dominating the global Fitness Nutrition Drinks market. These players hold the majority of share of the global Fitness Nutrition Drinks market.

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Global Fitness Nutrition Drinks Industry Market To Witness Huge Gains Over 2020-2026 - The Courier

OAK HILL, WV (WOAY) Active Fitness and Physical Therapy hosted its twelfth annual Turkey Trot, but like everything else this year, in a virtual format. That means instead of having participants line up together everyone goes out and runs the 5K on their own and submits their times to the gym to tally the scores and announce the top three finishers.

The Turkey Trot has three options for participants to race with in the form of a run, walk, or a bike ride. Michelle Holly decided to run the 5K in order to try something new.

Im actually going to do the 5K, said Participant Michelle Holly. Im not a big runner, I do exercise a lot and come down here to the gym quite a bit, but its kind of fun to do something a little bit different.

Another participant was Amanda Davis who decided to walk the Turkey Trot this morning with her father along the running route which goes up Jones Avenue to Oyler Avenue, and then back down Main Street. She says there was little traffic which made the walk nice.

It went great, the weather was perfect, there wasnt much traffic it was really nice, said Participant Amanda Davis.

For many people, Turkey Trots are part of family tradition while other do it to support local organizations or simply just to get extra exercise in before the big dinner.

Well first its for a really good cause for the food pantry, I think thats a really good reason to do it, said Holly. Also its kind of fun, its a good way to get some exercise in and to get some activity in on a day when you know you are going to over eat and lay around for the day.

I usually do the Turkey Trot every year, said Davis. Plus it gives more room for turkey, deserts and all that other good stuff. It doesnt make you feel as guilty anyway.

Participants of the Turkey Trot made donations of non-perishable food to the local food pantry to help those in need this Thanksgiving.

Related

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Active Fitness and Physical Therapy hosts 12th annual Turkey Trot - WOAY-TV

Thanksgiving is a time for family, friends, football, and feasting. The average American will consume a hefty 3,000 calories on Thanksgiving -- for dinner alone. Drinks, desserts, and appetizers can bring the total calorie count to 4,500, according to the Calorie Control Council, an industry group.

Join NOW for only a $1 with NO COMMITMENT and bring a friend ANYTIME. Group classes, child sitting, tanning, and a fitness assessment by our certified Personal Trainers are included in the Ultimate Membership as well as access to all Retro Fitness locations. Our famous smoothie bar is open to members, guests, and the public.

At Retro Fitness of Kenvil, we are committed to the health, wellness, and safety of all our members, guests, and employees following all CDC and the Governors guidelines. Every member and guest must wear a mask, have their temperature checked, and fill out the required health screening questionnaire. Join now to begin your fitness journey together with Retro Fitness of Kenvil at a time where fitness and health are most important.

Detailed Information of the Event: Signup in person or online for only $1 with no commitment and bring a friend anytime. (see above)

Location: 659 Route 46 & Berkshire Valley Road, Kenvil, NJ 07847

Phone: (973) 498-8601

Website: https://retrofitness.com/location/kenvilnj/

Read more:
People Consume about 4,500 Calories on Thanksgiving - Retro Fitness Kenvil has the Solution - Hopatcong Lake Regional News

PLACER COUNTY, Calif. (KTXL) When Placer County was recently downgraded to the purple, or most restrictive, tier of the states COVID-19 reopening plan, gyms were ordered to move outside or shut down.

Brandon Daniel, the owner of All the Way Fit in Roseville, kept his business open inside and said Tuesday he plans to keep it that way.

Have had thousands and thousands of people in my facility since March and nobody in my facility has tested positive during that time, Daniel told FOX40.

With sanitation and safety measures in place, Daniel said he doesnt believe gyms and fitness centers threaten the efforts to stop the spread of the virus and others agree.

We believe that we are causing a bigger issue by not letting people stay healthy by keeping gyms closed and the data supports that, said Francesca Schuler, the CEO of Stockton-based In-Shape Health Clubs and an advisory board member with the California Fitness Alliance.

Last week, the alliance sent a letter to Governor Gavin Newsoms office asking him to work with the fitness industry to keep gyms open. Its teamwork Schuler said has been denied previously.

Schuler said her company has now been forced to lay off thousands of employees right before the holidays. Now, she is hoping for some empathy from the governor.

We want to partner, she said. We are in the health business, like, nobody cares more than us about healthy people. And so, whats disappointing is the lack of partnership.

For Daniel, he said some members have stayed away during the pandemic. But he also said most of those who work out at his gym see his defiance of closing as a blessing.

He added that if he did shut down, he could forfeit the business hes put his time and passion into for years.

We lose that momentum, he said. Theres a lot of business you can lose by shutting down for weeks or even months.

Only the counties in the states purple tier are being told to close gyms or move them outside. All other colored tiers allow gyms to stay open indoors but on a limited capacity basis.

