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Oct 30

Do Body Wraps Work for Weight Loss? Types and Effectiveness – Greatist

Honestly, whats the deal with body wraps? Do they really help you shed the pounds or belly fat? Are they the same as waist trainers? Are they even safe? So many questions provoked by endless Kardashian waist-snatching selfies and weight loss ads.

Body wraps 101

Unwrapping the truth about body wraps can be overwhelming. Here are the fast facts.

Do body wraps help you lose weight?

Nope. Any slimming is probably just temporary loss of water weight.

Are they safe?

Mostly, yes. But you should consider the risks of dehydration and restricted breathing. (More on that in a sec!)

Can I DIY body wraps at home?

Of course! Well dive into the DIY details and types of body wraps below.

Body wraps are noninvasive treatments touted for a variety of health, beauty, and general wellness benefits.

They typically involve applying a skin care mask or cream and then covering the area with a fabric or plastic wrap. Together, these elements are said to melt fat away while giving you perfectly taut skin, but they can come with some risks.

Find the right type of body wrap for you.

Picture super-spanx reminiscent of old-timey corsets. They come in tons of styles and fabrics, but they all focus on cinching your midsection into an hourglass-like figure.

Waist trainers claim to make your waist smaller by physically squeezing it in, but the results are temporary. Once the trainers off, your muscles will happily return to their natural shape.

PSA for the preggo peeps: There are lots of waist trainers and compression garments marketed toward pregnant women and new mommas. Research is still iffy on their effectiveness, so check with your doc before wrapping your changing belly.

Classic wraps are supposed to work by making you sweat off inches. Fans say that using a mask or cream with the binding boosts the effect by drawing out even more fluid and toxins.

In the past, folks used linen or muslin that had been coated to make the fabric less breathable. Today, DIYers prefer plastic wrap. Whatever the material, its usually ripped into strips to wrap around the treatment area belly, thighs, etc.

Many wrap products claim to help your body detox. Science shows that some compounds, like bentonite clay, can help detoxify your body by absorbing negatively charged ions and speeding up natural detox processes (like, erm, pooping).

But can it do all that through your skin? Thats up for debate.

Types of spa wraps

Get the DL on the most popular spa wraps.

The idea here is to encase your whole body in an impermeable sack that makes you sweat a whole hell of a lot. Yep, youll look and feel like a foil-wrapped baked potato.

These devices use hot air, infrared technology, or another heating element to get you cooking. Theyre supposed to work by making you sweat off excess weight and inches, but the weight loss effect is water weight not fat.

This is not an effective long-term weight loss strategy. A more reliable, and safer bet? Large cross-sectional studies have shown that health benefits such as maintaining healthy mental well-being and sleep habits can aid in long-term weight loss.

Note: Make sure to stay hydrated if youre using sauna therapy!

Wrap your brain around these stats:

Its no wonder folks are seeking fast weight loss solutions that work.

But are body wraps the answer? Probably not.

Research suggests that swaddling yourself in nonbreathable fabric can raise your body temp, but theres just no evidence to support long-term weight loss from body wrapping. In fact, the FDA has investigated several companies for making false claims about their body wraps.

Still, body wrapping might help you:

First, decide whether to wrap your entire body or just part of it. Partial wraps can be applied to just your thighs or belly, for example.

Next, follow the instructions for the specific body wrap youve chosen. The process will look something like this:

If youre on a budget or enjoy whipping up your own lotions and potions, youre in luck. There are millions of recipes on the interwebz for exfoliants and wrap masks and creams.

As for making your own strip wraps? You can literally go buy a roll of plastic wrap. At-home spa enthusiasts rave that its easier, cheaper, quicker, and more sanitary than cloth strips. Its also great at sealing in the mask-and-sweat goo.

There are a few risks to body wrapping. Follow these tips to stay safe:

Consider these nuggets of weight loss wisdom:

While you can give body wraps a go, there are def more effective, sustainable options for healthy weight loss.

Scientifically proven ways to lose weight include:

Body wrap treatments come with a list of wellness claims, including quick weight loss, but most experts agree theyre not a good option for weight management. You might shed water weight, but the result is a temporary appearance of a slimmer bod and extra-luscious skin.

Instead of looking for a fast weight loss fix, aim for a healthy-for-you weight. Stick with this tried-and-true formula for safe, meaningful weight loss and weight management:

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Do Body Wraps Work for Weight Loss? Types and Effectiveness - Greatist


Oct 30

Impact Of Covid-19 on Weight Loss Drinks Market 2020 Industry Challenges, Business Overview and Forecast Research Study 2026 – PRnews Leader

Overview for Weight Loss Drinks Market Helps in providing scope and definitions, Key Findings, Growth Drivers, and Various Dynamics.

The global Weight Loss Drinks market focuses on encompassing major statistical evidence for the Weight Loss Drinks industry as it offers our readers a value addition on guiding them in encountering the obstacles surrounding the market. A comprehensive addition of several factors such as global distribution, manufacturers, market size, and market factors that affect the global contributions are reported in the study. In addition the Weight Loss Drinks study also shifts its attention with an in-depth competitive landscape, defined growth opportunities, market share coupled with product type and applications, key companies responsible for the production, and utilized strategies are also marked.

This intelligence and 2026 forecasts Weight Loss Drinks industry report further exhibits a pattern of analyzing previous data sources gathered from reliable sources and sets a precedented growth trajectory for the Weight Loss Drinks market. The report also focuses on a comprehensive market revenue streams along with growth patterns, analytics focused on market trends, and the overall volume of the market.

Moreover, the Weight Loss Drinks report describes the market division based on various parameters and attributes that are based on geographical distribution, product types, applications, etc. The market segmentation clarifies further regional distribution for the Weight Loss Drinks market, business trends, potential revenue sources, and upcoming market opportunities.

