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FacebookBrandon Scott, star of the hit reality series "My 600-lb Life."

Brandon Scott, star of the hit reality seriesMy 600-lb Life,was a fan-favorite subject during his time on the show. The reality star started his journey with Dr. Now at 718 pounds and managed to lose an impressive 335 pounds while his episode was filming, making him one of the biggestweight loss success stories of his season.

TLC is airing a re-run of Brandons episode on June 17, so fans might be wondering where the reality star is today and what hes been up to in recent months. The description of his episode, titled Brandons Story, reads, Brandon is a talented musician with a beautiful voice and a run-away weight problem. He wants more than to lose weight, he wants a career and he wants to take the next step with his girlfriend Taylor [sic], whom he risks losing if he cant make a change.

Heres what we know about the reality star, his journey with Dr. Now, and where he is today. (Warning: some spoilers on Brandons story ahead! Turn back now if you dont want anything ruined for you before the episode airs!)

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Brandon was 718 pounds and suffering from severe lymphedema when he finally decided to travel to Dallas, Texas to meet with celebrity bariatric surgeon Dr. Younan Nowzaradan in an attempt to shed some weight and regain control of his life.

Although Brandon was suffering from the pain of his lymphedema during his weight loss journey with Dr. Now, within two months of the program he was approved for his weight loss surgery, and he has continued to lose weight ever since. According to a June 2019 article by In Touch Weekly, Brandon was shedding approximately 30 pounds per month since his followup episode first aired, although its unclear if hes still on that same impressive path today (but judging by his Facebook photos, he still is!).

Brandon announced last summer that he proposed to his longtime girlfriend Tayler Kunce, who happily accepted his proposal. Although the two were ostracized from their churchs service committee because they were living together before marriage, the reality stars appear to still be together today and happier than ever, judging by Brandons Facebook page.

I never thought Id see the day when I get to ask the girl of my dreams the most important question of my life! God is awesome, she said yes, the Season 7 star wrote of his engagement in a since-deleted Facebook post. His page is filled with pictures and videos of Tayler, so the two are clearly still together today and going strong.

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The reality star frequently posts on Facebook with updates on his life today, including dozens of videos of his music gigs, links to his YouTube page and miscellaneous pictures of the healthy meals that he and Tayler eat together.

Brandons most recent post on Facebook features a video of Brandon and Tayler singing a gospel song, while an April 12 video highlights one of Brandons original songs, titled Call on Jesus.

Here is my new song guys! the reality store wrote on Facebook. Call on Jesus. I hope you enjoy it! Dont forget to like and Subscribe to my YouTube page as well! He also recently shared a Facebook Live video of he and Tayler, and gave his fiance a shoutout on April 5 following his birthday celebrations.

I had an amazing birthday yesterday thank you to everyone for the birthday wishes and thank you to my best girl @taylerrenee01!!! Brandon wrote. I came home from work to my room being decorated and set up for an in home movie and picnic complete with my favorite food! (Indian Food) To top it off she had presents for me to open and made home made low carb/sugar Buckeyes!!! 4g of Carbs (2g net) and 1g of sugar! They were just amazing! The first buckeyes Ive had in a couple of years!

My 600 Lb LifeairsWednesday nights at 8 p.m. ESTon TLC. You can find more coverage and updates on the cast and subjectshere.

READ NEXT: My 600-lb Life Biggest Weight Loss Success Stories

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Brandon Scott Update on My 600-lb Life: Where is He Today? - Heavy.com

Walking is a form of exercise that can significantly improve your physical and mental health. Not only can it extend your life and prevent disease, but it can also boost your energy and mood.

In addition, studies show that if you walk regularly and quickly enough, it could be the only aerobic exercise you need to keep your heart and lungs healthy.

It's also accessible, easy, and free. So if you're one of the 47% of adults in the US who don't meet the CDC's Physical Activity Guidelines for aerobic activity, then walking is a habit worth pursuing and keeping.

Here's seven research-backed health benefits of walking, as well as how fast, long, and regularly you should walk to reap them.

Walking increases your heart rate, causing you to expend energy and burn calories just like other forms of physical activity such as running, swimming, or cycling. How many calories you burn depends on how fast you walk, for how long, the terrain, and your weight.