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Fitness industry wants Gov. Newsoms partnership as gyms told to close indoor operations - FOX40

Two small business owners are working together to host an event geared toward womens empowerment at Lotus Fitness on Dec. 1 from 7:30 to 8:30 p.m.

The event, dubbed Create Confidence with Positive Habits, is an open discussion for women to come together as a community and encourage each other, said Samantha Trocchia, who will host the event with Lotus Fitness owner Ahmed Ahmed.

A lot of women feel unseen, Ahmed said. Theyre so set on taking care of everyone else that they dont have the time to take care of themselves, whether its at home with their family or with their boyfriend or their coworkers.

Ahmed, 24, a first-generation immigrant from Egypt, opened Lotus Fitness, on Hempstead Turnpike, on the border of East Meadow and Levittown, last December. Roughly three months later, however, he was forced to close by the coronavirus pandemic, and he didnt reopen until September.

For roughly a year before he opened the fitness center, Ahmed worked at New York Sports Club in Astoria, Queens, where he lives. Before that, he was a personal trainer at Stony Brook Crossfit while he studied business at Stony Brook University, from which he graduated in 2018.

What separates Lotus Fitness from Crossfit, however, is Ahmeds intention to help people incorporate fitness into their lives rather than having it take over their lives, he said. I opened it because I saw the effect it has on self-efficacy, he said. When you see your hard work turn into results, you could have the confidence to pursue any of your other goals. I believe that I could do anything, because thats what fitness taught me.

Ahmed recently met Samantha Trocchia through a mutual friend, and immediately discovered that they shared similar goals and aspirations, he said. Trocchia, 26, of Franklin Square, once pursued a career in the pharmaceutical industry, working in medical sales. I didnt feel I was helping people the way I could, so I worked my way out of that and into my own business, she said.

Trocchia grew uncomfortable with her role in patients lives, she said, feeling like she was selling medication on top of medication to cover up the symptoms of their illnesses only to have them medicated for the rest of their lives without actually recovering.

At the same time, she was having digestive issues, and couldnt find a proper diagnosis or treatment. She was misdiagnosed with a number of digestive disorders, and was told at one point that her small intestine was too small and she wasnt absorbing enough nutrients because of it a condition called short bowel syndrome. When that diagnosis proved to be wrong, her doctors told her that her condition was all in her head, or psychosomatic.

That was the turning point for Trocchia, and roughly three years ago she devised her own method of treatment. She cut dairy products from her diet, started exercising by taking boxing lessons and turned to essential oils, adding them to her tea or rubbing them on her stomach. Little by little, her method alleviated her symptoms and restored her self-confidence. She left her job, started taking entrepreneurship classes at Hof-stra University and launched her own business in naturopathic healing, dubbed the Radiant Essentials, which she runs out of her home and on Instagram.

Trocchia has used her business as a vehicle to become a womens empowerment advocate, and started her own blog during the pandemic. This will be her first time leading an event in person.

This is something totally different and out of my comfort zone, she said of her collaboration with Ahmed. Its something that Ive always wanted to do.

The event will not involve any fitness, except for an exercise in posture that Ahmed will lead. Its easy, but goes a long way, he said, explaining that good posture, like meditation, can improve self-confidence and reduce anxiety.

Registration for the event is free, and guests can sign up at Lotus Fitness anytime or online at https://bit.ly/360rtec.

Read more:
Lotus Fitness to host a forum on women's confidence on Dec. 1 - liherald

It's official Black Friday 2020 is upon us. With more deals, bargains and discounts than you could shake a shaker at, it can be hard to cut through the noise of endless reams of retailers promising to save you money before Christmas shopping kicks in.

Men's Health, as ever, is here to help dilute the millions of deals into a tangible buyer's guide for the man who enjoys exercising, using new tech and, of course, saving money.

Below, we've rounded up 12 of our most popular articles for Black Friday 2020, including Nike discount codes, low-key Under Armour sales, next-gen smartwatches, workout-proof headphones, discounted protein powder including Optimum Nutrition, Bulk Powders, Myprotein and Maximuscle, gym swag from Lululemon, Reebok and Fitbit, WFH-proof coffee machines and many more besides . You'll find them all below.

27 Incredible Fitness Deals in Amazon's Cyber Week Sales

Free delivery, anyone?

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The Best Black Friday 2020 Smartwatch Deals

Apple and Samsung watches are hugely discounted right now

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9 Mega Coffee Machine Deals, Starting at 41

From savvy steals to splurges, save serious coin

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ASOS Have 70% off Gym Wear This Black Friday

Here are 21 items we're adding to basket.

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The Best Black Friday Deals on Protein Powders

Scoop yourself a deal right here

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Nike Just Discounted Everything Using This Black Friday Code

We've got the unique 25% off code here, team

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31 Hot Picks from Under Armour's Pre-Black Friday Sale

Some of these deals are a steal including The Rock's go-to headphones

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Bulk Powders' Black Friday Sales Have Started Early

Get up to 75% off!