Download PDF Sample of Weight Loss Drinks Market report @ https://hongchunresearch.com/request-a-sample/53721

Key players in the global Weight Loss Drinks market covered in Chapter 4:, skinnyfit, LadyBoss, GNC, Renewlife, HUM, Cellucor, Liquid I.V, Kate Farms, Herbal Clean, BPI

In Chapter 11 and 13.3, on the basis of types, the Weight Loss Drinks market from 2015 to 2026 is primarily split into:, Diet manage, Meal replacement

In Chapter 12 and 13.4, on the basis of applications, the Weight Loss Drinks market from 2015 to 2026 covers:, Online, Offline

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2026) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:, North America (Covered in Chapter 6 and 13), United States, Canada, Mexico, Europe (Covered in Chapter 7 and 13), Germany, UK, France, Italy, Spain, Russia, Others, Asia-Pacific (Covered in Chapter 8 and 13), China, Japan, South Korea, Australia, India, Southeast Asia, Others, Middle East and Africa (Covered in Chapter 9 and 13), Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Others, South America (Covered in Chapter 10 and 13), Brazil, Argentina, Columbia, Chile, Others

The Weight Loss Drinks market study further highlights the segmentation of the Weight Loss Drinks industry on a global distribution. The report focuses on regions of North America, Europe, Asia, and the Rest of the World in terms of developing business trends, preferred market channels, investment feasibility, long term investments, and environmental analysis. The Weight Loss Drinks report also calls attention to investigate product capacity, product price, profit streams, supply to demand ratio, production and market growth rate, and a projected growth forecast.

In addition, the Weight Loss Drinks market study also covers several factors such as market status, key market trends, growth forecast, and growth opportunities. Furthermore, we analyze the challenges faced by the Weight Loss Drinks market in terms of global and regional basis. The study also encompasses a number of opportunities and emerging trends which are considered by considering their impact on the global scale in acquiring a majority of the market share.

The study encompasses a variety of analytical resources such as SWOT analysis and Porters Five Forces analysis coupled with primary and secondary research methodologies. It covers all the bases surrounding the Weight Loss Drinks industry as it explores the competitive nature of the market complete with a regional analysis.

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Some Point of Table of Content:

Chapter One: Report Overview

Chapter Two: Global Market Growth Trends

Chapter Three: Value Chain of Weight Loss Drinks Market

Chapter Four: Players Profiles

Chapter Five: Global Weight Loss Drinks Market Analysis by Regions

Chapter Six: North America Weight Loss Drinks Market Analysis by Countries

Chapter Seven: Europe Weight Loss Drinks Market Analysis by Countries

Chapter Eight: Asia-Pacific Weight Loss Drinks Market Analysis by Countries

Chapter Nine: Middle East and Africa Weight Loss Drinks Market Analysis by Countries

Chapter Ten: South America Weight Loss Drinks Market Analysis by Countries

Chapter Eleven: Global Weight Loss Drinks Market Segment by Types

Chapter Twelve: Global Weight Loss Drinks Market Segment by Applications 12.1 Global Weight Loss Drinks Sales, Revenue and Market Share by Applications (2015-2020) 12.1.1 Global Weight Loss Drinks Sales and Market Share by Applications (2015-2020) 12.1.2 Global Weight Loss Drinks Revenue and Market Share by Applications (2015-2020) 12.2 Online Sales, Revenue and Growth Rate (2015-2020) 12.3 Offline Sales, Revenue and Growth Rate (2015-2020)

Chapter Thirteen: Weight Loss Drinks Market Forecast by Regions (2020-2026) continued

List of tablesList of Tables and Figures Table Global Weight Loss Drinks Market Size Growth Rate by Type (2020-2026) Figure Global Weight Loss Drinks Market Share by Type in 2019 & 2026 Figure Diet manage Features Figure Meal replacement Features Table Global Weight Loss Drinks Market Size Growth by Application (2020-2026) Figure Global Weight Loss Drinks Market Share by Application in 2019 & 2026 Figure Online Description Figure Offline Description Figure Global COVID-19 Status Overview Table Influence of COVID-19 Outbreak on Weight Loss Drinks Industry Development Table SWOT Analysis Figure Porters Five Forces Analysis Figure Global Weight Loss Drinks Market Size and Growth Rate 2015-2026 Table Industry News Table Industry Policies Figure Value Chain Status of Weight Loss Drinks Figure Production Process of Weight Loss Drinks Figure Manufacturing Cost Structure of Weight Loss Drinks Figure Major Company Analysis (by Business Distribution Base, by Product Type) Table Downstream Major Customer Analysis (by Region) Table skinnyfit Profile Table skinnyfit Production, Value, Price, Gross Margin 2015-2020 Table LadyBoss Profile Table LadyBoss Production, Value, Price, Gross Margin 2015-2020 Table GNC Profile Table GNC Production, Value, Price, Gross Margin 2015-2020 Table Renewlife Profile Table Renewlife Production, Value, Price, Gross Margin 2015-2020 Table HUM Profile Table HUM Production, Value, Price, Gross Margin 2015-2020 Table Cellucor Profile Table Cellucor Production, Value, Price, Gross Margin 2015-2020 Table Liquid I.V Profile Table Liquid I.V Production, Value, Price, Gross Margin 2015-2020 Table Kate Farms Profile Table Kate Farms Production, Value, Price, Gross Margin 2015-2020 Table Herbal Clean Profile Table Herbal Clean Production, Value, Price, Gross Margin 2015-2020 Table BPI Profile Table BPI Production, Value, Price, Gross Margin 2015-2020 Figure Global Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Global Weight Loss Drinks Revenue ($) and Growth (2015-2020) Table Global Weight Loss Drinks Sales by Regions (2015-2020) Table Global Weight Loss Drinks Sales Market Share by Regions (2015-2020) Table Global Weight Loss Drinks Revenue ($) by Regions (2015-2020) Table Global Weight Loss Drinks Revenue Market Share by Regions (2015-2020) Table Global Weight Loss Drinks Revenue Market Share by Regions in 2015 Table Global Weight Loss Drinks Revenue Market Share by Regions in 2019 Figure North America Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Europe Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Asia-Pacific Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Middle East and Africa Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure South America Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure North America Weight Loss Drinks Revenue ($) and Growth (2015-2020) Table North America Weight Loss Drinks Sales by Countries (2015-2020) Table North America Weight Loss Drinks Sales Market Share by Countries (2015-2020) Figure North America Weight Loss Drinks Sales Market Share by Countries in 2015 Figure North America Weight Loss Drinks Sales Market Share by Countries in 2019 Table North America Weight Loss Drinks Revenue ($) by Countries (2015-2020) Table North America Weight Loss Drinks Revenue Market Share by Countries (2015-2020) Figure North America Weight Loss Drinks Revenue Market Share by Countries in 2015 Figure North America Weight Loss Drinks Revenue Market Share by Countries in 2019 Figure United States Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Canada Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Mexico Weight Loss Drinks Sales and Growth (2015-2020) Figure Europe Weight Loss Drinks Revenue ($) Growth (2015-2020) Table Europe Weight Loss Drinks Sales by Countries (2015-2020) Table Europe Weight Loss Drinks Sales Market Share by Countries (2015-2020) Figure Europe Weight Loss Drinks Sales Market Share by Countries in 2015 Figure Europe Weight Loss Drinks Sales Market Share by Countries in 2019 Table Europe Weight Loss Drinks Revenue ($) by Countries (2015-2020) Table Europe Weight Loss Drinks Revenue Market Share by Countries (2015-2020) Figure Europe Weight Loss Drinks Revenue Market Share by Countries in 2015 Figure Europe Weight Loss Drinks Revenue Market Share by Countries in 2019 Figure Germany Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure UK Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure France Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Italy Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Spain Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Russia Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Asia-Pacific Weight Loss Drinks Revenue ($) and Growth (2015-2020) Table Asia-Pacific Weight Loss Drinks Sales by Countries (2015-2020) Table Asia-Pacific Weight Loss Drinks Sales Market Share by Countries (2015-2020) Figure Asia-Pacific Weight Loss Drinks Sales Market Share by Countries in 2015 Figure Asia-Pacific Weight Loss Drinks Sales Market Share by Countries in 2019 Table Asia-Pacific Weight Loss Drinks Revenue ($) by Countries (2015-2020) Table Asia-Pacific Weight Loss Drinks Revenue Market Share by Countries (2015-2020) Figure Asia-Pacific Weight Loss Drinks Revenue Market Share by Countries in 2015 Figure Asia-Pacific Weight Loss Drinks Revenue Market Share by Countries in 2019 Figure China Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Japan Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure South Korea Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Australia Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure India Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Southeast Asia Weight Loss Drinks Sales and Growth Rate (2015-2020) Figure Middle East and Africa Weight Loss Drinks Revenue ($) and Growth (2015-2020) continued

