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Home » Fitness » Ads in these fitness mags go against everything they stand for – New York Post

Feeling fat? Of course you are. Whether youre one of the 69 percent of overweight Americans, or you just dont have the body youve seen on TV, almost nobody looks in the mirror in the morning and thinks, This is exactly what I want to be looking at. But that can change! Or, at least, thats the pitch that has fueled the business of countless fitness magazines for decades.

Womens Health is an eating disorder with ads. Alexandra Daddario, star of the new Baywatch reboot, graces the cover and gives a practically content-free interview. Even less surprisingly, the 31-year-old poses in different swimsuits that can be shilled to the readers.

Whats worse is that the Rodale publication lards its pages with ads for beer, cheese snacks, chips, and hard seltzer in between its few and scattered diet and exercise tips. A page with a 15-minute workout routine which uses the new Wonder Woman movie as a hook, of course is directly across from a Geico ad that uses macaron cookies to make a point about insurance.

When there are actual articles, they are indistinguishable from the fat- and sugar-strewn ads: Theres even a whole page dedicated to weight loss foods at Taco Bell, Chick-Fil-A, Wendys, and McDonalds. This mag is not only a waste of time, its a step backwards.

The cover of Mens Fitness features Ryan Phillippe, currently the star of Shooter as well as a bunch of 90s horror flicks, in addition to being the ex of Reese Witherspoon. Ostensibly, the piece is about his beach workout routine, but really hes just here to hawk a new app for middle-age gym rats. (Hes 42).

Comparing a mens fitness magazine to a womens is always going to be unfair in one aspect or another, but guess what? Mens Fitness also has an interview with Alexandra Daddario! Its even worse than the one in Womens Health. The interviewer laments how he had to conduct it over the phone, and it starts off talking about her boobs in True Detective. It ends with her talking about how low-key she is. Turns out her father is the head of counterterrorism for the NYPD, which is kind of interesting.

That aside, this mag does slightly better than its female-focused counterpart. The Geico ad in this one uses apples, not sweets. Others, though, shill protein bars and high-calorie alcohol. On the positive side, Shawn Perine, the mags editorial director, is trying to change the direction of MF to shorter, more modest goals that most people can actually achieve. There are also good, counter-intuitive pieces about how reducing salt helps people sleep better, and how sitting may be worse for your knees than running.

Times cover story The Good Son about Jared Kushner turns out to be nearly as blank as the soft-spoken presidential senior advisers look.

A description of Kushners White House office, which abuts the presidential dining room, as feeling like a waiting room, with bare white walls, save a television, a white-board and a gold-rimmed mirror, seems to confirm that the 36-year-old Kushner isnt inclined to reveal much. Yet Time gives us little more than a review of his already well-known past.

What Time does better is raise timely topics in shorter articles.

Former Secretary of State John Kerry writes an op-ed in which he says, Technology not trade is the primary reason the US lost 85 percent of its 5.6 million manufacturing jobs in the first decade of this century.

Impressive numbers, though Kerry doesnt prove his case.

A profile of Afghan leader Ashraf Ghani is timely considering he is asking President Trump directly for the US to maintain its presence in his country.

By contrast, the Atlantic engages in some topics that seem kind of unimportant.

Drag queen RuPaul gets political. Do we really care about RuPauls opinion enough for a four-page profile?

Journalist Graeme Wood writes a nine-page essay about his relationship with North Dallas high school classmate and white supremacist leader Richard Spencer.

Should the Atlantic be giving a white supremacist this much publicity?

The personal story that Pulitzer Prize-winning reporter Alex Tizon, who died in his sleep unexpectedly in March, shared about how his family essentially held a poor woman from the Philippines as a slave for 56 years is revealing.

We especially liked a convincing feature on how the once-revolutionary Pixar has lost its way since Disney bought it in 2006. Ironically, Disney Animation Studios is now scoring more accolades than Pixar, which is about to release Cars 3 and Toy Story 4.

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Ads in these fitness mags go against everything they stand for - New York Post

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Home » Fitness » Ads in these fitness mags go against everything they stand for – New York Post