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15 Best Black Friday Headphone And Earphone Deals

Top deals from Sennheiser, Apple, Bose, and more

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Our Style Editor Picked Out 11 Items from Lululemon's Latest Sale

Get premium athleisure on the cheap

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Therabody's Massage Guns Are on Sale Right Now

Beat back pain, recover quicker and increase your flexibility with these discounted guns

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Get 25% Off Reebok Using This Unique Code

You can get cheap Reebok gear using this code

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The Best Black Friday Deals for Fitbit Fitness Trackers

Fitbit is offering up to 60 off on some of its best products, including the Versa.

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61 of the Best Black Friday Tech Deals, Including Smartwatches, Headphones and TVs

More offers than you can shake a wallet at.

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Sign up to the Men's Health newsletter and kickstart your home body plan. Make positive steps to become healthier and mentally strong with all the best fitness, muscle-building and nutrition advice delivered to your inbox.

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The Only Black Friday Health and Fitness Deals Worth Knowing About - Men's health UK

Club Industry wrapped its first global virtual event, Future of Fitness, with 4,600 registrants and more than 40 conference sessions plus multiple bonus presentations by the sponsors.

We were pleased by the overwhelmingly positive feedback weve been receiving from the industry for this event, said Marty McCallen, director for Club Industry and Sibec, the two brands that under the Questex Wellness Groupput on the event. We received high marks on the quality of the content and the quality and diversity of the speakers. We look forward to raising the bar in our next virtual event, which will be March 9-10, 2021.

McCallen thanked the industry groups that came together to help Club Industry and Sibec develop the event, including EuropeActive, UKActive, IHRSA, FIT Summit and Mercado Fitness. These groups helped to ensure the event had speakers from around the globe and topics of interest worldwide.

Its a big deal to have so many organizations working together with the interests of the fitness industry at heart, he said.

McCallen also thanked the 22 sponsors for supporting the event.

These 22 companies showed that they value educating the fitness industry, and they did so not only with informative commercials and introductions for our sessions but also with bonus sessions they developed, downloadable resources they posted to their resource page and their engagement in the chat rooms during the live events, he said.

The highest attended session was Virtual Fitness: Why a Hybrid Model Is a Must for Your Clubs Survival, which was moderated by Adam Zeitsiff, CEO of Intelivideo, and included on the panel Jennifer Halsall, board member of EuropeActive as well as international retention and member engagement manager at Basic-Fit; Riz Sunny, CEO of My Bollywood Body and Muscle Mecca Gyms; Julio Salado, founder of Fitness Foundry; and Mike Hansen, managing partner of Endorphinz.

Other popular sessions, all of which are now available on-demand, were:

Brent Gallagher, who was one of the panelists on the COVID-19 Lessons Learned, said: The Future of Fitness showed that when strong leaders come together with a common purpose, share candidly about their struggles, and extend their trust beyond their circles of influence, the long-term sustainability of our industry is going to be better than before heading into this quarantined season."

Christopher Jamin, senior account manager at Matrix Fitness Benelux, attended the virtual event and called it inspirational with great speakers. He also liked being able to interact with attendees in the Sponsor Insights sessions.

The Sponsor Insights were an awesome idea, he said. Quite a few took the time to go one-on-one, which gave more info and help for all the clubs out there struggling.The my agenda option was a perfect way for everyone to plan the vast amount of sessions to choose from.And the fact that you recorded the sessions to watch them later on-demand opened extra time to inform yourself on sessions you might have missed because of a breakout.

If you missed registering for this free event but still want to view the sessions, they are available on-demand here.

The 22 sponsors of the event were:

Originally posted here:
Virtual Future of Fitness Event Wraps Up With Plans for Another in March 2021 - Club Industry

CHANHASSEN, Minn., Nov. 24, 2020 /PRNewswire/ --A coalition of health and fitness companies,led by Life Time,issued an open letter today to Governor Walz and his administration,calling for the State to reconsider its complete closure of health and fitness facilities. The coalition has urged the Governor to permit health and fitness clubs to operate with enhanced COVID mitigation protocols to help Minnesotans reduce underlying health conditions that contribute to even worse COVID-19 health outcomes. The group cited the closures as counterproductive to the State's overall public health goals to reduce critical illness, hospitalizations and deaths from COVID-19. The letter is as follows:

Dear Honorable Officials:

Life Time, Inc. owns and operates 23 of the largest health clubs in the State of Minnesota, with roughly 6,000 team member employees and 120,000 members from the surrounding communities. Anytime Fitness, LLC supports 144 fitness locations in Minnesotamost of which are independently owned and operated small businessesemploying more than 800 team members to service over 197,000 members. Snap Fitness supports 98 clubs, with 74 franchisees who are small business owners employing over 300 people with over 50,000 members. The Rochester Athletic Club serves 13,000 members with 325 team members. Collectively, with thousands of team members in small, mid-sized and large facilities throughout the entire state, we are committed to helping hundreds of thousands of Minnesotans live healthy lives through exercise, nutrition, and wellness.