A 2020 study published in the Journal of Strength & Conditioning Research found that participants burned an average of 89 calories walking 1,600 meters (about 1 mile). That was only around 20% less than the 113 calories other participants burned running the same distance.

And across the results of nine different walking studies in this 2008 review published in the Annals of Family Medicine, participants lost an average of 0.05 kilograms (0.1 pounds) per week as a result of increasing their step count by between 1,827 and 4,556 steps per day. Overall, that translated to a weight loss of about 5 pounds a year on average across all studies.

The American College of Sports Medicine offers recommendations for how much time people who are overweight or obese should dedicate to physical activity each week to prevent and promote weight loss. It goes as follows:

It's important to note that, if you consume more calories than you burn every day, no amount of walking or any other physical activity will help you lose weight.

Walking increases blood flow around the body so that more blood containing oxygen and nutrients for fuel can reach the large muscles in the legs as well as the brain. This is what makes you feel energized, according to Pete McCall CSCS, exercise physiologist, personal trainer, and author.

In addition, walking and other types of physical exercise have been shown to increase the amount of a type of protein found in the brain, called brain derived neurotrophic factor (BDNF). BDNF may be responsible for how well you can think, learn, and memorize amongst other functions in the brain.

"There is a correlation between a brisk walk and elevated levels of BDNF, which can help improve overall cognition, or thought processing," says McCall.

A 2008 study published in the Psychotherapy and Psychosomatic journal found that previously sedentary adults reported feeling more energetic and less fatigued after just 20 minutes of low to moderate aerobic exercise including walking for three days a week over a six week period.

And this 2017 study conducted on sleep deprived women aged 18 to 23, published in the journal of Physiology & Behavior, found that walking up and down the stairs for just 10 minutes at a low to moderate intensity was more energizing than consuming 50mg of caffeine, or about half a cup of coffee.

Walking briskly and regularly can also help protect you from getting a cold, the flu, or other immune-related illnesses.

That's because physical exercise like walking increases the amount of white blood cells circulating in your blood. These cells fight infection and other diseases as part of the body's immune system.

A 2013 study of 800 young adults over six years published in the World Journal of Experimental Medicine showed that white blood cell count increased significantly after just five minutes of exercise.

And this 2005 study published the American College of Sports Medicine's flagship journal measured the white blood cell count of 15 adults immediately after a 30 minute walk as well as after sitting down for the same amount of time. It also found a significant increase in white blood cells.

Walking has also been linked to a lower number of sick days taken. A 2011 study published in the British Journal of Sports Medicine tracked 1000 adults during flu season. Those who walked at a moderate pace for 30 to 45 minutes a day had 43% fewer sick days and fewer upper respiratory tract infections overall.

Their symptoms were also less severe if they did get sick. That was compared to adults in the study who were sedentary.

Walking can also help relieve pain from stiffness in your body by warming up your muscles, making it easier to move, according to McCall.

"The motion can elevate tissue temperature making it easier for muscles to lengthen and shorten as temperature increases, muscles move more easily," says McCall.

In addition, walking can increase levels of certain types of chemicals in your brain known scientifically as neurotransmitters which help your nervous system work effectively. This can include a type of neurotransmitter that reduces pain.

"The first few minutes of walking might be uncomfortable but after five to seven minutes the body warms up, blood is flowing, and neurotransmitter production increases helping reduce pain," says McCall.

For this reason, walking is often recommended to alleviate pain and reduce disability in patients with chronic musculoskeletal pain conditions that is, pain that affects the bones, muscles, ligaments, tendons, and nerves such as lower back pain.

There is also evidence of patients who are hospitalized with chronic musculoskeletal pain in the spine or limbs reporting less pain the more they walked.

Walking has been found to reduce your risk of cardiovascular events that's any incident which causes damage to your heart, such as a heart attack by 31%.

This was evident even at a moderate pace of about 2 miles per hour and at distances of just over one mile a day for five days a week, or 5.5 miles per week.

But the longer and faster you walk, the greater the benefits and protection of your heart. A 2017 study of more than 50,000 adults in the UK, published in the British Journal of Sports Medicine, found that people who walked at an average or quick pace between five and 10 hours a week were about 24% less likely to die from heart disease compared to slow walkers.