About HongChun Research: HongChun Research main aim is to assist our clients in order to give a detailed perspective on the current market trends and build long-lasting connections with our clientele. Our studies are designed to provide solid quantitative facts combined with strategic industrial insights that are acquired from proprietary sources and an in-house model.

Contact Details: Jennifer GrayManager Global Sales+ 852 8170 0792[emailprotected]

NOTE: Our report does take into account the impact of coronavirus pandemic and dedicates qualitative as well as quantitative sections of information within the report that emphasizes the impact of COVID-19.

As this pandemic is ongoing and leading to dynamic shifts in stocks and businesses worldwide, we take into account the current condition and forecast the market data taking into consideration the micro and macroeconomic factors that will be affected by the pandemic.

Weight Loss Drinks :

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Impact Of Covid-19 on Weight Loss Drinks Market 2020 Industry Challenges, Business Overview and Forecast Research Study 2026 - PRnews Leader


Oct 30

Rhythm Pharmaceuticals Announces Publication of Results from Phase 3 Clinical Trials of Setmelanotide in The Lancet Diabetes & Endocrinology -…

BOSTON, Oct. 30, 2020 (GLOBE NEWSWIRE) -- Rhythm Pharmaceuticals, Inc. (Nasdaq:RYTM), a late-stage biopharmaceutical company aimed at developing and commercializing therapies for the treatment of rare genetic disorders of obesity, announced today that results from two pivotal Phase 3 studies evaluating setmelanotide in proopiomelanocortin (POMC) deficiency obesity and leptin receptor (LEPR) deficiency obesity were published in The Lancet Diabetes & Endocrinology. As previously reported, data from the studies demonstrate that treatment with setmelanotide, the companys melanocortin-4 receptor (MC4R) agonist, led to statistically significant and clinically meaningful reductions of weight and hunger.

Results from Rhythms pivotal Phase 3 studies, which are the largest studies to date in POMC and LEPR deficiency obesities, provide evidence regarding the safety and efficacy of setmelanotide and we believe they validate its potential long-term use as a novel treatment for severe obesity and hyperphagia, said co-author Peter Khnen, M.D., Institute for Experimental Pediatric Endocrinology, Charit Universittsmedizin Berlin, Germany. It is important to recognize the signs of these rare genetic disorders because we may soon have a targeted treatment option available for the first time for obesity disorders caused by impairments of the MC4R pathway.

Rhythm initially reported positive topline data from the Phase 3 studies in August 2019 and subsequently presented updated data in a late-breaking research forum during the 37th Annual Meeting of The Obesity Society at ObesityWeek 2019.

Eight of 10 participants with POMC deficiency obesity (80%; P<0.0001 compared with historical data) and five of 11 participants with LEPR deficiency obesity (45%; P=0.0001 compared with historical data) achieved at least 10 percent weight loss at approximately one year. The mean percent change in most hunger score in participants aged 12 years and older was -27.1 percent (n=7; P=0.0005) in POMC deficiency obesity and -43.7 percent (n=7; P<0.0001) in LEPR deficiency obesity. Consistent with prior clinical experience, setmelanotide was generally well-tolerated in both trials. The most common adverse events were injection site reaction, skin hyperpigmentation, and nausea.

These results are significant because, as we know from natural history data, individuals living with POMC or LEPR deficiency obesity consistently experience substantial weight gain each year beginning in early childhood, and we would not expect any of these patients to be able to achieve 10 percent weight loss over the course of a year without continued treatment, said co-author Karine Clment, professor of nutrition at Piti-Salptrire hospital and Sorbonne University in Paris. These data and the significant unmet need to address the obesity and hyperphagia caused by rare genetic disorders of obesity underscore the importance of testing for genetic variants that may impair MC4R activation and lead to severe obesity.

In May 2020, Rhythm announced that the U.S. Food and Drug Administration (FDA) accepted the company's New Drug Application (NDA) for setmelanotide for the treatment of POMC deficiency obesity and LEPR deficiency obesity, granted Priority Review of the NDA and assigned a Prescription Drug User Fee Act (PDUFA) goal date of November 27, 2020. In July 2020, the Company announced the submission of its Marketing Authorization Application (MAA) to the European Medicines Agency (EMA) for the treatment of POMC deficiency obesity and LEPR deficiency obesity.

We are grateful to the authors and the investigators involved in our pivotal Phase 3 clinical trials for their continued partnership in advancing setmelanotide to address significant unmet needs facing people with rare genetic disorders of obesity, Murray Stewart, M.D., Chief Medical Officer of Rhythm, said.

The article is available online here: http://www.thelancet.com/journals/landia/article/PIIS2213-8587(20)30364-8/fulltext.To request a copy of the article, email medinfo@rhythmtx.com.