We truly appreciate the extraordinary governance challenges presented by the COVID-19 pandemic. The human toll of COVID-19 has been staggeringit is now adversely impacting everyone's life in Minnesota from the sickness or death of a loved one to increased anxiety, depression and malaise to the precarious economic conditions of a lost or furloughed job. We know your administration has been regularly faced with incredibly difficult choices as you manage Minnesota's response, including whether to order certain industries to close or whether to permit them to continue to operate with required COVID mitigation protocols. It is because of those choices that we respectfully submit this letter to urge you to reconsider the State's decision to close all health and fitness facilities and swimming pools in Minnesota as provided in the Emergency Executive Order 20-99 (Implementing a Four Week Dial Back on Certain Activities to Slow the Spread of COVID-19) ("Dial Back Order"), issued by Governor Tim Walz and dated November 18, 2020.1

According to the latest empirical and scientific evidence, Minnesota's health and fitness centerswhen bolstered by enhanced mitigation efforts, including a combination of mask wearing even during exercise and increased social distancecan in fact contribute to Minnesota's overall public health and health equity objectives during this pandemic without compromising the important COVID related aims of the Dial Back Order. In contrast to complete closure, the State can meet its main objective to reduce critical illness, hospitalizations, and death from COVID by both enhancing mitigation protocols for health and fitness clubs and permitting clubs to provide important indoor space for exercise during winter in order to help reduce comorbidities that contribute to poor COVID-19 health outcomes, enhance immune systems, and build mental health resiliency for Minnesotans struggling with this crisis. Such a balanced, surgical approach is the sound way for the State to meet its overall public health objectives. As the Governor noted last week, it is "counterintuitive" to close health and fitness clubs amidst a pandemic that more readily spares healthy people from hospitalization. We agree and, with enhanced mitigation protocols for health and fitness facilities, we believe it is also counterproductive to do so.

I. Health and Fitness Centers in Compliance with State Guidance Have Adopted and Enforced Strong Mitigation Protocols, Which Could Be Enhanced Short of Closure.

We have worked diligently to comply with Minnesota's various COVID-19 orders from the outset of the pandemic. Last week, Governor Walz himself acknowledged that "fitness centerswhether they be small or large national chainshave done incredible work to try and minimize the spread." That "work" has involved development and enforcement by health and fitness clubs of incredibly robust mitigation protocols, including significant capacity limitations, mandatory masks (with an exception when exercising), ventilation and filtration enhancements, symptom and/or temperature screening, enhanced cleaning and disinfecting, no shared equipment in group classes, adequate breaks between classes, and use of a reservation system to facilitate contact tracing.

While Minnesota's recently-updated Stay Safe Plan (Phase 3) permitted gyms and fitness centers to operate at 25% capacity (not to exceed 250 people) and pools to operate at 50% capacity, the Dial Back Order fully closes gyms, fitness facilities and pools until at least December 18, 2020 at 11:59 p.m., if the Order is not extended. The Dial Back Order thus completely shutters health and fitness operations in Minnesotaboth large and small, and in urban and rural areasregardless of any mitigation measures that are in place now or could be added. Yet, numerous other businesses (with similar or even more relaxed mitigation measures) are allowed to remain open, including tattoo parlors (open, at 50% capacity), tanning salons (open, at 50%), convenience stores (open, at 100%), liquor stores (open, at 100%), airport food courts (open, at 100% capacity), and retail stores (open, at 100%). With enhanced mitigation measures, including universal masking and increased social distance, there is no epidemiological difference between a health club and an ordinary retail store because masks and social distance are now the standard for reduction of infectious respiration that can lead to transmission. If anything, on close examination, a health club is safer given its capacity restrictions and its higher air exchange rate.

Therefore, on behalf of our team members, members and the broader Minnesota health and fitness community, we hereby request that the Dial Back Order be amended to permit gyms, fitness facilities and swimming pools to continue to operate with the following enhanced protocols:

This framework is an aggressive, more surgical approach that appropriately accounts for the best available public-health evidence, as well as the evident lessons learned about transmission risk mitigation over the last five months. Under the Dial Back Order, fitness centers are now included among an overinclusive grouping of settings that must completely close, even though the State's own data show that fitness centers have a low positive case rate (747 of 242,000 positive cases is a rate of .003) and fitness centers can effectively implement, monitor, and enforce precisely the kind of protocols6' distance except for transient interactions (e.g., check-ins), masks at all times, capacity restrictionsrequired of businesses that, according to the State, have produced "relatively fewer outbreaks," such as retail outlets, or are simply permitted to operate with no stated epidemiological rationale, such as weddings (6' distance at 50% capacity, capped at 250 people).

