Search Weight Loss Topics:




Apr 17

What Is Gluten Free Diet Water And Is It Legit? – TODAY

Diet Comments Off on What Is Gluten Free Diet Water And Is It Legit? – TODAY

Among hundreds of water brands, one hopes to stand out from all the rest: Gluten Free Diet Water.

The name catches one's attention and makes them question if there's a gluten-free alternative to regular H2O.

The simple answer: No.

But Gluten Free Diet Water founders Robert Boykin and Lauren White, known as Uncle Bob andLolo, figured, Everybody needs water and everybody needs a good laugh.

We believe that there are two things in life that you need: You cant survive without water, and for our mental health, you cant really survive without a laugh, White tells TODAY.com. Which is why our water provides you with the two things in life that you need: water and a laugh.

About three years ago, Boykin was musing over the idea of creating the brand when thinking about diet culture. He decided to develop the idea with White, who is his nephews wife.

Its pretty simple, Boykin tells TODAY.com about developing the product. We dont try to overcomplicate it.

White adds, Its just water. Its not that serious.

Related: How much water do you really need to drink a day?

Trendy water brands some with fun marketing, others with a sustainability twist have been popping up over the years.

In 2009, Boxed WaterIs Better introduced a sustainable alternative to plastic water bottles with its boxed carton design. Liquid Death was released in 2019 and is known for its Murder your thirst tagline. Last year, the brand was valued at$700 million, per CNBC.

Earlier this year, Monster released Tour Water, which was originally created in 2003 for Vans Warped Tour musicians and athletes.

Gluten Free Diet Water wants in on the water game. The company is fairly new to the public. It was initially sold at Boykin's hotel, The Pink Shell Resort, in Fort Myers, Florida.

The waters new look and water source, Palomar Mountain in Southern California, has only been available for the last 13 months.

We launched the website early last year and that was truly us getting into the water business, White shares. Month over month, we have increased our sales but only in the last few months have things really kicked off because of the marketing.

The marketing and name is what has caught the attention of its buyers, which consist of East Coast companies, Los Angeles pilates studios and doctors' offices.

Related: 8 easy ways to drink more water, according to a registered dietitian

So far, White says the reception to the orange-label water bottle has been entertaining. She says there's always two reactions when they see the bottle.

Theres the one person that sees it and theyre like, Ah, I wish I thought about that! or Oh, thats funny! White says. And then theres the people that are literally having a mental breakdown...You look at them and youre like, Let me help you out. Are you thinking, does water have gluten? and I go, No. All waters gluten free.

But aside from waters natural health benefits, Gluten Free Diet water is also a great conversation starter.

Ive never shown it to somebody who didnt laugh, Boykin says.

Liz Calvario is a Los Angeles-based reporter and editor forTODAY.comwho covers entertainment, pop culture and trending news. She enjoys rocking a stylish outfit, a good cup of coffee, traveling and the soulful sounds of the Backstreet Boys.

Read more:
What Is Gluten Free Diet Water And Is It Legit? - TODAY

Related Posts

    Your Full Name

    Your Email

    Your Phone Number

    Select your age (30+ only)

    Select Your US State

    Program Choice

    Confirm over 30 years old

    Yes

    Confirm that you resident in USA

    Yes

    This is a Serious Inquiry

    Yes

    Message:



    matomo tracker