Aerobic exercise including walking can help you feel more relaxed, reduce stress, and fight depression.

The reason aerobic workouts lift our spirits seems related to their ability to reduce levels of natural stress hormones, such as adrenaline and cortisol, according to this 2015 study in the Journal of Physical Therapy Science.

Just a 30-minute walk is enough to lift the mood of someone suffering from major depressive disorder, according to a 2005 study published in the journal of the American College of Sports Medicine.

And a 2019 study published in the official journal of the Anxiety and Depression Association of America (ADAA) found that three hours of exercise a week, no matter the type of activity, decreased the risk of depression in people who had already experienced feeling depressed.

Walking has also been linked to a decreased risk of mortality, or a longer life expectancy. And the longer and faster you walk, the more it increases your life expectancy.

This 2011 study published by the British Medical Association followed 27,738 participants aged 40 to 79years for a 13 year period and found that participants who walked for more than one hour a day had a longer life expectancy than participants who walked for less than one hour a day.

Following 50,225 walkers over 14 years, another 2018 study published in the British Journal of Sports Medicine looked at the association of walking at a faster pace with factors like overall causes of death, cardiovascular disease, and death from cancer.

The researchers found that the quicker you walk, the lower your risk of overall death. For example, walking at an average pace resulted in a 20% reduced risk of overall death when compared to walking at a slow pace. And walking at a brisk or fast pace at least 4 miles per hour reduced the risk by 24% compared to walking at a slow pace.

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7 benefits of walking and how it can improve your health - Insider - INSIDER

YouTuber Stan Browney loves a challenge. This is the guy who attempted 1,000 situps in a single hour earlier this year. So while he was coaching his brother and sister through their own respective body transformations, Browney decided to challenge himself to get as absolutely shredded as possible in a 30-day period. To add to the pressure and keep himself accountable, he scheduled a physique photoshoot on Day 30.

On day 1, Browney recorded his weight as 173 pounds with 11.6 percent body fat. In order to help him lose body fat as well as build muscle, the first week of the challenge was focused on lowering his calorie intake, eating clean, and increasing the amount of cardio in his workout regimen, in addition to his bodyweight training and lifting. Then in week 2 he upped that cardio even more.

Following a lengthy recovery from a shoulder injury he sustained last year, Browney was able to incorporate more calisthenics into his training during this challenge, but admitted that "getting back to where I was is quite frustrating; it takes a lot of work."

Around halfway through the transformation, Browney became encouraged by the visible results he was starting to see, including biceps that were more vascular in appearance. "I've never had a proper bicep vein," he enthused, "I'm going for it!"

In week 3, he reduced the calories in his diet even further. Then, in the fourth and final week, Browney cut carbs from his diet almost completely, reducing his carb intake down to 30 grams. On the penultimate day, he ate zero carbs, and then ate an "insane amount of carbs" on the day of the shoot to "fill up the muscles."

That same week, he drank vast volumes of water, but on the day before the challenge ended, he wasn't allowed any. Then, on the day of the shoot, he would drink water judiciously to maximize his swole appearance. "Water fills your muscles inside and outside," he explained. "Inside, it makes your muscles look bigger, but on the outside it makes you look less shredded because they look less veiny."

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At the end of the 30 days, Browney weighed in at 166.7 pounds, and had dropped down to 10.3 percent body fat. . "I'm looking better and better, and leaner and leaner," he said, pointing out his considerably more toned, visible six-pack abs, and his proudest achievement a bicep vein of his very own.

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Watch This Guy Explain How He Lost Weight and Got Absolutely Shredded in 30 Days - menshealth.com

My name is Amanda Piotrowski (@alwaystryingamanda), and I am 30 years old. I live in Florence, Kentucky, and am a general manager at a restaurant. I set a New Years resolution to lose weight and improve my health, and Ive lost 195 pounds.

It was always a struggle for me to lose weight. I tried over and over again with no substantial success. I love food, and I love junk food even more. At my heaviest weight I was 387 pounds.

My weight also impacted my health. I had high blood pressure that I needed medicine for. I was also previously diagnosed with uterine cancer and was told my weight could have played a part in that as well.

But it wasnt until January 2, 2018, when I was 27 years old, that I finally made a change that stuck.