Moreover, unlike nearly every other industry, health and fitness centers operate on the health care continuum to provide preventive health opportunities to Minnesotans. In this regard, fitness centers are uniquely positioned to help the State meets its dual commitments to improve overall public health by reducing the risk of COVID comorbidities as well as the severity of COVID cases (thereby reducing demand on health care facilities and critical frontline health care workers) and to improve health equity by providing access to a physical fitness space for Minnesotans with no or less practical ability, space or equipment to exercise at home.

To be truest to its broad public health principles, the State should make every effort to keep fitness centers open, particularly when it has chosen to leave liquor and convenience stores open. Allowing fitness centers to reopen under aggressive mitigation measures will not diminish or undermine the State's very real interest in slowing the spread and, ultimately, containing and controlling the virus. Leaving them closed will be a missed opportunity to help the State meet its public health objectives.

II. Health and Fitness Centers with Mitigation Protocols Strengthen Public Health.

A. Empirical Data Show that Health and Fitness Clubs Reopened with Mitigation Protocols Are Not Materially Contributing to Community Spread.

Since the outset of the pandemic, the fitness industry has partnered closely with the State. Through regular communications with Commissioner Tarek Tomes since March, the fitness industry has developed and produced voluminous documentation of the COVID mitigation protocols they have implemented in their respective fitness facilities, helping to inform the State's published industry guidance. As noted above, these protocols universally embrace social distance, masking, touchless transactions, and improved HVAC measures wherever possibleall elements of the COVID Preparedness Plans developed in response to public health guidance from the State and the Centers for Disease Control. Last week, the Governor even lauded the fitness industry for "going so far" as to alter "air filtration systems," which was not required by the guidance. On that score, with respect to air quality, health and fitness clubs are already required to exchange air at a notably higher rate (20 CFM/person) than retail settings (7.5 CFM/person).2With occupancy already restricted to 25%, and widespread mask usage (the effect of which reduces airborne respiratory droplets), the indoor air quality of health and fitness clubs is improved above and beyond a typical retail setting. For its part, Life Time is also bringing more outside air into spaces, which further dilutes the concentration of contaminants, and has upgraded its filters from MERV 8 to MERV 13, which are designed to filter out 98% of particulate matter.3

With respect to the efficacy of the industry's mitigation protocols, health and fitness operators in Minnesota have had a very strong track record of effectively implementing and enforcing their protocols to reduce the risk of transmission. With respect to national data, the International, Health, Racquet and Sportsclub Association (IHRSA) partnered with a data firm to examine member check in data and positive case data from reopened clubs through September 2020 to determine a "visit-to-virus" ratio. Based on data collected from 2,873 health clubs from reopening through September 2020, the industry tracked 49.4 million visits against 1,155 positive cases, which was equivalent to a .0023% infection rate. Recognizing that community spread has increased since then, Life Time examined its own Minnesota data through November 18, reflecting nearly five months of operation of its 23 Minnesota clubs since reopening on June 10, 2020. Life Time has logged more than 3.17 million visits by members and team members in our Minnesota clubs. Among that group, only 352 have reported a positive test result, or .01%. (If those who reported symptoms but no test result are included in the count, then number increases to 692, or a virus-to-visit ratio of .021%). These data reflect reports of exposure through community transmission at a very low rate among Life Time members and team members, and none of these reported exposures appear to have definitively originated at Life Time. These numbers, on their face, strongly demonstrate that Life Time clubs are neither a source nor a location of material spread of COVID, and these data hold for other operators as well.

For its part, the State has cited "outbreak" data as a basis for its decision to close fitness centers, citing 48 "outbreaks" and 747 COVID positive cases associated with them. As a threshold matter, the State does not seem to define "outbreak," or has offered confusing and inconsistent definitions that do not square with a common understanding of an "outbreak." On its website, the Minnesota Department of Health defines an "outbreak" as "two or more cases of illness related by time and place in which an epidemiologic investigation suggests either person-to-person transmission occurred or a vehicle other than food or water (e.g., animal contact) is identified."4 But an MDH Information Officer and a county health official defined an "outbreak" with respect to COVID-19 as 7 or more cases who report visiting a given location within a 30-day window. By simply tallying 7+ independent visits to a given location over a 30-day period (but not requiring that the visits necessarily occur at the same time in the same physical space within 6'), MDH does not seem to be requiring a plausible epidemiologic linkage between cases in order to count as an "outbreak." In a true outbreak or cluster, as the State of North Carolina Health Department notes, cases must be present in the same general setting during the same time period (i.e., the same work shift, same fitness class, same physical work out area), and there must not be a more likely source of exposure for identified cases (e.g., the household or close contact to a confirmed case in another setting).5 The State's use of "outbreak" thus seems to be a potentially misleading misnomer. While the public would understand an "outbreak" to be the sudden startthe cause/sourceof a communicable disease transmission, the State seems to be using "outbreak" to simply catalog the presence of positive people in various settings over time.