About SetmelanotideSetmelanotide is an investigational, melanocortin-4 receptor (MC4R) agonist. The MC4R is part of the key biological pathway that independently regulates hunger, caloric intake, and energy expenditure. Variants in genes may impair the function of the MC4R pathway, potentially leading to hyperphagia and early-onset, severe obesity. Rhythm is currently developing setmelanotide as a targeted therapy to potentially restore the function of an impaired MC4R pathway and, in so doing, potentially reduce hunger and weight in patients with rare genetic disorders of obesity. Currently, no pharmacologic therapies exist to treat these conditions.

The FDA has granted Breakthrough Therapy designation to setmelanotide for the treatment of obesity associated with genetic defects upstream of the MC4R pathway, which includes POMC deficiency obesity, LEPR deficiency obesity, Bardet-Biedl Syndrome (BBS) and Alstrm syndrome. The EMA has also granted PRIority MEdicines (PRIME) designation for setmelanotide for the treatment of obesity and the control of hunger associated with deficiency disorders of the MC4R pathway. Both the FDA and EMA have granted orphan drug status to setmelanotide for POMC and LEPR deficiency obesities. Rhythm is also evaluating setmelanotide for reduction in hunger and body weight in a pivotal Phase 3 trial in people living with BBS and Alstrm syndromes, with topline data from this trial expected in the fourth quarter of 2020 or early in the first quarter of 2021.

About Rhythm PharmaceuticalsRhythm is a late-stage biopharmaceutical company focused on the development and commercialization of therapies for the treatment of rare genetic disorders of obesity. Rhythm is leveraging the Rhythm Engine -- comprised of its Phase 2 basket study, TEMPO Registry, GO-ID genotyping study and Uncovering Rare Obesity program -- to improve the understanding, diagnosis and potentially the treatment of rare genetic disorders of obesity. For healthcare professionals, visit http://www.UNcommonObesity.com for more information. For patients and caregivers, visit http://www.LEADforRareObesity.com for more information. The company is based in Boston, MA.

Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding our business strategy and plans, including regarding commercialization of setmelanotide; the potential, safety, efficacy, and regulatory and clinical progress of setmelanotide, including anticipated timing of data readouts and our expectations surrounding potential regulatory approvals and timing thereof. Statements using words such as expect, anticipate, believe, may, will and similar terms are also forward-looking statements. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the impact of our management transition, our ability to enroll patients in clinical trials, the design and outcome of clinical trials, the impact of competition, the ability to achieve or obtain necessary regulatory approvals, risks associated with data analysis and reporting, our liquidity and expenses, the impact of the COVID-19 pandemic on our business and operations, including our preclinical studies, clinical trials and commercialization prospects, and general economic conditions, and other important factors discussed under the caption Risk Factors in our Quarterly Report on Form 10-Q for the quarterly period endedJune 30, 2020and our other filings with theSecurities and Exchange Commission. Except as required by law, we undertake no obligations to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release, whether as a result of new information, future developments or otherwise.

Corporate Contact:David ConnollyHead of Investor Relations and Corporate CommunicationsRhythm Pharmaceuticals, Inc.857-264-4280dconnolly@rhythmtx.com

Investor Contact:Hannah DeresiewiczStern Investor Relations, Inc.212-362-1200hannah.deresiewicz@sternir.com

Media Contact:Adam Daley Berry & Company Public Relations212-253-8881adaley@berrypr.com

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Rhythm Pharmaceuticals Announces Publication of Results from Phase 3 Clinical Trials of Setmelanotide in The Lancet Diabetes & Endocrinology -...


Oct 30

Weight Loss and Obesity Management Market Growing at a CAGR %: Analysis of Prevailing Industry Opportunities and Winning Manufacturers 2018-2028 – The…

A new report by XploreMR takes a deep dive into the Weight Loss and Obesity Management Market after conducting meticulous research, assessing each microscopic aspect of the market. The researches have connected the dots with minuscule details that shape into an intricate, immaculate yet elucidate study. The report presents a thoroughly scrutinized study of the Weight Loss and Obesity Management Market, leaving no stone unturned in offering market players a valuable and constructive tool that navigates them in the profitable path with the right set of objectives.

Following the methodology of Porters Five Forces analysis, the report emphasizes macro concepts such as the threat of new entries in the Weight Loss and Obesity Management Market, supplier power, threat of substitution, and buying power. Dwelling deeper into each of the factors, details about the competitive landscape, strategies of leading market players, and changes in the landscape, are also analyzed. In addition to competitive analysis, the researchers have also employed PESTEL analysis to study the impact of political, economic, social, technological, environmental, and legal factors on the keyword, thus leaving no loose ends.

ThisPress Release will help you to understand the Volume, growth with Impacting Trends. Click HERE To get SAMPLE PDF (Including Full TOC, Table & Figures) at https://www.xploremr.com/connectus/sample/3751

The researchers have studied the factors that are expected to drive the growth of the Weight Loss and Obesity Management by creating revenue opportunities, directly and indirectly. Similarly, the emerging trends, both long-term and short-term, present factors that are likely to impact the markets growth and project the direction the whole market is moving. Economical, technological, or any other trend that could bestow opportunities, have been studied. Moreover, the researchers have expanded the analysis beyond growth prospects and analyzed the possible restraining factors to the growth of the Weight Loss and Obesity Management Market, thus enabling market players to foresee the likely challenges and emerge successful through the forecast period 2018-2028.

In addition to the macro-economic factors that drive the global market, the market divulges micro-economic factors, diving into each individual segment such as geographical, end-use segments, and products, among others, and studies each of the segments with respect to different geographies. The geography-specific insights paint a crystal clear picture of the growth of every individual segment studied in the report, thereby enabling regional market players to leverage the trends in the region.

The report assesses key players in the Weight Loss and Obesity Management Market, studying their services, strategies, landmarks, growth plans, and recent developments. By studying multiple organizations covering small, medium, and large players the report enables emerging players to equip themselves with knowledge of competition scenarios. The most critical aspect in the competitive landscape individual growth strategy is studied extensively by dwelling into the foregoing growth trajectory of the organization. Moreover, the study paints a picture of the individual standpoints of the players in the years to come, considering the drivers and trends.

To breakdown the vast study that spreads through geographies, products, and end-use segments, among other market-specific segments, the authors present CAGR (Compound Annual Growth Rate) of each segment throughout the years of forecast. CAGR is a simplistic representation of growth that clearly projects which segment registered the highest/least growth through the forecast period 2018-2028. Moreover, each segment is analyzed on the basis of volume and volume, also projected with year-on-year growth and CAGR.