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I knew that it had to be if I wanted to change. So every time I would plateau, I just kept going. I used to give up when that happened. But sticking with it and trusting the process lead me to where Im at.

I lost most of my weight with calorie counting, and I also incorporate intermittent fasting and a one-meal-a-day (OMAD) style of eating. I really love fasting and how it feels. I had previously tried keto, low-carb, and other high-protein/low-fat diet variations. I believe any way of eating can work as long as you make the best choices for you, physically and mentally.

It's important to note that OMAD is an intense form of intermittent fasting, so you should speak with a doctor or dietitian before trying it for yourself to make sure it's right for you. There are also lots of other forms of fasting diets, some of which are less strict. You have to figure out what's best for *your* mind and body. This is just what works for me!

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I didnt start working out right away. Adding too many changes into my life overwhelmed me. So while I worked on my food plan, I slowly added workouts in.

Now I work out between five and six days a week. I tend to stick with cardio, but have recently included weights. I love just getting lost in my thoughts and crushing it in the gym.

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My journey wasnt easy. No ones is! Its hard. Youll wonder if its worth it. Youll wonder if you can do it. And you can! You can do anything you want to. You just have to try. Thats all Ive been doing.

If I get stuck, I try something else. But I never give up. I never stop trying. I cried too many times hating my body and not being grateful, and that was exhausting. This is the only body we have, so we have to take care of it.

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My weight loss has changed my life so much. Sure, its easier to find clothes and I feel better about how I look. But the number one thing is that Im happylike *actually* happy. I feel clear-headed. I feel more energetic. And I let down my walls and just let myself be weird.

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Using OMAD Diet Days And Weighing My Food, I Lost 195 Pounds In Less Than 2 Years - Women's Health

In addition to health conditions that creep in with the extra kilos, it is also disheartening when you are not able to dress up the way you wish to. When 33-year-told Sudhir Goswami did not like how he looked in the mirror, he decided to take control of his health. His weight loss journey is the living, breathing proof that anything is possible if you have unwavering dedication. Read on.

Name: Sudhir Goswami

Height: 5 feet 5 inches

City: Hyderabad

Highest weight recorded: 99 kgs

Weight lost: 20 kgs

The duration it took me to lose weight: 7 monthsThe turning point: I have always believed in living life to the fullest. So, I enjoyed good food, without bothering whether it was good or bad for my health. Infact, even my weight did not bother me till the time I went shopping with my partner and started to try a suit of my choice. However, I realised that none of the suits of my choice came in my size and I was really disappointed with myself.

That day, I looked at myself in the mirror and realised that I had become really unhealthy and fat. I vowed to change myself and I am glad that I got a loving partner who supported me in every which way on this weight loss journey. I started walking and following a strict diet to get back in shape and even though it wasn't easy, I am so glad I did it. The journey from walking to joining a fitness studio has helped me change my life!

My breakfast: 5 boiled egg whites with 2 slices of brown bread with peanut butter and 1 whole orange or any other whole fruit

My lunch: Carrot, beetroot and peanut salad with grilled chicken and sauted vegetables

My dinner: Grilled fish with sauted vegetables or 200 grams of soya paneer with sauted vegetables

Pre-workout meal: Black coffee with 5- 6 soaked almonds is a must before working out

Post-workout meal: Protein shake which is to be taken within 15 minutes of working out

I indulge in: Even though I try my best to not have a cheat meal, I do crave for chole bhature and have them once in a while.

My workout: I work out 6 days a week for 1.5 to 2 hours and it includes cardio, muscle training and weight training. I also play badminton thrice a week.

Low-calorie recipes I swear by: Palak chicken. Boiled palak (spinach) and chicken cooked with a dash of olive oil with few herbs and spices.

Fitness secrets I unveiled: Eating the right food is essential to stay fit and healthy along with good sleep and drinking a lot of water.

How do I stay motivated? I have a goal chart in my room, and I look at it every day to chase my fitness dream. Whenever I feel low, I close my eyes and visualize all the good things that have happened in my life and it motivates me to keep going forward. Rest everything else is taken care of by my gym trainer Naveen and my fitness partner Rohit Prakash.

