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Suit yourself: OHM Fitness’ wearable workout technology set to make NJ debut – NJBIZ
Boutique fitness brand OHM Fitness is set to make its New Jersey debut.
Scheduled to open by early February, the 2,500-square-foot studio at 201 Kinderkamack Road in Park Ridge will offer group exercise classes that utilize electrical muscle stimulation (EMS) a U.S. Food and Drug Administration-approved wearable technology that packs the benefits of a two-hour workout into a low-impact 25-minute session.
As part of its grand opening, OHM Fitness is offering a complimentary 30-day trial, giving attendees an opportunity to experience the high-tech workout for themselves. Additionally, participants can sign up for a 20% off discounted membership, according to franchisees John and Janet Mok, a husband-wife team from Wayne.
John Mok who owned and operated three European Wax Center locations for a decade and two Amazing Lash Studios for four years said, We are eagerly anticipating the opening of our new facilities.
We believe this next generation of fitness will attract the diverse population of northern New Jersey, appealing to health-conscious residents, time-pressed individuals/parents, the tech-minded and those previously concerned or hesitant to engage in traditional gym-based exercise, he said.
In commenting on their new venture, Janet Mok said, Once we tried OHM Fitness for ourselves, we instantly knew it would stand out from the rest. It offers a unique value proposition within the fitness industry.
The wireless EMS technology allows us to provide both gentle, joint-friendly movements for individuals with musculoskeletal concerns as well as intense, comprehensive workouts for those seeking a deeper physical challenge. Once you slip on the EMPower suit and try a class, you get what all the hype is about, she said.
Co-founded by Doug Payne, formerly with European Wax Center, Massage Envy and Orangetheory Fitness, OHM Fitness opened its first studio in Arizona in June 2022 and has since sold more than 150 total franchise licenses across 10 territories, including New Jersey.
Within the Garden State, OHM Fitness also plans to open 30 locations over the next three years in partnership with Jake and Alyssa Kapneck, a married couple and franchisee team.
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Suit yourself: OHM Fitness' wearable workout technology set to make NJ debut - NJBIZ
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