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Researchers also present production and consumption analysis, key findings, important suggestions and recommendations, and other aspects, thus offering a comprehensive picture of the Weight Loss and Obesity Management Market to bolster market players in planning their strategies in the years to come.

Important Questions Answered

Highlights of TOC:

Overview: Presents a broad overview of the Weight Loss and Obesity Management market, acting as a snapshot of the elaborate study that follows.

Market Dynamics: A straight-forward discussion about key drivers, restraints, challenges, trends, and opportunities of the Weight Loss and Obesity Management market.

Product Segments: Explores the market growth of the wide variety of products offered by organizations, and how they fare with end-users.

Application Segments: This section studies the key end-use applications that contribute to the market growth and the emerging opportunities to the Weight Loss and Obesity Management market.

Geographical Segments: Each regional market with a region-specific study of each segment- is carefully assessed for understanding its current and future growth scenarios.

Company Profiles: Leading and emerging players of the Weight Loss and Obesity Management Market are thoroughly profiled in the report based on their market share, market served, products, applications, regional growth, and other factors.

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Weight Loss and Obesity Management Market Growing at a CAGR %: Analysis of Prevailing Industry Opportunities and Winning Manufacturers 2018-2028 - The...


Oct 30

What’s Noom? Everybody’s Googling That Wellness Plan – The News Pocket

All of us understand exactly what Zoom is (too far ( if anything else ) but when you are hearing an increasing number of buzz around Noom, you are not alone. Theres some interest about that fresh method of weight reduction, which makes it among those most-top trending health programs of the past 18 weeks ).

Thus, whats it? Noom is your health programme at which the base line informs you to: quit dieting. We want to listen to it. In the past several decades, the health world certainly appears to have moved beyond prohibitive eating programs which help us change a few pounds subsequently profit much more, frequently developing a destructive relationship with food from the procedure. Rather, this programme provides tools created to assist us to produce better lifestyle and food options from the long term, and thats what were about here in GLAMOUR.

Unlike conventional weight reduction solutions, Noom is a wholesome lifestyle program run by trainers who help fight our distorted ideas on exercise, food, body image and lifestyle at a similar way to cognitive behavioural treatment. By way of instance, in the event that you said you wished to quit eating chocolate, then a committed target specialist might inquire: why? And, in case you mentioned because you do not like gaining weight, your target specialist might request that you clarify why you believe that is a issue.

From Diet and paleo into FODMAP: Everything you want to know about all of the health plans folks are speaking about

Our relationship with food is more very complicated, with lots of powerful aspects deriving from prior experiences which have had a lasting effect, clarifies enrolled partner therapist Alice Clarke of ARC Nutrition. Often several of the preceding experiences which have had a part in creating our relationship with meals are buried at a mental base instead of physical. This usually means that the procedure for enhancing that connection will require trained assistance to unpick the emotional reasoning.

that the sort of mental support can be performed in exactly the exact same manner a therapist may examine an persons family connections, hence this is something which is more readily and efficiently achieved with the proper trained assistance, instead of attempting to go it alone!

Apart from ongoing training, the program utilizes meals, exercise and target monitoring to help users reach weight loss in a speed they decide, which Alice believes could succeed.

Why instinctive eating is the significant wellbeing trend you want to understand for 2020

She adds:Food monitoring apps may be valuable educational programs to boost consciousness around aspects like serving sizes and calorie consumption. A lot of us are oblivious of their calorie content or fat content of our foods, but by monitoring our food ingestion we could educate ourselves to a more long-term foundation of good eating habits. Food monitoring may additionally support with weight loss aims as monitoring food intake will produce the person more conscious of their everyday intake. This makes it much easier to determine when a lot, or too small food has been eaten on a daily basis

Therefore, what exactly does a nutritionist enjoy Alice really consider a lifestyle programme such as Noom?

Lifestyle programs, especially online programmes like Noom, create nutrition and health service more accessible to a larger array of individuals. Barriers like financing and geography become decreased and most will feel comfortable with the anonymity

She adds:Theres always the threat that the information offered to the person might not be right to them and might cause more injury in the long term. My advice is to consult your GP or a Registered Nutritionist or Dietitian to share it before you start.

Still need to find out more about Noom? ) We did the digging, and which means you dont need to.

During Noom, youre going to be linked with two wellness coaches: a target specialist (who assists you establish goals for the week beforehand ) and a team trainer (who answers that the continuing questions inside a chatroom of additionalNoomers).

A target specialist gives you the capacity to set SMART (specific, measurable, attainable, realistic and timebound) targets for the week just like:Id love to drink six glasses of plain water per day and testimonials them afterwards to observe how you have on.

In class training, you are going to find the opportunity to join group conversations and participate with different users. A daily conversation is directed from the group trainer, frequently according to any obstacles you may be needing such as:I can not quit eating crisps. You are going to be assigned to your set following the initial 15 days.

Cucumber juice has been touted as the newest health trend, therefore does it *actually* work?

anybody may download the Noom program to get a trial. Though the trial isnt totally free, in the previous users are requested to decide how much they cover it. Following that, you are going to be billed automatically based on if you would like to pay per month, or cover a cube upfront, making things more affordable.

You will begin with a target survey to ascertain how much fat that you wish to shed and at what rate. Afterward, the program may ask questions to understand the way you currently strategy food and weight reduction versus where you wish to reach.

Inside the program you will find daily posts on everything out of mindful eating, together with recipes and exercise tips that help consumers construct the approach to break old habits and make new ones. Following the initial 16 weeks, even more information is accessible to concentrate more on weight care that will assist you maintain your health aims.

I attempted Chef the UKs highest-rated recipe box kit and it has been a whole game-changer for the health program

&# 1 13; Over the program, you will find food and workout logs to assist your stay on track with your objectives.

The meals log functions on a traffic lighting system at which calorie density has been calculated for particular foods, signaling what amounts you need to intake each day to keep on target. By adhering your workout and workout daily, your own calorie calculation is corrected. There is also a job to log your fat loss and join your program along with your Apple Watch or even Fitbit for more precise readings.

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What's Noom? Everybody's Googling That Wellness Plan - The News Pocket


Oct 30

‘Promising research’ could help treat COVID-19 patients with long-term effects from virus – msnNOW

Drug could help treat COVID-19 patients with long-term effects

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The discussion about COVID-19 isn't just about surviving the virus. As we get deeper into this pandemic, we're learning more about patients known as "long-haulers." Those are people who don't bounce back after the initial recovery and suffer longer-term symptoms. Which can last weeks or months after a patient tests negative for COVID-19.

