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Apr 2

Bethlehem’s barreform offers Megaformer, TRX and other fitness classes – Allentown Morning Call

Fitness Comments Off on Bethlehem’s barreform offers Megaformer, TRX and other fitness classes – Allentown Morning Call

Spring has sprung! And if you're looking to shed that winter weight and get your beach body ready, consider stopping by the area's newest fitness facility, barreform.

The 3,000-square-foot facility, which opened in early February at 202 W. Fourth St. in south Bethlehem (former 48 Hours Video space), offers barre, Megaformer, TRX suspension training, yoga and mat Pilates classes.

Megaformer machines, featuring sliding carriages, adjustable handlebars and resistance springs, are the brainchild of Sebastien Lagree, a French-born Los Angeles trainer who debuted the apparatus more than a decade ago.

Ten such machines are housed in one room while a second space, accommodating 20-25 people, is used for other classes.

"The biggest benefits for me have been increasing balance, core strength and flexibility," said Brett Jones, who's operating the business with his girlfriend, Nora Hendrycks. "I've been looking to run less and this is low-impact."

"There's nothing like [Megaformers]," Hendrycks said. "You're working multiple muscles in every move, allowing you to strengthen stabilizing muscles and avoid injury. The same goes for barre. You're not getting a full-body workout if you're focusing on just the big muscles."

Hendrycks, who teaches Megaformer and barre classes, got hooked on Megaformers in New York City a couple years ago and wanted to introduce them to the Lehigh Valley.

She labels the "very challenging" workouts appropriate for men and women of all ages and fitness levels

"Because we're targeting those smaller muscles, people grow in strength, but not in a bulky way," she said. "You're lengthening, strengthening and toning the muscles."

The facility, with about a dozen instructors, offers introductory, standard and advanced classes in mornings, afternoons and evenings, with private sessions also available. Megaformer classes last about 50 minutes while other classes last an hour.

Spring promotions, running through Monday, include 20 barre, mat pilates or TRX classes for $100 and 12 Megaformer classes for $200. Introductory classes are $12-$18 each.

Child care, off-street parking and changing rooms are available. Info: 610-625-5300; barreform.com.

Also in south Bethlehem, Cleo's Silversmith Studio and Gallery at 21 E. Third St. will close this spring due to owner Cleo Leslie Smith's plan to retire after more than 40 years in retail.

The 5,000-square-foot store offers an eclectic collection of handcrafted items, including pottery, art glass, silver and gold jewelry, wall art and clothing.

There will be a storewide clearance sale, featuring 20 to 70 percent off merchandise, beginning Thursday and ending Memorial Day. Fixtures also will be sold.

"I've decided to retire to have more time for myself and my family," Smith said.

The business, originally known as C. Leslie Smith, started in north Bethlehem in the early 1980s before moving to its current location in 1997, Smith said.

Allentown's C. Leslie Smith Silversmith Shop, in the Shops at Cedar Point, is operated by Smith's brother, Charles Leslie Smith III, and has no plans to close.

Info: 610-868-7200; cleosgallery.com.

I have a couple tasty developments to report in Allentown:

First, as I reported this week, the former Campus Luncheonette and Store at 23rd and Liberty streets near Muhlenberg College will find new life as students return for the fall 2017 semester.

Jason Lund, a New York investor and commercial real estate broker, plans a multi-use commercial enterprise that will include a cafe, storage units and apartments, according to a news release.

Cafe Frais will offer a trendy breakfast, lunch and dinner menu of fresh salads, soups, sandwiches, hot and cold fair trade coffees, smoothies, desserts and other offerings, including vegetarian options.

The bottom floor will be occupied by Campus Stor-It, which will offer 37 storage lockers, and the upper floor will be apartments, Lund said.

Second, Big Woody's Sports Bar & Restaurant continues to make big moves with Tuesday's relocation of its Liberty Street restaurant to a larger, newly constructed city building at 1928 Hamilton St.

The Lehigh Valley sports bar chain, which owner Elwood Marcks Sr. started more than 40 years ago, over the winter relocated its original spot at 702 Hanover Ave. in Allentown about a half-mile east to 1302 Hanover Ave. in the Allentown Commons, and expanded its empire by opening a sixth location at the former Pickles restaurant just outside of Emmaus.

Menu highlights include burgers, cheesesteaks, chicken wings and New York-style pizza.

A rectangular bar offers 34 rotating draft beers while entertainment includes a jukebox and 70 televisions.

The 240-seat restaurant, with a take-out room and covered patio, is next to Dunkin' Donuts and behind an under-construction Lafayette Ambassador Bank, scheduled to open in late summer. Info: bigwoodysbar.com.

For those looking to put their best face forward, The Brow Society opened March 23 at 766 Main St. in Hellertown, next to George's Barber Shop.

Owned by Allison Guido, a licensed aesthetician, the business offers eyebrow, eyelash and makeup services. Info: 484-851-3322.

In Whitehall Township, get ready to buy new spring kicks at the Valley's first Shoe Carnival at the Whitehall Mall on Grape Street.

The store, next to Buy Buy Baby, is scheduled to open by Monday, according to spokeswoman Kelsey Sheehan.

The Indiana family footwear retailer, which operates more than 400 stores in 33 states and Puerto Rico, offers a "broad assortment of moderately priced dress, casual and athletic footwear for men, women and children."

Another shoe store chain, Payless ShoeSource, is a few doors down.

Staying in Whitehall, changes are coming to the MacArthur Towne Centre at 2524-2590 MacArthur Road, starting with the closure of the area's only American Signature Furniture after the center's new owner decided to buy the store out of its lease, my colleagues Anthony Salamone and Jon Harris reported Tuesday.

The furniture store, scheduled to close April 29, has marked down merchandise.

"We actually approached them and bought them out, so we could do something different and better with the box," said Peter Abrams, managing partner of Abrams Realty & Development, which bought MacArthur Towne Centre in February for $14.3 million.

What that entails, he said, is reconfiguring the American Signature Furniture space and the vacant 8,300-square-foot spot between the store and Kmart, the latter of which owns its department store in the center, into four storefronts.

I'll finish with a few Allentown tidbits:

First, Balsch's Soup, Salad and More has closed after about six months of business at 512 Hamilton St.

Second, women's clothier Linnet Collections has closed after a year of business at 13 N. Sixth St.

Third, A Mart Grocery Store opened March 20 a couple doors down from the shuttered Linnet Collections.

The shop, owned by Raad Almir, offers canned goods, cereal, coffee, paper products, toiletries, toys and and more.

Lastly, "coming soon" businesses, whose owners I haven't been able to reach yet, include Super Coin Laundry at the former Roosevelt's 21st building on Tilghman Street and Yummy Cones Ice Cream at the former Dunkin' Donuts building on Union Boulevard (across from Pig Pen Fun Bar).

Retail Watch keeps track of new stores, restaurants and banks in the Lehigh Valley. Contact Ryan Kneller at 610-820-6597 or retailwatch@mcall.com. Retail Watch appears every Sunday.

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Bethlehem's barreform offers Megaformer, TRX and other fitness classes - Allentown Morning Call

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