How do you ensure you dont lose focus? I believe that there is still a lot to be accomplished on this weight loss journey and I have a long way to go. I also ensure that I surround myself with positive and uplifting people so that I do not lose sight of weight loss journey.

Whats the most difficult part of being overweight? The most difficult part of being overweight is the inability to carry yourself both mentally and physically. You reach a point where you start doubting your abilities in every facet of life.

What shape do you see yourself 10 years down the line? Honestly, the shape does not matter, health does and I want to be healthy, wealthy, and wise.

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Weight loss story: I could not fit into the outfit I really wanted, so I lost 20 kilos in just 7 months! - Times of India

The myth associated with weight loss regimes is that one has to eat boiled food and other dietary products. But in fact, one can also lose weight by eatingmeals that are high on calories and have healthy carbs.

There are several food options top of the list is peanuts. They are extremely rich in protein, fat, fibre and other healthy nutrients. It can be added to desserts, cakes, confectionery and can be eaten as snacks.Peanuts are a versatile food.

As per a study published in The Journal of Nutrition, eating foods which are rich in protein can help burn more calories. As per experts, your teeth cannot break peanuts into small pieces which is necessary fordigestion. Therefore, your body absorbs fewer calories and the leftover is excreted through waste.

Peanuts are high in protein, it can be had inbetween meals to reduce binge eating and they are also help in easy bowel movement due to its high fibre content.

Peanuts can help improve heart health as it contains more healthful monounsaturated and polyunsaturated fats than saturated fats.

Since peanuts have a low glycemic index (GI) they do not cause big spikes in blood sugar levels and are excellent for diabetics or people with a risk of diabetes. Peanuts have a GI score of 23, which makes it a low-GI food.

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Peanuts can help reduce weight, has several other health benefits - Zee News

You can commit to your weight loss and also eat healthy (Shutterstock)

Here are some foods that can help you lose your weight while still maintaining health:

ALSO READ: Should you consume citric acid?

Cruciferous

This family consists of cabbage, broccoli, brussel sprouts and cauliflower. They are high in fibre and are very filling. When you eat these you're less likely to be eating more than you should.

They can be cancer-fighting and this makes these foods a go to option. They also have low to no exposure to cholesterol intake.Cruciferous have low to no exposure to cholesterol intake (Shutterstock)

Whole eggs

You may be thinking that eggs belong to another list, opposite from this one. However, they are actually great for weight loss regimes.

There are also studies done showing that eggs for breakfast increases weight loss on a calorie restricted diet, in comparison to eating donuts in the morning.

Leafy greens

ALSO READ: Kitchen towels: Could they give you food poisoning?

If you're really eying a trim look, then these greens are the food for you. Greatly packed with fibre, you'll realize that they offer nutrients without getting you more kilos.

Kales, spinach, and collards, all but help to burn the fat and give you that trimmed up body.Greatly packed with fibre, greens offer nutrients without getting you more kilos (Shutterstock)

Boiled potatoes

This filling meal will get you avoiding any other food offers you get. They contain potassium, and starch.

These nutrients are great for the body and the potato intake will make you avoid adding onto your plate during the day.

A day kick started by eating boiled potatoes will be a full stomach day indeed.

Beans and legumes

ALSO READ: Six common foods that will promote your hair growth

Here's an option that goes well with a vegetarian diet. They include the lentils, black beans, kidney beans and peas.

They tend to offer low calories, hence a preferable option for weigh loss. Their increase in protein gives them the quality of advocating for weight loss.

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Salmon

This is a fatty fish that is way so tasty when prepared. You can confidently add this to your daily weight loss diet, being sure to use better preparation rather than frying.

Grilling this will make the protein filled meaty to still be moist and juicy enough.

Weight loss should not be a journey that you're afraid of starting. Remind yourself that you can do it and commit to eating healthier.

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The views and opinions expressed here are those of the author and do not necessarily reflect the official policy or position of Evewoman.co.ke

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Six food choices that will help you lose weight and stay healthy - The Standard

Over the last couple of years, making hay in a timely manner has been nearly impossible. There just were not three- or four-day windows of dry weather without water standing in the fields. The result was a lot of poor-quality hay, producing cows with poor body condition scores (BCS) coming out of the winter.