Moreover, however its terms might be defined and calculated, the State's "outbreak" count associated with fitness centers remains objectively very small. The State has reported 242,000 positive cases. Even if the 48 "outbreaks" are correlated with 747 cases, the total cases somehow associated with health and fitness clubs constitute only .003 of all positive cases in the State. By comparison, using the State's own metrics, fitness centers have seen only a quarter the number of "outbreaks" associated with sports (192 outbreaks v. 48), which are closed. But fitness centers also experienced only half the number associated with weddings (106), which are permitted to go forward (albeit with no receptions) with mitigation protocols even more relaxed than those in force for fitness clubs. Even religious services, which are permitted to continue, have seen 57 outbreaks (v. 48) between church (33) and funeral (24) services. These are all obviously important milestones, but from an epidemiological standpoint the decision to allow them to go forward while health clubs are closed appears to be quite inconsistent.

Moreover, the lack of outbreaks in health clubs is being increasingly well documented across the nation:

These empirical results hold in England as well, a country with a similar health and fitness industry. The UK government recently evaluated COVID-19 exposure rates in different settings and identified similar results. In data presented to Parliament, England's Chief Medical Officer, Professor Chris Whitty, explained that the hospitality industrydrinking pubs and bars, restaurants, cafes, and other entertainment venueswere traced to nearly 30% of the positive cases reviewed. Gyms, in contrast, were tied to just 1.7% of the cases.12Supermarkets, department stores, hospitals, care homes, visiting friends, and even households with fewer than 5 people had higher rates of transmission than gyms in the UK.

These data reinforce an emerging awareness, borne out in the empirical data emerging across many states, that health clubs with COVID-19 mitigation protocols are not the unavoidably immutable high-risk environments that require closure when COVID-19 cases increase in a community. Plainly, "outbreaks" or other exposures at fitness centershowever defined or trackedhave resulted in a low volume of cases, representing only a small fraction of the total cases discovered in the State. That strongly suggests that robust COVID mitigation protocols are effective in fitness settings.

B. Science Also Shows that Health and Fitness Clubs with Proper Mitigation Protocols Can Operate Without a Heightened Risk of Infection.

In the Dial Back Order, Governor Walz argues that the "science shows us that exercise leads to higher levels of exertion and exhalationoften by individuals not wearing masksgreatly increasing the amount of airborne respiratory aerosol droplets that can carry COVID-19."13 While this may be true in the abstract, it fails to account for the actual mitigation protocols that are, or could be, in effect at health clubs, such as mask use even during exercise in order to mitigate airborne respiratory droplets in the club. In other words, while the State seems to be focused generally on the "risk profile" of health clubs due to increased respiration, scientific studies have shown that COVID protocols effectively lower the "risk profile" of a health club as a setting of significant epidemiological concern, such that it is unreasonable to close gyms when masks, distance, capacity limits, and ventilation can effectively mitigate risk.

The State's focus on the risk profile of a health club may be grounded in now-dated studies that did not consider the effect of mitigation protocols, and do not fairly reflect the current state of knowledge acquired over the past 8-10 months, namely the critical value of masks, social distance and hygiene. At the outset of the pandemic,the CDC published a "research letter" from South Korea on May 15, 2020.14 The researchers examined infections arising from a "nationwide fitness dance instructor workshop" held on February 15, 2020 in South Korea. They concluded that "intense physical exercise in densely populated sports facilities could increase risk for infection. Vigorous exercise in confined spaces should be minimized during outbreaks."

What is critical to understand about the South Korea study is that the researchers were examining fitness experiences from February 2020 with no mitigation protocols in place at all. The researchers traced a positive COVID-19 case to a fitness dance instructor workshop held on February 15, 2020. At the workshop, faculty instructors taught 27 South Korean women how to be Zumba instructors in their own fitness facilities in their hometowns. Zumba is a very high intensity fitness dance exercise set to Latin rhythms, typically conducted in close proximity. The 27 instructors "trained intensely for four hours" at the workshop. (Traditional fitness clubs in Minnesota teach classes typically an hour or less.) The instructors then returned to their hometowns to teach Zumba to students in "large class sizes" in 12 facilities that were in "small rooms with bad ventilation, with students standing a few centimeters apart."15The workshop and subsequent classes also had no mitigation protocols in place at allno shortened classes, no capacity restrictions, no physical distance (let alone 6'), poor ventilation, and all of it happening in a small room.