It's still too early to determine the number of people in this category but estimations range from 10-50% says Dr. Colin Chinn, a former Joint Staff Surgeon of Joint Chiefs of Staff, and Rear Admiral.

COVID-19 risk calculator: The safest and most dangerous things to do this holiday season

As for the symptoms, Dr. Chinn says patients feel extreme fatigue, severe shortness of breath, difficulty concentrating, and memory problems. Of course, the term "long-term" is relative since we aren't even one year into knowing about this disease.

Long-haulers are typically those who had a very severe case, were hospitalized, on a ventilator, older age groups, or had multiple chronic diseases.

Now what? Dr. Chinn says there's promising research out of the New York University Grossman School of Medicine supported by National Institute of Allergy and Infectious Diseases. They're studying a drug called BIO 300 that could prevent or reverse long-term effects. Dr. Chinn says the drug has been used on the lungs after radiation therapy.

Myths about COVID-19 busted: Masks, indoor transmission, cold weather, and more

Right now, there's still so much to learn but Dr. Chinn sounds optimistic about treating long-haulers.

If you have a question or comment about the coronavirus pandemic, submit yours via the form below or here.

Get the latest news, information and videos about the novel coronavirus pandemic here

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'Promising research' could help treat COVID-19 patients with long-term effects from virus - msnNOW


Oct 28

Metabolic Renewal Review: Pros, Cons, and Effectiveness – Healthline

Metabolic Renewal is a weight loss program designed specifically for women.

The program aims to boost your metabolism by modifying your diet and exercise routine based on your specific hormone type. Yet, the science behind these claims is suspect.

Despite several downsides, it has become popular among those looking to enhance their energy levels, curb cravings, and promote overall health.

This article examines the pros and cons of Metabolic Renewal to determine whether you should give it a try.

BOTTOM LINE: While Metabolic Renewal may promote short-term weight loss, many aspects of the plan arent backed by evidence. Additionally, its difficult to sustain long term and may lead to weight regain once you resume a normal diet.

Metabolic Renewal was designed by Dr. Jade Teta, an integrative physician who specializes in natural health and fitness. The program is intended to optimize womens metabolism using Dr. Tetas 4 M framework Mindset, Movement, Meals, and Metabolics.

The idea that seven distinct hormone types exist is central to the program, as well as that determining your specific hormone type may enhance your metabolism.

Metabolic Renewal offers a 12-week meal plan with recipes tailored to your hormone type.

It also includes access to a collection of 15-minute workouts, along with guidebooks on balancing hormone levels and eliminating belly fat.

Metabolic Renewal is a weight loss program that claims to optimize womens metabolism based on hormone type.

The first step of Metabolic Renewal is to determine your hormone type using their online quiz, which collects information about your age, menstrual cycle, medical history, and health goals.

A guide called The Hormone-Balancing Roadmap provides detailed information on how to follow the plan depending on your hormone type.

Meal plans are based on what Dr. Teta calls the 3-2-1 Diet, which provides three meals per day, two of which contain only protein and vegetables and one of which offers a small portion of starch.

The program includes a detailed meal plan with recipes, but youre permitted to create your own meals based on the 3-2-1 Diets principles, adding snacks as needed.

Metabolic Renewal also includes a 12-week workout plan thats divided into 4 phases. Throughout the program, youre required to exercise for 15 minutes 3 times per week using the plans Intelligent Workouts, which claim to combine resistance and cardio training.

On your days off, youre encouraged to walk for a set amount of time thats determined by your hormone type. Doing so is said to help maintain any changes to your metabolism.

Furthermore, Metabolic Renewal offers a private online community for its customers.

Metabolic Renewal provides a custom meal plan and exercise regimen based on your supposed hormone type.

Metabolic Renewal doesnt eliminate any foods outright but encourages a low carb, high protein diet. Fruits, grains, fats, and oils can all be enjoyed in moderation.

While no foods are banned, you should limit processed foods and items high in carbs and sugar.

Metabolic Renewal doesnt eliminate any foods outright but encourages you to restrict your intake of processed and high carb foods. Instead, youre meant to emphasize vegetables and high quality proteins.

Although Metabolic Renewal hasnt been studied specifically, it may offer several health benefits.

Several aspects of the program may aid short-term weight loss.

For starters, Metabolic Renewal encourages a diet rich in unprocessed whole foods, including meat, fish, poultry, and vegetables.

These foods are not only often lower in calories than processed foods but also rich in important nutrients like vitamins, minerals, and antioxidants.

Additionally, some research links a lower intake of processed foods to a decreased risk of obesity (1).

Metabolic Renewal is also low in carbs, with most meals consisting of vegetables and a source of protein. Some studies show that low carb diets promote short-term weight loss and fat loss (2, 3).

Whats more, increasing your protein intake may keep you feeling full for longer, which likewise supports weight loss (4).

Metabolic Renewal doesnt require you to count calories, measure your food, or track macronutrients. It also offers several ways to customize your meal plan, making it a good fit for those who prefer more flexibility.

In fact, you can easily swap in other recipes from the meal plan or create your own meals using the basic principles of the diet.

Plus, it offers options for paleo, keto, vegan, and vegetarian diets.

Although no studies have examined Metabolic Renewal, its very flexible and may promote weight loss at least in the short term.

Although Metabolic Renewal may offer some benefits, theres no evidence to support many aspects of the plan.

The idea that there are seven specific female hormone types isnt backed by science.

In fact, most of the benefits of this program are likely due to its diet and lifestyle changes not optimizing female metabolism.

The programs quick, 15-minute workouts that take place 3 times per week are said to maximize efficiency without stressing your metabolism.

While this idea may appeal to some people, it may be unsuitable for those who are more physically active or prefer certain workouts, such as cardio or weightlifting.

Metabolic Renewal retails for $67, which includes either online access or the printed program and set of DVDs.

This price tag is higher than many other programs, so its an important consideration for those on a tight budget.

Keep in mind that Metabolic Renewal is a short-term program designed to be followed for 12 weeks.

Although many short-term diets lead to rapid weight loss, youre likely to regain weight after you resume a normal diet. Thats partly because brief dietary changes dont often translate to long-term lifestyle habits (5).

Several core elements of Metabolic Renewal are scientifically suspect, including the concept of specific hormone types. Furthermore, the diet is expensive and may lead to weight regain.

Metabolic Renewal provides a 12-week meal plan, although you can still create your own meals using the basic principles of the diet.