This year, hay production has started out much better for most people. We had a couple nice dry periods in late May and early June that allowed baling of good-quality hay. The issue this year is quantity. Many people are reporting reductions of 30% to 50% in tonnage of first-cutting hay. There are probably two factors that are causing this. First, the cold weather and numerous frost and freeze events in April and May slowed down hay growth. Much of the alfalfa was at bud stage on June 1 instead of flowering. This likely helped the quality but hurt the quantity. The second factor is, we simply would expect less hay when it is baled at the beginning of June than the end of June. Time will tell whether the season-long hay production remains low, or if second and third cuttings make up the difference.

It is never too early to plan. There are options to consider to be sure enough forage will be available for the winter. This comes down to either producing more forage or reducing the need for forage. Many good articles have been written on alternative forage production for increasing available forage, so I am going to skip over that. I will concentrate on reducing the need for stored forage. We often think of early weaning as an alternative during drought conditions, but it can also effectively extend the grazing season, which will reduce the need for stored forage.

Studies in both North and South Dakota have reported reductions in daily forage consumption between 25% and 40% associated with early weaning. We know that cows nursing calves require more forage, but we also need to remember those calves are eating between 2% and 2.5% of their body weight a day in dry matter. This reduction in forage use is only valuable if managed in a way to take advantage of it. The reduced consumption could allow more days of grazing on each section, or some sections could be skipped over to allow stockpiling and extend the grazing season.

Early weaning also provides the opportunity to remove cull cows from the herd before seasonal low prices occur. According to USDA National Agricultural Statistics Service data over the last five years, September cull cows have typically brought at least $5 per cwt more than November culls. Cows nursing calves often continue to lose weight up to the time the calves are weaned. A study by Landblum et al. in North Dakota showed a decrease in cow weight of 136 pounds with a November versus August weaning. This could amount to an extra $150. Holding these cull cows until traditional weaning time, while calves continue to nurse, may result in a smaller payday and less forage remaining in the pasture. Early weaning will also allow retained cows to put on body condition from pasture forage before heading into winter and using stored forage. A 5 to 7 BCS at the beginning of the calving season will increase the likelihood of cycling early and getting pregnant early the next season. Having a calf early in the breeding season is one of the most important determinants of profitability. An increased BCS can have long-term impacts on productivity.

The downside to early weaning is that younger calves weigh less. If calves are sold directly off or the cows and ownership is not retained, this would mean a smaller payday. The lighter (younger) calves will bring a higher price per pound, but this will not make up the difference in the total payment received for larger calves. The value of forage saved and increase in body condition of the cows need to be accounted for when looking at early weaning. If early weaning extends the grazing season, and a producer has plenty of good-quality hay, the producer could sell some of that hay at a premium. Early weaning could pay off.

A final point to consider would be keeping weaned calves and backgrounding them. Early weaning and then backgrounding can allow you to put some inexpensive gain on the calves. In addition, if processing facilities are still backed up as we reach the end of summer, early weaning and then backgrounding of the calves can provide a little extra flexibility for timing of marketing to avoid backlogged market conditions.

Kreager is the agriculture and natural resources Extension educator for Licking County, Ohio, and a member of the OSU Extension Beef Team. The Beef Team publishes the weekly Ohio BEEF Cattle letter; find it at beef.osu.edu.

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Could early weaning increase your profits? - Farm Progress

Anastasia Ocheretnyuk

the editor of the Show business

Famous rap singer alyona alyona, which hit the TOP 10 of the most promising rappers in the world, for the first time has declassified its weight. In 29 years the celeb has challenged himself and plans for the year to lose 29 pounds. Note that alyona alyona speaks frankly about her figure and shows candid shots in swimsuit.

Rap singer alyona alyona

But after his birthday, which she celebrated on June 14, alyona alyona decided to challenge myself. In Instastories artist recorded a video which was up on the scale. It turned out that the performer weighs 127.4 pounds. She explained to subscribers its weight does not bother, just in terms of quarantine without concerts her life became monotonous and she wanted new challenges.

Also, the Ukrainian artist has promised in his blog to share the success of weight loss diets and exercises.

alyona alyona put a picture in a swimsuit:

I want to challenge myself. I was 29 years old. I want to challenge myself and try to lose weight for the year at 29 pounds, the next birthday, I weighed a little less than today. Want some adventure. Concerts are gone, all gone. Quite lean I not going to become. Ill show you what I do, said rap singer.