Similarly, researchers from Stanford and Northwestern University recently published an article in the journal Nature,16 on November 10, 2020, which was described in news stories as finding that fitness facilities are currently a higher risk venue for COVID 19 transmission. But that is not what the study found. The study examined anonymized location data from mobile applications (cell phone data) from March 8 to May 9, 2020, during a time (except the first week or so of that period) when all health clubs were closed in Minnesota and in most of the United States. The authors submitted their article for publication on June 15, 2020, just when Minnesota was reopening health clubs with required COVID mitigation protocols, including a 25% capacity restriction. Because health clubs were closed during nearly all of the data period, in order to evaluate the relative risk of reopening different categories of businesses, the authors simulated the reopening of each separate category on May 1, 2020 "by returning its mobility patterns to early March levels." In early March, just as with the February fitness classes examined in the South Korea study, there were no COVID mitigation protocols in health clubs at all. The study looked only at the number of visitors to health clubs ("visit density") and the length of stay ("visit duration")the "mobility levels" available in the cell phone datanot at whether those health clubs had implemented protocols to mitigate COVID risks for those visitors. The study says nothing about the efficacy of masks, touchless entry, or enhanced cleaning, and with respect to the one mitigation concept it does addresshow to create greater social distanceit concludes that the very capacity limits the State has imposed on Minnesota health clubs, and could make even tighter short of closure, really do work:

Reducing maximum occupancy substantially reduced risk without sharply reducing overall mobility: capping at 20% maximum occupancy in the Chicago metro area cut down predicted new infections by more than 80%, but only lost 42% of overall visits, and we observed similar trends across metro areas[O]ne can achieve a disproportionately large reduction in infections with a small reduction in visits. Reducing maximum occupancy always resulted in fewer predicted infections for the same number of total visitsby taking advantage of the time-varying visit density within each [club]

The reason for this is that occupancy restrictions disproportionately reduce visits riskiest "high-density periods," but leave visit counts unchanged "during less risky periods." In other words, the study proves exactly our point that the State does not need to eviscerate all economic activity in our industry in order to achieve a substantial reduction in infection risk: "Precise interventions, like reducing maximum occupancy, may be more effective than less targeted measures [e.g., closure], while incurring substantially lower economic costs."

While the Stanford and Northwestern researchers concluded that capacity restrictions work, a group of Norwegian researchers from the University of Oslo, along with the Norway's National Institute of Public Health, concluded that a suite of other mitigation protocols likewise work to reduce the risk of infection. In June 2020, they set out to examine whether the continued closure of health clubs in Norway was truly necessary or whether reopened facilities "can provide enough hygiene and social distancing to prevent virus spread."17

The researchers in the study randomized 3,764 members of five health clubs in Oslo into two groupshalf of whom could use the clubs from late May to mid-June 2020, and half of whom could not.The study participants were well-balanced for gender and age as well: half were men, half were women. Most of the members were between 20 and 50 years of age, but the entire population spanned 18 to 64 years of age. Of the studied cohort, a large majority, 81.8%, used the club at least once, while 38.5% trained six times or more. The gyms provided all their ordinary services, including access to the fitness floor and group fitness classes (e.g., spinning, yoga, and other activities). After the two-week trial in the study, more than 3,000 individuals were tested for COVID-19. Only one participant returned a positive COVID-19 test, and that person was exposed at worknot at the health club. Of the 91% of the club employees who were tested, not a single study participant returned a positive test.

The researchers concluded that there is "no virus transmission or increase in COVID-19 disease related to opening of training facilities," provided "good hygiene and social distancing routines" are in place. Notably, those "routines" or protocols were even more modest than those adopted in the United States, including the strict protocols mandated in Minnesota, such as masks and a full 6' of social distance:

Protocol

Norway

United States

Access Controls/Capacity Restrictions

Yes

Yes

Masks

No

Yes

Temperature Checks/Screening

No

Yes

6' Distance During Intense Exercise

Yes

Yes

6' Distance During Other Times

No(only 3')

Yes

Disinfectants at Workout Stations

Yes

Yes

Equipment Cleaning by Members

Yes

Yes

Regular Cleaning by Staff

Yes

Yes

Instruction to Members on Hygiene

Yes

Yes

The researchers concluded that "the results of our trial shows that with these easy and simple-to-adhere mitigations, training facilities are safe and may be allowed to reopen."

Even more recently, the CDC itself found no statistically significant association between COVID-19 positive test results and visiting a health club with protocolsunlike visiting a bar or restaurant where "mask use and social distancing are difficult to maintain."18 In a case-controlled study involving residents of Minnesota among other states, the CDC aimed to assess community and close contact exposures associated with COVID-19. Researchers compared 154 positive case patients to 160 negative test patients. Study participants were surveyed about settings they visited in the two weeks prior to symptom onset, and the degree of adherence to COVID protocols in such settings, including mask wearing and social distance among patrons. The study concluded that "participants with and without COVID-19 reported generally similar community exposures, with the exception of going to locations with on-site eating and drinking options." Notably, while there was no statistically significant difference between positive test results and visiting most settings other than restaurants (64 positive case patient, venue now closed) and bars (13 positives, now closed), more positive-case patients went shopping (131 people, still open in MN), worked at the office (37 people, still open), visited a salon (24 people, still open), and/or went to church (12 people, still open) compared with a health club (12 people, now closed in MN). This suggests not only that health clubs are not a materially greater risk than other locations, but also that fewer people are patronizing health clubs compared to other settings, likely due to the capacity restrictions already imposed by the State.

