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Home » Diet » Rossen Reports: Can you believe diet frozen dessert labels?

How accurate are the labels on the food you buy? TODAY National Investigative Correspondent Jeff Rossen put some popular diet desserts to the test.

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Let's face it: There's nothing better than bingeing on ice cream. But who wants to gain the weight? So a lot of us buy the lower calorie stuff, trusting those labels. But can you really believe them? Put down your spoon: We're getting the skinny on your favorite treats.

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They promise all the satisfaction with none of the guilt: Diet desserts from frozen yogurts to ice creams and treats boasting low calorie numbers dieters crave. Its right there, front and center (on the package)," nutritionist and NBC News contributor Joy Bauer told us. "Buy me and you'll lose weight."

Bauer said you buy these diet products because you're counting calories, so she wants the numbers to be as accurate as possible. After all, these are pre-portioned, packaged foods. "I'd like to see the calories right on the money, but if you had a little wiggle room, I'd say no more than 10 percent."

But we found claims that aren't even close to what's on the package. We went shopping, buying nine individual diet desserts from popular brands, from Ben & Jerry's to Weight Watchers to Skinny Cow to the new sensation, Arctic Zero ice cream, which promises 150 calories for an entire pint. But don't be so sure.

We put each sample in specially marked containers for out blind test, packed them in dry ice, then took them to EMSL, a top food laboratory. There, scientists tested each one for calories, using the industry's standard methods.

The results? Three of the products actually had fewer calories than the label claimed: the Skinny Cow Cookies n' Cream Truffle Bar, Stonyfield Minty Chocolate Chip Frozen Yogurt, and Ben & Jerry's Fro-Yo Half-Baked. Two others had a bit more calories, but were within 10 percent of the label: Ben & Jerry's Fro-Yo Chocolate Fudge Brownie and Stonyfield's Creme Caramel Frozen Yogurt.

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Rossen Reports: Can you believe diet frozen dessert labels?

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Home » Diet » Rossen Reports: Can you believe diet frozen dessert labels?