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Dec 11

Apple’s Tim Cook on the Future of Fitness | Outside Online – Outside

Fitness Comments Off on Apple’s Tim Cook on the Future of Fitness | Outside Online – Outside

CEO Tim Cook says that Applehas things going on in our labs that are mind-blowing when it comes to fitness. Thecomment was part of an extended in-person interview at Apple Parkin Cupertino, California,thats featured in the latest episode of the Outside Podcast. Cook and podcast host Michael Roberts spent more than an hour walking the grounds of the companysheadquarters, discussing everything from Cooks need for daily exercise, to the new breed of health studies enabled by Apple Watch users, to the challenges of escaping screens in todays hyper-connected world.

In September, Apple introduced the Watch Series 6, with the slogan The future of health is on your wrist.Cook told Roberts that the device, which now has a blood-oxygen sensor as well as an electrocardiogram app, is allowing people to own their health in a way that they were not able to do before. Later this month, Apple willlaunchFitness+, inserting itself into the rapidly expanding online training space in a major way. Fitness+ willintegrateyour Watch data into guided workouts streamed to an iPhone, iPad, or Apple TV screen. Cook believes that the simple interface will encourage people to explore new kinds of exercise routinesand maybe expand their universe a bit. This kind of coaching isnt new for Apple, he argued, but a broadening of the relationship the company already has with customers through itsretail stores.

Outside Podcast: Play this episode. You can also subscribe to our podcast here.

An avowed nature lover, Cook spoke about his love of Americas national parkshe travels to one or more almost every yearand offered frank adviceto visitors who spend their time shooting selfies at scenic vistas: Leave your selfie stick behind and just soak in the beauty of the park itself, because that will stay with you a lot longer.

On the challenges of screens, Cook was emphatic that Apple doesnt want to own our attention. He admitted hes had to work on his personal device habits, and he promised that Apple would take the challenge to continue innovating in that space just as seriously as we take the challenge to keep innovating in each of the product categories were in.

Cook and Roberts also spoke about Apples environmental initiatives andresponse to the pandemic, as well as Cooks belief that the company has a higher purpose.

You can listen to their full conversation on the latest episode of the Outside Podcast, available wherever podcasts are found and on the Outside website at outsideonline.com/podcast.

Our mission to inspire readers to get outside has never been more critical. In recent years, Outside Online has reported on groundbreaking research linking time in nature to improved mental and physical health, and weve kept you informed about the unprecedented threats to Americas public lands. Our rigorous coverage helps spark important debates about wellness and travel and adventure, and it provides readers an accessible gateway to new outdoor passions. Time outside is essentialand we can help you make the most of it. Making a financial contribution to Outside Online only takes a few minutes and will ensure we can continue supplying the trailblazing, informative journalism that readers like you depend on. We hope youll support us. Thank you.

Originally posted here:
Apple's Tim Cook on the Future of Fitness | Outside Online - Outside

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