Here is a sample 3-day meal plan for Metabolic Renewal.

The sample menu above details some of the meals that you can enjoy on Metabolic Renewal, including breakfast smoothies and dishes packed with veggies and protein.

Metabolic Renewal is a program intended to optimize womens metabolism by making changes to their diet and exercise routine.

Although the diet is very flexible and may lead to short-term weight loss, many aspects are rooted in unfounded health claims. Furthermore, its short-term nature makes weight regain likely once you resume a normal diet.

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Metabolic Renewal Review: Pros, Cons, and Effectiveness - Healthline


Oct 28

Weight Reduction Surgery Associated With Reduced Risk of Second Heart Attack in Obese Patients – AJMC.com Managed Markets Network

In severely obese patients with previous myocardial infarction (MI), metabolic surgery (Roux-en-Y gastric bypass or sleeve gastrectomy) was associated with a lower risk of heart attack and new onset heart failure, according to study results published in Circulation.

Not only are obese individuals nearly 6 times more likely to develop type 2 diabetes (T2D), severe obesity now puts those with coronavirus disease 2019 (COVID-19) at a high risk of death. With the increasing prevalence of obesity there is an expected increase in obese patients with T2D and cardiovascular disease (CVD), the authors wrote.

Using large, well-established Swedish nationwide registries, the researchers investigated the association between metabolic surgery and major adverse cardiovascular events (MACE) in patients with MI and obesity (body mass index [BMI] >35).

A total of 509 patients who had undergone metabolic surgery between 2007 and 2018 after MI were included in the observational matched cohort study. Data were gleaned from the Swedish Web-System for Enhancement and Development of Evidence-Based Care in Heart Disease Evaluated According to Recommended Therapies, or SWEDEHEART, registry and the nationwide Scandinavian Obesity Surgery Registry. Participants were matched 1:1 based on sex, age, year of MI, and BMI to a control with MI from SWEDEHEART who did not undergo metabolic surgery.

Four hundred and sixty-five patients underwent Roux-en-Y gastric bypass while 44 had sleeve gastrectomy. Median (interquartile range [IQR]) follow-up time was 4.6 (2.7-7.1). Analyses revealed no significant differences regarding stroke (0.91 [0.38-2.20]) or new-onset atrial fibrillation (0.56 [0.31-1.01]) between the 2 groups.

However, the researchers found:

Compared with controls matched for age, sex, BMI, and year of MI, patients undergoing metabolic surgery had less than half the long-term risk of the composite of all-cause death, MI, or stroke, all-cause death alone, and MI alone, the authors wrote.

Metabolic surgeries are rarely used in patients after they've had an MI due to concerns the beneficial effects will not outweigh the risks of perioperative complications and long-term adverse effects. In the current study, the rate of serious complications post surgery was similar to that in patients without previous MI.

Overall, our data indicate that metabolic surgery may be an important secondary prevention strategy in the growing population of severely obese individuals with established coronary artery disease. The results also suggest the benefit of metabolic surgery on MACE is not caused by a greater weight loss alone, but also by cardiometabolic effects of the surgery.

Lack of data on socioeconomic status and the observational nature of the study mark limitations, and the findings ought to be confirmed in a randomized, controlled trial.

Reference:

Nslund E, Stenberg E, Hofmann R, et al. Association of metabolic surgery with major adverse cardiovascular outcomes in patients with previous myocardial infarction and severe obesity. Circulation. Published online October 26, 2020. doi:10.1161/CIRCULATIONAHA.120.048585

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Weight Reduction Surgery Associated With Reduced Risk of Second Heart Attack in Obese Patients - AJMC.com Managed Markets Network


Oct 28

Bariatric Surgery Tied to Better Long-term Outcomes After MI – TCTMD

Among severely obese patients with a previous MI, bariatric surgery is associated with a lower risk of major adverse outcomes over the next several years, according to a Swedish registry study.

Patients who underwent either Roux-en-Y gastric bypass or sleeve gastrectomy had lower risks of MACE and several stand-alone cardiac endpoints through nearly 8 years of follow-up compared with MI patients who didnt undergo bariatric surgery, researchers led by Erik Nslund, MD, PhD (Danderyd Hospital, Karolinska Institutet, Stockholm, Sweden), report.

An encouraging finding, Nslund told TCTMD, was that postoperative complications did not occur at a higher-than-expected rate in the patients with a prior MI.

The study, published online October 26, 2020, ahead of print in Circulation, was based on high-quality registry data from Sweden, he added, but its still subject to limitations inherent to observational analyses.

These data imply that if you have had a prior MI, and youre sufficiently obese to be qualifying for bariatric surgery, or metabolic surgery as we call it, then you should undergo the surgery, Nslund said. It implies that, but in order to prove it then we need to do a randomized controlled trial.

The effect of bariatric surgery in terms of primary prevention of CVD in patients with severe obesity is relatively established, according to the authors, who point out that there are limited data on the use of weight-loss surgery for secondary prevention of CVD.

To examine the impact of bariatric surgery in patients with a prior MI, the investigators linked data from the SWEDEHEART registry and the Scandinavian Obesity Surgery Registry. The analysis included 509 patients with prior MI who underwent Roux-en-Y gastric bypass (91%) or sleeve gastrectomy (9%) and were matched to an equal number of patients with prior MI who did not undergo weight-loss surgery. Mean age was 53, and 57% of patients were men. The average time from MI to either surgery or the start of follow-up was a little over 4-and-a-half years.

The surgical group was less likely to have an ejection fraction below 40% (7% vs 12%), previous heart failure (10% vs 19%), A-fib (6% vs 10%), and chronic obstructive pulmonary disease (4% vs 7%).

Postoperative complications within 30 days occurred in 8.4% of patients, with 3.8% having complications that were considered serious. One patient died from a CV event related to massive postoperative bleeding, for a 30-day mortality rate of 0.2%.

As expected, bariatric surgery led to a significant drop in weight, with median body mass index declining from 40 kg/m2 at baseline to 29 kg/m2 at 1 year and 28 kg/m2 at 2 years. The percentage of weight lost was 28% and 29%, respectively, at those time points. By 1 year, substantial proportions of patients also had remission of diabetes (52.3%), hypertension (24.7%), dyslipidemia (35.6%), and sleep apnea (66.1%).