Taken together, the developing science suggests that health and fitness clubs with strict protocols, including masks during exercise and/or greater social distance, can effectively mitigate COVID transmission risk due to increased respiration.

C. Based on Empirical and Scientific Data, Many States Have Permitted Health Clubs to Remain Open with Enhanced Protocols Even as Case Counts Increase.

In the Dial Back Order, the Governor asserts that in "dialing back onfitness establishments, Minnesota joins an increasing number of states imposing similar measures, including California, Illinois, Michigan, New Mexico, Oregon, Washington, and Vermont." That statement is not entirely accurate. While Oregon and New Mexico opted to close all health clubs (both indoors and out), even California and Washington, which closed indoor fitness, currently permit outdoor group fitness classes, which Minnesota has banned.19 Moreover, three other states identified by the GovernorIllinois, Michigan, and Vermonthave allowed health and fitness clubs to remain open with enhanced restrictions, as have several other states facing rising COVID-19 case pressures, such as Colorado and Missouri among numerous other states. Here is a chart reflecting these restrictions:

State

Face Coverings

Capacity

Group Classes

Reservations

Pool

California

Worn at all times

Closed (outdoor permitted)

Closed (outdoor permitted)

n/a

Outdoor only

Colorado

Worn at all times

Lesser of 10% or 10/room indoors

Lesser of 10% or 10/room indoors

Yes

Lesser of 10% or 10/room indoors

Illinois

Worn at all times

25% maximum

Prohibited

Yes

Open (50%)

Michigan

Worn at all times

25% + 12 ft. physical distance

Prohibited

No

Open (25%)

Missouri

(St. Louis County)

Worn at all times

25%

The rest is here:
Life Time and Other Minnesota Health and Fitness Operators Call for Walz Administration to Reconsider Closure of Health Clubs - PRNewswire

Dick's Sporting Goods Inc. DKS, +0.30% posted stronger-than-expected earnings for the third quarter, buoyed by positive trends in golf, outdoor activities, home fitness and active lifestyle during the coronavirus pandemic. The company posted net income of $177.2 million, or $1.84 a share for the quarter to Oct. 31, up from $57.6 million, or 66 cents a share, in the year-earlier period. Adjusted per-share earnings came to $2.01, well ahead of the $1.08 FactSet consensus. Sales rose 23% to $2.41 billion, also ahead of the $2.24 billion FactSet consensus. Same-store sales rose 23.2%, compared with a FactSet consensus of up 13%. E-commerce sales rose 95%, and accounted for about 21% of total sales, up from 13% in the year-earlier period. "Overall, the favorable trends in our business have continued into Q4," Lauren Hobart, president of the company said in a statement. "These strong sales results have been partially offset by warmer weather that has negatively impacted sales in important cold-weather categories. Taken together, through the first three weeks of Q4, our consolidated comp sales have increased in the high-teens." The company is not offering guidance. Shares jumped 1.7% premarket and have gained 19% in the year to date, while the S&P 500 SPX, +1.61% has gained 11%.

Excerpt from:
Dick's Sporting Goods tops estimates as home fitness and active lifestyle trends bloom during pandemic - MarketWatch

Mayhem Mission Uses Faith and Fitness to Impact the World | Morning Chalk Up

With Thanksgiving and the holiday season upon us, it is the time of year where we honor our loved ones and give thanks for our blessings. For the four-time Fittest Man on Earth, Rich Froning, the season is also about giving back to the community, something that he has learned from his family and his faith. From the start, giving back has been one of the cornerstones of CrossFit Mayhem and now that cornerstone has become an organization Mayhem Mission the charitable arm of his business.

One big thing: Mayhem Mission made its debut a month ago but has been a part of Fronings long term plan for years. This year he found more time to devote to the area of service with Mayhems platform and has planned many events for the 2021 calendar year.

The details so far: The goal of Mayhem Mission is to help communities in need through faith and fitness.

The bottom line: Mayhem Mission is the latest venture by Rich Froning, but by far the one that means the most to him as he continues to parlay his CrossFit success into issues that mean the most to him. A man who doesnt hide the fact that he is a servant of God, Froning now has an organization that he can officially use to continue to serve not just the CrossFit community but the world.

Read more from the original source:
Mayhem Mission Uses Faith and Fitness to Impact the World - Morning Chalk Up

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