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Home » Diet » Wonder Woman’s next mission? shilling diet cereal – Salon

In a perfect world, the upcoming Wonder Woman movie would be a big-budget, 3-D opportunity to reaffirm the strength of womankind, appreciate and laud women for who they are and not just what they offer to men and celebrate the female form not as a subject of desire but a source of power.

This is, as you may have noticed,not a perfect world.

SinceHollywood, capitalism and, lets face it, life itself are just plain unfair, Warner Bros. has turned to the dietand wellness industry to promote the upcoming Wonder Woman film. Thanks to the brilliant feminist geeks over atThe Mary Sue, we sawthis: Gaze at the corporate synergy and sigh.

Yes, thats a retail stander with Gal Gadot fiercely defending every womans right to calorie-reduced cereal emblazoned with the lovingly problematicbrand name thinkThin. Further commentary isnt necessary.

If that werent enough (it never is), thinkThin conducteda related customersurvey,which found that universal agreement across all age groups that Wonder Woman does not need anyone to complete her . . . though maybe they havent met Steve Trevor! Trevor isthe character who luresWonder Woman out ofher idyllic Amazonian island homewith calls to duty and the lure of normativeromance. Just thought you should know.

In case youre interested, thinkThin PR is also asking social-media users to post a comment or photo on Twitter, Instagram or the official thinkThin Facebook page about thinkThin or Wonder Woman using the hashtags #thinkWonderWoman. Have fun with that.

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Wonder Woman's next mission? shilling diet cereal - Salon

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Home » Diet » Wonder Woman’s next mission? shilling diet cereal – Salon