Earlier alyona alyona made the list of Forbes a prestigious ranking of the 30 Under 30 celebrity who made a breakthrough in his career.

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Challenge yourself: alyona alyona has declassified its weight and decided to lose weight - The Times Hub

Data from the research firm Nielsen that tracked Americans grocery buying from March to May bore this out. Campbells reaped a 93 percent increase in sales of its canned soup before settling back to a still-amazing 32 percent growth. At General Mills, breakfast cereal jumped 29 percent in late March, and jumped again to 37 percent in the third week of April. Deep into the pandemic, we were still buying 51 percent more frozen waffles, pancakes and French toast from Kelloggs. And so on.

To help gauge what we might do once social distancing ends, Ms. Howard also took an early measure of how the pandemic changed our eating habits. A survey by her firm, done on April 2 of 1,052 consumers who were representative of the U.S. population, found that six in 10 adults were cooking more of their meals from scratch, a trend that broke fairly evenly among different age groups.

But there were some generational splits on other matters. Not quite one in three people said the virus had caused them to eat healthier, which older people tended to define as helping them lose weight or control diabetes, and younger adults defined as real food with simple ingredients. By contrast, one in four people said they were eating more salty and sugary snacks, and these people were dominated by the same group that had given Big Food a hard time back in 2014: young adults ages 18 to 29.

Amy Trubek, chair of the nutrition and food sciences department at the University of Vermont, said that when her students had to flee campus in March, they cooked up a healthy storm. But she has her doubts about whether they or the rest of us can keep this up without some concerted effort.

American habits die hard, she said. I dont think sourdough starter is going to make everybody into a home cook of whole foods. Its the everyday relentlessness of figuring out how to feed yourself that is always the problem. And as things ease up, we have a habitual system in our society where you dont have to cook, you can have other people cook on your behalf, or you buy food thats prepared for you in some way, shape or form.

Enter the processed food companies and their plans to capture the moment were in, building on strategies they employed even before the pandemic began. In listening to their marketing executives and pitches to Wall Street, we might expect to see a game plan that looks like this:

Keep their foods in our heads through ads on our mobile phones. This started out silly, with bags of Doritos measuring six feet between people. They went deeper into our isolation with pick your quarantine house from Skittles and played on our social distancing with virtual hugs from M&Ms. But even when not tied to the pandemic, their pitches are staggeringly effective. Taco Bell has 1.9 million followers.

Fight harder for shelf space. Mondelez employees, known as direct store distribution agents, go into supermarkets to stock the companys products themselves, which became a huge advantage in the pandemic. When grocers focused on restocking staples like flour and meat and let the snacks aisles sit empty, Mondelez agents kept the Oreos and Ritz crackers coming. Look for fierce shelf wars among companies going forward.

Focus on new markets. In China, the pandemic hurt sales initially, but Mondelez bounced back in part by refocusing their marketing efforts. We started to realize that cooking with Oreo was something that they really like to do, said Mr. Van de Put. So, we switched our communication to cooking with Oreo, and it had a great effect on our sales.

Recapture impulsiveness. The pandemic has accelerated the industrys efforts to get us to buy things not on our shopping list. One trick thats getting renewed attention: the full basket. With free shipping on orders of $35 or more, for example, shoppers just short of that sum get prompted to add impulse items.

And finally, food companies are hoping to regain our trust about the health risks of processed foods by reducing their use of sugar, salt and saturated fat, and by taking steps to help consumers avoid overeating. A Mondelez spokesman said the company is vigorously pursuing these goals, that its snacks include savory products like Triscuits and Ritz, and pointed to a survey released June 9 by an industry-funded group that found some people are using snacks to replace meals. Last month, Mondelez was back in front of Wall Street analysts with a report about its snacking made right campaign, which promotes mindful snacking with portion control and eating advice.

A company video has six tips when it comes to the Oreos that weve been gobbling up at home with our kids, including this one: Instead of just grabbing a handful, place just three on a plate and try to resist the impulse to gobble. Take a small bite from one cookie and put it back.

See the original post here:
Has Pandemic Snacking Lured Us Back to Big Food and Bad Habits? - The New York Times

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