Over up to 8 years of follow-up (median 4.6 years), patients who underwent bariatric surgery had significantly lower rates of MACE (18.7% vs 36.2%; adjusted HR 0.44; 95% CI 0.32-0.61), death (11.7% vs 21.4%; adjusted HR 0.45; 95% CI 0.29-0.70), MI (5.4% vs 17.9%; adjusted HR 0.24; 95% CI 0.14-0.41), and new-onset heart failure compared with the nonsurgical group (2.0% vs 4.9%; P = 0.03, with not enough events for multivariable adjustment).

There were no significant differences between the surgical and nonsurgical groups in terms of stroke (3.5% vs 5.4%; adjusted HR 0.91; 95% CI 0.38-2.20) or new-onset A-fib (8.7% vs 9.9%; adjusted HR 0.56; 95% CI 0.31-1.01).

Overall, our data indicate that metabolic surgery may be an important secondary prevention strategy in the growing population of severely obese individuals with established coronary artery disease, the investigators say. They propose that the lower risk of MACE after surgery is caused not only by a larger and more sustainable weight loss, but also by other cardiometabolic effects of metabolic surgery.

Commenting for TCTMD, Nieca Goldberg, MD (NYU Langone Health, New York, NY), said this study is a very interesting look at procedures that we do for weight loss that shows, first, that it was done safely in people with previous MI, but [it] also showed a reduction in new cardiovascular events.

She added, I want to caution and say that this study was a good start, but even the researchers said more studies to look at the benefits and risks of the procedure in terms of cardiovascular risk, larger studies, are needed. So right now, I think that for people who fit a category for being a candidate for bariatric surgery should see that there is improvement in cardiovascular risk factors.

Asked whether there are any specific concerns about taking patients who have had an MI in for bariatric surgery, both Goldberg and Nslund said they would be worked up to ensure they were fit for surgery like any other patient, with Goldberg saying that physicians would check for active cardiac symptoms, level of heart function, and blood pressure control. Both pointed out that surgeons wouldnt typically perform bariatric surgery on a patient who has had an MI within the past 6 months.

This is not a question of taking these people immediately to the operating room, Nslund said. Its a matter of waiting until their cardiac health is sufficiently good for us to operate upon them and then doing the surgery.

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Bariatric Surgery Tied to Better Long-term Outcomes After MI - TCTMD


Oct 28

Noom diet: The virtual weight loss program taking the world by storm explained – 9Coach

You may have seen the ads on TV spruiking a revolutionary weight loss program known as Noom.

Noom is a subscription-based weight loss program and claims to shift the focus on weight loss from rigid dieting and calorie counting to a holistic lifestyle approach, utilising psychological tools to support behavioural change.

With plenty of testimonials to support its use, Noom has taken the weight loss world by storm, or so it seems.

So what is this program, is it all that it is cracked up to be and is it helpful for Australians? We take a closer look at Noom and the functionality the application offers.

READ MORE: Love your toast? All the healthier (and lower cal) toast alternatives, ranked by calories

Marketed as the 'last weight loss program you will need', Noom is a mobile-based weight loss program that helps users implement a low-calorie, nutrient-dense eating plan with the help of virtual 'coaches' to support you in reaching your weight loss goals.

With a monthly subscription fee, users have access to the Noom data base, which classifies foods into high-, medium- and low-calorie options using a traffic light system, and encourages the Volumetric's approach, in which low-energy-density foods or green foods such as fresh fruit and vegetables are encouraged over more higher fat and calorie foods or red foods. The program is low calorie (roughly 1100-1200 calories per day),which easily explains its reported weight losses of -1kg each week.

READ MORE: Mayr Method: The program behind Rebel Wilson's 20kg weight loss

While the Volumetrics approach is a safe and effective approach to weight loss, it does fail to consider the nutritional benefits associated with nutrient-rich but energy-dense foods such as nuts, good oils, and avocado.

These higher fat foods are classified as red foods on the program, and as such advised to be consumed sparingly in the diet. This is a relatively old-school approach to nutrition and weight loss, with more recent recommendations pointing to the importance of including good fats in the diet to help optimise nutrient intake and support blood glucose control and fullness in between meals.

Along with basic dietary advice, users are supported by online coaches and can track food, activity and weight loss progress using the tools applications. There are also lots of tips, tools and quizzes for those seeking more health, diet and exercise related information.

READ MORE: The Sirtfood diet: The program behind Adele's staggering weight loss

While the specific selling point of Noom is that its focus is on building sustainable lifestyle habits to support weight control via the ongoing support of health coaches, these coaches are somewhat elusive.

As opposed to an actual person sitting there ready to answer your questions and offering support, the coaches appear to be automated replies generated in response to word cues that come from user questions. As such responses, tips and motivational quotes are somewhat generic and almost patronising.

Most significant to my experience was that the response time to enquire in a virtual sense was significant and extremely frustrating. In researching this piece, it took several attempts to make direct contact with someone at Noom and even when the response came it was a general directive back to the site, rather than a personalised response. Anyone who is focused on weight loss will know the enormous difference between individualised advice that comes from a human being, and that generalised by autobots. They're not the same thing.

READ MORE: The Dubrow diet: The cult weight loss program invented by reality stars

Most important to know is that when you're offered advice from a Noom coach, it's not advice from a qualified professional such as a psychologist, dietitian or exercise specialist. As such, it tends to be generalised and may or may not prove overly useful to an individual.

Another significant frustration when trying the program is that it's not easy to see exactly how much a subscription will cost. At first users are offered a trial period for which they can pay what they deem suitable followed by ongoing subscriptions at different price points, ranging from $60 a month to $199 for a year. While this is not overly expensive compared to one-on-one weight loss appointments with a professional, for any subscription to be worthwhile you need to utilise the functionality of the app to reap all the potential benefits, and the time this takes is not insignificant. For those who are already busy, or not overly apt at using mobile devices, this is a potential barrier to getting the most out of the program.

READ MORE: Which diet is best for you? Keto, Paleo, CSIRO, fasting, VLCD

Overall Noom is a reasonable online weight loss program. It has research to support its effectiveness, is not overly expensive and may offer a number of mobile tools that support you in building healthy habits long term that support weight control. But if you think you are paying for your own personal dietitian or diet coach, you will be disappointed, especially if you expect a decent answer to a real-life question with any urgency.

Author Susie Burrell is a leading Australian dietitian and nutritionist, founder of Shape Me, and prominent media spokesperson, with regular appearances in both print and television media commenting on all areas of diet, weight loss and nutrition.

Love your toast? All the healthier (and lower cal) toast alternatives, ranked by calories

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Noom diet: The virtual weight loss program taking the world by storm explained - 9Coach



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