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Home » Diet » Greggs creates first ‘diet’ doughnut – by adding a hole to the centre – Yahoo News

Greggs have created a "diet" doughnut by putting a hole in the middle [Image: Greggs]

Doughnuts are usually off the menu if youre on ahealthyeating regime - but Greggs are now offering customers a diet version of the sugary treat.

The bakery chain is selling a glazed ring doughnut in addition to its classic jam doughnut.

While the former contains approximately 191 calories, the latter has 245 calories, according to theirwebsite.

It appears the introduction of a hole - and lack of filling - has culled more than 50caloriesfrom the sweet favourite.

READ MORE: Vegan sausage rolls help turbo boost Greggs' sales

Greggs is encouraging customers to make the simple swap as part of its new healthier doughnut diet initiative.

According toThe Sunday Times, it plans to tweak its displays so that jam doughnuts are surrounded by ring doughnuts, guiding the public to order the lower-calorie product.

Speaking at a recent childhood obesity conference in London, Roger Whiteside, Greggss chief executive said that ring doughnuts take some of the calories out.

As well as a greater calorie content, jam doughnuts also contain 10g of fat, compared to 6.4g found in ring doughnuts.

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However, because of its greater surface area thanks to the hole, ring doughnuts have 13g ofsugar which is 22 per cent of their weight - compared to 12g in the jam-packed alternatives.

Greggs new campaign is in response to the governments childhood obesity strategy, which is forcingfoodcompanies to reduce sugar levels in their products.

Speaking about the challenges the chain faced at the same conference, Whiteside added: People like big cakes, not little cakes . . . we know that we shouldnt be encouraging people to eat large cakes . . . but the problem is you have to go with demand.

A Greggs spokesperson told Yahoo UK: "Encouraging healthy eating is a key priority for Greggs and is why we have extended our product range to include more lower calorie options.

When it comes to sweet bakery these are not diet products but if customers want to treat themselves then we offer more choices at lower calories.

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Greggs creates first 'diet' doughnut - by adding a hole to the centre - Yahoo News

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Home » Diet » Greggs creates first ‘diet’ doughnut – by adding a hole to the centre – Yahoo News